ACROSS45+ SITES, 3 JOURNALS,AND 6 MOBILE APPSwith a qualified database of 500,000 healthcare

providersacrossmultiplespecialties

Multi-channelapproach tomarketing services

Unique, guaranteed-engagement approach to syndicated content delivery

Relationship building platforms

HCP-level reporting

Contextual and demographic-relevant placements

Efficient, integrated approach to display media

Turnkey reporting and on-the-fly optimization

Consisting of some of the most respected HCP and specialty sites on the Web, the Medica Network enables sponsors to reach physicians and other healthcare professionals across 30 medical specialties and therapeutic categories. To ensure quality and capability, all

UBM MEDICA NETWORK partners meet the following standards:

• 100% reporting transparency

• Audience authentication

• One point of contact to strategize, optimize, and track campaigns

• Ability to target on a site, specialty, and topic-specific level

Our Network encompasses over 2.5 million unique monthly visitors & 7.5

million monthly page views.

EMR Daily News

FPNotebook

Global RPh

HITECH Answers

ICD9data

Innovations in Clinical Neuroscience

Kidney Cancer

Journal

OncoZine

Physicians News

RadRounds

Radiopaedia

TripDatabase

TrustedMD

Access HCPs and other relevant healthcare professionals with banner units across multiple sites with the UBM Medica Network

HOMEPAGEROADBLOCKS

MOBILE

Our wide range of options help youreach HCPs anytime, anywhere.

WEBINARS

RUN OF

SITE

INTERSTITIALAD UNITS

TOPIC RESOURCECENTERSWALLPAPER

AD UNITSE-NEWSLETTERS

SEARCH

LEADERBOARDPUSH DOWN AD UNITS

SPECIALTY & TOPIC SPECIFIC TARGETING

• Appears in the leaderboard position and ad pushes down.

• Editorial content below the leaderboard will pushdown and the larger image will take its place

• 728x90 ad unit for main image and 728x270 for larger image

Leaderboard Push Down

FilmstripMay be fully controlled by the user, providing a richly engaging experience

• Reach mobile users with mobile creative

• Same targeting ability as traditional display advertising

Full-Screen TakeoverMobile Creative:

UBM Medica has introduced a variety of FREE apps (iPhone, iPad, and Android) which help HCPs hone their clinical skills as well as provide point-of-care resources and tools to better manage their practice.

FEATURES INCLUDE:• Diagnostic and self-test features• Easy-to usetools, useful at the patient

consultation level• Leverages images and other multimedia• Specialty-focused

Content of sponsor-provided e-newsletters is subject to review by UBM Medica editors for appropriateness for our audiences prior to approval

RECOMMENDEDDURING PEAK TIMES

FOR LONG-FORM MESSAGING

• The sponsor may provide content to UBM Medica for e-newsletter deployment branded to our site with prominent sponsorship credit to the sponsor.

• Distribution may be sent to UBM Medica site registrants or catered to a list match set of recipients.

• Physician level reporting and remessaging available

Exclusive opportunity for dedicated, comprehensive center on the topic of your choice. Featured content will include latest news, resources, and features from UBM Medica and across the web and comprehensive web-wide search results via SearchMedica.

PROGRAMS MAY INCLUDE:

• 100% SOV (300x250, 160x600, and 728x90 units)

• Monthly traffic-driving e-newsletter with sponsor ad showing links to key resource box pages on the sponsor’s site

• Optional dedicated sponsor

Convenient, timely summary of a select conference meeting helps clinicians stay on top of important developments during the conference period.

CONFERENCE COVERAGEFEATURES MAY INCLUDE:

• Daily articles on breaking conference news

• KOL interviews

• Podcasts, photos, and/or video from the live event

SPONSORSHIP INCLUDES:

• 300x250, 160x600 and 728x90 banners on the Conference reporter homepage. Partial and exclusive sponsorships available.

• Banners/text on 3 daily news brief newsletters opt-in physicians

Game environments facilitate lesson retention and influence behavior by leveraging game dynamics in an absorbing, visceral experience.

