Sophie LatourMelisande Noel

W Barcelone’ Spa

W Barcelone’ Spa

Target MarketHotel clients : Couple for special occasion,

Business traveler from US during seminars,

Local Clients: Visitors, Women 35-50 from the upper class.

W Barcelone’ Spa

The SoLoMo Offer Application linked to Facebook

Accessible from tablet, Smartphone and personal facebook account

Gain of points for each new sponsoring and during ephemeral events and games.

W Barcelone’ Spa

Ephemeral eventsQuizz

- questions about spa and products to test customer loyalty. They will earn points from each good answer

Photo competition- the customer will have to realize a photo in the Bliss Spirit. The best shot will beneficiate of a treatment, all participant will earn points.

Games- accessible from your facebook accounts. Each month a new little game. For exemple: in a virtual Bliss institute you have to place products at the right place. Bowling with nail polish. A tetris with the form of products. Etc…

W Barcelone’ Spa

So Lo Mo

W Barcelone’ SpaWhy the SoLoMo Offer?

Increase the visibility of th Bliss

Increase the Loyalty program

Create buzz for the institute and attract new client

Better management of planning, special offer during low season.

Reinforce the image of the spa and promoteits own univers.

W Barcelone’ SpaPlateform

Facebook

Tablet and Smartphone through the application

W Barcelone’ SpaLocalisation

- Google Map

- Localisation option on Facebook

- Yelp

- Foursquarre

- GPS