global & emerging trends
DESCRIPTION
Future Trends Conference Miami 2010, by Diana V CarriçoTRANSCRIPT
The New Economy AgeGLOBAL & EMERGING MARKET TRENDS
@dianavcarrico
Chief Marketing Officer of Liderplas
Trends lover
Creative Director of LPDESIGN
DIANA V CARRIÇO
TO PREDICT THE FUTURE...
WE HAVE TO LEARN FROM THE PAST
Born & Reborn / Growth
According to the Theory of 5 Transformations vs Economy
Wood
Earth
Metal
Water
Fire Development / Instability
Reception / Crisis
Mutation / Transformation
Conservation / Begining of Instability
FIRE EARTH METAL EARTH EARTHWOOD WATER
CRISIS GROWTH INSTABILITYINSTABILITY
190119101919192819371946195519641973198219912000
190219111920192919381947195619651974198319922001
190319121921193019391948195719661975198419932002
190419131922193119401949195819671976198519942003
190519141923193219411950195919681977198619952004
190619151924193319421951196019691978198719962005
190719161925193419431952196119701979198819972006
190819171926193519441953196219711980198919982007
190919181927193619451954196319721981199019992008
WHAT ABOUT THE FUTURE?
FIRE EARTH METAL EARTH EARTHWOOD WATER
CRISIS GROWTH INSTABILITYINSTABILITY
200920182027203620442052206120702079208820972106
201020192028203720452053206220712080208920982107
201120202029203820462054206320722081209020992108
201220212030203920472055206420732082209121002109
201320222031204020482056206520742083209221012110
201420232032204120492057206620752084209321022111
201520242033204120502058206720762085209421032112
201620252034204220512059206820772086209521042113
201720262035204320512060206920782087209621052114
THE STORY ISN’T ONLY ABOUT THEM...
OR ABOUT THIS.
THE STORY ISN’T ONLY ABOUT THEM.BUT IT’S ABOUT PEOPLE. REAL PEOPLE.
# 10 TRENDS
I believe on.
#1 TREND: MOBILE AGE
Mobility is everywhere: resources, people, products and
services, capital, knowledge, beliefs, opinions and so on.
#2 TREND: CRISIS IN WATER & FOOD The world’s population has more than doubled in the last 50 years from 3 billion in 1960 to 6.9 billion in 2010 – and is projected to reach 9.1 billion by 2050. .
#3 TREND: TECHNOLOGY RACE
Technology offers potential solutions for many of the world’s pressing problem,
the key questions being “when” the promised solutions will arrive and
“who” will deliver them.
#4 TREND: COMPETING BRIC & BEYONDEconomic power is shifting inexorably to BRIC, and will continue to do so as well as other contries.
CHINA BRAZIL RUSSIA INDIA
WE ALL SEE THEM AS A THREAT INSTEAD OF
AN OPPORTUNITY.
Revenue Stream for Governments
Exploration,Development & Production
More Consumer Spending
Ready Supply of Domestic Capital
Demand for Commodities
Focus on Creating Jobs
Market Liquidity
Rapid economic growth
High SavingsRates
Urbanization
Desire for SocialStability
Natural ResourcesWealth
Corporate Transparency
CAUSEHigher Family
Incomes
Low householddebt
InfrastructureBuildout
Policies for Peace& Prosperty
Corporate culture
EFFECT POSSIBLE RAMIFICATIONS
Emer
ging
Mar
ket O
ppor
tuni
ty
#5 TREND: Influence of “we and me”The power of “me” has been amplified through communities of choice, including social networks and buying groups, which are changing how we interact and behave.
MICRO
CELEBRITIES
MICROTALENTS
BRANDS
SEEKING
FORREAL
PEOPLE
#6 TREND: Rise of new power brokers
New power brokers are increasing their influence on the world
stage, from the economic powerhouses of BRIC to social networks
to the G20, which gives the rapidly developing economies a
greater voice in global issues.
#7 TREND: Interdependence and competition across industriesInteractions with society, where new forms of networks and smart partnerships are emerging, to deliver commercial and social
benefits simultaneously.
#8 TREND: OWN THE NEW CONSUMER
With more consumers globally with more wealth, choice and desire to get
involved in co-creation, the fight is on to own the new consumer – a consumer
that wants more involvement and personalization, that wants it all anywhere,
anytime, and wants it to be cheap and chic as the climate of frugality bites.
#9 TREND: Generational GapFor the first time, four distinct generations are present in the workforce in many developed countries. The resulting differences in generational ambitions, attitudes, technology skills and ethics are impacting management styles, how work is done and the ability to attract talent.
#10 TREND: Tension of globalization
& FragmentationEven as the tide of globalization and integration continues, there is a growing and
opposing trend towards greater fragmentation where tribalism, nationalism and
cultural conflict is on the rise.
WELCOME TO A NEW ECONOMY AGE
RebornAge
Business Volunteers
AttentionAge
PhilanthropyAge
Wellness
How to face the new challenges?
‘The time to repair de roof is when the sun is
shining.’Chinese Saying.
They are emerging... and teaching us.
It’s our duty to learn from them.
CREATIVITY & INNOVATION PROFECY
the secret for our recovery
1. Track global trends & know whyKnowing, understanding, and applying
consumer trends and insights = holy grail to business and marketing professionals.
2. Trends SegmentationBe aware of all types of trends.
Consumer trends, Industry Trends,Macro Trends, Street Trends.
3. Get yourself some eagle eyesConsumers want to be unique & they
want to be surprised at any time.
4. Beauty is in the eye of the beholder
Each person is different from each other. What is awesome
for somebody may be awfull for another.
5. Types of SM’s individualsCritics ; Joiners ; Creators ;
Collectors; Spectators ; Inactives
6. Get out of the officeBe curious about everything, your
professional interests should be broader that your own personal interests.
7. Have a point of viewSo that you can convince your boss to
create a kick-ass atack planto gain the new consumer.
8. Generation C Collect resources from magazines,
journals, web contents, web conversations,articles, trend
researchers, books and other resources.
9. Set your trends; Name them Create your own trend lab or
inspirational trend board. Give a name to your trend and start to be a trend
researcher. Google will make the rest.
10. Build a Trend FrameworkFind existing trends from actual experts &
create your own trends. You’ll start to expand your framework very quickly.
11. Start a Trend TeamCreate a virtual meeting point; join
people from all over the world and see how trends are connected from different
places around the globe.Or start by your own!
12. Convince your company CEOMake it all about ‘the future of business’, paterns & variables instead of expensive
related field words.
How do we know whichtrend fits our business?
A cross-industry mind is a joy forever.
ONE LAST THOUGHT:Refusing to learn from the past may
make you fail in the future.
SOME AMAZING EXPERTS:1. www.trendwatching.com 2. www.futureconceptlab.com3. darmano.typepad.com 4. chrisbrogan.com 5. www.coolhunting.com
Diana V CarriçoCMO & Creative Director
TWITTER @dianavcarricoMOBILE 00351 919192924E-MAIL [email protected]
BE IN TOUCH.THANK YOU!