ubm medica healthcare management...
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Physicians Practice and the UBM Medica HealtHcare
ManageMent network
ImprovIng the effectIveness of healthcare
through InformatIon
and educatIon
serving communities through electronic databases, web sites, journals, magazines, mobile applications, live conferences and meetings, and more
delivering unbiased clinical, practical, and business information for physicians, providers, payers, and patients around the world
providing comprehensive, integrated communicationsolutions for the pharmaceutical, medical device, technology, hospital and related industries.
home of the journal ONCOLOG
Y
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34R 127G 142B
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#227F8E
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R229, G168, B47 #E5A82F
R86, G157, B130 #569D82
million2.4UniqUeTouch-pointsAcross 45+ SiteS, 3 JournalS, and 6 Mobile appSwith a qualified database of 500,000 healthcare providers across multiple specialties
For 25 years, PHysicians Practice is the leading resource for healthcare providers and practice administrators on non-clinical issues in healthcare such as technology, coding, billing, reimbursement, payer relationships along with all needed information for the changes around healthcare reform.
We are an award-winning, recognized healthcare brand with (4) 2013 aSHpe awards for editorial excellence and achievement in healthcare publishing — including “best Website.”
who we are
in a recent survey of Physicians Practice readers, we asked our audience to name their biggest challenges over the next six to twelve months leading into 2014.
why today?
Overall, what are the primary challenges our readers and visitors are having in their practice?
iPad aPP / taBlet edition launched in May 2013 and published 3x, this will expand to 6x in 2014. View latest issue(s).
social Media Facebook, twitter, and linkedin — reaching over 14,000 in
social media. (Click icons to view)pricing: $2,500 per post (goes to all social media accounts)
our reachPrint PUBlication: Circulated to 50,000 uS physicians and their office staff, published 10x/year. View latest issue(s).
PHysicians Practice — digital network: and other leading healthcare management sites• 250,000+ page views/month• 80,000+ unique visitors/month• 75,000+ registered users in opt-in database• Total reach of over 1,000,0000 page
views per month within our ubM Medica network including industry partner sites
Since 1989, providing physicians and their practice administrators with solid, “how to” practice management advice to facilitate efficiencies in the practice and improve patient care.
reaching 50,000 practicing physicians nationwide with 10 issues/year.additional advertising options include:
• Reprints• Insert/outserts• Syndicated content
• Mailing lists• Bellybands• Tip-ons
Psolutions
in print
build branding and awareness in the marketplace through the leading practice management journal, Physicians Practice.
Ddigital
solutions
GrAb the Attention of our site visitors throuGh ros bAnner Ads
bAnner Ads
intelligent content unit (icu) Super-sized ad unit serves as a “site
within a site,” showcasing assets such as videos, white papers, social content
feeds, and interactive polls
Wallpaper banner
leaderboard pushdoWn
interstitial banner Served once a day to each unique visitor, this banner allows your message to stand
out from competing ads on the site
Mobile ad units ad served to visitors of our site through a variety
of mobile devices. Formats are expandable (upward).
top leaderboard
rectangle 1
skyscraper 1
rectangle 2
bottoM leaderboard
300x600 includes up to 5 tabs/ assets and 1x ad build
1280x1050 (150x1050 on both sides of site, with 980 px gap)
728x90 (expands to 728x270)
640x480
320x50, 300x50, 216x36, 168x28
728x90
300x250
160x600
300x250
728x90
$200 CpM ($10,000 minimum buy)
$135 CpM
$135 CpM
$120 CpM
$100 CpM
$90 CpM
$90 CpM
$80 CPM
$70 CPM
R118, G112, B179 #7670b3
R229, G168, B47 #E5A82F
R86, G157, B130 #569D82
home of the journal ONCOLOGY
26R 53G 125B
34R 127G 142B
#1A357D#227F8E
e-Blasts/e-newsletter Pricing (per send – Net rates)
advertorial e-blast (supplied HtMl) $6,000
rectangle (300x250) $2,000
text #1 $1,500
text #2 $1,125
reAch our list of over 80,000 opt-in subscribers
e-newsletters / e-blAsts
Available on Wednesday, Friday, and Saturday advertorial e-blasts offer exclusive messaging targeted to our subscriber list for the day. Vendor supplies HTML and subject line.
