updated bwi deck 2012 rpalma

Download Updated BWI Deck 2012  rpalma

Post on 19-May-2015




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Telenetwork is a marketing arm of BWI. It is authorized to offer the OOH advertising services of the latter.


  • 1. An OOH Media PresentationFor:14F, 88 Corporate Center, 141 Sedeno cor. Valero Sts., Salcedo Village, Makati City.

2. A partnership to establish the first GMA 7 andJAC Liner Entertainment buses and bus terminals. We will bring top-rated GMA-7 programs (Entertainment and Documentaries e.g., I-Witness) closer to the general viewing public. Plus on-ground and on-board activation to further entertain the commuters. 3. Bus and Bus terminal advertising1. LCD TV advertisinga. Entertainment and public affairs program On-Board in all 320 premium buses and in all 8 high-traffic terminals2. Exterior rear window panel3. Key bus interior ad spaces4. Guerilla marketing and merchandising opportunities 4. To capture and retain the attention of passengers,JAC Liner will play original GMA 7 entertainment andpublic affairs program as the maincontent for the LCD TVs inside all the 320 premium buses and 8 bus terminals. 5. JAC Liner is one of the biggest and prestigious buscompanies in the Philippines.8 high-trafficJAC Liner bus terminals320 premium buses 6. JAC LINERs RoutesYOUR BRANDs JOURNEY TO NORTHERN AND SOUTHERN REGIONS BEGINS HERE.BaguioBaguio MaubanDagupan DagupanTarlac Tarlac Angeles Angeles Quezon City CityQuezon ManilaManilaMauban Mauban MaubanBinanBinanLaguna Camarines Norte Camarines NorteQuezon QuezonBalibago Sta. RosaRosa Balibago Sta.Lucena LucenaBatangas Batangas Marinduque 7. 2,194,200 8. add 20%# of daily (passengers trips to #of dailyboarding the Approx.JAC Linerest. no. ofdestinatio trips back to est. # of daily buses along #of hours/TerminalsbusesDestinationnterminalpassengers the waytripKamias Terminal25Lucena City Dalahican Pier50 50 5,0006,000 5 2 Mauban 22 200240 5 1 Marinduque 11 50 607Cubao60Lucena Calauag75 757,500 9,0005AliMall Terminal 20Lucena City Dalahican Pier20 20 4,0002,400 5Buendia Terminal 35Lucena City Dalahican Pier70 70 7,0008,400 4 1 Mauban 11 100120 5 30Binan 60 60 6,0007,2003 33Balibago65 65 6,5007,8003Lucena GrandCentral Terminal 25Cubao/AliMall 50 50 5,0006,000 4 25LRT Buendia Terminal50 50 5,0006,000 4Binan Terminal 30Buendia/Lawton60 60 6,0007,200 2Balibago Terminal33Buendia/Lawton65 65 6,5007,800 3Mauban Terminal3 Cubao33300 360 4 3 Buendia33300 360 4 Cubao/Kamias Perez Blvd. DagupanDagupan35City35 35 3,5004,200 5Total 350 610610Estimated no. ofdaily passengersfrom all terminals62,950 73,140 Average of 50 Totalpassengers/bus passengers= 2,194,200 /month 9. Specific Routes ToToTo To Dalahican DalahicanMauban Marinduque20 trips50 trips 2 trips1tripAliMall TerminalKamias Terminal AlabangAlabangBalanacanAlabangTurbinaTurbinaMogpog TurbinaSto. Tomas Sto. Tomas Boac Sto. TomasAlaminos Alaminos GasanAlaminosSan PabloSan PabloBuenavista San PabloTiaong Tiaong Torrijos TiaongCandelaria Candelaria Sta. CruzCandelariaSariayaSariaya SariayaAriasArias AriasLucena LucenaLucenaSm LucenaTayabas Sm LucenaDalahicanDalahicanBuses will pass thru EDSA 10. Specific Routes To Dalahican 70 tripsTo Mauban 1 tripTo Binan 60 tripsTo Balibago 65 tripsBuendiaTerminal AlabangAlabang BuendiaBuendia TurbinaTurbina PasayPasay Sto. Tomas Sto. TomasMakati Makati Alaminos AlaminosMagallanes Magallanes San PabloSan Pablo Enchanted KingdomEnchanted Kingdom Tiaong TiaongBinanBalibago Candelaria Candelaria SariayaSariaya AriasArias Lucena Lucena Sm LucenaMauban DalahicanBuses will pass thru EDSA 11. Specific Routes To Buendia 50 trips To Cubao 50 tripsLucena Grand Central Terminal Dalahican Dalahican SM Lucena SM Lucena Arias Arias Sariaya Sariaya CandelariaCandelaria Tiaong (Villa Escudero) Tiaong (Villa Escudero) San Pablo San Pablo AlaminosAlaminos Sto. TomasSto. Tomas Turbina Turbina Alabang Alabang Buendia Cubao Buses will pass thru EDSA 12. Specific Routes To Cubao/KamiasMauban TerminalTo Buendia TayabasBinan Terminal LucenaCarmonaAriasMagallanes SariayaMakati CandelariaPasayTiaong (Villa Escudero)BuendiaSan PabloTo Buendia AlaminosBalibago TerminalSto. TomasEnchanted Kingdom TurbinaMagallanes AlabangMakati CubaoPasay To Cubao/KamiasBuendiaDagupan Terminal CubaoBuses will pass thru EDSAPerez Blvd, Dagupan 13. Bus Terminal StreamersPhp50,000 per Bus Terminal/Month 14. Interior Ad Spaces cost - 2012Ad SpacesPer month/busWindow curtains (P10,000/ side - left & right)P20,000size: 66 x 44/ windowStairsteps (3 panels) - sticker size/ panel: 23 x 8.5 P6,000Door (inside panel) 16 buses going to Balibago. Poster size 16 x 22 P7,000Floor sticker - sticker size/ pc.: 13x 19 P5,000Floor sticker (entire floor)P8,000Backseat sticker size: 10 x 6.5 P10,000Headrests - insert size: 11 x 6.5 P15,000Sunvisor (8 windows) can be back to back printing sticker size/ window: 66 x 13 30,000Luggage storage sticker (2 strips @P5,000/strip) - sticker size: 1 x 22 P10,000Bus dashboard5,000LCD TV dress up (19 20 screen size)7,000Bus tickets5,000Baggage ID (2 x 3) 7,000a. Minimum of 10 buses. All costs are very much negotiable and will depend on the clients preferred package.b. Cost of headrests ad space is inclusive of production of actual headrest covers (inserts not included).c. Production costs for posters, stickers, inserts/ flyers and curtains are not included.d. Material sizes above are average sizes only. Actual sizes will be determined during pre-production phase since the sizes of each bus ad space vary from one bus type to another.e. Costs are exclusive of VATf. The list above shows the ad spaces allowable for advertising. 15. Other possible brand merchandisingACTIVATION:Using JAC Liner buses and terminals, we can design andimplement on-ground and on-board activation plansuited for your products and services to effectivelycapture and influence the minds of the commutingpublic. 16. Thank you. Marketing Arm of BWI:Ma. Rita Palma Tel No.: 925-8688Mobile: 0922.475.0.998