emerging trends (internal presentation)

Emerging trends

Enterprise 2.0, Open Innovation, Mobility, Crowdsourcing, Social Network, ...

Enterprise 2.0: a definition

enterprise |ˈentərˌprīz|noun1 a project or undertaking, typically one that is difficult or

requires effort : a joint enterprise between French and Japanese companies.• initiative and resourcefulness : success came quickly, thanks to a

mixture of talent, enterprise, and luck.2 a business or company : a state-owned enterprise.

• entrepreneurial economic activity.

Enterprise 2.0

Social network

Evoluzioni

tecnologicheM

obilit

y

Collabo

razion

e

emer

gente

Rel

azi

oni

Persona

Infrastruttura

Org

anizza

zione

Collaboration: the achievement of results impossible to accomplish independently

Ambient Intelligence

The High Performance Team

The Integrated Enterprise

The Business-Web

The Open Networked Enterprise

Enabling Technology

Collaboration

X-Internet

P2P Collaboration Tool

Enterprise Architecture

Inter-enterprise Computing

The Net

Between things

Among employees

Across silos

Among firms

With all stakeholders

“Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies

and their partners or customers.“

McAfee (2007)




The Business-Web


Enabling Technology

Collaboration

X-Internet




The Net

Between things

Among employees

Across silos

Among firms




Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to

form online communities



Emergent means that the software is freeform, and that it contains mechanisms to

let the patterns and structure inherent in people's interactions become visible over time

NetworkAlignment

InsightCooperation

InitiativeCross-functional

Cross-border

HierarchyCommandExperience

CompetitionDisciplineFunctionalNational

Task Orientation Result Orientation

1.0 2.0

Organizationalstructure (size)

Transaction Costs

InformationTechnology

Transaction Costs

⇔

⇔ ⎬ IT leads to smaller firms

Coase (1937), Arrow (1973), Galbraith (1977), Brynjolfsson (1994)

The economy of collaboration

Wikinomics is a term that describes the effects of extensive collaboration and user-participation on the

marketplace and corporate world

OpennessPeeringSharing

Acting globally

The use of mass collaboration in a business environment can be seen as an extension of the trend

in business to outsource

It relies on free individual agents to come together and cooperate to improve a given operation or solve a

problem (i.e. crowdsourcing)

Wikinomics enable outsourcing at the individual level




The Business-Web


Enabling Technology

Collaboration

X-Internet




The Net

Between things

Among employees

Across silos

Among firms


“The central idea of Open Innovation is that when companies look

outside their own boundaries, they can gain better access to ideas, knowledge, and technology than they

would have if they relied solely on their own

resources.”

Brown, Hagel (2006)

Establish performance feedback loops

Open Innovation

Choose the right approach to coordination (practice vs process)

Balance local innovation with “global” integration

Design effective action points

⎬

Outsourcing...innovation??

Business Week (2005)

User generated content (UGC) refers to various kinds of media content that are produced by

end-users

Cambrian House: user generated Business

Humans suffer from information overload: there’s much more information on any given subject than a

person is able to access

As a result, people are forced to depend upon

each other for knowledge

Know-who rather than know-what, know-how

or know-why information has become

most crucial

It involves knowing who has the needed information and being able to reach that person

Strong ties involve time, emotional intensity, intimacy and reciprocation

People connected by strong ties tend to form clusters that exhibit high levels of redundancy

Weak ties are acquaintances who are not part of your closest social circle, and as such have the power to act as a bridge between your social cluster and someone

else's

weak tiestrong

tie

absenttie

“Within a social network, weak ties are more powerful than strong ties. They are indispensable to individuals’

opportunities and to their incorporation into communities while strong ties breed local cohesion. “

Granovetter (1973)

NetworkAlignment

InsightCooperation

InitiativeCross-functional

Cross-border

HierarchyCommandExperience

CompetitionDisciplineFunctionalNational

1.0 2.0

Mobility

SERVIZISERVIZIAZIENDALIAZIENDALI

COMUNICAZIONE ECOMUNICAZIONE ESOCIALIZZAZIONESOCIALIZZAZIONE

OPERATIVITÀOPERATIVITÀ CONOSCENZA ECONOSCENZA ECOLLABORAZIONECOLLABORAZIONE

6% 22%

24% 57%Sì

NoPianificato nel 2007

45%

Accesso tramite dispositivimobile a nota spese,straordinari, vetturaaziendale, ecc

Socializzazione,Comunicazioniistituzionali

Mail, RubricaAgenda, ecc …

SFA, FFA, accessoai documentiCampione: 110 casi

Possibili risposte multiple

29%

55%

16%

Mobile Workspace

Organizational change

Valuecreation

Business model

Workspace

Process

Data access procedure

The effect of mobility

Mobile 2.0 is not "the future." It is services that already exist all around us that blend

Web 2.0 with the mobile platform: they leverage mobility but are as easy to use and ubiquitous as the Web

is today.

Collective intelligence is any intelligence that arises from - or is a capacity or characteristic of - groups and other

collective living systems

Collective Intelligence is about finding the best answer a group can give to a problem based on identifying the

member in the group who should know best

The Wisdom of Crowds is about applying the intelligence of a group to a certain kind of problem where majority

rule or averaging is appropriate

Exclusive≈

finding and picking the best intelligence in the group for

a specific question

Averaging≈

taking into account multiple inputs in your calculation to

attempt to find the best answer

Collective Intelligence Wisdom of Crowds

Prediction markets are speculative markets created for the purpose of making predictions. Assets are created whose final cash value is tied to a particular event or

parameter.

Market prices can be interpreted as predictions of the probability of the event or the expected value of the

parameter.

Hewlett-Packard pioneered applications in sales forecasting and now uses prediction markets in several business units

Corning, Eli Lilly, Pfizer, Siemens and other global companies are listed NewsFutures customers

Intel mentioned in HBR in relation to managing manufacturing capacity

Microsoft is piloting prediction markets internally

Google has confirmed that it uses a predictive market internally

GE uses prediction market software to generate new business ideas

The Long Tail is the realization that the sum of many small markets is worth as much, if not more,

than a few large markets

TailHead

Books sales in the U.S. in 2004 as graph on a soccer field (100x60 meters)

How long is the Long Tail?