DIA GNOSTIC C HAMPIONS’CHA LLENGE INCOR PORATES

Appeals to our desire to complete tasks/achieve goals

Attend to a scheduled

task and gain

points/risk peril

Not just finish, but achieve: leader board, badges

Key Behavior Drivers Commonly Built Into Games

progressiondynamic status

dynamic

appointment dynamic

game dynamics

DIAGNOSTIC CHAMPIONS’ CHALLENGE sponsorshipSPONSORSHIP INCLUDES:

• 5-week gamewhere HCPs compete to diagnose case studies and identify medical images in core specialty areas

• 100% SOV (300x250 or 300x600) within a 5-week game

• Banners in 5 promotional emails reaching the target audience

• UBM Medica Custom Resource and/or Repurpose existing approved materials

Drive Program Elements

DEVELOP

DEPLOYDEMONSTRATE

CUSTOM PROPRIETARY RESEARCH TO GATHER DETAILED INFORMATION ON:

• Database of over 500,000 HCPs

• Clinicians across multiple specialty segments, including Oncology, Psychiatry, Primary Care, Rheumatology, Radiology and more, as well as practice administrators

CONTENT SYNDICATION LANDING PAGE• Taking a content-centric approach builds

brand and relationships, and establishes thought-leadership

• Quality content that educates, tells stories, and informs understanding of products creates value for all parties

• UBM Medica sites may provide a dedicated landing page for the sponsor’s existing resources along with a custom traffic-driving program to support the dedicated environment

• Engage healthcare professionals where they are,within trusted websites

• Leverage existing sponsor assets

• List-matched programs available

• Measure user engagement

• Cost-per-view programs available

Showcase your best content in a super-sized unit that serves as a prominent site-within-a site

• Showcase your best content in a super-sized unit that serves as a prominent site-within-a site

• Rich functionality: videos, polls, social content feeds are all navigable and consumed within the unit

• Content-Rich: An unprecedented amount of available real estate to include all of your available assets

• Deep metrics: Including interactions, downloads, streams, sharing and more.

Sponsorship Overview

• Utilizes 300x600 unit Up to 5 tabs

• Target by specialty profile

OUR PEARL COMMUNITY SERIES OFFERS

A TIERED APPROACH TO PROGRAMS

THAT INCLUDE MODERATED DISCUSSION

TO EMPHASIZE COLLABORATION AND

SHARED KNOWLEDGE

Video,slideshow, or audio assets

Moderated comment and query threads

Polling, opt-in form submissions

PEARL HUB: KOLPOSTING WITHMODERATEDDISCUSSION

KOL and community-sourced moderatorsframe the discussionwith an activity asset

PEARL LEARNING SERIES

Episodic discussion forumslinked by topic and themeto engage over time

PEARL PROFESSIONAL COMMUNITY:ENDURING MEMBERS-ONLYSPECIALTY DESTINATION

Learning Series, joined with a steadystream of moderated blog postingsrelevant to the audience, ensuringan enduring specialty resource withdaily content updates, site sectionsfor topics of interest, and resources.

HCP-level detail onengagement, visitsand time spent

Resource engagement or downloads (e.g. video views, patient education downloads)

Traffic sources

Polling responses

Q&A transcript (PeerEx only)

Survey-based assessments (e.g. change in brand awareness or intent to prescribe)

SuperProfiling is a UBM Medica proprietary system, which combines data from multiple sources to better

understand the behavioral trends and interests of our

users. As HCPs participate in our various content touch

points, we build a picture of who they are, what they engage

with, and how they act on their interests. We mine this

intelligence and then use it to create a multichannel program

optimized to your own goals.

• Propel campaign performance with placements optimized to reflect high-engagement channels among your target audience

• Boost awareness and engagement by expanding to prescribers with similar super-profiles and discover powerful new influencers

ANALYTICS ENGINE

BEHAVIORAL PROFILEInterestAccessibilityEngagement and Action

IMPLICIT TARGET LISTlook-alikes who demonstrate similarcharacteristics to explicit targetEXPLICIT TARGET LIST

SuperProfiled CPE ProgramComponents Include a Mix ofCUSTOM & MEDIA ELEMENTS

MEDIA ELEMENTS

• Intelligent Content Unit (ICU)

• Targeted Banners & Dynamically Served Newsletter Banners

CUSTOM ELEMENTS

• Infocenter/PEARL Hub

• Custom Third-party eBlasts