Sponsorship Deck

Last call for sponsors! This is the only conference of its kind

WHERE

Sheraton Center Toronto Hotel

123 Queen Street West, Toronto, ON M5H 2M9

WHEN

Thursday September 29, 2011

11:00am-1:00pm Registration

1:00pm-5:00pm: Sessions

5:00pm-7:00pm: Networking Reception

Friday September 30, 2011

8:00am-9:00am Registration

9:00am–5:00pm: Sessions

It’s a unique opportunity.

Here’s why.

Get a crash-course on best

practices for reaching digital

women, the most influential and

powerful consumers in the quickly

evolving social media world – and

get to interact with them too!

We’ve been engaging brands (over 22 sponsors) and digital women since July and it’s having huge impact for our sponsors. Here’s what they’re saying: • Ford Canada: “Ford Canada became a trending topic in Canada over the course of the first hour of the Twitter party, exceeding our

expectations. When we shared some of our innovations like hands free parallel parking with Active Park assist, we received some great feedback and even had a number of people who were in the market for cars reaching out to us to find out more and to indicate Ford was now on their consideration list.” Ammar Khan, Social Media Manager, @FordCanada

• Toshiba of Canada Limited: “The level of engagement and amplification we have experienced through the ShesConnected Twitter parties is unprecedented for Toshiba Canada. We entered into social media full force this year and are extremely excited to be able to realize one-to-one marketing and hear what consumers have to say about our products. The ShesConnected digital women are tech savvy and highly engaged, we can’t wait to meet them face to face at #SCCTO.” Melissa Moore @ToshibaCanada Social Media & Communications Manager

• Molson Coors Canada: “If they took the time to answer my questions, I’m sure going to take the time to tweet back/listen and learn. One of the best opportunities I’ve had to ignite conversation around our brand and receive real-time feedback on products, as well as overall chatter with a very welcoming and enthusiastic group.” Tonia Hammer @MolsonTonia Community Relations, PR & Social Media

• Royal Canadian Mint: “Last night’s ShesConnected Twitter Party was another first for the Royal Canadian Mint, but it won’t be our last! While we’ve been engaged in social media for over two years, this incredible level of engagement was unprecedented! Within an hour of exchanging and sharing tweets, we were trending in Canada! It will be such a pleasure to meet these digital influencers face-to-face at the end of the month when we all meet for ShesConnected Toronto 2011. In the meantime, we’ll keep tweeting! Carolyn Gardner, @canadianmint Project Manager, Social Media

• Nokia Canada: The Twitter parties were extremely valuable for Nokia for connecting with a new audience. The participants were really engaged and passionate about technology. We are now getting bombarded by requests from female influencers - which is great! :)" Mila Mironova, Marketing Activation Manager, @nokiacanada

• Janes Family Foods: “Besides personally having a blast while participating in the ShesConnected twitter parties, I also learned more about what Canadian women think about not just the Janes brand but also about cooking for and feeding their families. We gained many new twitter followers as a result of these twitter parties and in the weeks since they took place, we’ve had meaningful conversations and developed online relationships that we hope will help to strengthen our brand long term.” ~ Dana McCauley @JanesFamilyFd Culinary Director

• Founder & CEO PTPA Media Inc.: “The twitter party hosted by ShesConnected was a fabulous success! PTPA has been strongly involved in social media for the last few years but we are excited to say that this was our first time making it as a trending topic in Canada. It was a great way to connect us to the parents who follow us regularly and have a chance to answer their questions. We look forward to meeting them all IRL at the upcoming ShesConnected conference!” Sharon Vinderine, Founder & CEO @SharonPTPA

Top reasons why you should get in on the ShesConnected Conference (before it’s too late!) We’ve been connecting women and our sponsors for three months with success. Here’s why you should get involved:

1. You’ll increase your social influence. This is the perfect opportunity for you to grow your Twitter and Facebook numbers with top digital influencers. Ford Canada made their goal of reaching 500 Twitter followers @FordCanada during our Twitter party and they had amazing success. “FordCanada became a trending topic in Canada over the course of the first hour of the Twitter party exceeding our expectations,” says Ammar Kahn, Social Media Manager, Ford Canada.

