, ~ ;. _1 " ~.", , )-

MODULE 3 ing Information.

I the prace otthe ongtnel Ncponald's r.~:~:..:-.'.:-.,2 what W3Son Ilie otigiual McDonald'~ r:-",,~:...3 thc nerues of thc owners of Ilie origjnal ~~::>::-,.:id~4 who developcd the /TolcDonald"s frilll,~:~

AnswersIA 2C 3B 4C

The past simple

GRAMMAR

4 Before doing exercise 4, present the past simpleform on the board:

For regular verbs: use verb + dor ed, eg: decide- decided

For irregular verbs: write the present and pastforms in two columns: eg: run - ran

Students do exercise 4 on their own. Then checkanswers in pairs.

You maywant to point out the following beforestudents feed back their answers to the class:

Pronunciation of regular verbs:Iti - stopped / passed / parked / washedIIdI - started / neededIdI-lived

AnswersRegular verbsinfinitivefeatureincludedecidewanttalkpreparerealiseopencontinue

pastsimplefeaturedincludeddecidedwantedtalkedpreparedrealisedopenedcontinued

Irregular verbsinfinitiverunbehavecanseebuy

pastsimpleranwas /werehadcouldsawbought

ExtensionThe regular verbs in the text all use regularspelling. Ask students if they know any regularverbs which do not just take ed in the past, andif they know any of the common patterns whichthese verbs foUow. Write students' contributionson the board and fiUany gaps.

For example:live ----3> livedstudy ----3> studiedplay ----3> playedstop ----3> stoppedprefer ----3> preferredtravel ----3> travelled (BrE), traveled (AmE)panic ----3> panicked

5 Students work in pairs to do the exercise.Answers1 In San Bernardino, California2 Hamburgers, French fries, soft drinks, and

milkshakes.3 No. It was very cheap.4 In 1955.5 $366.12.6 He paid them $2.7 million.7 It opened in 1994.8 Yes, it was.

--

MODULE 3 COMPANY BIOGRAPHY 39

MODULE .1

40

COMPANY BIOGRAPHY

''i.j."d Company profilesWork in palu. \\Irite three thingsyou know IIhOUI.,ach cr rhese compantes.

lastminute.tom r.g'6~SHOP .

Compll'u~rhe text ith the cerrect form enue verbs. \\fiich ccmpanyIn exercrse 1coes th text descrtbcr

:; ,

Anila Ro(!dl(kaoc he: hus=-a",: Gv'don gat the cee for their bu~,r.e'i~In 1970....t>en:~."' Iv;~)~ rJ:: ..-eccsneno stcre m Sao franCI$W Bael:: In EngiilOd. 1~". 2 \beg,nlp'oduetng th.e (W,'fI n., ,,,'~,-..n'\P'r~ eosmetl(s ,)nd ti>ey 13i lopenH"t~' ~T. !oI'>op,n 1976.Th" p

5 @ 3.1 Play the recording for students to answerrhe questions in 4.

3.1 Listening scriptOur guest today on 'Songs of my life' is the entrepreneurMartha Lane Fox, ofthe massively successful companylastminute.com. Withher business partner, BrentHoberman, Martha Lane Fox started lastminute.com inBrent's living room. The idea was simple - a website sellinglate f1ights and late hotel bookings. The company grew veryquickly and expanded from the UK into France, Germanyand Sweden. They bought other travel companies, and aftersix years they had 1,400 employees. Lastminute.com wentpublic in 2000, and the shares in the company increasedjheir value by 40 per cent in two days. Martha Lane Fox leftthe company in 2003. True to her entrepreneurial spirit,she wanted to start more new companies. Martha, it's apleasure to have you here in the studio ...

I1i

Answers1 In Brent's living room.2 Late flights and late hotel bookings.3 France, Germany and Sweden.4 1,400.5 In 2000.6 In 2003.

