lost in online social networking
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BigTentBebo
DailyBooth
Bolt.com
Blogster
Flixster
Exploroo
Friendster
Flickr
Fotolog
imeem
Google Buzz
MEETinLiveJournal
MouthShut.com
Meetup.com
MyLOL
MySpace
Open Diary
Ning
Listography
TwitterTaggedTumblr
Tribe.net
Talkbiznow
Qapacity
Plaxo
Yelp,Inc.
Xanga
Windows Live Spaces
Vox
Online Social NetworkingLost
in
Social Networking Today
Internet nativeInternet immigrant
Internet immigrant
Internet native
Social media allows you to do things that in person networking does not. However, networking for businesses and business executives must infused both in person and online activities. “Either-or” approach may not necessarily yield the best results. One supports the other, so an effective networker will normally use a varied approach.
Social Networking TodayAre you an online native or online immigrant?
Are you comfortable networking online?
Internet native
Internet immigrant
Internet immigrant
Internet native
a person who has grown up in a world with digital technology
grew up without digital technology and adopted it later
Social Networking In Person
A: Hi, I’m Earl. Good to meet you both today.
B: Dana. This is my colleague Tim. Hope you didn’t wait long?
A: Not at all. Just got here myself. So, did you guys drive here?
B: Oh no. There’s no way we can get parking easily at this hour. We got on the Metro and it took us only 15 minutes. We’d been stuck in traffic otherwise.
A: (Laugh) That’s right! Shall we get some coffee at the cafe across the street first? Then we can discuss business...
A: So, my friend Eric says you’re into photography huh...
B: Yes that’s right. My wife gave me an SLR for Christmas last year. I take it as a sign she wanted me to start a new hobby. She’s always complaining I have no other interest besides playing football --- and breaking my bones all the time.
A: (Laugh) Well, definitely not a bad move on her part. I hear you’ve been involved in some celebrity shoots recently. That’s amazing!
B: Yea. That was awesome. I owe her and she definitely won’t let me forget that. (Laugh) So, you want me to photograph your wedding. Have you guys decided on the venue?
Social Networking In Person
Greetings & Introduction
Establish relationship
Start connecting
Pre-meetingGet a referral Research contact
Meeting
Post-meetingFollow-up Maintain connection
Social Networking Online
Who are you?
WHERE’S YOUR MANNERS?
Social Networking Online
Social Networking Online
Pardon the intrusion...
New to online social networking
DON’T JUST DIVE IN
BigTentBeboDailyBooth
Bolt.com
BlogsterFlixster
Exploroo
Friendster
Flickr
Fotolog
imeem
Google Buzz
MEETinLiveJournal
MouthShut.com
Meetup.com
MyLOL
MySpace
Open Diary
Ning
Listography
TwitterTagged Tumblr
Tribe.net
Talkbiznow
Qapacity
PlaxoYelp,Inc.
XangaWindows Live Spaces
Vox
What are people already saying about you, your business, your products...
Where do they congregate and what are they discussing...
Who’s leading the conversation...
Listen...
Comment regularlyStart a discussionRespond to questions when askedShare information
Participate...
Don’t sell!
Don’t flash discounts to your products/services!
Mind your manners!
Take the sales hat off!
Content type: text, graphics, audio, video- create content about what the reader needs
or wants, not about your company or you, not about what you sell or offer
Share: publish on appropriate sites- Invite others (in your network) to read, listen
or watch your content; invite comments
Create & Share
• Blogster Blogging service that lets users "add friends" or establish business connections to their profiles
• Ecademy Business network for creating contacts and sharing knowledge.
• LinkedIn Professional network that allows you to be introduced to and collaborate with other professionals
• Plaxo Enhanced address book tool for networking and staying in contact
• XING European business network with more than 7 million members
• Ziggs Professional connection portal founded on the principles of professionalism and respect
Common Social-Media/Social-Bookmarking Sites for business
Common Social-Media/Social-Bookmarking Sites for business
• Reddit Upload stories and articles to drive traffic to your site or blog
• Digg Submit and browse articles in categories like technology, business, entertainment and sports
• Technorati A network of blogs and writers that lists top stories in categories like Business, Entertainment and Technology.
• Ning Create your own, bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web.
• Facebook Businesses vie for advertising opportunities, event promotion and more on this social-networking site.
• Tribe Users can search for favourite restaurants, events, clubs and more.
• Twitter A social networking and micro blogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."
• HubSpot News site aimed at connecting business professionals
• Squidoo Share your industry's secrets by answering questions and designing a profile page to help other members
Common Social-Media/Social-Bookmarking Sites for business
Start networking online and stay active
• You can’t see someone smile or shake someone’s hand online Show up regularly.
• Be open minded but don’t overdo one channel at the expense of the other.
• Network on a consistent basis