2. You’ll receive invaluable product feedback from digital women – The Conference is the only social media conference built so that the sponsors are integrated into the experience with Networking and interactive sessions. As a result, you will engage with top digital women and get both feedback and questions about your products and services. “I learned more about what Canadian women think about not just the Janes brand but also about cooking for and feeding their families. We gained many new twitter followers as a result of these twitter parties and in the weeks since they took place, we’ve had meaningful conversations and developed online relationships that we hope will help to strengthen our brand long term.” ~ Dana McCauley @JanesFamilyFd Culinary Director at Janes Family Foods

3. You’ll make meaningful relationships with top digital women who can amplify your brand – Because of the interactive nature of our conference, the sessions are catered for both brands and digital women, you will build connections that will amplify your brand. ““The level of engagement and amplification we have experienced through the ShesConnected Twitter parties is unprecedented for Toshiba Canada. We entered into social media full force this year and are extremely excited to be able to realize one-to-one marketing and hear what consumers have to say about our products. The ShesConnected digital women are tech savvy and highly engaged, we can’t wait to meet them face to face at #SCCTO.” Melissa Moore @ToshibaCanada Social Media & Communications Manager Toshiba of Canada Limited

4. You’ll get the best education in social marketing you can find - In a day-and-a-half you’ll learn the inner workings of what you need to do to get noticed by influential digital women and grow your social reach. You’ll understand the perspectives and successes of both sides: brands and digital women, to help inform your social strategy.

5. You’ll interact with women who have influence and want to learn about your brand. Here’s what they’re saying: “The ShesConnected Twitter Party was the best I’ve participated in because there were representatives of the brands online to answer questions and provide information. I hope they understand their clients better after the Twitter party. I know I understand more about what they offer. Often Twitter parties seem to be about giving things away and getting a term to trend. The ShesConnected party was about connecting, though I’m sure some brands trended. It really was a party to be proud of.” Barbara Dundas aka @OttMomGo

“If you’re going to throw a party on Twitter, you should first attend a ShesConnected Twitter party and take notes. Not only do they offer the chance to learn more about brands and connect with digital women, they also provide a unique opportunity for brands and influencers to engage in a fun and meaningful way. The turnout is always impressive, as are the prizes, which makes ShesConnected Twitter parties very exciting. There is, undeniably, a lot of work and planning that goes into their Twitter parties, which consequently ensures their success.” Diana aka @teachermomoftwo

ShesConnected Conference has great reach and awareness thanks to our amazing partners Many media outlets and brands have been helping to get the word out about the Conference – thank

you! See our list of partners here.

Why we’re successful and deliver results? We’re one-of-a-kind.

There are events for women and bloggers...

...and there are industry events for agencies and brands

Then there is the ShesConnected Conference

ShesConnected is the ONLY one that brings them all together in a unique and interactive forum

While there are conferences that cater specifically to top digital women and bloggers, and

others that cater specifically to brands and agencies, ShesConnected is the ONLY one that

brings them all together in a unique and interactive forum.

It’s the only conference with a mission of finding better ways for brands and top digital women to work

together in order to socially amplify sponsor messaging while building great relationships with the

women who make this possible.

1. CONNECTING LEADERS: We connect top digital women with brands

Get a crash-course on best practices for reaching women, the most influential and powerful consumers in the quickly evolving social media world.

• The ShesConnected conference is different than the typical blogger conferences. Women

attending this event are hand picked based on their social reach, power of voice, and

influence. The result is high quality attendees!

• 200 influential women selected attend for FREE as our VIP guests.

2. TOP QUALITY: It’s the only conference where women apply to attend and are selected based on their digital influence

• Sponsors can have input into selection criteria (eg.

age and other demographics)

• Brand Sponsorships are available giving brands the

ability to network personally with the 200 digital

influencers and put product information in their

hands.

