tour championship sponsorship opportunities
TRANSCRIPT
Tour championship opportunities for 2012
Louis Oosthuizen played on the PGA Europro Tour for two years from 2002. Eight years
later he was on top of the world when he won The Open Championship at St. Andrews
Sponsorship opportunities
ThE PGA Europro tour is a partnership between The Professional Golfers’ Association and Matchroom Sport. It has become one of the leading tours in Europe and is the only officially recognised golf developmental tour in the UK.
The backing and support of the PGA is pivotal to its success as players strive to progress from the Europro to Challenge Tour and full European Tour. Every aspect of each event, from refereeing to live scoring, is overseen by official PGA staff.
There are 168 players in each tournament, which are three- day events, usually preceded by a one, or two-day pro-am, all organised by the extremely professional team at the PGA.
Some of the world’s top golfers, who started out on the PGA Europro Tour, include Louis Oosthuizen, Richard Finch, Marc Warren, Graeme Storm, Ross Fisher, Simon Khan, Bradley Dredge and Lee Slattery, who finished 2011 with a bang by winning his maiden European Tour event – the Bankia Madrid Masters.
In 2012 there will be up to 15 PGA Europro tournaments staged at venues around the UK and Ireland - all televised on Sky Television. They will be held between April and October culminating in the Tour championship, which has previously been staged at Les Bordes in France, consistently rated one of the finest courses in the world, Aphrodite Hills in Cyprus, and last year at the Intercontinental Mar Menor Golf Resort in Murcia, Spain.
This finale to the season is shown around the world on Sky with players competing for total prize money approaching 100,000 euros.
About the Tour
“The PGA Europro Tour gives young golfers the chance to work at
their craft and gives them a taste of life on tour. Since we launched
we have seen a number of them grasp the opportunity with both
hands to become genuine stars of the game.”
Barry Hearn, chairman, Matchroom Sport
“Players are better coached than ever before, but it is the ability to
translate that into results which will decide who makes it through
to the very highest level and the PGA Europro Tour is invaluable in
giving aspiring golfers the chance to test themselves at a very high
standard of competition.”
Sandy Jones, PGA chief executive
EACh yEAr the PGA Europro Tour attracts a global television audience ensuring an impressive level of exposure for your brand.
Each event is aired on Sky Sports over four separate 120-minute highlight programmes during the week following the event and at least two of these highlights are broadcast during prime time. Each event is watched by up to 150,000 people.
Additional TV coverage comes via the Golf Channel in USA, Japan and Canada, all across Asia with ESPN Star, Africa with Supersports and DSF in Germany. Also, footage of an event will be distributed to local news channels, providing the opportunity for sponsors’ brands to be televised across the region.
Your logo will be featured on the Europro website which recieves 50,000 unique hits a month, and will link traffic to your website.
PR support helps to promote events in the lead up to, during and after the competition. A series of media releases, as well as free entry to the event, will ensure maximum numbers of spectators.
As a sponsor, you will have the opportunity to reward loyal customers by giving them the rare opportunity of playing with a Tour pro in the pro am. This is also a great way to reward exceptional performance or loyalty from staff.
As a sponsor your logo will also appear on any Tour literature which is sent throughout the season to 6,000 PGA members as well as local and national media.
What’s in it for you
Three levels of sponsorship involvement are available: PGA Europro Tour headline sponsor, Single event title sponsor, Official partner status
What you get for your money
Headline sponsor
• Naming rights of PGA Europro Tour
• 16 x branding boards at TV holes at each event
• Branding on every hole
• Branding on tee blocks
• Branding on all PGA Europro Tour promotional material
• On screen graphics with your company logo
• Verbal mentions by presenters/commentators
• Two pro am teams at each event (15 events per year)
• Access to over 600 Tour members plus 6,000 PGA
members
unique visitors per month
company promotions
Open, to include the following: 60-man pro-am event
(20 teams of three) to proceed to three-day professional
event with breakfast, running buffet, dinner and prize
giving
price - £150,000 + VaT
More than 2000 people attended the final day at Galgorm resort in
northern ireland. They witnessed a great event
and met Major winner and ryder Cup hero
Graeme Mcdowell who turned up to support
the players.
