Traditional & Traditional & Online Online

NetworkingNetworkingHow It Helps Your CareerHow It Helps Your Career

So, What is Networking?So, What is Networking? net·work·ing [net-wur-king]net·work·ing [net-wur-king] – –

noun noun a supportive system of sharing a supportive system of sharing information and services among information and services among individuals and groups having a individuals and groups having a common interest.common interest.

The Hidden Job MarketThe Hidden Job Market There are statistics that up to 80% There are statistics that up to 80%

of job openings are unadvertised. of job openings are unadvertised. This is called the This is called the hidden job hidden job market.market.

How do you get these jobs? How do you get these jobs?

NETWORKINGNETWORKING..

It Takes Time.It Takes Time. There’s no easy way to say this: There’s no easy way to say this:

Networking takes time. Networking takes time.

Why? You’re building relationships, Why? You’re building relationships, and good relationships take time.and good relationships take time.

You can get great benefits from You can get great benefits from networking, but they will not happen networking, but they will not happen right away.right away.

Two Kinds of NetworkingTwo Kinds of Networking Person-to-personPerson-to-person

Business functions, alumni association Business functions, alumni association functions, etc.functions, etc.

Online/digitalOnline/digital This includes Facebook, Twitter, This includes Facebook, Twitter,

LinkedIn, Google Profiles, any blog you LinkedIn, Google Profiles, any blog you may have, and anything else that leaves may have, and anything else that leaves behind a digital footprint.behind a digital footprint.

Person-to-Person Person-to-Person NetworkingNetworking

Person-to-Person Person-to-Person NetworkingNetworking

Seek out events where you may meet Seek out events where you may meet people who could help you or those people who could help you or those with whom you with whom you share a connectionshare a connection..

Are you looking to get into a certain Are you looking to get into a certain industry? Go to industry events, like industry? Go to industry events, like AAF for Advertising, and try and meet AAF for Advertising, and try and meet people. people.

The alumni association events also The alumni association events also tend to be good events.tend to be good events.

30 Seconds of You30 Seconds of You Before you network, practice your Before you network, practice your

elevator pitch: a 30-second spiel elevator pitch: a 30-second spiel about you, your career, and why about you, your career, and why you’re there. you’re there.

You’re selling something when you You’re selling something when you network: you’re selling YOU. Be network: you’re selling YOU. Be convincing!convincing!

Next Steps?Next Steps? Once you’ve met someone (and taken Once you’ve met someone (and taken

their business card), it’s up to you their business card), it’s up to you what you want to do with the what you want to do with the relationship.relationship.

A good tip: follow-up soon, saying it A good tip: follow-up soon, saying it was nice to meet them and connect was nice to meet them and connect via LinkedIn or a person-to-person via LinkedIn or a person-to-person meeting.meeting.

Then, FOLLOW UP!Then, FOLLOW UP!

Following UpFollowing Up With LinkedIn, it’s now much easier to With LinkedIn, it’s now much easier to

follow up.follow up. Send a note/write an e-mail/like a Send a note/write an e-mail/like a

status update within 3-6 months. It’s status update within 3-6 months. It’s not too often and makes sure that the not too often and makes sure that the person remembers you.person remembers you.

Keep nurturing your connections – you Keep nurturing your connections – you never know when you may need to never know when you may need to utilize them.utilize them.

Digital Digital NetworkingNetworking

FacebookFacebook You can use Facebook for networking – sort of. You can use Facebook for networking – sort of. Facebook is thought of as a more personal Facebook is thought of as a more personal

website, so utilize your privacy settings. website, so utilize your privacy settings. If you’re going to friend potential business contacts, If you’re going to friend potential business contacts,

make groups that can’t see those pictures of you make groups that can’t see those pictures of you from Fetish Ball. from Fetish Ball.

It doesn’t matter at New College – it matters when It doesn’t matter at New College – it matters when you’re trying to get opportunities outside of New you’re trying to get opportunities outside of New College, College, including internships.including internships.

Good tip: if you have booze in your hand, either de-Good tip: if you have booze in your hand, either de-tag yourself or block everyone from seeing photos of tag yourself or block everyone from seeing photos of you.you.

TwitterTwitter This is a good place to network. With This is a good place to network. With

the right tweets, you can be seen as the right tweets, you can be seen as an expert in your industry and can an expert in your industry and can connect with other people locally, connect with other people locally, nationally, and internationally.nationally, and internationally.

Don’t swear. Don’t vent. If you want Don’t swear. Don’t vent. If you want to do this, make your account private.to do this, make your account private.

Check us out: @NewCollegeCCE.Check us out: @NewCollegeCCE.

LinkedInLinkedIn How many of you have LinkedIn?How many of you have LinkedIn? The premiere networking site – but The premiere networking site – but

it’s kind of hard to use.it’s kind of hard to use. Add your networking contacts on Add your networking contacts on

LinkedIn after you meet them – this LinkedIn after you meet them – this way you’re always connected!way you’re always connected!

How do you make your LinkedIn How do you make your LinkedIn profile the best it can be?profile the best it can be?

LinkedIn SummaryLinkedIn Summary RecommendationsRecommendations Add your websites.Add your websites. Get a public profile Get a public profile

URL.URL. Professional Professional

Twitter feed? Add Twitter feed? Add it.it.

Make connections!Make connections!

Revised LinkedIn Revised LinkedIn SummarySummary

• Added a status update.• Received a

recommendation.• Added more

connections.• Added links to the CCE

website and the blog, so people can easily click through to them.

• Added a Twitter link.• Got my own custom

LinkedIn URL.

• Still to do? I need a more professional picture!

LinkedIn DetailsLinkedIn Details Optimize your Optimize your

summary and summary and specialties for specialties for search engines.search engines.

Describe what Describe what you’re currently you’re currently doing. doing.

So, how could I So, how could I improve?improve?

Revised ExperienceRevised Experience• Added narrative

descriptions of my past positions, increasing amount to search on and the likelihood that my profile will pop up in LinkedIn searches.

• Focused around a particular topic – digital publishing & higher education.

• Requested recommendations for current position as well as my old position at Pineapple Press.

Revised EducationRevised Education• Talked about coursework

and what I actually did in school.

• Got a recommendation from a fellow master’s program student.

• Talked about what my theses were about.

• What else should you add? Societies that you were in at college.

Revised Additional Revised Additional InformationInformation

• Added interests (possibly shared with others!)• Added Honors and Awards, including scholarships

and outside societies.

Where to Go From Here?Where to Go From Here? Where can you next network?Where can you next network?

Chamber of Commerce events.Chamber of Commerce events. Luncheons. They cost a little, but can be Luncheons. They cost a little, but can be

worth it.worth it. The alum association. The alum association. Digitally – Brazen Careerist; LinkedIn; Digitally – Brazen Careerist; LinkedIn;

Plaxo.Plaxo. Ask your parents. Ask your parent’s friends. Ask your parents. Ask your parent’s friends.

Ask your friends. Ask your friends’ friends: Ask your friends. Ask your friends’ friends: do you know someone I can talk to?do you know someone I can talk to?

The Last Networking The Last Networking SecretSecret

Never ask for a job. Ask people Never ask for a job. Ask people who who you can talk toyou can talk to, and then ask , and then ask themthem who you can talk to, and then…who you can talk to, and then…