Digital Services & Solutions to help you Grow Your Business

Digital Media Strategies For Acquiring and Retaining Customers

1. Make sure you Get Found by Consumers Actively Searching Online for your products & Services on leading sites like Google.

2. Leverage Social Media Best Practices to Drive More Repeat and Referral Business from existing clients

3. Leverage Precise Targeting Capabilities to reach Consumers Most Likely to be interested in your Products & Services

Social is Digital Word of Mouth!

We Search & Discover Online – Shop Local & In-Store

95% of consumers never go past the first page of their search result. Every business needs to know:

1. What Page are we on for our Best Keywords?

2. Where is our Competition?

Google does a great job of returning relevant search results.

Your Customers are in “Action Mode” when on conducing Mobile Search

NOW OVER ONE BILLION MONTHLY !!

55-64 year old women are

fastest growing segment

= 217 Friends!

In this example, 2,604 Friends Just learned about Your Business!

Social Media is Digital Word of Mouth!

89% Trust Online Recommendations from People they know

70% Trust Consumer Opinions Posted Online

Three Key Digital Media Strategies for Growing Your Business

1. Make sure you Get Found by Consumers Actively Searching Online for your products & Services on leading sites like Google.

2. Leverage Social Media Best Practices to Drive More Repeat and Referral Business from existing clients

3. Leverage Precise Targeting Capabilities to reach Consumers Most Likely to be interested in your Products & Services

Social is Digital Word of Mouth!

Increasing Your Online Visibility: It All Starts with Good Content!

1. Local Business Listings: Google ,Yahoo, Bing , and Daily Herald.com and 100 More! - claimed, optimized enhanced listings with lots of reviews, recently updated relevant content, photos, videos

2. YouTube Videos – YouTube Videos rank really well and quickly for relevant informational videos optimized for search. YouTube is owned by Google.

3. Press Release Articles about Your Business – with relevant content using best keywords with and without Video attachments. Side benefit is all the back links created by the PR articles, improves site SEO.

4. Your Blog – with frequent updates with relevant content5. Your Website – optimized for on page and off page search6. Facebook & Social Pages – Your Social Media pages with regular,

relevant posts and lots of Fans/likes. 7. Smart Phone Friendly Mobile site to reach consumers on the go8. SEO Services – love your existing site, but want it to rank better? We

can help with on page recommendations, off page linking strategies.

Make sure your data is 100% correct on top 100+ search engines, social media and directory sites…so consumers can connect with you from their desktop or on the go via their Smart Phone or Tablet! Correct listing data is also important for improving your site SEO!

Local Business Listing Management

Reputation Management

Our Real time reports let you know instantly when there is a problem.

Tell the Story of Your Business using Sight, Sound and Emotion!

• 60 -90 second video• Professional voice talent, scripting• High Quality Images• Choice of Music bed • Optimized for 5 Best Search Key words

targeted to your local city • Links to website, social media

Geo Targeted Video

Smart Phone Friendly Mobile Sites that Match Look and Feel of Main Website

Visibility 101

Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google.

Local Visibility Business Listing Package - Claim/enhance local Google ,Yahoo, Bing listings- Premium logo listing and profile page Post Bulletin

Online Marketplace- Print logo directory listing in Sunday Newspaper- optimize Top 150 search, directory and social site listings

– including GPS and Siri – great for SEO.

Reputation Management – 24/7 monitoring of social , rating and review sites to alert of you of positive/negative consumer commentary….protecting your most valuable asset – Your Reputation!

1x Set Up $299 & $199 Month

Mobile Visibility

Optimized Mobile Website – site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website

Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google.

Local Visibility Business Listing Package - Claim/enhance local Google ,Yahoo, Bing listings- Premium logo listing and profile page Post Bulletin Online

Marketplace- Print logo directory listing in Sunday Newspaper- optimize Top 150 search, directory and social site listings – including

GPS and Siri – great for SEO.

Reputation Management – 24/7 monitoring of social , rating and review sites to alert of you of positive/negative consumer commentary….protecting your most valuable asset – Your Reputation!

1x Set Up $399 & $249 Month

Social Media Management Services

Create a Customer Loyalty & Referral Program

“What would it mean for your Business if Your Current Customers Shopped with you one more time a month?”

“What it would mean for your Business if your Happy Customers became your best salespeople…telling all of their friends how much they love your products & services?

News of Your Store Via Multiple Channels Your Happy Customers

Marketing & Social Media Calendar

Plan & Sync the Message Distribute the Message via Social, Video, Blog, Text & Email Channels

We Manage and Distribute Your Marketing & Social Media Communication across multiple platforms

We meet with your team regularly to ensure offline syncs with online message and then manage all postings hands free to you!

The Message can include:• Marketing messages• Coupons/Special Offers• Customer Loyalty Promotions• Customer Testimonials &

Reviews

• Your Charitable Efforts/Giving Back • Contests & Promotions• New Product/Service announcements• Product & Service Videos• Employee & Vendor Recognition

Social Loyalty PackageCreate and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Channels for you hands free, including: • Social Media: Facebook, Twitter, Google Plus• Monthly Email Marketing Newsletter • Text Messaging • Complete in-store collateral, including table tents, signage, window

clings, business cards

Optimized Mobile Website – site matches look/feel of your existing site, reaching action mode consumers on the go with smart phone friendly website

Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google.

Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, PostBulletin.com print/online, Top 150 and real time monitoring of your online reputation.

Sample Social Programs

In Store Signage Referral Cards

Reach Toledo has a variety of options to give any business a professional, search engine optimized presence for both Web and Mobile sites.

Custom 2-4 Page Blog or Microsite – this highly polished, professional site is a great compliment to your existing site or can stand alone. Easily update-able as part of your monthly communication plan. Optimized for Mobile.

Custom Websites – professionally designed, completely custom, optimized for search…packages starting at 8 page and up. All include Blog page, Mobile optimization

Mobi Sites: We can optimize your existing site for Smart Phones, so you can connect with consumers on the go.

Search Optimized Web & Mobile sites get you found online and by consumers on the go

Sample Web, Mobile, Social Sites

Web and Social Management

Smart Phone Friendly Mobile Sites that Match Look and Feel of Main Website

Digital PremiumWeb, Mobile, Social, Visibility $999 Set Up & $530 per month

New Custom Web and Mobile Site – custom 5 Section site optimized for Search with companion mobile site that connects with Consumers on the Go via Smart Phone and Tablet.

Create and Promote a Customer VIP Loyalty Program – Stay in touch and reward your most loyal customers – driving more repeat business! We manage all Channels for you hands free, including: • Social Media: Facebook, Twitter, Google Plus• Monthly Email Marketing Newsletter • Text Messaging • Complete in-store collateral, including table tents, signage, window

clings, business cards

Geo Targeted Custom Video Infomercial tells story of your business with sight, sound and emotion, optimized on YouTube, targeted for Hi Page Rank on Google.

Optimized Local Business Listing Package & Rep Management – Optimize Big 3 plus, Post Bulletin in print/online, top 150 directories and real time monitoring of your online reputation.

Targeted Display & Email Products

We offer targeting that reaches consumers on the Web and on the Go

+

Reach local consumers on our site as well as premium regional and national sites with a message targeted by Demographic , Behavior, Search, Context and more

Drill deep into Vertical Audience Categories that include: Premium Audience Network

1Consumer performs a Keyword Search & is anonymously “cookied” for their search term.

2

We leverage Search Re-targeting to reach consumers actively searching for your products and services

Consumer later visits their favorite sites on the Web and is served your ad based on their past search history

Search Retargeting Increases Efficiency Your Online Display targets potential customers who have been actively searching for your products and services. Ads are served based on Brand Names Searched and also Competitors Searched. Ads are Geo Targeted to reach local consumers.

Ads appear on Brand Safe Premium Publishers sites reaching your target audience as the move across the internet. Dynamic ads can include video and link to your home page , special offers, Product pages and more.

Heart Healthy Diet

Site Retargeting reaches potential customers who have already Visited your Website and invites them back.

Audience Network - Sample Publisher SitesNews & InformationalEntertainment

Sports & AutoGaming

Social Boost Ads Dynamically pull in content from your Social Media pages and YouTube Channel

Premium Publisher Network includes sites like CNN

Mac RumorsDrudge ReportCNNHuffington PostIMDbAncestry

Daily MotionDiggEBayEOnlineFox NewsHuluAccuweather

MashableNBA.comNBCSports.comNYPostPoliticoTimeAMCTV

AOLBingBusinessWeekCNetCosmopolitanCSMonitorWebMD

Ads target local audience segments as they visit premium publishers like the following

Facebook options for Web & MobileTargeted Display & Sponsored Posts

• We create a Custom Email template that features:

• Your Marketing Message• Links to site, video, social media etc.

• We Target the Email message to double opt in list of Consumers by:

• Zip Code radius around your store• Demographics (Gender, HH Income, Age)• Category of Interest

Targeted Email Options!

SAMPLE REPORT

SAMPLE EMAIL

This campaign sent over 3000 potential customers to the client’s site!

GEOGRAPHIC TARGETING• State• Region• MSA• County• City• Zip code

CUSTOM TARGETING• Retailers’ Trade Area (radius)• Newspaper Zone• Newspaper Circulation Area

TARGETING THE LIST

GETTING RESULTS: DEMOGRAPHIC TARGETING

• Age

• Gender

• Ethnicity

• Occupation

• Education

• Language

• Religion

• Marital Status

• Presence of Children

• Number of Children

• Income: Est. HH.

• Net Worth

• Homeowner/Renter

• Home Market Value

• Dwelling Type

• Length of Residence

• Presence of Pet

• Veteran

TARGETING THE LIST

RE: Same-Day Orthopedic Care at M&M OrthopedicsCOMPELLING &

RELEVANTSubject Line

CLEAR MESSAGEHeadline

NAV BAR Location Information

NAVIGATIONMore Information

HARD SELLCall-to-Action

IMAGE Relevant to Ad

SOFT SELLCall-to-Action

SERVICES & Calls-to-Action

EFFECTIVE EMAIL TACTICS