Presenting your company

SPEAKING

6 Do this exercise with the class. Elicit the answersone owner (O) or more than one owner (M). Ifstudents don't know the meanings of the inputwords, the definitions below might help:

Answers and definitions1 O (a person who is self-employed and works forseveral businesses)

2 M (an organisation that does not try ta make aprofit)

3 M (a British companywhose shares can bebought and sold by the public and whose debtsare limited if it fails financially)

4 O (a person who trades by himself / herselfwithout the use of a company structure orpartners and bears full responsibility for theactions of his / her business)

5 M (a companywhose owners have limitedresponsibility for the money that it owes)

6 M (a company that is owned by two or morepeople)

7 O (a person who doesn't work for an employer,but finds work for him / herself)

7 Students work in pairs and produce their owncompany biographies.

8 Students work in pairs. Each student gives his /her partner a spoken presentation, using the noteswritten in exercise 7. Youmay want ta provide anexample for the students to model.Today J'd like to present my new company. Itsname is LoseWeight.com Ltd.We sell special shoes that make you iose weightwhen you wear them.

1got the idea for this business when ..., etc.

9 Students change partners. In turns, they have topresent their new company and listen to theirpartner's presentation. While they're listening,they make notes in the second column in exercise7. Remind them ta ask c1arification questions, eg:How do you spelI 'Lose Weight'?

When exactly did you start?Are you saying that you are a non-profitorganisation?

I O Students use the notes from the first column inexercise 7 to produce a short paragraph of60-80 words. Students can write in the first person(I, we) or in the third person (he, she, they).

Asksome students to read out their paragraphs tothe class, Students suggest improvements ta thelanguage and style of the paragraph.

Possible answer

LoseWeight.com is a successful company thatsells special shoes that make you Iose weight byjust wearing them. The idea came to a universitystudent, Mark Zimmerman, when he added weightto his running shoes to burn more calories whilejogging. He patented the idea in 2005 and startedselling the shoes to his friends and relatives inSwitzerland. The following year, he started takingorders from aII over the world, thanks ta theexceilent website he set up.

I I Students exchange paragraphs with their originalpartner. Tell them they can underline in pencilany part of the text they think Isn't clear or hasmistakes. Refer them to the correction symbols onpage 25. Their partner should try ta correct anymistakes.

Photocopiable activitySee page 160.

MODULE 3 COMPANY BIOGRAPHY 41

~ COMPANY PERFORMANCE

42

Company performance

I''+',II'!.'' What companies dowrtre rhe names or es man~' ccmpanles vou un rhink oftn oile minule.Compare+th your partn .r.

2 Which of these verbs can rau 1.15(' 10 dMocrbicr. plaM lntc r.:'!wEU rnarzece

Company structure6 e 3.2 Xige-IParker I~preserlling his company 10 a ne w polenlial huslnc~~ partncr.

Listen 10hts presenrauee. Whal ts the companys core buslnessj

7 1.1 Llsten 10 the prt:enlallon aga;n and ",on'I,lele dlc organlsallonal ("/.3n.

PAAKER ELECTRONIX

8 Decide wherner the rOlloing sialemelll5 are Irul' (T) or ratse (F).I Thc ccmpany Is based in the ncrth of England.2 lhc founder of thc company "'

possible answer

Soap Heaven is pleased to announce that a newCEO is joining the company next year. Her name isTanya Radcliffe and she has ambitious plans forexpansion into new EU markets, especially Northernand Eastern Europe. The company is based inportugal and produces natural soaps, shampoosand skin-care products that are very popular withteenagers, both male and female.

Company structure

LlSTENING Track 8 (CD 1)

6 6) 3.2Play the recording once for students toanswer this gist question. Check their answer,then refer them to the Learning Tip aboutstudying on your own.

Then refer students to the Listening Successtip. Remind students that they should use everypossible opportunity to listen to English outsidethe classroom.

3.2 Listening scriptParker Electronix is based in Fleet, in the south of England.We are leaders in hardware and software solutions forsatellite technology. My unele, Iohn Parker, founded thecompany in the 1960s. Our latest product is a new programfor optic al instruments for the European Space Agency.Our engineers are involved in ali ofthe stages of a project,from planning to the final performance validation. Theindustrial department, supervised by Gerhard Kulzer,provides regular certified training for its staff. The R&Dactivities, supervised by Ross Benton, are essential for alifuture applications. We have a workforce of 60 employeesand a turnover of$7.5 million. Now, let me introduceArnaud Gamage, our contracts & purchasing manager.Arnaud will explain to you ...

AnswerHardware and software solutions for satellitetechnology.

7 6) 3.2 Before listening for the second time, askstudents to look at the organigram and try toremember what other departments werementioned in the script. They could also try toguess what the missing departments might be.

