basics of typography - 1
TRANSCRIPT
It’s all about
A BRIEF INTRODUCTION TO TYPOGRAPHY
Basics of Typography
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Categories of types
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Serifs are bracketed. Examples of Old Style typefaces include Garamond, Caslon, and Palatino.
Transitional ModernOld StyleTransitional typefaces are a mix between Old Style and Modern typefaces. Examples include Baskerville, Georgia, and Times New Roman. The axis of symmetry is vertical as seen in the image below.
Modern typefaces have extremely large variations between thick and thin lines. These are good for headlines (as seen in Vogue, Elle, etc.) Examples include Didot, Bodoni, and Elephant.
Categories of types - Serif Fonts
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Categories of types - Serif Fonts
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Advertising Slide
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Categories of types - Sans Fonts
Grotesque
Transitional or realist
Humanist
GeometricArial:The Quick Brown Fox Jumps Over The Lazy Dog.
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Basic Type Anatomy
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Letter Spacing
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Ascender On lowercase letters the vertical stroke that extends above the x-height
Typographic Terms
Baseline Invisible line on which the letters in a font rest
Cap height Height of a capital letter measured from the baseline
Counter An area partially or entirely enclosed in a letterform or symbol like an ‘o’, ‘p’ or ‘c’
Descender Parts of lowercase letters that extend below the baseline
http://www.fontsmith.com/blog/2016/06/29/the-a-z-of-typographic-terms
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