Besturn Dalian TieRen Event

“Tieren enables normal people, to accomplish extraordinary goals”

• Title: Besturn Dalian International Triathlon• Date: 2012 June 30/July 1• Venue: Dalian Golden Pebble Beach• Purse: 400,000 RMB• Participants: 1200 • Format: Formula 1 (Multi Loop Course)• Teams: China, SG, JP, AM, IS, AUS, Corporate

and Clubs

CONTENT

• Event: What is it?• Organizer: Who is organizing?• Title sponsor: Who is Besturn FAW? • Media partners: Who is covering? • Brand signage: What Branding? • Triathlon in the media: China & Triathlon • TnT: Who is training?• Hospitality: What is the entertainment?• Sponsor Rights: What can sponsors get? • ROI: Why Invest • Appendix 1: FAW Media Proposal• Appendix 2: All official contracts and approval• Appendix 3: Team Profile• Appendix 4: Triathlete

EVENT: What is it?• Highlights Largest

Corporate Competition in China

• Unique China’s First Branded Commercial Triathlon officiated by CTSA: China Triathlon Sports Association

• Support Full support from the ministry of sports, and local government support

• Profile Only Live Race Streaming, CCTV 15-30 min: National and Regional Dalian Media Coverage

• Title: Besturn Dalian International Triathlon

• Date: 2012 June 30 – July 1• Venue: Dalian Golden Pebble Beach• Purse: 400,000 RMB (Including Automobile)• Participants: Chinese (800), Foreign (400)• Format: km Formula 1 (Multi Loop Course);

Swim 1.5km (2 Loop), Cycling 40km (4 Loop) and Run 10km (1 Loop)

• Teams: Hong Kong, Singapore, Japan, America, Austrailia, Russia, China (Beijing, Tianjin, Nanjing, Shenyang, Jiangsu, Anjia, Henan, Fuzhou, Yantai, Shanghai, Liaoning, Dalian, Jilin, Wuxi, Qinhua, Xichuan, Fujian, Wujian, Guangxi, Zhejiang, Weihai, Heilongjiang, Shandong)

Jeffrey FooInternational Race Director

Wang RongshuangLocal Teams Manager

Patrick WoockEvent Director

Sage CyleInternational Athlete Coordinator

Tony HsiehSponsor Director

Adrian MonkExpo / Web Site

The Organizing Team

SandyMedia Planning

DionneHospitality

Official Organizing Committee:

China Triathlon Sports Association

FreddieEvent Logistics and Operation

Liu ZhenlinLocal Media Manager

Flora JinMedia & Operations

FAW BESTURN

• FAW Besturn Joins Dalian’s Toughest Endurance Event As Besturn Golden Pebble Triathlon Title Sponsor. As Athletes around China prepare for the ultimate endurance competition, FAW Besturn is gearing up to demonstrate their toughness, strength and perseverance by joining one of the fastest growing sports as the title sponsor of Besturn Golden Pebble Beach Triathlon event.

• Beginning 2012, FAW Besturn will be the title sponsor of Dalian Triathlon, taking place on Dalian’s Golden Pebble Beach.  Besturn Dalian Triathlon will work to attract the best athletes from around the world. Additionally, this year, Dalian Triathlon with include the Corporate Challenge, allowing Local and International Companies to participate in this healthy and fun event.

“This is will be our most exciting event to date.”

MEDIA PARTNERS (Tentative) Pre-Event

Television:

Print: 500 FAW Outlets, Dalian Street Sign and Banners

On-Line:

• EventTelevision:

Print:

On-Line: VS (live Streaming)

Post-EventTelevision:

On-Line:

SPONSOR SIGNAGE – Onsite Branding

Triathlon In Media

Teams in Training• Corporate & Individual Training:

– 6 Month Development Track – Either Compete in Relay or individual Competition– All Athletes are provided:

Race Entry (to Tieren Events) Sponsored Products Company Jersey Gym membership with training program (provided by Ballys Fitness)

SPONSOR BENEFITS – GOLD 500K rmb

• Dalian Triathlon Logo for promotions and branding in association with sponsor's logo. (Print, online, tv and internal company material.)

• Press Conference Invites• Opening Ceremony - Press event Invites• 2 Articles • Web site presence• Product Display• Promotional Material• 1 Team with sponsor logo• Brand Logo under all promotional and media press when promoting the

race• First right of refusal for TV show, TV broadcast of race branding, and

future races

SPONSOR BENEFITS – SILVER: 200k RMB

• Limited Dalian Triathlon Logo for promotions and branding in association with sponsor's logo. (Print, online, tv and internal company material.)