SinGLE EVEnT TiTLE SPOnSOrShiP
• Naming rights of the event e.g. (your name) English Open
• Eight x branding boards at TV holes at event
• Branding on event interview board
• Branding on all promotional event materials
• Sixty pro-am event (20 teams of three) to proceed to
three-day professional event Breakfast, running buffet,
dinner and prize giving
• Verbal mentions throughout the TV programme
• Branding on break bumpers, TV leaderboards and graphics
• Branding and hyperlink at www.europrotour.com
• Use of PGA Europro Tour logo
• Access to over 600 Tour members and 6,000 PGA
members
Europro Tour event throughout the 2012 season
• Branding on all Europro Tour promotional material
• Logo on event interview board
• Branding and hyperlink at www.europrotour.com -
50,000 + unique hits per month
• Access to over 600 Tour members and 6,000 PGA
members
• Three x pro-am teams at selected events though
the season
Price - £10,000 + VAT
Three levels of sponsorship involvement are available: PGA Europro Tour headline sponsor, Single event title sponsor, Official partner status
Bovey Castle has been a perfect destination for
the PGA Europro Tour
ThE BriGhTEST of our stars has to be Louis Oosthuizen who played on the PGA Europro Tour for two years from 2002. Eight years later he landed the biggest prize of all… the Open Championship at St.Andrews. Other wins have included the Open de Andalucia de Golf in 2010 and the Africa Open in 2011. He also had a top ten finish in the US open in 2011.
ross fisher played PGA Europro Tour in 2005. Two years later he won his first European Tour event – The KLM Dutch Open. Three more full Tour wins followed – the European Open in 2008, Volvo World Matchplay Championship n 2009 and the Irish Open in 2010 – the same year he made the Ryder Cup team which beat the Americans at Celtic Manor.
richard finch, winner of the 2008 Irish Open and the New Zealand Open at the end of 2007, spent three years on the PGA Europro Tour.
Marc Warren won the World Cup, Scandinavian Masters and Johnny Walker Championship at Gleneagles on the European Tour after two years as a full-time player on the PGA Europro Tour.
Lee Slattery played for three years on the PGA Europro Tour finishing 76th, 38th and 3rd in the Order of Merit. He has now landed his first win on the European Tour when he triumphed in the Bankia Madrid Masters in October 2011.
The players who became stars Clockwise from far left: Louis Oosthuizen,
Lee Slattery, ross fisher, richard finch,
Marc Warren
A word from sponsors The PGA Europro Tour has enjoyed a decade of successful sponsorship deals. Here are some views on what was achieved and why
they supported the Tour.
“This will be our fifth year sponsoring the PGA Europro Tour and we are amazingly pleased with what they
deliver for us. We stage the Network Veka Classic every year at great venues and the feedback from our
corporate clients, who get to play with the highly talented professionals, could not have been better. We also
receive some great coverage through the signage and plenty of other hospitality at different events. Danny
and his team work tirelessly to ensure maximum possible results for your brand.”
David Hartley
Sales and Marketing Director for Network Veka
“Last year was our first year sponsoring the PGA Europro Tour. We have sponsored sports at lots of different
levels and were amazingly surprised at the high level of corporate hospitality available on the Tour and were
able to utilise this by taking key clients to venues such as Bovey Castle, Fota Island, Burhill and Intercontinental
Mar Menor which are all 5 star events. Couple this with the excellent exposure from the TV production,
it really is a great way to utilise our marketing spend! We have already committed to the tour in 2012.”
Gareth Edwards
A word from our sponsors contd
“We have been involved with the PGA Europro tour for six years now and the professionalism shown by the
whole team is second to none. Our market share has gone from 22% to 57% in the last four years and
the way we have been able to utilise the hospitality and branding on the Tour has played a big part in our
success. We staged the Motocaddy Masters in 2011 and this could not of been a bigger success from our
point of view. ”
Marketing Director for Motocaddy
Building for the future
“The PGA Europro Tour has gone from strength to strength in
the last decade. Moving into the next five years we are looking
to build on our success by continuing to visit great venues and
to produce high class TV broadcasts which will in turn attract
quality sponsors.”