AnswersR&Dactivities: Ross BentonIndustrial Department: Gerhard KulzerContracts &purchasing: Arnaud Gamage

AlternativeAs a pre-listening task, ask students to close theirbooks. Tell them to try and remember as much asthey can about the listening without taking notes.Sometimes students are concentrating so hard onwriting down the words that they don't follow theoverall meaning in a listening.

Ifyou want your students to practise note takingduring this listening task, you can suggest one ofthe following techniques, which you can use forany type of listening:

Listen to the recording and write:- one key uord for each topic that is mentioned- alI the numbers you hear- alI place names- all people s names- words you knoui / words you don't know

8 Students should answer the following questionsfrom memory. They then check their answers inexercise 9.

9 G ,3.2 As you play the recording again, ask thestudents to put up a hand when they hear theevidence for the eorrect answers. Stop the CD andelicit the correct answer.

Answers1 False (Parker Electronix is based in Fleet, in thesouth of England.)

2 True3 False (He founded the companyin the 1960s.)4 False (Our latest product is a new program foroptica1 instruments.)

5 False (We have a workforce of60 employees.)6 True

MODULE 3 COMPANY PERFORMANCE 43

~ COMPANY PERFORMANCE

I .40"""I

Production. sales and share prices

Work in palrs, !llateh the words In the box "ith the anow .

cecreese 't"n~ tha:d~!i Il-. e,nyiK(K~10OUlil~lf. arn:lou, (iielll~'w~M90 onbno> oo schl!du~ill'ldwi\hmblldge!

(1) H,e cornpan~ i~910'>W'19 ~!ead,I"1.ce-U\: 1(K~I'C>I'nl"'~' 1","1> ullind 1":0(('...rS.-.go\~~li!rledWOlI,n.g>u(e>~fully ''''''Ih d'(:O"l~ ilP a.-~ ~;..'Olifi

t4l t.i)1 Y('~f v.\' daublrd 0lJ1 (l:~n: l..:::,end"ul:oJldlepnc\'IO$('by30J(!ICenlIr, thO! (0"""9 y~~' w(' ere I>t'P"'9 I(.l(OI'KdodaleOUI!e,,:hngPDl-lllOflil"O:C(0111"""-' 9'''-.ng I'Ht'lh,nl 'e~UI"S re. 0II.l.'adthcl.'xlriletagainandanswerthescqucSiions

I Wlwre is tht rompany basedt2 Whercdol1Stliell\s('"omefrom!

7 USI' the informiliion aboutthe companyyou hwenled on pege 29 10wr+re rhe IlrslStC1OII of your ccmpany brochure. Follow the format of rhc spideeweb brcchure.wrue abour 80 words.

MODULE l COMP"NY P[RfORH NCe \n

J

Student's Book pages 32 and 33

3 @ 3.3Students !isten ta the recording and choosethecorrect graph ta match each part of the CEO'ssummary.

3.3 Listening script... and now Iwould like to turn to the final section ofthereport, As you can see, last year was an excellent year inproduction. The first two quarters were rather slow, butas a resultof new orders from Asia, our production rosedramatically in the third and fourth quarter. This situationwas 'reflected, of course, in our sales for last year. Westarted theyear in a strong position, but in the secondquarter worldwide sales fell sharply. This was a resultof the high price of oiI. However, as 1mentioned earlier,new orders from Asia meant that sales went up to theirprevious level by the end of the year. Looking now at theshare price, 1am delighted to announce that last year wasalso an exceJlent year in this respect. The share price rosesteadily for the first rwo quarters, and it remained steady atits maximum for the rest of the year. AHin all, last year wasa very positive year ...

AnswersProduction: ASales: DShare prices: E

Photocopiable activitySee page 161.

4 Students work in groups of three. Each studentdraws three graphs showing the following trends:sales, production, share price. Each student has topresent these graphs to the other two students,talking for one minute. After each presentation,each student should ask one follow-up question.

An agency built on proactiveprocesses

READING

5 Students read the text. Then ask them to work ontheir own. Ask them to tick the correct answer andthen put down their pens/pencils when they'vefinished. Remind them that they don't have toread the text in detail, just for the gist.

AnswersApotential investorsAsk students ta underline the words in the textwhich helped them ta choose the correct answer.(4) Last year we doubled our client base and ourshare price rose by 30 per cent. In the coming yearwe are hop ing ta consolidate aur leading positionand to continue giving excellent returns ta ourinvestors.