• Press Conference Invites• Opening Ceremony - Press event Invites• Web site presence• Product Display• Promotional Material• 1 Team with sponsor logo

ROI: Why Invest

• Extreme Growth Potential : Only 8 International / Domestic Level Triathlons (compared to USA 1800 races)

• Swimming Races: 120 International / Domestic Level• Running Races: 1100 International / Domestic Level• Cycling Race: 600 International / Domestic Level• CTSA was established to develop athlete for Olympic participation

APPENDIX

Founder VisionDear Participants, Media, Athletes, Sponsors and Fellow Triathletes,

Tieren Events is amazing company that helps individuals transform. If your were to boil down what we do, into one simple idea:

“Tieren enables normal people, to accomplish extraordinary goals”

You invite you to join us.

——Tieren Founder , Patrick Woock

Tentative EVENT SCHEDULE

Friday, June 29, 2012

VIP Guest Check in & Photo Shoot with Celebrity

Athlete Check-inTieRen VillageMedia Center – Live Media

CoverageAthlete Race BriefingAlthete Photo Shoot with

CelebrityOn-Running Lucky DrawEvening Banquate & Show

Saturday, June 30, 2012Media Center – Live Media CoverageAthlete Check-inCelebrity Autograph SigningVIP Guest - Media EventOptional Bike Check-inAthlete Race BriefingCelebrity Athlete – Course Run (PhotoShoot)Pro Athlete Race BriefingHarmon Lucky DrawEvening Banquate & Concert

Sunday, July 1, 2012Athlete Body Marking & Race Day ProcessingRace Start – Celebrity AthleteRace Start - AthletesMedia Center – Live MediaRace Information BoothOn-Course Action VideoFinish Line VIP HospitalityRegistration for 2013 TieRen DalianFAW Car Lucky DrawAwards Ceremony & Rolldown Awards & Celebrity Photo Shoot

CHANNELS: PUBLICITY / TELEVISIONEvent Promotion• Television

CCTV 1, CCTV 5, Dalian TV, Tourism Channel, Shenzhen Sports Channel, BTV-6, Guangdong Sports Channel, Shanghai Sports Channel.• Print

FAW Outlets, Bally Fitness Outlets, CTSA EVENTS, Dalian Street Sign and Banners• Magazine

Sports Expo, All Sports, MILK New Wave, SLAM, Cjannel Five, 1626,• Newspaper

Titan Sports, Sports Illustrate, Dalian Evening News, City Evening News, Changchun Evening News, New Culture Newspaper, Liaoshen Evening News, Huashang Morning News, New Evening News, Life News, Jurisprudence Daily, Beijing Evening Daily, Beijing Times, Beijing News, Beijing Youths Daily, China Sports, Xinmin Evening News, China business news, Shanghai Morning Post, Shanghai Evening Post, the Oriental Morning Post, Jiefang Daily, New Every Day, Wenhui Po, The Age, Shanghai Youth Daily, East Sports Daily, The Bund, Weekend Illustrate, Shanghai Weekly, Timeout, Yangcheng Evening News, South City News, Guangzhou Daily, New Express, Nandu Weekly, New Modern Illustrate, Fashion Weekly,

• On-LineWeibo Sina, China Daily, Dalian Daily, QQ.coM, XinHua/PR Newswire, Sina.com, Sohu.Com, Dongbei News, Spring City, Shenyang.com, Dalian-Online, China.cn

赛事宣传思路 Race Promotion and Media Period by DMG for FAW

预热期7 月份6 月 28 日5 月底 -6 月底

比赛期 延展期

1. 一般性预热宣传2. 对铁人三项运动普及

1. 广泛告知赛事信息2. 网络、杂志、报纸专题

3. 奔腾车友观赛花絮

1. 一汽奔腾体育营销评论

序号 回报类别 回 报 项 目

1 企业名誉回报1 、获得“ 2012 大连金石滩国际铁人三项比赛”总冠名权；2 、成为承办单位之一；3 、在本次赛事所有对外宣传活动均使用总冠名称号。

2 活动及现场回报

1 、企业领导参加比赛活动，并在主席台就座，接受答记者问；2 、企业领导出席赛事开幕式并在主席台安排至少三个席位，并现场鸣谢讲话；3 、企业领导参加欢迎晚宴，并现场鸣谢讲话；4 、企业领导参加颁奖仪式，并为获奖选手颁奖，鸣谢讲话；5 、入口处可摆放一汽奔腾轿车、 x 展架、易拉宝等；6 、在赛事背景板、主席台背景板、媒体签到板、颁奖台背景板、现场指路牌、请柬显要位置使用其 LOGO 及名称，表明承办单位身份；7 、在赛道、赛场周围、障碍赛的场地障碍物重要位置布置单位宣传广告（请具体说明宣传广告的形式、规格和内容，是否为企业产品的硬广告画面），在工作人服装、桌牌、遮阳伞等重要位置张贴冠名单位 LOGO或简称8 、在现场悬挂企业旗帜（请提供具体位置）。