advertorial e-Blasts
e-Blasts/e-newsletter scHedUle
tuesdays Highlights from the blog Wednesdays advertorial e-blast thursdays physicians practice pearlS
Fridays best of physicians practice/advertorial e-blast Saturdays advertorial e-blast
Physicians new s Digest
extend your reAch throuGh our network of pArtners in heAlthcAre mAnAGement
netWork in heAlthcAre mAnAGement
manage my Practice
high
light h
ealth
meDic exchange
electronic heAlth reporter
medcity news
network in heAlthcAre mAnAGement
over 1 million monthly pAGe views
monthly unique monthly Gross impressions pArtner site visitors pAGe views AvAilAble
ElectronicHealthReporter.com 12,000 20,000 80,000
HighlightHealth.org 3,000 4,500 13,500
HITConsultant.com 18,000 84,000 200,000
iCd9data.com 630,000 4,500,000 124,000
ManageMypractice.com 24,000 41,000 120,000
MedCityNews.com 481,000 670,000 2,600,000
Medicexchange.com 110,000 240,000 1,100,000
PhysiciansNews.com 8,000 28,000 84,000
totals 1,278,000 5,587,500 4,321,500
build awareness through the expanding tablet medium• Published 6x in 2014• Features “Best Of” Content from Physicians
practice (articles, blogs, and columns)• Audio/Video Assets• Liberal use of Hi-Res Images• Pricing: $7,500 net per issue ($45,000 annually)
leverage existing print or tablet-friendly online creative, or supply tablet-optimized assets including video hotspots.• 728x90 mobile banner ad units (tiles/leaderboards)• Full-page ads between articles with URL integration to sponsor’s own content, such as:
n Sponsor audio/visual assets n registration form or digital brC
tablet edition
webinarsEngage your target audience, build brand awareness, and generate leads through one of the Physicians Practice webinar programs:
Include UBM Medica-supplied content by one of our experts for an additional fee.
PrograMs inclUde: Audience development | lead generation | metrics and reporting
live weBinar + arcHive
• Product Announcements• Ask-the-Expert series• Press centers• Town halls• Corporate updates
on-deMand weBinar
• Expert presentations• Featured products• Service line presentations
live + 3 MontH arcHive on-deMand 6 MontHs gUaranteed resPonse
Supplied $21,000 $15,000 150 leads
ubM Medica-supplied $25,500 $19,500 150 leads
EHRstechnology
aware
ness
awareness
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polic
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resources healthcarepolicy
salar
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staffing
drugsbrand
Do you know what physicians think? We do, and can help you gather
the information you need.
custoM research opportunities
With 40+ years of market experience, ubM Medica uS has access to more than 500,000 healthcare professionals online – whether you’re looking to reach primary care practitioners, nurses, medical office administrators or other medical specialists.
if you need immediate insights into the minds, attitudes, and desires of this audience — whether creating new products, validating your research, investigating market opportunity or other qualitative and quantitative needs, we can provide custom research at an affordable price.
let us deliver the insights you need from physicians and healthcare professionals, when you need them.
• Survey support• Quick turn-around
Basic program pricing: $10,000 (1-20 button questions, 200 responses)
Premium program pricing: $12,500 (20+ button/open-ended questions, 200 responses)
contextual linksmaximizeFeatureLinktm complements your existing marketing mixby generating efficiencies that:
at all stages in the purchasing cycle
• pre-qualified targeting, qualified audience, semantic targeting• time saving tactics, no keyword selection/bidding• in-house production, let us put your campaign together for you• search engine benefits, continuous optimization• reporting, that gives you live metrics 24/7
Pricing: $1,000 net/month
extend your Reach | improve your Relevance increase conveRsions | Drive GRowth
FeatureLinktm is powered by state-of-the-art semantic indexing and ad matching technology that scans publisher content on PhysiciansPractice.com to understand concept and context more like humans
The program displays highly contextual ads adjacent to news and features based on their relevancy, optimizing response from your target audience when they are most receptive.
FeatureLinktm gives you the best of text + display.
yourpotential
Physicians Practice offers a variety of additional customized digital solutions available to fit any objective and budget. Contact your account representative to explore options and customization.
Help practices navigate tHeir most critical management concerns.
Programs start at 6-months, with 150 leads guaranteed.
• Custom content created by Physicians Practice on a topic of your choice.• This enduring resource will be promoted throughout the
ubM Medica pCp audience and will be gated after the first viewed page of content for lead generation.