6 Choose five students ta read the five paragraphs inthe text out laud. Then ask students to answer thequestions.

Answers1 TheUK.2 Ali over Europe.

7 Ask students ta write the brochures for theirinvented company.

MODULE 3 COMPANY PERFORMANCE 45

LI~ I t:NING: SHORT EXTRACTS

listening: Shor t extracts

In thls section YOIl wi!l Iisten (O severa) shon extracrs tind answer cuc qucstlon aboureach enracr. vcu will have 10 pay 311cnliOll 10 detatl as you will bu li~lCnillg for~re,ific inform:nion. Predict ing what Y"Uwill hear ts an important pan of list,-oing.

l.ook al 111phrases bclow. The}" are aII rrom the ShOft eXH"CU in esercrse 2."cad the quesuons OII pnge 35 8mltlu.'lllry 10 match the phra.cs 10 the "Iue5110115.

~managcmen{h:'lI'cuCcitlCd IOinn~Slinlii;lfftT"inin~

~_ o" __ o '"

" _ Oid vou sen'd tbose leners 10our Italian suppliers?-c '.> , ... ~5 ~at'slhesamehallaSlastY~

ti> .. ~- --~

G ~lIaleswcreve.rysoodinm ~li1.C_. -A.....

7 .. we are ciosec an Sarurday and Sunday.

-", . 5 ~,~ .. ~

Student's Book pages 34 and 35

Ask students to read the introduction to thissection. Explain that each extract will be veryshort and they shotrld ase the questions toprepare themselves as rnuch as possible beforethey listen.

Srudents read the quotes from the extracts and tryro match them to the questions. Encourage themro look for synonyms and other c1ues in thequotes.

Answer1 question 42 question 83 question 24 question 15 question 56 question 77 question 38 question 6

Multiple choice2 (!}lA Answer she quesucns below. Read the tnsuucucns and Llstenlng scccess

betcrc ycu IIs11'1110ilie rccnrdtng. You ""il! hear efght short rocurdtngs. For euchquesuon, rnark one teuer (:\. B ar cj ror ihe cerrect unswer, l'ou \\.ill hear the cightrecordjngs twtce.

Alwa~thinkabout twhatthekeywordsare.tThalwiagiveyouthe !~n:::::=ifigurE'selc. !

I Whendid Janel scod tbe letter~?A Il June

B 30JulyC 14Ju"e

2 Wh;eh tr.Jining (OUrSe dothey cbooset

A NcgotiationSkilis

8 PresentationSkills

C Computer Skllls3 What are Ilie opening times of the factory couet on Thurway?

A 9,OOam - 6.1 5pmB g,OOam _ 7.S0pm

C 9.00am-7.1Spm

computers are out of date and so are our skills!MI Yes, 1think they're right. Personally, 1need to work anhow ta prepare my presentations.MI Me too. Let's start with presentation skills, then.3This is the answering machine for Beriton Factory Outlet.We are open Monday to Wednesday [rom 9.00am. ta6.15pm. an Thursday and Fridaywe are open from 9.00am.ta 7.15pm. We are c\osed an Saturday and Sunday.4FI Here are the P&W logos the agency has just sent.F2 Mm, let me see ... I like the colours ...FI What about the shapes?F2 I'rn not very keen an squares ar rectangles.FI So, do you prefer this one?F2 Yes, the circ\e is nice.5MI Our booking for the Magic Children Expo has beenconfirmed.M2 Excellent! Now we have to organise the stand. By theway, where exactly is the stand?MI Let me have a look. I've got the fax here. It's number 18in Hali J.M2 Ah, that's the same hali as last year.MI Yes, but last year our stand was number 80.6MI The exhibition went better than last year.M2 Yeah, I'm really glad. It was agreat success - especiallyfor us.MI There were more people than last year. I've gat thefigures - yes, 15,312. That's a lot more than lastyear.7The sales were very good in December. Then we saw theusual decrease in Ianuary and February, and we recovereda bit in March.

8F Hello, this is Iane Howell from Conference Roomnumber4.M How can I help you, Ms Howell?F We asked for 120 bottles ofwater, one for each delegateat our meeting, but there are only 100. Could you send ustwenty more?M Do you prefer sparkling or stil! water?F sun, please.M 1'11send them to you immediately.F Thanks a lot. Bye.M Bye.

