sally beauty ecommerce welcome emails
DESCRIPTION
Onboarding eCommerce customers into your campaign can be tricky business. Especially when dudes are subscribing to your beauty news. Sally Beauty runs a great eCommerce store and with some more personalized elements and by humanizing their email marketing they will surely increase the lifetime value of their eTail customers.TRANSCRIPT
I guess I'll sign up here, only need to put my email in 2x andI get Beauty News and Special Offers? Kind of Exciting
You could have added a little moreglamour in there. Get Beautified Luiz!!
Sweet CTA!
I like specials, but I don't like sending unlessI know what I am getting.
What about some microcopy to let meknow what I can expect? Beautify meSally.
Hold Your HairColor! We just met.
I'm just not ready to get so serious, do you reallyneed my first and last name?
Submitted?!! Ahhh to What!! What Have I DoneSally? Why Not Welcome Me As a Beautiful New Customer?
Oh Sally, How I wish youweren't just rolebased. Come On I KnowYou Have a Ton ofGorgeous Girls WorkingWith You.
Put a Face To TheEmail & Humanize
Your Marketing
I mean it's very welldesigned but we just met....
I Wish You Would Welcome Me
Hey Dude. Thanks forsubscribing to a chickscampaign. Hope you like blondebombshells and some greatpromos. Every week you will getsome inbox action.
Woah I didn't know I was in the Beauty Club, whats thisPro Preferred or Beauty Student stuff I'm just hearingabout.
Don't Lose Me Send Me To Social!
All In Good Fun, Sally Runs aGreat eCommerce site
With a few minor changes they can drasticallyincrease their customer's lifetime value gettingrepeat purchases with Behavioral Email Marketing