• Pricing starts at $15,000 net
Whether your goal is lead generation or brand awareness,
Physicians Practice offers a variety of
turn-key programs to meet your needs.
leverage your pre-existing materials witH a dedicated landing page on tHe pHysicians practice site.
No-risk programs are performance-priced based on views to your landing page.• Supplied materials could include presentation decks, white papers,
case studies, video programming and podcasts.• Traffic drivers will appear on PhysiciansPractice.com and where
appropriate, on relevant sites across the ubM Medica. dedicated emails will drive additional traffic to the landing page.
• Pricing starts at $50 per lead
supplied asset lead generation
a compreHensive resource on a single topic, drawing on content from pHysicians practice, as well as from across tHe web.
programs have 3-month minimum and includes audience development tactics to drive traffic to the topic center.• Exclusive (entire banner roadblock and 6 content links) $7,500 net/month• Multi-sponsored (banner and content links)• Position #1 (780x90 and 3 content links) $5,000 net/month• Position #2 (300x250 and 2 content links) $3,000 net/month• Position #3 (160x600 and 1 content link)$2,000 net/month
eventmArketinG
Align your compAny with physiciAns prActice to provide objective, topic-specific
news And developments leAding up to, And during mAjor industry events
total conference package• Banners rotated on physicians practice for 2 months (60,000 impressions)
• e-newsletters banner placement in of our weekly e-newsletters
• advertorial e-Blast Your content, blasted to our database of nearly 75,000
• lead generation Package 100 leads to a gated supplied asset posting on physicians practice.
• sPonsored video segMent/cUstoM video 3-5 minute professional video featured on dedicated conference page with full licensing rights. Can be utilized as a stand-alone option ($3,500 net, stand alone)
three options: $10,000 net | Four options: $12,500 net | Five options: $15,000 net
conference reporter• Sponsor coverage from HIMSS or MGMA• Your sponsorship will include banners
and sponsored content links on:
• Pos 1: 728x90 + 3 posted assets – $12,000 net• Pos 2: 300x250 + 2 posted assets – $10,000 net• Pos 3: 160x600 + 1 posted asset – $8,000 net
e-mail updates for pre-show and daily conference coverage
a dedicated conference page on physicians practice.com for 3 months
eXpertiSe | eXperienCe | eXpoSure
why sponsor prActice rx?
or over 25 years, Physicians Practice has delivered timely, practical practice management advice to a loyal base of physicians and practice administrators across the country.
Your sponsorship of Practice Rx will align you with THE trusted source of practice management information within the healthcare community in addition to providing you with access to key decision-makers looking for solutions to better their practice.
key toPic areas
in-depth presentations and thought-provoking discussions will address key challenges faced by private practices all over the country, including:
• REIMBURSEMENT
• TECHNOLOGY
• BILLING/CODING ISSUES
• HEALTHCARE REFORM
• STAFFING
Brought to you by
dates
cItIes
unIQue opportunItIes2new live events in 2014spring event: May 2-3, 2014, Newport Beach, CAFall event: September 19-20, Philadelphia, PA
12/16/2013
2014 sponsorship levels
sponsorship of east or West conference (per event)
gold$10,000
4 opportunities available per conference
silver$5,000
4 opportunities available per conference
bronze$3,750
THOUGHT LEADERSHIp BENEFITSExclusive Speaking Engagement - thought leadership/topic session XPanel Presentation - hosted by Physicians Practice X
LEAD GENERATION BENEFITSTabletop in Conference networking area X X XConference passes for company representatives 5 3 2Select target marketing to maximize attendance from pre-identified job titles/specialties X
post conference
Full lead list with contact details for Conference attendees X XEmail deployed on your behalf to Conference attendees X
BRANDING BENEFITSat the conference
Ability to distribute promotional collateral or seat drop X X XLogo on all conference directional signage XLogo on Conference Guide, listed with sponsor level X X XPage Ad in Conference Guide X
pre-conference marKetIng
Logo on Conference Brochure, mailed to key attendee prospects X XLogo on Conference email campaigns, hyperlinked to your website XLogo on Conference website, hyperlinked to your website X XCompany profile on Conference website 100 words 50 words 50 wordsExclusive press release distributed by PR Newswire (a UBM Company) X
socIal medIa
Included in social media outreach for the conference X XVendor-supplied social media postings 3 1
ADDITIONAL BRANDING OpTIONS THAT CAN BE ADDED TO ANY pACKAGEone conference Both Conferences
Conference Delegate Bags $8,000 $12,000 Pens and Notebooks (price negotiable on whether providing pens and/or notebooks) $6,000 $10,000 Bag Insert (if bags are sponsored)Coffee Breaks, Lunch or Cocktail Networking Reception Sponsorship–please consult for pricing
$500 $750
300x250 rectangle $3,000 net/year
160x600 skyscraper $2,000 net/year
728x90 leaderboard $5,000 net/year
looking to expand your reach in the Buyers Guide? post and update listings in multiple categories to reach a greater audience.
