FUNDAMENTALS OF MANAGEMENT

THOUGHT. WEEK 11

@johnnyryan

Welcome@johnnyryan

RECAP@johnnyryan

@johnnyryan

Week 2

@johnnyryan

@johnnyryan

Week 3

@johnnyryan

Week 4

@johnnyryan

@johnnyryan

@johnnyryan

MANAGEMENTLABOUR

@johnnyryan

@johnnyryan

Week 6

AUTHORITY OF EXPERTISE

@johnnyryan

@johnnyryan

THE SELF IS IRRATIONAL

The “Hawthorne Effect”

MANAGERLABOUR

@johnnyryan

@johnnyryan

Week 7

@johnnyryan

Paul Baran

On Distributed Networking (1962)

@johnnyryan

Paul Baran

On Distributed Networking (1962)

@johnnyryan

@johnnyryan

Week 9

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

Week 10

8 HOURS LABOUR 8 HOURS RECREATION

8 HOURS REST

And add George F Johnson, Marching along together to culture slides. Pre DepressionEndecot Johnston boot WW2. Declines from global trade. Changing character of the corporation.  Square deal meets pro sports. 

SCHMIDT’S@johnnyryan

WORK LIFEPERSONAL LIFE

Ne#lixCulture:Freedom&Responsibility

1

@johnnyryan

M’kay?

@johnnyryan

EMPOWERED?

@johnnyryan

Innovation (and how to structure argument)

Week 11

“Innovation is always positive”

Agree or disagree with this week’s claim:

@johnnyryan

EXPERIMENTATION BECOMES SEXY

@johnnyryan

Part 1

John Krafcik@johnnyryan

Kaizen

@johnnyryan

Steve Blank@johnnyryan

MVP@johnnyryan

Alexander Osterwalder@johnnyryan

...all parts of a business have to be optimised and that details in a business model make the difference. Yet, few approaches and concepts exist that give an overall view of a business

Osterwalder’s PhD thesis, 2004.

@johnnyryan

PRO

DU

CTM

AR

KET

Key Activities

Key Resources

Key Partners

Value Proposition

Channels

Revenue Streams

Cost Structure

Customer Segments

Customer Relationships

@johnnyryan

Example: Castlemine Farm

@johnnyryan

Key Activities

Key Resources

Key Partners

Value Proposition

Channels

Revenue Streams

Cost Structure

Customer Segments

Customer Relationships

Beef and sheep production Meat processors

@johnnyryan

Key Activities

Key Resources

Key Partners

Value Proposition

Channels

Revenue Streams

Cost Structure

Customer Segments

Customer Relationships

Beef and sheep production

Marts, buyers

Customer dictates price

Market price

Meat processors

@johnnyryan

Key Activities

Key Resources

Key Partners

Value Proposition

Channels

Revenue Streams

Cost Structure

Customer Segments

Customer Relationships

Beef and sheep production

Market priceFeed, energy, labour, health bills

Farm land, stock, machinery

Feed companies, vets, Meat processors

Production

Marts, buyers

Customer dictates price

@johnnyryan

Key Activities

Key Resources

Key Partners

Value Proposition

Channels

Revenue Streams

Cost Structure

Customer Segments

Customer Relationships

Market priceFeed, energy, labour, health bills

Feed companies, vets,

A trusted and traceable source of high quality food: - Dry aged angus beef - Free range pork - Lamb - Free range bronze

turkeys - Meat Pies

Foodies

Premium food consumers

ABC 1

Young dynamic shoppers

Chefs

Farm land, stock, machinery

Production

Marts, buyers

Customer dictates price

@johnnyryan

Key Activities

Key Resources

Key Partners

Value Proposition

Channels

Revenue Streams

Cost Structure

Customer Segments

Customer Relationships

Retail price

Added value

Feed, energy, labour, health bills

Production

Feed companies, vets,

Community development Social media

Cookery demos

Special offers

A trusted and traceable source of high quality food: - Dry aged angus beef - Free range pork - Lamb - Free range bronze

turkeys - Meat Pies

Foodies

Premium food consumers

ABC 1

Young dynamic shoppers

Chefs

Farm shop Van distribution Markets Shops

Farm land, stock, machinery

@johnnyryan

Key Activities

Key Resources

Key Partners

Value Proposition

Channels

Revenue Streams

Cost Structure

Customer Segments

Customer RelationshipsCommunity development

Social media

Cookery demos

Special offers

Retail price

Added value

Feed, energy, labour, health bills

Production Sales and marketing

Processing

A trusted and traceable source of high quality food: - Dry aged angus beef - Free range pork - Lamb - Free range bronze

turkeys - Meat Pies

Foodies

Premium food consumers

ABC 1

Young dynamic shoppers

Chefs

Farm shop Van distribution Markets Shops

Feed companies, vets,

Farm land, stock, machinery

@johnnyryan

Key Activities

Key Resources

Key Partners

Value Proposition

Channels

Revenue Streams

Cost Structure

Customer Segments

Customer Relationships

Retail price

Added value

Feed, energy, labour, health bills, labour, rent, rates, utilities, distribution, production

Feed companies, vets,

Distributors

CEB

Bord Bia

Land, machinery Labour, retail until, processing equip

A trusted and traceable source of high quality food: - Dry aged angus beef - Free range pork - Lamb - Free range bronze

turkeys - Meat Pies

Community development Social media

Cookery demos

Special offers

A trusted and traceable source of high quality food: - Dry aged angus beef - Free range pork - Lamb - Free range bronze

turkeys - Meat Pies

Foodies

Premium food consumers

ABC 1

Young dynamic shoppers

Chefs

Farm shop Van distribution Markets Shops

Production Sales and marketing

Processing

@johnnyryan

@johnnyryan

SteveBlank

EricReis

AlexOsterwalder

CustomerDevelopment

MinimumViableProduct

BusinessModelCanvass

`

@johnnyryan

64

THE FUNCTIONARY

THE DISRUPTOR

@johnnyryan

THE IRISH TIMES

futureopportuni+es

TheIrishTimes

@johnnyryan

TheIrishTimes

@johnnyryan

@johnnyryan

@johnnyryan

“CREATIVE DESTRUCTION”