Danny Nickless
Matchroom Sport
Click picture to play video
The PGA Europro Tour is owned, administered, promoted and Televised by Matchroom Sport Limited
Further details on the Tour can be obtained from the website www.europrotour.com
Tour director Danny Nickless can be contacted on 07796 141351
Burhill Golf Club
Louis Oosthuizen played on the PGA Europro Tour for two years from 2002. Eight years
later he was on top of the world when he won The Open Championship at St. Andrews
Sponsorship opportunities
ThE PGA Europro tour is a partnership between The Professional Golfers’ Association and Matchroom Sport. It has become one of the leading tours in Europe and is the only officially recognised golf developmental tour in the UK.
The backing and support of the PGA is pivotal to its success as players strive to progress from the Europro to Challenge Tour and full European Tour. Every aspect of each event, from refereeing to live scoring, is overseen by official PGA staff.
There are 168 players in each tournament, which are three- day events, usually preceded by a one, or two-day pro-am, all organised by the extremely professional team at the PGA.
Some of the world’s top golfers, who started out on the PGA Europro Tour, include Louis Oosthuizen, Richard Finch, Marc Warren, Graeme Storm, Ross Fisher, Simon Khan, Bradley Dredge and Lee Slattery, who finished 2011 with a bang by winning his maiden European Tour event – the Bankia Madrid Masters.
In 2012 there will be up to 15 PGA Europro tournaments staged at venues around the UK and Ireland - all televised on Sky Television. They will be held between April and October culminating in the Tour championship, which has previously been staged at Les Bordes in France, consistently rated one of the finest courses in the world, Aphrodite Hills in Cyprus, and last year at the Intercontinental Mar Menor Golf Resort in Murcia, Spain.
This finale to the season is shown around the world on Sky with players competing for total prize money approaching 100,000 euros.
About the Tour
“The PGA Europro Tour gives young golfers the chance to work at
their craft and gives them a taste of life on tour. Since we launched
we have seen a number of them grasp the opportunity with both
hands to become genuine stars of the game.”
Barry Hearn, chairman, Matchroom Sport
“Players are better coached than ever before, but it is the ability to
translate that into results which will decide who makes it through
to the very highest level and the PGA Europro Tour is invaluable in
giving aspiring golfers the chance to test themselves at a very high
standard of competition.”
Sandy Jones, PGA chief executive
EACh yEAr the PGA Europro Tour attracts a global television audience ensuring an impressive level of exposure for your brand.
Each event is aired on Sky Sports over four separate 120-minute highlight programmes during the week following the event and at least two of these highlights are broadcast during prime time. Each event is watched by up to 150,000 people.
Additional TV coverage comes via the Golf Channel in USA, Japan and Canada, all across Asia with ESPN Star, Africa with Supersports and DSF in Germany. Also, footage of an event will be distributed to local news channels, providing the opportunity for sponsors’ brands to be televised across the region.
Your logo will be featured on the Europro website which recieves 50,000 unique hits a month, and will link traffic to your website.
PR support helps to promote events in the lead up to, during and after the competition. A series of media releases, as well as free entry to the event, will ensure maximum numbers of spectators.
As a sponsor, you will have the opportunity to reward loyal customers by giving them the rare opportunity of playing with a Tour pro in the pro am. This is also a great way to reward exceptional performance or loyalty from staff.
As a sponsor your logo will also appear on any Tour literature which is sent throughout the season to 6,000 PGA members as well as local and national media.
What’s in it for you
Three levels of sponsorship involvement are available: PGA Europro Tour headline sponsor, Single event title sponsor, Official partner status
What you get for your money
Headline sponsor
• Naming rights of PGA Europro Tour
• 16 x branding boards at TV holes at each event
• Branding on every hole
• Branding on tee blocks
• Branding on all PGA Europro Tour promotional material
• On screen graphics with your company logo
• Verbal mentions by presenters/commentators
• Two pro am teams at each event (15 events per year)
• Access to over 600 Tour members plus 6,000 PGA
members
unique visitors per month
company promotions
Open, to include the following: 60-man pro-am event
(20 teams of three) to proceed to three-day professional
event with breakfast, running buffet, dinner and prize
giving
price - £150,000 + VaT
More than 2000 people attended the final day at Galgorm resort in
northern ireland. They witnessed a great event
and met Major winner and ryder Cup hero
Graeme Mcdowell who turned up to support
the players.
