Typography: Basics

Type Basics• Typography: The design of letterforms and the arrangement of them

in two-dimensional space.

• Type font: A complete set of letterforms, numerals, and signs in a particular face, size and style. (Ariel 12 pt. – AaBbCcDd…12345…@#$%&…)

• Type style: Modifications that create design variety while retaining the essential visual characteristic. (AaBbCcDd… AaBbCcDd… AaBbCcDd…)

• Uppercase: The larger set of letters or capitals. (ABCDEFG)

• Lowercase: The small set of letters. (abcdefg)

• Point size: The height of the type.

Parts of Type• http://www.seekpeace.com/ty

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• Baseline: Defines the bottom of capital letters and of lowercase letters.

• Ascender: The part of lowercase letters that rise.

• Descender: The part of lowercase letters that falls below the baseline.

• Counter: Space enclose by the strokes of a letter.

Types of Type

• Serif: Type that has ending strokes. (Garamond)

• Sans Serif: Type without ending strokes. (Ariel)

• Script: Type that most resembles handwriting. (Edwardian Script)

• Novelty: Type that is trendy and modern which is hard to read in large amounts. (Curlz MT)

Alignments

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Not Too Many Fonts

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Give Space

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Be Careful With Decorative Fonts

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Readability

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Color and Contrast

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Group Like Information

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