e-commerce vs traditional marketing

Amity International Business School

Amity International Business School 2012-2015

E-Commerce Vs Traditional MarketingNational Bank Vs International Bank

BY : BBA-IB “AIBS”Sunil Kr. Ahirwar Faculty

Ms. Monika Sharma


E-COMMERCE

E-Commerce: Commonly known as Electronic Marketing Buying and selling of goods or services through Internet. without using any paper documents. A type of business model, or segment of a larger business model, that enables a firm or individual to conduct business over an electronic network, typically the internet.


There are no guarantees for purchased goods as online product is intangible until the product is at hand.


THE PROCESS OF E-COMMERCE

The consumer browses the catalog of products featured on the site and selects items to purchase. The selected items are placed in the electronic equivalent of a shopping cart & provides a bill and ship-to address for purchase and delivery.


TYPES OF E-COMMERCE

• B to B• B to C• C to B• C to C B2C C2C

C2B

B2B


E-COMMERCE PAYMENT METHOD

Credit CardNet bankingWire Transfer Cash On DeliveryChecks and Money Orders


TOP 10 E-COMMERCE WEBSITE


ADVANTAGE OF E-COMMERCE

1) More products and services: EC provides with more choices; they can select from many vendors and from more products.2) Cheaper products: EC frequently provides consumers with less expensive products and services by allowing them to shop in many places and conduct quick comparisons.3)No Middlemen- There is a direct contact with customers in e-commerce through internet without any intermediation. Companies can now focus more on specific customers by adopting different one-to-one marketing strategy

4) You can shop anywhere in the world5) Easy access 24 hours a day


DISADVANTAGES OF E-COMMERCE

Not everyone is connected to the Internet

There is the possibility of credit card number theft (There is an increase amount of fraud on the Internet)

There are no guarantees for purchased goods as online shopping (Because Product is intangible until the product is at hand)


TRADITIONAL MARKETING

Traditional Marketing: Traditional Commerce is the process of buying, selling or exchanging products, services or information is physical, Marketing is the process of communicating the value of a product, Traditional marketing is the directly meet customers, Traditional marketing activities typically involve advertising, publicity, sales, merchandising and distribution.


TYPES OF MARKETING ENVIRONMENT

• Micro Environment: Suppliers, Intermediaries, Competitors, Customers, Publics

• Macro Environment: Demographic, Economic, Technological, Political, Socio-Culture

COMPANY CUSTOMER DIRECT SELLING


Easy to pick and choose whatever you like and eliminate what you don’t like

Goods are tangible, therefore we can see the exact appearance of the product


MARKETING MIX

The 4 P’s involved with a communications giant is very important as they are directly linked to the customer’s preference


Marketing Mix - A mixture of several ideas and plans followed by a marketing representative to promote a particular product or brand is called marketing mix. Several concepts and ideas combined together to formulate final strategies helpful in making a brand popular amongst the masses form marketing mix.

1 Product2 Price3 Place4 Promotion


ProductGoods manufactured by organizations for the end-users are called products.Products can be of two types - Tangible Product and Intangible Product (Services)An individual can see, touch and feel tangible products as compared to intangible products.A product in a market place is something which a seller sells to the buyers in exchange of money.

PriceThe money which a buyer pays for a product is called as price of the product. The price of a product is indirectly proportional to its availability in the market. Lesser its availability, more would be its price and vice a versa.Retail stores which stock unique products (not available at any other store) quote a higher price from the buyers.


PlacePlace refers to the location where the products are available and can be sold or purchased. Buyers can purchase products either from physical markets or from virtual markets. In a physical market, buyers and sellers can physically meet and interact with each other whereas in a virtual market buyers and sellers meet through internet.

PromotionPromotion refers to the various strategies and ideas implemented by the marketers to make the end - users aware of their brand. Promotion includes various techniques employed to promote and make a brand popular amongst the masses.


• We can get the product on time.• Many Choice.• Free from shipping cost.• Free from tax.• It is tangible. We can see the exact appearance of the

product.• We can make sure the size as we can try the product

before we purchase it.

ADVANTAGES OF TRADITIONAL RETAILING


DISADVANTAGES OF TRADITIONAL RETAILING

•It may takes time for us to find parking.

• Some appliances need transportation cost to send it to our home. Example, a refrigerator.

• We have to queue and wait for our turn to pay at the counter.


Sunil Kr AhirwarAmity International Business SchoolAmity University, Noida- 125Eamil- [email protected] +91-9871836819