@johnnyryan

“INNOVATOR’S DILEMMA”

@johnnyryan

@johnnyryanClayton Christensen

Innovator’s Dilemma

@johnnyryan

The Irish Times ... is harnessing young businesses’ disruptive energies. ... The goal of the challenge is akin to the plot of a Hollywood movie: a young up-and-comer works with a grumpy old mentor to overcome a problem, learning a valuable life lesson in the process.

@johnnyryan

@johnnyryan

MostCompaniesCurtailFreedomastheygetBigger

Bigger

EmployeeFreedom

43

WhyDoMostCompaniesCurtailFreedom

andBecomeBureaucra8castheyGrow?

44

WiththeRightPeople,

InsteadofaCultureofProcessAdherence,

WehaveaCultureof

Crea9vityandSelf-Discipline,FreedomandResponsibility

58

ProcessBringsSeduc/velyStrongNear-TermOutcome

•  Ahighly-successfulprocess-drivencompany– Withleadingshareinitsmarket– Minimalthinkingrequired–  Fewmistakesmade–veryefficient–  Fewcuriousinnovator-mavericksremain–  Veryop/mizedprocessesforitsexis/ngmarket–  Efficiencyhastrumpedflexibility

51

@johnnyryan

ThentheMarketShi-s…

•  Marketshi-sduetonewtechnologyorcompe:torsorbusinessmodels

•  Companyisunabletoadaptquickly– becausetheemployeesareextremelygoodatfollowingtheexis:ngprocesses,andprocessadherenceisthevaluesystem

•  Companygenerallygrindspainfullyintoirrelevance

52

@johnnyryan

DESIGN THINKING

@johnnyryan

@johnnyryan

THE PROBLEM

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

People don’t want a quarter inch drill. They want a quarter inch hole.

solu+on?

problem!

@johnnyryan

Holes. Not drills.

@johnnyryan

@johnnyryan

Design Process

@johnnyryan

Ideate

@johnnyryan

Empathy Define Ideate Prototype Feedback

@johnnyryan

Empathy Define Ideate Prototype Feedback

@johnnyryan

Empathy

Define

IdeatePrototype

Feedback

@johnnyryan

@johnnyryan

EXAMPLE@johnnyryan

Design the Perfect Umbrella

@johnnyryan

@johnnyryan

Empathy

@johnnyryan

TALK TO STRANGERS

@johnnyryan

BODYSTORM

@johnnyryan

CAPTURE

@johnnyryan

Define

@johnnyryan

Saturate space with data

@johnnyryan

Headline the clusters

@johnnyryan

Ideate

@johnnyryan

DUMP ASSUMPTIONS

@johnnyryan

@johnnyryan

TOOLKIT.ie@johnnyryan

Vote@johnnyryan

Prototype

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

Feedback

@johnnyryan

Empathy Define Ideate Prototype Feedback

@johnnyryan

Holes. Not drills.

@johnnyryan

THE PRECARIAT

@johnnyryan

Part 2

@johnnyryan

@johnnyryan

‘Lights out’

@johnnyryan

@johnnyryan

AUTOMATION

@johnnyryan

Manufacture Demand

Distribution

TransactionMarketing

Application

@johnnyryan

END-TO-END ‘LIGHTS OUT’

SYSTEM

@johnnyryan

The Precariat

@johnnyryan

ESSAY

@johnnyryan

Part 3

@johnnyryan

@johnnyryan

@johnnyryan

BLOOD

@johnnyryan

DO NOT FEAR THE WORD

COUNT

@johnnyryan

EXAMPLE ESSAY

(INTENTIONALLY SILLY TITLE)

@johnnyryan

“Should we wear seat belts?” -Discuss in 1,000 words

@johnnyryan

YOU ARE A COOK!

@johnnyryan

@johnnyryan

RECIPE &

INGREDIENTS

@johnnyryan

@johnnyryan

RECIPE=

ARGUMENT STRUCTURE

@johnnyryan

INGREDIENTS= EVIDENCE / FACTS

@johnnyryan

RECIPE (ARGUMENT STRUCTURE)

& INGREDIENTS

(EVIDENCE / FACTS)

@johnnyryan

@johnnyryan

READ WITH PURPOSE

@johnnyryan

@johnnyryan

Write a step by step skeleton outline on a

sheet of paper

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

@johnnyryan

THINKING THROUGH THE RECIPE MAKES

WORDS FLOW EASILY

1. After the dot com bust a new interest in experimentation

2. Emerging view of disruption being a good thing 3.Emergence of the precariat4.Recipe first. Sketch the logic and ingredients

of your essay first and words will follow easily.

@johnnyryan

Week 12 @johnnyryan• Bilton, N. (2016) ‘How Elizabeth Holmes’s house of cards came tumbling down’, Vanity Fair.URL: www.vanityfair.com/news/2016/09/elizabeth-holmes-theranos-exclusive.

• Grey, C. (2013).  A very short, fairly interesting and reasonably cheap book about studying organisations. London: Sage. Read pages 130-149.

• Mintzberg, H. (1974) ‘The Manager’s Job: Folklore and Fact’, Harvard Business Review, 53 (4) URL: https://hbr.org/1990/03/the-managers-job-folklore-and-fact

Thank you

@johnnyryan