THE CONVERSATION IS HAPPENING…

… Don’t Get Left Behind!

Presentation by the African Center for Media Excellence to civil society organizations and the media

May 11, 2012

Source: Portland Communications

Social Media in Uganda

Source: Statcounter.com

Facebook Use in Uganda

Source: SocialBakers.com

Age of Uganda Facebook Users

Source: SocialBakers.com

Why Use Social Media (i) It is FREE (and easy)! Learn what your supporters are saying and

sharing about your organization. Drive traffic to your various web properties Drive visitors to online donation pages. Enable supporters to distribute messages

about your organization through their social web presence.

Why Use Social Media (ii) Empower your most passionate and influential

supporters to promote your organization. Enable grassroots movements in real-time and

rapidly respond to unforeseen events. Humanize your organization by not limiting

communications to traditional methods or messages. Acquire new contacts and build your email housefile. Increase trust and loyalty from your supporters by

allowing them to share their voice through feedback.

Examples of non-profit organizations fully utilizing social media platforms:

Refugees UnitedCrowdsourced mapping, SMS-WWW platforms

I Paid A BribeCrowdsourcing, SMS, Twitter, Facebook, efficient website

Bunge 2012SMS, Twitter, crowdsourcing

How to Join the Conversation (i) Evangelize your organization’s mission

with an interactive presentation (Sliderocket, slideshare)

Get organized with a social community relationship tool – manage your social following and monitor conversations (SproutSocial, Nimble)

Leverage the power of video to advance your cause (YouTube)

How to Join the Conversation (ii) Get to know your donors, volunteers,

partners and clients/beneficiaries on a deeper level (online polls)

Tweeple: Take your petition to Twitter (Act.ly)

Turn Facebook into a fundraising hub (Facebook Causes)

How to Join the Conversation (iii) Connect with other non-profits on a

Tweetchat

Create a LinkedIn company page

Keep it transparent – Show and tell

Case Study: Adopt a Gorilla -Website

Case Study: Adopt a Gorilla - Twitter

Case Study: Adopt a Gorilla - Facebook

JOIN THE CONVERSATION …... Or you WILL be left behind!For more information and skills training contact:African Center for Media Excellence