• 1 = 1000! If you connect with 1 influential digital woman at our conference she has the ability to

connect your brand with thousands of other women. Selected conference attendees are among

the top digitally connected women in Canada. They are active across all major social networks

and have established relationships with other influential women.

• Typical profile of digital women selected to attend:

– Online everyday connecting with other like-minded women

– 500 Facebook friends

– Belong to 10 fan pages/groups

– Tweet everyday and have a following of 1,000

– Active on their blog with large following

3. HUGE REACH: ShesConnected Conference attendees are influential digital women, they’re connected

• Here’s what we do for leading brands today:

– Community management, twitter parties, blogger panels, influencer outreach

programs.

• We socially amplify everything you already do.

OUR SOCIAL NETWORK

www.shesconnected.com

OUR CONSULTING FOR AGENCIES &

BRANDS

www.shesconnectedmultimedia.com

OUR CEO

Actively involved in

digital since 1995

4. EXCEPTIONAL EXPERTISE: ShesConnected owns and operates its own social network (shesconnected.com). That means more reach, experience and expertise.

• There will be 300 attendees made up of 200 selected influential digital women plus 100 brand and agency representatives.

• Agenda sessions and conference highlights include:

– Understanding how to work with digitally connected women: Approaches to maximize your relationships for social reach and benefit

– Proper disclosure policies: Ensuring that you’re following best practices online to protect your brand

– The best way to execute product posts and giveaways: Tips and tricks that digital women and brands can benefit from

– Great interactive sessions with Brands & Women: A chance to get your product information in front of connected digital women

– Lots of networking: Building relationships that will move past the conference

– Product display in exhibition area: Get products into the women’s hands

– Live tweeting and promotions: Your brand message will be included

– Foursquare promotions: Drive traffic to your booth

5. INTERACTIVE SESSIONS: Conference will be filled with opportunities to build the foundation of great relationships with digital women

• ShesConnected Conference will deliver four months of digital

outreach and face-to-face content to include

– Pre, during and post-conference Twitter Parties

– Facebook Fan Page activation

– Twitter conversations

– Pre, during and post-conference blog posts

• Your brand messages will be inserted into the ShesConnected

Conference marketing (i.e. Social Conversational Calendar) from

July to October

• You will increase your social footprint by connecting with influential

digital women

6. LOTS OF BUZZ: Our ongoing social conversation calendar extends beyond event days into a four-month program of discussion and engagement about your brand messages

Unlike any other conference you’ll attend! This conference is designed to give you hands-on experience and exposure with Canada’s Top Digitally Connected Women. In an intimate setting, your Brand will:

• Identify and develop relationships with influential digitally connected women-- they want to build relationships with your brand

• Persuade digitally connected women to talk about your Brand-- learn how you can reach these women

• Influence firsthand what these digital influencers think about your brand

• Know how Twitter, Facebook, and other social networks fit into the mix-- the right mix will extend and amplify your reach

• Understand how the world of digitally connected women is changing-- learning how these women communicate will help your Brand – ask them questions, get feedback, vet your ideas

7. HANDS-ON EXPERIENCE: Leverage the conference and get real-time, face-to-face feedback

Here’s what some of the digital women had to say about last year’s event

• "ShesConnected conference was a great opportunity to talk with brands. It offered me a

chance to begin to understand what brands need and help brands understand what bloggers

need and want."

• "It was a unique opportunity to connect with brands and other bloggers in a small, intimate,

informative and collaborative environment."

• "It was a real meeting of the minds. From the keynote speaker, panels and the round table

discussions, it was a chance to share and exchange opinions, thoughts, perspective and know

how."

• “I learned so much about what brands are looking for but I also learned more about what I was

looking for. ShesConnected conference allowed me to gain a greater understanding of what I

hope to accomplish through blogging."