序号 回报类别 回 报 项 目

3 形象宣传回报

1 、在对外宣传中正确使用企业名称或 LOGO ；2 、在赛事本身对外宣传新闻通稿中注明总冠名名称和冠名单位全称；3 、赛事期间，各大新闻媒体集聚赛场，对赛事进行宣传报道 均体现企业冠名名称，重要电视媒体将安排领导简短讲话。 （具体详见媒体权益体现）4 、在《旅游卫视》播出一期关于本届赛事或铁人运动的专题节目（ 15-30分钟），期间对总冠名单位名称、 LOGO 及单位全称于一体现；节目中安排对总冠名单位的领导采访（ 1 分钟以上）

权益回报 Sponsorship Brand Association

4 赛事衍生品回报

1 、在宣传海报、邀请函中使用企业 LOGO 及单位名称。2 、在获奖奖杯和获奖证书使用总冠名名称。3 、在比赛秩序册封面使用总冠名名称及承办单位身份，首页单独设立的

单位宣传资料一页（单页宣传内容为企业产品硬广告、软广）内页使用总冠名名称

4 、获得组委会颁发的荣誉证书或奖杯。

5 其他 1 、提供一汽奔腾 100 张入场券（含媒体），让更多的企业邀请媒体及经销商代表亲临现场观看报道。

权益回报 Sponsorship Benefits

序号 回报类别 回 报 项 目

平面及网络深度报道 Print and Online Media

序号 媒体类别 媒体名称 发布规格 合作形式1 报纸 沈阳晚报 整版 专题报道 2 报纸 半岛晨报 半版 专题报道3 杂志 第五频道 1-2P +图片 专题报道 4 杂志 1626 1-2P +图片 专题报道 5 网络 新浪体育 独家网络支持平台 在赛事中体现新浪体育，并邀请其报道赛事。个人合作。需要维护体育频道主编。6 网络 24 体坛网 专题 首页推荐＋赛况更新 直到赛事结束

电视宣传及权益体现 TV coverage

电视台 栏目 首播时间 重播时间 回报形式CCTV5 体育世界 每天 21:30-

22:00 12:00 / 18:00

1.15分钟专题报道，对总冠名及 LOGO 有所体现。

旅游卫视 第一时尚周一到周四8:30-21:00

1.30分钟专题片，对冠名单位名称、 LOGO于以体现；

2.节目中安排对总冠名单位的领导采访（ 1 分钟以上）周日 21:05-

21:35 　

深圳体育健康频道

体育专题 18:00 对总冠名单位名称、 LOGO予以于以体现体育比赛 20:20

体育专题 22:40 BTV6 天天体育 每晚 21:25 7:55—8:45

1 分钟新闻报道广东体育频道 正午体育新闻 12:00—12:30 　

体育世界 18:30 　

上海体育频道 体育速递 12:00—12:25 21:00—21:30

体育新闻 19:00 　

序号 城市 媒体类别 媒体名称 预计发布版面 /频道 /栏目1

东北报纸

大连晚报 体育版2 城市晚报 体育版3 长春晚报 体育版4 新文化报 体育版5 辽沈晚报 体育版6 华商晨报 体育版7 新晚报 体育版8 生活报 体育版9

地方网站东北新闻网 体育频道

10 春城网 体育频道11 沈阳网 体育频道12 大连在线 体育频道13

北京 报纸

信报 体育版 /新闻版14 法制晚报 体育版 /新闻版15 北京晚报 体育版 /新闻版16 京华时报 体育版 /新闻版17 新京报 体育版 /新闻版18 北京青年报19 中国体育报 体育版 /新闻版20 周刊 体坛周报 体育版 /新闻版