“c” package “b” package “a” package
Featured Listing •
Logo •
listing description size 1,000 characters 500 characters na
phone • • •
Fax • • •
Address • • •
Email • • •
Website • • •
pricing/net per listing (1 year)
$599 $399 $199
Listing Packages
Increase your company’s visibility with targeted branding.
category Banners
links to your content appear in a selected category to drive guaranteed leads.
supplied resources & lead generation
3 supplied content links — 200 leads guaranteed $7,500 NET price/year $37.50/cost per lead
2 supplied content links — 100 leads guaranteed $5,000 NET price/year $50/cost per lead
1 supplied content link — 50 leads guaranteed $3,500 NET price/year $75/cost per lead
The Physicians Practice Buyers Guide is now offered in a comprehensive, all-digital platform, making it easier for your company to reach practices at the moment they are searching for your products.
Buyers Guide
How can you reacH
40,000+Buyers eacH MontH?
(SoCial Media-enabled zoneS)
professional exchanges around relevant learningsP E A R Lour pearl CoMMunity SerieS oFFerS
A TIEREd APPRoACH To PRoGRAMS
tHat inClude Moderated diSCuSSion
to eMpHaSize Collaboration
ANd SHAREd kNowLEdGE.
community-EnhAncEd
activating community:
PEARL hub: koL Posting with modERAtEd discussion
kol and community- sourced moderators frame the discussion with an activity asset
PEARL LEARning sERiEs
episodic discussion forums linked by topic and theme to engage over time
PEARL PRofEssionAL community: EnduRing mEmbERs-onLy sPEciALty dEstinAtion
learning Series, joined with a steady stream of moderated blog postings relevant to the audience, ensuring an enduring specialty resource with daily content updates, site sections for topics of interest, and resources.
the PEARL continuum
discussion nuRtuRing: PEER to PEER LEARning
relevant, timely moderation stimulates peer-to-peer dialogue in a controlled environment
contEnt LEAdERshiP fRom thE community: thought LEAdER LEARning
• koL and community-sourced moderators frame the discussion with the activity asset(s);
• Case study follow-up puts learnings into context
stimulate discussion: PEARL hub
TargeTed Therapies
moleculAr bAsisof pAncreAticoncoGenesis
foster growth: PEARL LEARning sERiEs
• Builds on theme or topic area• Enhances value of program over time• Allows for flexibility in content choices• Reinforces sponsor’s commitment to the
education of HCps working within their relevant therapeutic area
the pearl learning Series increases topic knowledge and nurtures a burgeoning community through sustained learning:
pAncreAtic cAncerepidemioloGy, risk fActors, And survivAl stAts
the chAllenGes of diAGnosinG pAncreAtic cAncer
AmPLify EngAgEmEnt:
PEARL PRofEssionAL community
thE PEARL PRofEssionAL community serves as an enduring members-only specialty destination:
• Builds on the PEARL Learning Series with a steady stream of moderated blog postings relevant to the audience
• daily content updates
• Site sections for topics of interest
• A variety of specialty-specific resources
PEARL guARAntEEs
contEnt LEAdERshiP fRom thE community: thought LEAdER LEARningkol and community- sourced moderators frame the discussion with the activity asset(s);
Case study follow-up puts learnings into context
discussion nuRtuRing: PEER to PEER LEARningrelevant, timely moderation stimulates peer- to-peer dialogue in a controlled environment
AudiEncE dEvELoPmEntdedicated email invitations, web banners and social media outlets drive participation
mEAsuREmEnt And outcomEsVisitors, completions, queried behavior change through case study follow-up demonstrates activity impact
Taylor Hine account executive203 523 [email protected]
Eric Temple-Morris Vp, Client Solutions/Sales
503 203 1060 [email protected]
John J. Currid national Sales Manager216 502 [email protected]
Rocky Pedden account executive
503 203 [email protected]