status quo to status grow for aenc

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This was AENC Tech 20.14 and April Luncheon keynote with Kordell Norton

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  • 1. The 4 Marketing Secrets to Explosive Growth

2. Chocolate Strawberry 3. Indescribable Quality Indefinable Magic Mystique Charisma Fairy Dust Secret Sauce Je ne sais quoi Engaged! 4. https://www.stevespanglerscience.com/ 5. What we sell is the ability for a 43-year-old accountant to dress in black leather, ride through small towns, and have people be afraid of him. Richard Teerlink President & CEO Harley Davidson 6. From: Fascinate Your 7 Triggers to Persuasion and Captivation by Sally Hogshead In our research, people are willing to pay almost 50% more . . . for intensely fascinating product 7. Alan Mulally - Ford 8. 1,000,000 SKUs = number of products available for purchase in U.S. 40,000 = Average # of SKUs in supermarket 150 = number of SKU that make up 80% of your purchases What is in your wallet? 9. 1.The first one in the file that sticks . . . wins 2.The Customer believes thatEven if it isnt true 3.A new and unique folder allows new mind space 10. BrandEquity = 11. Brand 12. DollarsD R A S T I C 13. DollarsD R A S T I C Raiment raiment [rey-muhnt] noun - clothing; apparel; attire; garments; uniform; outfit; fashion; costume; wear; 14. DollarsD R A S T I C Raiment Authority 15. Because, Because of the wonderful things he does. because, because, because, because . . . Were off to see the Wizard. . . The wonderful Wizard of Oz 16. DollarsD R A S T I C Raiment Authority Sound 17. DollarsD R A S T I C Raiment Authority Sound Thirst 18. DollarsD R A S T I C Raiment Authority Sound Thirst Illumination 19. DollarsD R A S T I C Raiment Authority Sound Thirst Illumination Calories 20. It is the play. . . Not the costumes 21. Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world? 22. Or do you want to be significant? Put a dent in the universe 23. KORDELL NORTON, CSP Do you think your organization would like to know more? Is there a group you belong to that would like to hear this message? Let us know! 440-744-4864 or www.KordellNorton.com