TRALARIN TEAM PROJECT

TRALARIN TEAM PROJECT
Juan Jos Fuertes CebrinPablo Genovard CarpioMarta Rubio FornerLukasz Kusowski

TRALARIN TEAM PROJECT
LOCATION:
DULCES CONCHIN IS SITUATED IN THE CARMENS DISTRICT, ONE OF THE MOST FAMOUS PLACES IN VALENCIA. ITS IN THE CENTER OF THIS DISTRICT.

ITS CLOSED TO NA JORDANA, A REALLY IMPORTANT FALLA. THIS IS THE REASON BECAUSE MANY TOURISTS VISIT THIS ZONE.

TRALARIN TEAM PROJECT
LOCATION BENEFITS:
City Center

Tourists

Public transport

Easy to get it

Many people working

Location detail

TRALARIN TEAM PROJECT
HISTORY:
DULCES CONCHIN BELONGS TO CONCHIN. THIS WOMAN BEGAN TO WORK IN A LITTLE ROOM OF HER HUSBANDS FACTORY. SHE CARRIED HER FIRST CROISSANTS TO ANOTHER BAKERY. IN THE 50S MANY PEOPLE DIDNT HAVE ENOUGH MONEY TO FOUND AN OWN FIRM.THE FIRM STARTED TO GO QUITE WELL. THE OTHER BAKERY BURNT CONCHINS CROISSANTS BECAUSE THEY WERE LOSING MANY CUSTOMERS.THEN, CONCHINS HUSBAND GAVE HER A SMALL PLACE WHERE SHE COULD MAKE CROISSANTS.

AFTER ALL, THE BUSINESS GROWED AND GROWED

TRALARIN TEAM PROJECT
BUSINESS SECTOR:
THIS FIRM IS A SMALL TRADITIONAL BAKERY. IT DELIVERS TO THE CUSTOMERS CROISSANTS, BREAD, AND OTHER BAKERY PRODUCTS.
Two examples of gastronomy firms

BAKERY BUSINESS SECTOR IN VALENCIA:
TRALARIN TEAM PROJECT
BIG FIRMS (GASTRONOMY, SELLERS)
SMALL SHOP
SMALL SHOP
SMALL SHOP
THIS FIRM
THESE SMALL SHOPS AND THE BIG FIRMS, ARE NON PRODUCERS, SO THATS THE BUSINESS

TRALARIN TEAM PROJECT

TRALARIN TEAM PROJECT
COMPETITORS (other closer bakeries):

TRALARIN TEAM PROJECT
STRATEGY:
NOWADAYS, THE STRATEGY OF THE BAKERY IS REALLY CONSERVATIVE. THE FIRM DOESNT WANT TO GROW UP.THE REASON IS THAT, TODAY THEY CONTROL THE MARKET, THE PRICES, THE SELLERS AND THE PROBLEMS THAT COULD HAPPEN ARE SMALL PROBLEMS.THE BUSINESS MODEL, HAS LOTS OF YEARS AND HAS GONE QUITE WELL; THEY DONT WANT TO CHANGE THAT.

ALL THE WORK IS HAND-MADE; THEY FIRM DOESNT HAVE MANY MACHINES; THE PRODUCTION IS REALLY TRADITIONAL

TRALARIN TEAM PROJECT
PRODUCTION DETAIL

TRALARIN TEAM PROJECT
SHOP DETAIL

TRALARIN TEAM PROJECT
SUGGESTED FUTURE STRATEGY:
THERE IS ANOTHER BAKERY CLOSER THAN OURS THAT COULD BE SET AS AN EXAMPLE TO ELABORATE A FUTURE STRATEGY.

THIS BAKERY IS IN PLAZA DE BOLSERA. THE FIRM IS NEAR A FAMOUS PUB, A DISCO AND OTHER CLUBS (LIKE PASTELERIA CONCHIN). THE BUSINESS IS TO OPEN ALL NIGHT AND TO GET CUSTOMERS IN THE STREET. ITS A FACT THAT PEOPLE WHO GETS OUT FROM A PARTY, AND AFTER DANCING, ARE HUNGRY.MANY PEOPLE WALK AROUND BARRIO DEL CARMEN LOOKING FOR SOME FOOD, AND IN THIS WAY WE COULD FIND A GOOD BUSINESS.

TRALARIN TEAM PROJECT
ORGANIZATIONAL STRUCTURE:
OWNER (PEDRO)
12 BAKERY EMPLOYEES
DELIVERY VAN
DELIVERY VAN
DELIVERY VAN

TRALARIN TEAM PROJECT
PRODUCTS:
DULCES CONCHIN, PRODUCES CROISSANTS, AND OTHER BAKERY PRODUCTS (INCLUDING SALTED PRODUCTS). THEY SELL CROISSANTS TO MANY BUYERS; FOR THE FIRM IS REALLY IMPORTANT TO HAVE GOOD PRODUCTS AND THEY NEED TO HAVE ALWAYS SOME STOCK.

THIS FACT, IS SOLVED. THEY HAVE A BIG FREEZER WITH CROISSANTS.

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FREEZER DETAIL

TRALARIN TEAM PROJECT
DESIGN OF A NEW GOOD:
A SALTED CROISSANT. WE THINK IT WOULD BE A NEW GOOD FOR THIS FIRM.
IT COULD BE SOLD TO THE SAME CUSTOMERS WITHOUT MEANING A COMPETITION BETWEEN THIS NEW GOOD AND THE OTHER SWEET PRODUCTS.
IN CASE OF MASSIVE PRODUCTION IT WOULD BE NOT NECESSARY TO BUY OTHER MACHINES. THESE SALTED CROISSANTS CAN BE MADE BY THE MACHINES THEY ALREADY HAVE.

TRALARIN TEAM PROJECT
10 OM DECISSIONS:
THE 10 DECISSIONS, APPLIED IN THE FIRM

TRALARIN TEAM PROJECT
A estimation : the age of the customers

TRALARIN TEAM PROJECT
A estimation : Which type opf customers are

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