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  • Unified Sports Rivalry Series ToolKit

  • Unified Sports Rivalry Series

    2 Unified Sports Rivalry Series

    Dear Unified Sports Rivalry Series Program,

    Thank you for your participation in one of the newest Special Olympics Unified Sports

    awareness, engagement and fundraising events aimed at increasing college students and

    alumni engagement. The successes of the initial Unified Sports Rivalry Games in 2014 ignited

    great excitement amongst Unified Partners and created even greater demand for similar

    opportunities nationwide. We have developed this toolkit as a way to help ensure you have a

    successful event with minimum stress on your staff. This toolkit coordinates with the checklist

    - each checklist item is broken down and explained further.

    What is a Unified Sports Rivalry Game?

    A Special Olympics Unified Sports game where each team represents one of the NCAA rival

    teams (for example, Alabama and LSU). These games are to be held on the day of, or around

    the time of, the university game.

    Why host a Unified Sports Rivalry Game?

    There is an endless amount of excitement and competition between University rivals. We are

    looking to tap on this excitement to:

     Engage our Special Olympics College Chapters and foster brand affinity for life

     Expand participation and exposure of Unified Sports at the collegiate level and with

    Special Olympics Programs

     Increase revenue for Programs and SOI

     Use as a catalyst for expanding (or creating) Unified Sports on campus and/or within

    that state

     Elevate the importance of Unified Sports within the general public by connecting it

    to a larger event

     Recruit new donors, future volunteers and get people involved with Special Olympics

    via their college chapter

     Encourage year-round activation for our University programs, Sororities, Fraternities,

    and Sponsors

    These games can be a competition series that Special Olympics can own. In the future, each

    Program can mold this event model to work at the high school level and/or professional levels.

    In 2014, Unified Sports had a bump of roughly 400 new participates (both partners and

    athletes) in Unified Sports as a direct result of hosting only 4 of these games!

  • Unified Sports Rivalry Series

    3 Unified Sports Rivalry Series

    What are the desired outcomes for these games?

    The Unified Sports Rivalry Series gives us the opportunity to create a high profile event, which

    elevates Unified Sports and our athletes to the same platform as larger collegiate events. With

    this exposure the games can:

     Create new revenue streams

     Spread the reach of Special Olympics beyond our current fans, supporters, and

    donors.

     Kick-start the growth of Unified Sports at colleges and universities across the country

    “LET’S GET READY TO RIIIVVVAAALLLLL!”

    Thank You!

    Special Olympics & the Unified Sports Rivalry Series Team

  • Unified Sports Rivalry Series

    4 Unified Sports Rivalry Series

    Index

    Initial Preparations (6 months before event).................……………………………….Page 5

    3 months before game…………………………………………………………………….Page 8

    2 months before game…………………………………………………………………...Page 13

    6 weeks before game…………………………………………………………………….Page 15

    1 month before game……………………………………………………………………Page 17

    3 weeks before game…………………………………………………………………….Page 18

    2 weeks before game…………………………………………………………………….Page 21

    1 week before game……………………………………………………………………...Page 23

    Event Day…………………………………………………………………………………..Page25

    Post Event Follow-Up……………………………………………………………………Page 26

    Appendix A – Emcee Sample Script……………………………………………………Page 27

    Appendix B – Town Proclamation Sample…………………………………………….Page 31

    Appendix C – Sample Game Day Flyer…………………………………………………Page 33

    Appendix D – Sample Game Day Equipment Checklist……………………………...Page 34

  • Unified Sports Rivalry Series

    5 Unified Sports Rivalry Series

    Initial Preparations [To be completed 6 months before event]

    1. Assign State Level Staff to manage each piece of game – at a minimum

    you will need 1 staff member from the Development, Marketing, and

    Sports departments.

    a. Logistics

    b. Marketing/Communications

    c. Volunteer Engagement

    d. Unified Partners and athletes

    e. Fundraising

    f. Competition Management

    g. Awards Management

    2. Establish 2-5 student leaders to coordinate the game from both schools –

    VERY IMPORTANT

    a. You want this game to be driven by the students to ensure

    participation, spectatorship, and volunteers

    b. Make sure BOTH schools have a student leadership committee and

    are engaged regardless of where the game takes place

    c. If you don’t have a strong relationship with your Special Olympics

    College chapters OR students on campus follow these steps:

    i. Reach out to local Programs to see if they have a connection

    with the University

    ii. Reach out to the recreational department at each school

    1. See which school would be a better host school

    a. You can always switch schools the next year

    iii. Reach out to your volunteer base to see if anyone has a

    connection with the Universities.

    iv. NOTE: If none of these avenues work, you will probably have

    to wait until school is in session to establish the student

    leadership. OR contact SOI to help forge these relationships.

    3. Create an initial plan of action

    a. Timelines

    b. Budget – see sample below – Page 6

    c. Communication plan

    d. Logistics plan

    e. Recruiting – see recruiting ideas below – Page 7

    f. Fundraising – Creation of online donation platform will be handled

    by SOI

  • Unified Sports Rivalry Series

    6 Unified Sports Rivalry Series

    Sample Program Budget

    *This is just an example and does not reflect actual costs. Actual amounts will vary.*

    Special Olympics Unified Sports Rivalry Series

    Fall 2015

    Item Cost Allocation and Notes

    Setup

    Space, field & Classroom $600 Donated by University Recreation

    Referees $375 $125/ref, Coordinated through Special Olympics

    state office

    Microphone and Speakers $0 Donated by University Recreation

    Scoreboards $0 Donated by University Recreation

    Chairs/bleachers $0 Donated by University

    Sports equipment (regulation size) $0 Borrowed from SO state program

    Awards (Unified Sports

    medals/ribbons/trophy)

    $60 Approx. cost ($2.50 per medal for 24 medals)

    EMS $180 $30/hour/person

    Parking Attendants $180 $30/hour/person

    Housekeeping $330 Donated by University Recreation

    Security $210 $35/hour/person

    Team

    Uniforms $600 SOI

    Transportation for visiting team $300 Program/SOI

    Team Hotel $500 Program/SOI

    Food

    Breakfast for Team & VIPs $300 Donated by Food Vendor

    Lunch $500 Donated by Food Vendor

    Snacks for Volunteers $100 Donate by Food Vendor

    Extras

    Pom Poms/Foam Fingers for Audience $150

    T-shirts for Volunteers $750

    Promotional materials, including flyers

    and banners; digital signage

    $250

    Total

    Total Amount Donated

    Total covered by SOI and Program

    $5,385

    $1,830

    $3,555

  • Unified Sports Rivalry Series

    7 Unified Sports Rivalry Series

    Recruiting Recommendations

     The Program should be responsible for recruiting the SO athletes. These

    athletes can come from an existing traditional team, Unified Team, or

    multiple teams to make this new Unified team.

     The students on campus should be the ones in charge of recruiting other

    students to participate in the game. It is important that double the

    amount of students are recruited to play so they can all be evaluated to

    create the most even ability team.

     Options for recruiting students on campus: o Recruit members from the Special Olympics club on campus o Work with the Recreation Department to recruit current intramural

    or club sport students o Reach out to the Fraternities and Sororities on campus. Special

    Olympics has a national partnership with Alpha Sigma Alpha, Ph