product ucd
TRANSCRIPT
Looks Familiar ?
What is User-Centered Design and Analysis
Training
Helpdesk/support
Product Revision
Implementation
Detailed Design
UI Structure
User Task and Analysis
IncreasedDownstream
Costs
Investment in resources
Rush through these steps
Less User-Centered Design – More Hidden Costs
TrainingHelpdesk/support
Product Revision
Implementation
Detailed Design
UI Structure
User Task and Analysis
ReducedDownstream
Costs
Investment in resources
Proactive User-Centered Analysis
More User-Centered Design – Less Hidden Costs
• Every $1 invested in UCD returns between $2 and $100
• 63 % software exceeded budget not understanding and validating user requirement
Why User-Centered Design and Analysis
User Centric design and analysis • Save development time• Marketing dollars • More ROI and user acceptance
In Nutshell
Business Goals
Target Users
Task Analysis
Branding Attributes
Tech Constrains
Key Success factors
User Centered Analysis
and Design Strategy
Business Goals
SAP
• Physical and virtual -
More than 3000 events
• Stickiness : tight integration with VEP + Fills gaps in the current SAP solution + Highly customizable
• Capture at least 10 to 20% SAP physical events (0.5 to $ 3 million)
Open market
• Intuitive self serve module
• Serve 2000 to 5000 events
• Upsell and Cross-selling to be 30 to 50%
Target Users
• Event Manager
• Speaker/Attendee
Primary Users
• Business Users(Reports & Analysis)
• Exhibitors
• VEP Integration
Secondary Users
Technological Constraints
Scalability
• Traditional Application Development Model will not scale
Ecosystem
• API stack for 3rd party developers
• Dev community Ecosystem like App store
Mobile
• Smartphone presence
• Tablet Presence
Brand and Marketing
Goals
Ease of Use
Friendly
Convenient
Efficient
Trustworthy
Intuitive
Critical Success Factors
Time to market should be very aggressive
Product needs to be User Friendly and Intuitive
Self Serving
Scalable
Technology UX Matrix
User Profile and Persona• Data Gathering • Scenario and task analysis• Information Architecture• UI and Detailed Design• System Architecture• Development• Testing and UAT• Release to Marketing
Next Steps
