TRAINING TRENDS PLAN PRESENTATION WILLIAM A. GREENAET/570DR. GALE COSSETTESEPTEMBER 26 ,2016

TELECOMMUNICATION INDUSTRY

FOUR TRAINING TRENDS

• Empowered Buyers

• On-Demand Availability

• Social Media

• Multigenerational Sales Teams and Customer Teams

GOALS

• To provide quality, training designed to increase individual and organizational productivity and increase product knowledge

• To retain customers and increase revenue by improving sales performance and productivity

• Define key indicators that drive the business and strengthen them

OBJECTIVES

• To empower business consultant with the knowledge to engage in constructive dialogue with customers and recommend the right products and services to fit their business

• To change the business consultants mind set into a consultative style of selling, making them accountable and committed to providing customers a effortless customer service experience.

• To educate business consultants on the features and benefits and focus on improving those that matter the most to the customers.

STRATEGIES

• Use content and social media marketing

• Focus on keeping customers for life

• Make your sales message clear

UNDERSTANDING OF CONTENT

• The telecommunications industry is an ever-changing industry and it all boils down to who can offer the best service at the most competitive price. The one thing telecom companies are focused on his providing customers with an effortless sales experience and keeping customers for life. They are trying to retain customers to increase profits and are rewarding business consultants by paying them on residuals. Its about attracting more customers and what better way to do this than by using social media such as Twitter and Facebook. The benefits are more qualified leads, multiple avenues to reach customers, and lower cost to acquire customers.

• The trend in the sales industry, specifically telecommunications is consultative selling. This style of selling will ensure of all goals and objectives stated in this presentation becomes a reality. Sales professionals that have adopted the consultative selling approach have seen huge benefits such as big ticket sales, bigger profit margins, and most of all it has increase their commissions. It improves customers relations because the customer knows the value of what they have purchased so therefore the price is not the main factor. It increases referrals and customer loyalty and it makes the stakeholders happy.

REFERENCES

• Fisher, D. (2016). Benefits to Adopting a Consultative Sales Approach. 

• Tracy, B. (n.d.). 14 Proven Strategies To Increase Sales Of Your Product

• Sisakhti, R. (2016). 12 Key Trends Shaping the Sales Industry