G i a n t E a g l e | 0 9 . 0 4 . 1 4 | f o o d t r e n d s v o l u m e 6

quench • We are food- + beverage-focused.

• We embrace a modern, media-driven

communications philosophy.

• We propel brands by listening, guiding

and owning conversations.

| q u e n c hhttp://thinking.quenchagency.com/gianteagle/

Leap Research

& Innovation

• market research + innovation company

(sister company of quench)

• systematic innovation process for repeatable success

• define

• discover

• ideate

• evaluate

| q u e n c h

the trends • food hacks

• alternative proteins

• digital tastes

• the new community center

• extreme makeover: vending edition

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f o o d h a c k s

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food hacks Whether out of necessity or novelty, we’re

constantly looking for new ways of doing things.

When it comes to new ways to prepare and

enjoy food, the only limits are our imaginations.

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classif ications

of food hacks

• food preparation

• where and how it’s consumed

• food as utility

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food preparation

Keurig single-cup coffee makers

have been hacked to make

cocktails, oatmeal and soup.

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where and how

i t ’s consumedBrands are embracing food

hack culture. Fritos, Kraft and

Oreo have all enjoyed increased

usage occasions, incremental

sales and a rise in talk value,

thanks to food hacks.

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food as uti l i ty

Food is being hacked to improve

skin, start fires, whiten teeth

and clean the house.

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food hacks

are growing.

| q u e n c h

what’s driving

this trend?

necessity

| q u e n c h

what’s driving

this trend?

convenience

| q u e n c h

what’s driving

this trend?

stretching

resources

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what’s driving

this trend?

social

gratification

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what you

can do

• Share popular food hacks in an educational setting

• Showcase food hacks that make life in the kitchen easier

and allow people to try them

• Use food hacks that feature Giant Eagle private label

products

• Showcase recipes or kitchen hacks that substitute more

expensive brand names for private label products

• Encourage customer participation on social media using the

hashtag #EagleHacks

• Prompt fan contributions on Facebook, Twitter, etc and reward

the best food hacks with Giant Eagle gift cards

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a l t e r n a t i v e p r o t e i n s

| q u e n c h

alternative

proteins

Our obsession with high-protein diets is evolving

from traditional, animal-based proteins to more

plant-based and unconventional sources.

| q u e n c h

o f U . S . c o n s u m e r s w a n t

m o r e p r o t e i n i n t h e i r d i e t~50%

S o u r c e : N P D G r o u p , 2 0 1 4

S o u r c e : N P D G r o u p , 2 0 1 4S o u r c e : F A O , 2 0 1 0

plant-based

Ancient grains such as polenta,

bulgur, farro, tempeh, seitan and

more are becoming increasingly

popular as meat-free protein

alternatives.

| q u e n c h

plant-based

“Beyond Meat” is a meat-free

protein alternative created by

Ethan Brown. The product has

been able to replicate the taste

and texture of traditional meats.

| q u e n c h

plant-based

Hampton Creek Foods believes

there is a healthier, more

economical and more sustainable

way to meet our dietary fulfillment

of protein.

| q u e n c h

insect-based

Insect-based proteins may seem

a little out there, but cricket-based

energy bar manufacturer Chapul

just received a major back by

Mark Cuban on ABC’s

“Shark Tank.”

| q u e n c h

insect-based

Farm 432 is an at-home, kitchen

top appliance to harvest insects

for supplemental protein in

our diets.

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what’s driving

this trend?

economics

| q u e n c h

what’s driving

this trend?

conscious

consumption

| q u e n c h

what’s driving

this trend?

sustainability

| q u e n c h

what’s driving

this trend?

culinary

curiosity

| q u e n c h

what you

can do

• Showcase all the protein-rich products that Giant Eagle offers

• Specifically, highlight private label products that unexpectedly

contain protein such as: cheeses, grains and other products

• Consider carrying some alternative protein foods in order to be

an early adopter of these trendy foods

• Have tastings in store for foods high in protein that showcase

the health benefits along with the great taste

• Hold demonstrations of how the store is contributing to

sustainability efforts, educating consumers on how they can

also make a difference at home| q u e n c h

t h e n e w c o m m u n i t y c e n t e r

| q u e n c h

the new

community

center

Increased competition, both within and outside

of traditional channels, is pushing grocers to

evolve their business models.

| q u e n c h

s h a r e l o s t t o o t h e r c h a n n e l s

o v e r t h e p a s t 1 0 y e a r s

cooking classes

Cooking classes, like those

offered through Publix Aprons,

give shoppers the opportunity to

learn a new technique or skill.

| q u e n c h

in-store

diet i t iansIn-store dietitians are at

shoppers’ service, helping to

make sense of all the

complexities of eating right.

| q u e n c h

wellness classes

Grocers are even partnering with

local health systems, offering

wellness classes that extend

beyond nutrition.