AnswerslC 2B 3C 4A SA 6B 7B 8A

MODULE 3 LlSTENING: SHORT EXTRACTS 47

PHOTOCOPIABLE

2009 Heinle, Cengage Learning

3.1 Company biography

1 Work in a group of faur, in two pairs. Pair A, read the information sheet for Papaya andchange the verbs ta the past simple tense. Pair B, read the information sheet for Frescaand change the verbs ta the past simple tense.

2 Each student from pair A then works with a student from pair B.TheAstudents have twominutes ta tell the B students as much as they can about Papaya, while each B studentcompletes a Papaya worksheet. Then each B student teUstheir Astudent partner aboutFresca, while the A students complete the Fresca worksheets.

3 In your group of faur, compare your notes and decide who communicated the mostinformation.

Papaya

Joseph Pickering

Public limited company

Travel: PapayaAirlines, PapayaTrainsandPapayaCoaches (Iong distance bus routes).Communications: local radio stations,mobile phone and Internet provider

I Firs.t .business begins selling second-hand vinyl recordsactivity when still at schoolI Expanded starts own record labei in 1976Notable successes sells record labei for E2. 58m in 1982

I Key dates/achievementsI 1983 sets up PapayaCoaches (Iow cost travel to Europeancapitals)1987 company value is E 11rn, rises to E278m after one year as

I public company .1998 PapayaAirlines launches E200 London-New York airfare

I 2007 Papaya Mobile UK market share reaches 67%Number of employees 1J, JOO worldwide

~Company name

I Founded byI Type of company '" .

. Products/serviees Travel: .

II

rCompany name

I Founded byIType of eompanyProduets/services

I Fir~t ~usinessactivity

I ExpandedNotable successes

Papaya

Communications: .

......................................... 1976

......................................... 1982

T - - -Company name

I Founded byI Type of companyProducts/services

-------1Fresco

IIIIIIIIII

Number of employees 8,000+-----------iCompany name Fresca

I Founded by . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. II Type of company . . . . . . . . . . . . . . . . . . . . . . . .. . .. . .. . . . . . . . . . . . . .. . .. IP.roducts/services .

................................................ I

................................................ I

................................................. I................................................ I........................ 1930-1940

I Key dates/achievements I1952 .1955 f1m I1967 hypermarket ......................... annual sales I............................................. 'carbon footprint' policy

I Number of employees I

IFir~t ~usinessactivity

Roland and Bertrand Siddell (brothers)

Limited campany

Supermarket chain. Financial services:insurance, credit card, personal banking

sell fruit and vegetables at a market stallin 1922

buy two vehicles to travel to morecustomers in 1926

I ExpandedI Notable successes take over 23 food and non-food retailers

from 1930-1940

I Key dates/achievements1952 Fresco introduces the first self-service store in the UK1955 annual sales reach f 1m1967 builds the first hypermarket in the UK1985 annual sales rise to El bn

I 20061aunches 'carbon footprint' policy to reduce Fresco pollution

I Fir~t ~usinessactivity

I ExpandedNotable successes

Key dates/achievements1983 .1987 company value .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. London-New York airfare2007 67%

I Number of employees 13,500 worldwideL

160

-1- --1

--_ .... _-- 2009 Heinle, Cengage Learning

3.2 Company performance

1 Work in groups of three. Shuffle the cards and put them face down in front of the group.Student A, turn over two cards. If the cards are synonyms, make a sentence using one of thewords. If students B and C accept your sentence as correct, you can keep the pair of cardsand go again. If the cards do not match, ar the other students don't accept your sentence,replace the cards in the same positions.

2 Each student takes turns until alI the cards are matched. The student with the most cardswins.

- - - - - T - - - - T - - - - T - - - - ..,I I I

fali decrease rise increaseI I I

- - - - + - - - + - - - +I I I

dropI

go downI

employeesI

saff

- - - - + - - - - + - - - - + - - - -I I I

manufacture produce . supply distributeI I I

k- - - - - + - - - - + - - - + - - - - i

I I I f'run manage sell market

I I I J,:- - - - + - - - - + - - - + - - - -I I I

r

customers clients grow expandI I I

- - - - + - - - + - - - + - - -- -I I I

found set up turnover revenueI I I

~f- - - - I - - - - + - - - + - - - - JT I

I Iprovide give partner associate

I I- - - - I - - - - + - - - +T

I Ifounder creator products goods

I I;!i.

'