traditional vs. cutting edge marketing harris vaughan november 2013 aenc m&cc

20
Digital Media: Why, When, What

Upload: association-executives-of-north-carolina

Post on 19-May-2015

443 views

Category:

Business


0 download

TRANSCRIPT

Page 1: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

Digital Media:Why, When, What

Page 2: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

There’s no longer a choice.

Page 3: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

But why?

Page 4: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

To bringadded valueto your membership.

Page 5: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

So, when?

Page 6: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

Right now.

The toolsare yours

to use.

Page 7: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

Now, what?

Page 8: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

Create +Engage +Listen +Build +

Page 9: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

Create + content and platforms that

bring value to your members

and others.

Page 10: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC
Page 11: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

Engage + in the conversations about your industry, issue or policy concern.

Page 12: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC
Page 13: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

Listen + to the conversation and

then position your concern.

Page 14: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC
Page 15: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

Build + new relationships with people inclined to care about what you do.

Page 16: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC
Page 17: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

Create +Engage +Listen +Build +

Page 18: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

= value to your membership.

Page 19: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

So it’s not if, but when.

Page 20: Traditional vs. Cutting Edge Marketing Harris Vaughan November 2013 AENC M&CC

tarheeltaxreform.comncenergyforum.comthefoodeffect.com

@[email protected]