BRIEF OVERVIEWThe concept of ‘business systems’ is associated with Richard Whitley, an expert on Organizational Sociology. In his works1 Whitley has raised some very interesting questions which were not addressed earlier. Some of these questions are, ’Why do we have different business systems in different countries?’, ‘Why different countries have different business systems? Etcetera. The moment we talk of different business systems one is prompted to think of unique institutional mechanisms in different national systems. These unique institutional mechanisms (or lack of them) haven’t emerged from thin air. In fact, in the Asian context, some of these institutions are rooted very much in a very unique socio-cultural milieu. These have led to large FDI outflows from BRICS as also government to government aids and grants. While on the one hand these unique business systems have thrown up concepts like ‘Guanxi’ in China or ‘jugaad’ in India, these have also thrown up challenges of marketing to large Bottom of Pyramid (BOP) markets and social business models. It is interesting to note that these unique institutions are perceived by many as cases of ‘institutional voids’.

This 3 day programme seeks to encourage participants to look at the concept of ‘emerging markets’ through various prisms and help them to appreciate the nuances of these business systems, their unique political, economic, social and cultural roots. The idea behind

this approach is to appreciate the innovative practices from emerging markets in terms of product innovation, price innovation, integrating socio-economic and political institutions to achieve business objectives. Moreover, this programme seeks to focus on emerging markets to understand uniqueness of these markets, industry structures and socio-cultural milieu as constituting unique Business Systems.

OBJECTIVESThe following are the key objectives of the programme:nUnderstanding the concept of National Business

Systems, Institutions and relevance of ‘emerging markets’

nDeliberating on issues like, how can we account for some countries successfully breaking out of shackles of poverty and are on the road to economic modernization? Role of business and its contribution to macro-economic development in these countries

nHow are the emerging markets different from the rest in terms of business systems constituting unique legal, political, socio-cultural and economic institutions? This will enable the participants to appreciate the nuances of risk analysis

nUnderstanding linkages between political systems and industrial structures

nFirms and their strategies in different business contexts- Challenges of Bottom of Pyramid and Social Business Models

FDP

UNDERSTANDING

EMERGING MARKETS:

A BUSINESS SYSTEMS

APPROACH

PROGRAMME CO-ORDINATORSProf. G. Venkat Raman and Prof. Sumit Mithra

October 08-10, 2014

FDP

The Indian Institute of Management Kozhikode (IIMK) is the fifth IIM, established in 1996 by the Government of India in collaboration with the Government of Kerala. With campus infrastructure fully operational now, it is fast emerging as an internationally reckoned, fully integrated, management institute of higher learning. The Institute seeks to inculcate a spirit of lifelong learning and aspires to strengthen the capabilities of integrating concepts with applications and values. It contributes towards the development of communities of dependable, capable, caring and fair-minded people.

The Institute covers a wide range of academic activities in the field of management such as:

nResearch and Publication

nPost Graduate Programme (PGP) – two year fulltime residential programme

ABOUT THE INSTITUTE

CONTENTSnNational Business Systems and impact on

Institutions: The Case of Emerging MarketsnFDI and Emerging Markets: looking Beyond BRICSnHidden Risks in Emerging MarketsnGlobalization and Innovation in emerging MarketsnSocial Business Models in emerging Markets:

Marketing to the Bottom of the PyramidnStrategies in Emerging Markets: ‘Attacking from

above’ and ‘Burrowing from Below’ nNegotiations and Building Relationships in

Emerging Markets

TARGETED PARTICIPANTS Faculty from academic areas like General Management, Strategy, Marketing

PEDAGOGY Audio-visual aids, Cases and Lectures

PROGRAMME CO-ORDINATORSProf. G. Venkat Raman and Prof. Sumit Mithra

DATES AND VENUEThis programme will be held during October 08-10, 2014 at IIM Kozhikode.

LAST DATESeptember 17, 2014

FEEEducational Institution: Rs. 8000 + Service TaxNon-Educational Institution: Rs. 16000 + Service Tax

The fee is to be paid in advance by Demand Draft drawn in favour of "Indian Institute of Management Kozhikode" payable at "Kozhikode" (or Calicut). The fee covers, in addition to lodging, course materials, working lunch, and breakfast and dinner for residential participants.

CANCELLATION POLICY In the event of cancellation of nomination, full refund of the program fee will be made, if request is received in writing at least 21 days before commencement of the program. No refund will be made if such a request comes after this date.

nManagement Development Programme (MDP) – shortterm residential programmes in advanced management topics for middle, senior and top level managers

nExecutive Post Graduate Programme (EPGP) Satellite Technology enabled, short and long (up to one year) duration programmes for working Executives

nFaculty Development Programme (FDP) – short term programmes for management teachers

nFellow Programme in Management(FPM) – It aims at developing top quality researchers and faculty resources for academic institutions including IIMs.

nInternational Exchanges Programme (IEP) – IIMK’s International Exchange Programme, apart from promoting Student Exchanges, places a great emphasis on faculty exchange between partner institutions.

nConferences and Seminars

The CampusIIMK is located at Kozhikode, Kerala, the ‘God’s Own Country’, made famous by the entry of Vasco Da Gama to India, and is 15 km from Calicut Railway Station and 38 km from Calicut Airport. The Institute Campus has been developed in the scenic ambience of approximately 96 acres of land in the Kunnamangalam locality of Kozhikode. The site comprises of two hillocks with a valley in between. The panoramic view from the hilltop is a visual delight and conducive for learning and contemplation. The design of the Campus is aimed at preserving the existing ambience, and incorporates the strong architectural traditions of Kerala.

1 For instance, see, Richard Whitley, How National are Business Systems? The Role of Different State Types and Complementary Institutions in Constructing Homogeneous Systems of Economic Coordination and Control, Paper presented to the workshop on National Business Systems in the New Global Context, Oslo, 8-11, May 2003