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Brazilian market benefits and difficulties in doing business in Brazil and comparison to other BRIC countries

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  • 1. EMERGING MARKETS BRAZIL Michael Lauenstein
  • 2.
  • 3. BRAZIL
    • Pop. 186 Million
    • Pop. Concentrated along the coast
    • Immigrant population
    • Largest Market in SA
      • +50% of all SA
    • Developed infrastructure, continual investment in roads, ports and airports
  • 4. BRAZIL
    • Higher interest rates (currently 8.2%)
    • Stable currency (FX - 2.06BR = 1USD)
    • Stable inflation (currently 4%)
    • Largest Export in $ - Airplanes
    • Positioning itself as a leader of developing nations/Mercosur
    • Looks to Europe / Looks away from US
      • Political Alliances
      • Design
      • Business
  • 5. BRAZIL
    • Local Presence/Product
      • Large market, difficult to manage from 5,000 miles away
      • Used import delays Dont want product outs
    • Non-Hispanic
      • Prefer English over Spanish
      • Can be difficult to find a Portuguese speaker in US
      • Dont want to work with non-Brazilian S. Americans
    • Business is modernizing
      • Managers well trained and worldly
      • Product/Sales Analysis
      • Accustomed to Technology
  • 6. BRAZIL
    • Brand conscious consumers
    • Important to build a relationship first, then do business
    • Love to negotiate
    • Will always figure a way to get something done.
  • 7. BRAZIL
    • Complicated Tax system
      • Varying state taxes
      • Various levels of taxes
    • Import Procedures
      • Bureaucratic
      • Main ports expensive
      • Unions strong
  • 8. Sample Import Costing
  • 9. BRAZIL
    • Foreign Companies in Brazil
    • Wal*Mart
    • Carrefour
    • GM, Ford, Chrysler, Renault, Peugeot, VW
    • SC Johnson
    • Johnson Controls
    • Nestle
    • Brazilian Multinationals
    • Embraer
    • AmBev
    • Tramontina
    • Azalea
    • Varig / TAM Airlines
    • Zoomp / ING
    • Caf do Ponto
  • 10. EMERGING MARKETS

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