Understand Ecommerce Email Marketing With

Hybrid Emails

How Ecommerce websites are using Email marketing?

• The main objective of email marketing is to build relationships.

• E-commerce companies create better promotions that sell more product.

• Nurture subscribers better, which will lead to more long term sales.

• Segment database more effectively, which (once again) generate more sales.

The statistics you need to know

Before going into the numbers of the ecommerce industry, lets know about the average data so that you can compare the numbers well. • Open rate: 22.87% (2013: 21.47%) ,Click-through rate:

3.26% (3.16%) Unsubscription rate: 0.53% (0.47%).• According to the Email engagement rates for small and

medium size business from MailChimp, the email open rate for ecommerce category is 16.82%.

• Its click through rate is 3.77%.• For more datail about these numbers, visit :

http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/

Some interesting numbers to get you going

• There are 72 Billion people who shop online on 86 different countries.

• It was found that over the past four years online retailers have quadrupled the rate of customers acquired through email to nearly 7%.

• They have also found out that the average Customer Lifetime Value (CLV) lasts longer for those who came through social media.

Improved Email Open Rate• Email infrastructure plays a great role when it comes to high

email delivery and open rate. • Correct incorporation and implementation of technology

improves email inbox deliverability and open rate as well. Automates Email List Segmentation• Hybrid email marketing solution enables email marketer to

automatically generate a new segment inside the existing email list.

• This helps them to predefine the email list segmentation based on different conditions and in future they can use this segmentation to send email campaigns to different categories based on the customer’s interest in a particular product.

Cut Down Email Marketing Budget• Hybrid email marketing solution is great for small

and medium business. The use of most efficient and suitable relay servers out of numerous SMTPs, serves at their best thereby increasing your mail deliverability rate to a large extent and thus improving the overall ROI for your email marketing campaign.

Hybrid Email Marketing with EasySendy Pro

• Hybrid Email Marketing is a solution where the marketer gets to send the email campaigns through many SMTP relay channels at the same time. These channels can be SMTP relay servers like Amazon SES, Mandrill, SparkPost, etc.

• EasySendy Pro Connects with Amazon SES, Mandrill, SendGrid, Sparkpost, Leadersend, Elasticemail and MailGun. Visit https://easysendy.com for more.

• With EasySendy Pro you can split test email deliveries across the relay servers and check reports, track email clicks, opens of each email campaign.

How EasySendy Pro helps Ecommerce business

• Ecommerce companies generally need to send a vast variety of emails, like promotional, transactional etc.

• Sometimes a particular SMTP relay server is very efficient in a particular type of emails and some aren’t so good.

• For example, SparkPost is very efficient in sending transactional emails.• EasySendy Pro helps you connect to many such deliver servers and

hence increases your email deliverabilty.• With EasySendy Pro you can split and test email deliveries across the

relay servers and check reports, track email clicks, opens of each email campaign.

How EasySendy Pro helps Ecommerce websites.

• EasySendy Pro is already helping out sites like ApexDuo, Comedy Coupons, Netway Enterprises, Inc., zapyle, Wedding Nook, Monkey Sports.

• It also has smart autoresponder and advanced email list segmentation based on subscriber interactions with email campaign. This helps sending highly targeted emails.

• Other features include webforms for email capture, custom subscriber pages, email template editor, custom fields, tracking domain setup, auto bounce and complaint handling setup, RSS/JSON feed emails, API, Google Analytics and WordPress, Zapier integration.

Useful LinksEasySendy Pro Websitehttps://easysendy.com/EasySendy Pro Featureshttps://easysendy.com/features/The concept of Micro-Deliverability in Email Marketinghttps://easysendy.com/blog/the-concept-of-micro-deliverability-in-email-marketing/Advantages of using Hybrid Email Marketing Servicehttps://easysendy.com/blog/advantages-of-using-hybrid-email-marketing-service/Optimize Email Marketing Budget with EasySendy Prohttps://easysendy.com/blog/optimize-email-marketing-budget-with-easysendy-pro/