traditional marketing vs e-marketing
Post on 15-Jul-2015
Embed Size (px)
Traditional MarketingVs.E-MarketingPresenting By- Amit RanjanSangyaPoojaNisha
WHAT IS TRADITIONAL MARKETING? Traditional Marketing is a common marketing method. Traditional Marketing require a substantial time and budget to get the desired result.The various media for traditional marketing are: TV and Radio, Newspaper, Magazines, Posters and Billboards, Mailers or Flyers.Traditional Marketing method will usually use it's product or service unique point to differentiate itself from it's competitors.
HoardingsMagazinesTV/RadioPrint media, etc.
Traditional Marketing`s Tools
Billboards are a great innovative use of unoccupied space viewable by a large diverse group.
However, they are great for one thing: advertising to everyone on the road. There is only few broad targeting options with billboards mostly based around amount of traffic. So, how do you track effectiveness?Traditional Marketing Tools #1
Magazine advertising is another great method to reach your audience. Magazines provide many more targeting options
but can you truly track effectiveness? To track your effectiveness you would have to be able to determine the following: How many people viewed the magazine (not just subscribers, but all viewers)?Traditional Marketing Tools #2
TV and Radio advertising is another great advertising method that offers additional targeting options.
TV and Radio are wonderful mediums because you can catch viewers when they are most focused. However, there are still limitations with tracking effectiveness.
To track effectiveness you would need to determine the following: How many listeners/viewers (number of viewers/listeners that are actually listing to one media device)? How many people processed the message and reacted? How many people requested information or purchased from advertiser (conversion)?Traditional Marketing Tools #3
Print mediaare lightweight, portable, disposable publicationsprinted on paper and circulated as physical copies in forms we call books, newspapers, magazines and newsletters. They hold informative and entertaining content that is of general or special interest.Traditional Marketing Tools #4
WHAT IS E-MARKETING?
E-Marketing, is the marketing of products or services over the Internet.E-Marketing uses tools such as social media marketing, local directory listing, and targeted online sales promotions.Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audience. E-Marketing allows consumers to research and to purchase products and services conveniently
Advantages Of E-MarketingOne to one approachDifferent content by choiceGeo- marketingRelatively inexpensiveGlobal business
Disadvantages Of E-MarketingIllegal or unethical practices
Physical demonstration and needs to be tangible
Email marketing is promoting products through the use of email
There are 2 main ingredients to an effective email marketing campaign
They are to build a large list of people you can email and to write great emails
The emails should be packed with free value and they should move people to buy what youre trying to sell
BloggingYet another but important and crucial marketing trend that has brought a huge aberration in our society
Blogger was launched in 23rd Aug. 1999. Blogging as an ardent marketing tool has really blossomed in the last some years
Businesses, companies and even sup1erstar now use blogging system for huge promotion
Pay per Click MarketingYou have to pay for PPC ads. You target certain words and then when those words are searched for on a search engine such as Google your ad will appear. But you do have to pay every time your ad is clicked on. You need to make sure you do your homework and find out how to effectively use PPC. Otherwise you can easily lose a lot of money in a short amount of time. But if you do learn how to use PPC effectively then you can make a lot of money just as fast
Social Media Marketing
Social media is very popular right now and its only getting more popular
You can tap into that popularity by using social media to sell your products
Just make sure you dont SPAM people. In fact, you shouldnt use any social media to directly sell anything
Just use social media to direct people to other sites where you can then hit them with a sales pitch
DIGITAL MARKETINGWith regards to the Internet, this is the promoting of brands using all forms of online digital advertising channels to reach consumers
This includes video channels, Internet Radio, mobile phones, display or banner ads, digital outdoors, and any other form of digital media.
E-MARKETING VS TRADITIONAL MARKETING #1E-Marketing is inexpensive while traditional marketing is expensive and requires huge investment .
The Internet deal procedure is well thought of delivering goods traditional deal procedure, which is done as a real time deal, and therefore a lack of product.
E-MARKETING VS TRADITIONAL MARKETING #2E-Marketing is the product of the meeting between modern communication technologies whereas traditional marketing remain to be stagnant.
The return on investment (ROI) from E-Marketing can far exceed that of traditional marketing strategies.
FUTURE OF E-MARKETING.
Online marketing has now been spiraling almost at a break-neck speed.
Online marketing has gained a definite dimension with the added techniques like Pay Per Click, Search Engine Optimization, Press Releases, Web Banners, Link Campaign, Viral Marketing, Blogs etc.
Social Media like: Face book, Twitter and YouTube believe it to be one of the next big steps.
Online marketing is indeed affirmative and there is hardly any doubt about the fact.
The most beneficial part of online marketing is perhaps the easy accessibility.