SinGLE EVEnT TiTLE SPOnSOrShiP
• Naming rights of the event e.g. (your name) English Open
• Eight x branding boards at TV holes at event
• Branding on event interview board
• Branding on all promotional event materials
• Sixty pro-am event (20 teams of three) to proceed to
three-day professional event Breakfast, running buffet,
dinner and prize giving
• Verbal mentions throughout the TV programme
• Branding on break bumpers, TV leaderboards and graphics
• Branding and hyperlink at www.europrotour.com
• Use of PGA Europro Tour logo
• Access to over 600 Tour members and 6,000 PGA
members
Europro Tour event throughout the 2012 season
• Branding on all Europro Tour promotional material
• Logo on event interview board
• Branding and hyperlink at www.europrotour.com -
50,000 + unique hits per month
• Access to over 600 Tour members and 6,000 PGA
members
• Three x pro-am teams at selected events though
the season
Price - £10,000 + VAT
Three levels of sponsorship involvement are available: PGA Europro Tour headline sponsor, Single event title sponsor, Official partner status
Bovey Castle has been a perfect destination for
the PGA Europro Tour
ThE BriGhTEST of our stars has to be Louis Oosthuizen who played on the PGA Europro Tour for two years from 2002. Eight years later he landed the biggest prize of all… the Open Championship at St.Andrews. Other wins have included the Open de Andalucia de Golf in 2010 and the Africa Open in 2011. He also had a top ten finish in the US open in 2011.
ross fisher played PGA Europro Tour in 2005. Two years later he won his first European Tour event – The KLM Dutch Open. Three more full Tour wins followed – the European Open in 2008, Volvo World Matchplay Championship n 2009 and the Irish Open in 2010 – the same year he made the Ryder Cup team which beat the Americans at Celtic Manor.
richard finch, winner of the 2008 Irish Open and the New Zealand Open at the end of 2007, spent three years on the PGA Europro Tour.
Marc Warren won the World Cup, Scandinavian Masters and Johnny Walker Championship at Gleneagles on the European Tour after two years as a full-time player on the PGA Europro Tour.
Lee Slattery played for three years on the PGA Europro Tour finishing 76th, 38th and 3rd in the Order of Merit. He has now landed his first win on the European Tour when he triumphed in the Bankia Madrid Masters in October 2011.
The players who became stars Clockwise from far left: Louis Oosthuizen,
Lee Slattery, ross fisher, richard finch,
Marc Warren
A word from sponsors The PGA Europro Tour has enjoyed a decade of successful sponsorship deals. Here are some views on what was achieved and why
they supported the Tour.
“This will be our fifth year sponsoring the PGA Europro Tour and we are amazingly pleased with what they
deliver for us. We stage the Network Veka Classic every year at great venues and the feedback from our
corporate clients, who get to play with the highly talented professionals, could not have been better. We also
receive some great coverage through the signage and plenty of other hospitality at different events. Danny
and his team work tirelessly to ensure maximum possible results for your brand.”
David Hartley
Sales and Marketing Director for Network Veka
“Last year was our first year sponsoring the PGA Europro Tour. We have sponsored sports at lots of different
levels and were amazingly surprised at the high level of corporate hospitality available on the Tour and were
able to utilise this by taking key clients to venues such as Bovey Castle, Fota Island, Burhill and Intercontinental
Mar Menor which are all 5 star events. Couple this with the excellent exposure from the TV production,
it really is a great way to utilise our marketing spend! We have already committed to the tour in 2012.”
Gareth Edwards
A word from our sponsors contd
“We have been involved with the PGA Europro tour for six years now and the professionalism shown by the
whole team is second to none. Our market share has gone from 22% to 57% in the last four years and
the way we have been able to utilise the hospitality and branding on the Tour has played a big part in our
success. We staged the Motocaddy Masters in 2011 and this could not of been a bigger success from our
point of view. ”
Marketing Director for Motocaddy
Building for the future
“The PGA Europro Tour has gone from strength to strength in
the last decade. Moving into the next five years we are looking
to build on our success by continuing to visit great venues and
to produce high class TV broadcasts which will in turn attract
quality sponsors.”
Danny Nickless
Matchroom Sport
Click picture to play video
The PGA Europro Tour is owned, administered, promoted and Televised by Matchroom Sport Limited
Further details on the Tour can be obtained from the website www.europrotour.com
Tour director Danny Nickless can be contacted on 07796 141351
Burhill Golf Club