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what’s driving

this trend?

increased

competition

| q u e n c h

what’s driving

this trend?

consumer

education

| q u e n c h

what you

can do

• Expand the already existing Market District classes into traditional

Giant Eagle locations

• Offer classes that tie in with other trends, including grocery

hacks

• Extend beyond holiday cooking classes by offering everyday

lifestyle cooking classes throughout the year

• Offer an “Ultimate Advantage” subscription card that allows for

added discounts and benefits

• Partner with local fitness centers and offer a discounted

membership if customers present their Giant Eagle

Advantage card

• Consider adding a nutrition counter in-store to provide real-

time eating advice| q u e n c h

d i g i t a l t a s t e s

| q u e n c h

digital tastes Food and technology are coming together like

never before, changing the way food looks,

feels, is ordered, paid for, prepared and

even consumed.

| q u e n c h

classif ications of

digital tastes

• tangible

• convenient

• knowledgeable

| q u e n c h

tangible

Oscar Mayer is bringing the love

of bacon to a whole new level: a

bacon scent alarm clock. Now you

can wake up to the smell of a

homemade breakfast every

morning.

| q u e n c h

tangible

The Foodini is an at-home 3D

printing appliance that aids in food

preparation. The Foodini is

currently seeking start-up funding

through Kickstarter to bring the

unit to the masses.

| q u e n c h

tangible

Researchers have created a

“digital lollipop” that has been

able to emulate certain

taste sensations.

| q u e n c h

convenient

Terminal F at the Philadelphia

Airport provides a technology-

enhanced experience where

diners can order, check out and

even track the status of their

flights and car rentals.

| q u e n c h

convenient

Five Wendy’s locations on Staten

Island have embraced a drive-

through payment system that

utilizes EZ Pass technology.

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convenient

Domino’s and Ford have

partnered to allow for hands-free

ordering through the vehicle’s

SYNC system.

| q u e n c h

knowledgeable

An MIT student developed

“Cheers” – smart ice cubes that

change color to indicate when

you’ve had too much to drink.

| q u e n c h

knowledgeable

Near field communication (NFC)

is on the fringe of becoming a

major distributor of

location-based coupons.

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what’s driving

this trend?

discovery

| q u e n c h

what’s driving

this trend?

making

life easier

| q u e n c h

what you

can do

• Take “Advantage” of a mobile app

• Allow customers to order from the deli or bakery in

advance and pick food up at a later time and/or date

• Advertise Giant Eagle’s compatibility with iBeacon to

increase customer interaction

• Use scanner technology to make checking out quicker.

• Personal scanners allow customers to receive coupon

offers and scan their items as they shop

• Consider creating scanners that print coupons in real-time,

saving the customer time, money and energy without

coupon clipping

| q u e n c h

e x t r e m e m a k e o v e r : v e n d i n g e d i t i o n

| q u e n c h

extreme

makeover:

vending edit ion

Often associated with unhealthy eating, desperation and

shame, vending machines are getting makeovers that

earn descriptions such as “fresh,” “gourmet,” “luxurious”

and “entertaining.”

| q u e n c h

f o r e c a s t e d C A G R

b e t w e e n 2 0 1 0 - 2 0 1 6

vending

categories

• gourmet-to-go

• fresh food

• marketing machines

| q u e n c h

gourmet-to-go

Beverly Hills Caviar LA locations

dispense $500 caviar by

appointment only.

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gourmet-to-go

Sprinkles introduced New York to

its own cupcake ATM, dispensing

gourmet cupcakes 24/7.

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fresh food

Farmer’s Fridge is canning salads

in mason jars for vending in

Chicago.

| q u e n c h

fresh food

The first of several by The Box

Brands, Burrito Box dispenses

fresh, unfrozen burritos as well as

free Wi-Fi for those waiting.

| q u e n c h

marketing

machines

Oreo launched a 3D cookie printer

vending machine powered by

Twitter, with flavors based on

trending Twitter topics.

| q u e n c h

marketing

machines

Coca-Cola is combining

refreshing beverages with unique

experiences – this one surprises

couples with moments of

happiness for a Valentine’s Day

dance and lights display.

| q u e n c h

what’s driving

this trend?

high expectations

| q u e n c h

what’s driving

this trend?

convenience

| q u e n c h

what’s driving

this trend?

disruption

| q u e n c h

what you

can do

• Is it possible to get Giant Eagle quality on-the-go?

• Consider the “Eagle’s Nest” machine, a vending machine

that has the necessities of every grocery trip, stocked

fresh when necessary

• Look into a complete private-label vending machine that

allows customers to input recipes and then be supplied

every ingredient needed on-the-spot

• Create your own vending machine

• A Giant Eagle lottery-coupon vending machine that

delivers coupons as a scratch-off lottery ticket

• #TweetToEat vending machine that dispenses samples of

private label snacks when consumers tweet the specified

hashtag| q u e n c h

about quench • We are food- + beverage-focused.

• We embrace a modern media-driven

communications philosophy.

• We propel brands by listening, guiding and

owning conversations.

| q u e n c hhttp://thinking.quenchagency.com/gianteagle/