understanding generational communications

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@rgordongroupfacebook.com/RebeccaGordonGroupBridging The Age Gap, Understanding Generational CommunicationsBy Rebecca Gordon, Owner, Rebecca Gordon Group

Good Morning!www.rebeccagordongroup.org

@rgordongroupfacebook.com/RebeccaGordonGroup

Learning Communications the hard way

Background, communications as a development director Capitol Jazzfest and Childrens ExpoHoning my skills as a mother, 2

What is Communications?www.rebeccagordongroup.org

@rgordongroupfacebook.com/RebeccaGordonGroupThe act of transferring information from one person to another.

Verbal

Non-Verbal

WrittenVisual

The single biggest problem in communication is the illusion that it has taken place

George Bernard Shaw

Rebeccas Easy Theory Path to Communicationswww.rebeccagordongroup.org

@rgordongroupfacebook.com/RebeccaGordonGroupAIDAAttentionInterestDesireAction

What motivates people???

Jared Story picking up his room. Taking away his car.5

The Single Best Way To Communicate?www.rebeccagordongroup.org

@rgordongroupfacebook.com/RebeccaGordonGroupIdentify What Motivates People

Big Brothers Big Sisters story stl louis raising money why he is involved6

Understanding Generations Helps Identify Motivationswww.rebeccagordongroup.org

@rgordongroupfacebook.com/RebeccaGordonGroupThe events and conditions each of us experience during our formative years help define who we are and how we view the world.

The generation we grow up in is just one of the influences on adult behavior.

Why Generations?www.rebeccagordongroup.org


Rapidly Changing Demographic

Understand Impact in a Diverse Educational Environment

Diversity.a Broad ScopeDiversity is sometimes defined as differences between individuals

Part of our focus in a given situation or interaction depends on who we are

Generational differences are one aspect of diversity

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What is a Generation?A generation is a subdivision of population grouped in time intervals of approximately 18-20 years.Each generations attitudes and beliefs are formed by the cultural shifts, influential public personalities, technological changes, and the major events during their formative years.

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@rgordongroupfacebook.com/RebeccaGordonGroupEach generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.

- George Orwell

Why is this important?

Do you remember when Kennedy died?

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TechnologyAnything that is in the world when you were born is normal and ordinary and is just a natural way the world works.Anything that is invented between the time when you are 15 to 35 is new, revolutionary and exciting, and you can possibly get a career in it.Anything invented after you are 35 is against the natural order of things.*According to the late author Douglas Adams(The Hitchhikers Guide to the Galaxy.)

In America Todaywww.rebeccagordongroup.org


This is the first time in history that we have four generations in the workplace.TraditionalistsBaby BoomersGen XersGen Yers

GenerationsMaturesBorn Prior to 1946

Baby BoomersBorn 1946-1964

Generation XBorn 1965-1980

NextersBorn 1981-1995

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Where are you on the timeline?GENERATIONAL TIMELINE1922-19451946-19641965-19801981-2000Veterans, Silent, Baby BoomersGeneration XGeneration Y, Gen Yers,TraditionalistsMillennials, Echo BoomersCupsersAges 66 - 89Ages 47 - 65Ages 31 - 46Ages 11 - 30

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Silent GenerationMaturesVeteransTraditionalists

Traditionalists Major InfluencesAffected by the Great DepressionFranklin Roosevelt (New Deal)Introduction of TV and TV dinnersWorld War II, Korean WarMany are Veterans GI BillCommercial Air TravelCivic Organizations, LodgesBig Band Era, Jazz

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TraditionalistsValuesHard Work

Frugal

Dedication & Sacrifice

Honor / Respect for Rules

Sacrifice

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TraditionalistLeadership StyleDirect, Command & ControlInteractionIndividualistCommunicationsFormal/memo, One on One

OtherNo news is good newsExperience is respectedEducation for many was a dreamRotary PhonesMoneysave and pay with cashFamily is traditional

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Other ValuesConservative somewhat dressy clothingNeatly trimmed hairOwns American Golf ClubsMemories of Marx Brothers, Sinatra, Big Bands, Big CarsTV included Ed Sullivan, Bonanza, Father Knows BestSex on the honeymoonHeroes include FDR, Superman, Babe Ruth, Dimaggio, Patton, MacArthurMemorabilia include Juke Boxes, Blondie, Lone Ranger, Charlie McCarthy