Conference Sponsorship Packages

Sponsorship Packages DETAILS

TITLE

1 Only

GOLD

3 only

25k

SILVER

5 only

10k

BRONZE

10 only

5k

PRE-CONFERENCE MARKETING

Exclusivity: no competing companies offered sponsorship

Brand Logo on all conference material, conference website

Brand logo on ShesConnected.com

Logo placement in pre-event marketing materials

Logo on facebook fan page, and conference twitter account

Full Page & Video about brand on Conference website

Video about brand on social network, www.ShesConnected.com

Pre-conference brand email message to attendees

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

COMMUNITY OUTREACH PRE AND POST CONFERENCE

Lead sponsor in Conference Twitter Parties in July, August, September and October

Participate in Conference Twitter Parties in July, August, September and October

Brand Tab on ShesConnected Facebook Fan Page

X

X

X

X

X

X

X

X

MEDIA

Included in press release

Quote in press release

Full Page Ad in Program Guide Produced by Marketing Magazine (Value: $6650)

1/3 Page Ad in Program Guide Produced by Marketing Magazine (Value: $3850)

1/4 Page ad in Program Guide Produced by Marketing Magazine (Value: $3275)

Ad Space In Program Guide Produced by Marketing Magazine sponsors get 50% off)

X

X

X

$

X

X

$

X

$

$

DETAILS TITLE

1 Only

GOLD

3 only

SILVER

5 only

BRONZE

10 only

CONFERENCE BENEFITS

Special Breakout sessions with the Digital women 1st day of event – in

private rooms – more than a focus group!

Speaking Opportunity

Premium Seating at Conference Tables

Logo on Conference Tote Bag

Product placement in Conference Tote Bag

Branded Foursquare Message upon check in

Brand hashtag promoted during conference

Placement on all conference signage, brand passport guide

Exhibitor

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

CONFERENCE PASSES

Brand Conferences Passes

Discount on additional passes

10

X

6

X

4

X

2

X

POST CONFERENCE BENEFITS

Attendee directory

Lead sponsor in post conference twitter party

Premium logo placement in post event email campaigns

X

X

X

X

X

X

X

**CUSTOM PACKAGES AVAILABLE

Sponsorship Packages

DETAILS

Party Sponsor

Thursday evening after party 10pm- 12:00am Sheraton Centre Toronto

$5,000-

$20,000

(multiple

sponsors)

**CUSTOM PACKAGES AVAILABLE

Sponsorship Packages - Other

**Group discount when 3 or more register from the same company

Not in the budget to sponsor -

Get a crash-course on best practices for

reaching women, the most influential and

powerful consumers in the quickly evolving

social media world.

About Us

We have real social networking experience • We built our own social network in 2007– just for women. We own and operate

ShesConnected.com, giving us access to socially connected women. Our Blogger

directory and database gives us access to engaged, digital women.

www.shesconnected.com Member Directory Blog Directory

We know digital women • Watch for our new report out in September 2011!

We’re currently executing a large consumer research

study that focuses on Social Media usage…stay

tuned.

• Our first published research report of 2009, The

Power of Social Media & Women, focused on the

attitudes and behaviours of women using social

media. Download your free copy today

(http://shesconnectedmultimedia.com/download_rese

arch.php)

• Our research study was profiled in MarketingProfs,

eMarketer, Marketing Charts, and many other

publications

How we help leading brands build and grow their communities online We do things your agency currently doesn’t do – AND YES we already work with

agencies

• Community strategy and ideation, covering content and communications planning

• Identification and introduction to online communities and influencers that matter most

to your Brand, industry, or issue

• Drive community activation and engagement

• Community moderation: knowing how to keep communities engaged with and

without marketing programs

• Help clients develop organizational models, business processes, and best practices

for ongoing community engagement

• Measurement and reporting

Become a Sponsor today!

DONNA MARIE ANTONIADIS

CEO & Co-founder

donna.marie@shesconnected.com

416-730-5670 ext. 2213

Upcoming conferences – save the date! • ShesConnected is hosting a Social Media for Business Women Conference on

October 19 during Small Business Week. Find out more. http://socialmediaforbusinesswomen.com

• What’s on for 2012: We’re hosting a blogger conference in April 2012 (think BlogHer north style). Share the news with your team so that you can start planning for next year.

www.shesconnectedmultimedia.com

www.shesconnected.com www.shesconnectedconference.com