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Baby Boomers Major InfluencesCivil Rights MovementsBirth ControlMoon LandingCuban Missile CrisisAssassination of Kennedys and MLKInflationNixon and the Watergate ScandalVietnamHeight of the Cold WarWomen in the work placeDivorceRock and Roll - Woodstock

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Baby Boomers Events & ExperiencesCivil Rights

Space Travel

Cold War

Sexual Revolution

Assassinations

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Baby Boomer ValuesOptimism

Team Orientation

Personal Gratification

Involvement

Personal Growth

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Baby Boomer

Leadership StyleConsensual, Collegial

InteractionTeam player, love to have meetings!CommunicationIn personOther Love title recognitionMoneyYou are valued and neededEducation is a birthrightFamily begins disintegratingBuy now, pay laterAffluent

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Other Baby BoomerMay wear designer glasses, whatever is trendyLonger HairDesigner SuitesMemories of Smothers Brothers, Beatles, Lassie, Drive In, Mickey Mouse ClubTV includes Laugh In, Westerns, Lassie, Mod Squad, Carson, MASH, Sunday Night DisneySex in the back seatHeroes include John and Jackie Kennedy, MLK, John Glenn, John Lennon, GandiMemorabilia includes fallout shelters, TV dinners, Hula Hoops, Peace Sign, Poodle Skirts,

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Gen Xers Major InfluencesChallenger DisasterBerlin WallDesert StormStar Wars - ReaganLatch Key Kids and Daycare kidsSkyrocketing Divorce RateScandalsPersonal ComputersCable TVHIVVideo Games

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Generation X Events & ExperiencesFall of Berlin Wall

Womens Liberation

Watergate

Energy Crisis

Cynical

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Generation X ValuesDiversity

Techno Literacy

Fun & Informality

Self Reliance/Autonomy

Pragmatism

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Generation X

Leadership StyleEveryone is the sameChallenge others

InteractionEntrepreneur

CommunicationsDirectImmediate

OtherFreedom is the best rewardLatch Key KidsMoney cautious.save-saveEducation is a way to get thereSorry to interrupt,but how am I doing?

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Other Generational XersMay wear functional clothing, have tattoos, any style hair, naval or nose ringsMemories of Tonya Harding, Snoop Doggy Dog, Beavis & Butthead, Video GamesTV includes SNL, Friends, 90210, Cosby, Sex On the InternetHeroes include Michael Jordan, Ron Reagan, Magic JohnsonMemorabilia include Brady Bunch, Pet Rocks, Platform shoes, ET, The Simpsons, Sesame Street, Cabbage Patch Dolls

33Darren/Jared snoop dog story


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Gen YersOklahoma City BombingHigh School ShootingsEra of Natural DisastersDesert Storm, Iraq and Afghanistan9/11 TerrorismReality TV Computer/net/cell - instant informationLowest Parent/Child ratio in U.S. HistoryHelicopter parents and friend parents Have been protectedGeneration of self esteem

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Unique characteristics of the Gen Y

1 out of 4 lives in a single parent house-hold, 3 out of 4 with working moms.

The child is the center of the household

Loose family structure, Merged families

Coddled and protected kids

Value individuality yet are immersed in a global environment

Extremely diverse segment of the population (est. 50% are immigrants or children of immigrants.)

Surrounded by digital media.

YES, MOTHER. I TOLD YOU, IM DOING FINE ON MY OWN AT COLLEGE HEY, COULD YOU LOG ON AND FIND MY SCHEDULE, ORDER MY BOOKS AND CALL ME WHEN ITS TIME FOR CLASS?

The generation of the helicopter parents

Nexter ValuesOptimistic

Civic Duty

Confident

Achievement Oriented

Respect for Diversity

Social

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Nexter

OtherMeaningful workWhenever I want it I can push & clickWill work with other bright & creative peopleMerged familiesEarn money to spend it

Leadership StyleTBD

InteractionParticipativeCommunicationsE-mailVoice mailCell phonetexters

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Bottom Linewww.rebeccagordongroup.org

@rgordongroupfacebook.com/RebeccaGordonGroupWhat Motivates Our Generations?

Traditionalists Build A Legacy

Boomers Build A Stellar Career

Generation Xers Build A Portable Career

Millennial Build Parallel Careers


@rgordongroupfacebook.com/RebeccaGordonGroupQuestions?


@rgordongroupfacebook.com/RebeccaGordonGroupBridging The Age Gap, Understanding Generational CommunicationsBy Rebecca Gordon, Owner, Rebecca Gordon Group

understanding generational communications

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