序号 城市 媒体类别 媒体名称 预计发布版面 /频道 /栏目

21周刊

北京青年周刊 生活 /时尚 /资讯 /娱乐22 体育画报 体育版 /新闻版23 竞赛画报 体育版 /新闻版24

杂志体育博览 体育版 /新闻版

25 全体育 体育版 /新闻版26 MILK新潮流 体育版 /新闻版27 扣篮 SLAM 体育版 /新闻版28

上海 报纸

新民晚报 体育版 /新闻版29 第一财经日报 体育版 /新闻版30 新闻晨报 体育版 /新闻版31 新闻晚报 体育版 /新闻版32 东方早报 体育版 /新闻版33 解放日报 体育版 /新闻版34 天天新报 体育版 /新闻版35 文汇报 体育版 /新闻版36 I 时代报 体育版 /新闻版37 上海青年报 体育版 /新闻版

常规发稿媒体名单 Media List

序号 城市 媒体类别 媒体名称 预计发布版面 /频道 /栏目38

上海

报纸 东方体育日报 体育版 /新闻版39

周刊

外滩画报 生活 /时尚 /资讯 /娱乐40 周末画报41 申江服务导报 生活 /时尚 /资讯 /娱乐42 新民周刊 生活 /时尚 /资讯 /娱乐43 城市导报 生活 /时尚 /资讯 /娱乐44 上海壹周 生活 /时尚 /资讯 /娱乐45 生活周刊 生活 /时尚 /资讯 /娱乐46 Timeout上海消费导刊 生活 /时尚 /资讯 /娱乐47 新民 Bella 生活 /时尚 /资讯 /娱乐48

广州 报纸

羊城晚报 体育版49 南方都市报 体育版50 广州日报 体育版51 信息时报 体育版52 新快报 体育版53 南方日报 体育版54 周刊 南都周刊 体育版55 新现代画报 体育版

序号 城市 媒体类别 媒体名称 预计发布版面 /频道 /栏目56 风尚周报 体育版57

全国 网站

搜狐网体育 体育频道58 网易网体育 体育频道59 腾讯网体育 体育频道60 人民网体育 体育频道61 新华社 体育频道62 中国网体育 体育频道63

全国 电广

BTV-6 天天体育64 上海 SMG五星体育 体育频道65 大连电视台 综合资讯栏目66 沈阳电视台 综合资讯栏目67 吉林电视台 综合资讯栏目68 广州电视台 体育频道69 北京交通广播 FM103.970 沈阳人民电台交通广播 体育休闲频率71 大连人民广播电台 体育休闲频率72 吉林人民广播电台交通广播 体育休闲频率73 广州人民广播电台交通广播 体育休闲频率74 上海交通广播 FM94.0

In 1987, China had it first triathlon in Hainan Sanya. The group consisted of Fifty Five

Competitors. Most of the competitors where factory works (from the local city factory)

and rice farmers. The oldest competitor was 65 year Old (youngest 21 Years Old). When

asked why they competed, they reply “they wanted to see who was better runners or

swimmers.”

Fast Forward to 2010, Dalian is alive with sports everywhere, with people are riding,

running or swimming. Even with the profusion of Dalian Triathletes, there were no events to compete in. Forcing athletes to travel elsewhere, to compete.

Dalian Tieren brings these famous athletes, home, to compete in Dalian’s FirstInternational Triathlon.

TIE REN HISTORY

China Triathlon and Sport Association Approval

THE CITY AND THE COURSEWhere?

Race City: Dalian

Dalian City, of China

Swim Course Description: 1.9 km

The saltwater ocean swim starts and finishes on the south side of Golden Pebble Beach. The swim course is an elongated Triangle over one-half kilometer long and 100 yards wide. Athletes must swim in a clockwise direction, keeping the buoy markers to their right. Yellow buoys will mark the way out, orange buoys will mark the way in and red buoys will mark the turns. With a projected water temperature of 16-18 degrees on race day, wetsuits will likely be permitted.

Bike Course Description: 90.1 km

After exiting T1 at Golden Pebble Beach, athletes head east across Harbin Middle Road and through downtown JinZhou District. The bike course is extremely fast and includes a few challenging inclines over the YinTan Road and JinHai Bridge. Three (3) aid stations will keep the athletes well fueled during the bike portion.

After exiting T1 at Golden Pebble Beach, athletes head east across Harbin Middle Road and through downtown JinZhou District. The bike course is extremely fast and includes a few challenging inclines over the YinTan Road and JinHai Bridge. Three (3) aid stations will keep the athletes well fueled during the bike portion.

Run Course Description: 21.1 km

The run is a there-and-back course that is both challenging and scenic. The route incorporates two steep ascents up the Harbin West Road with long stretches along Golden Pebble Beach and HeJu Village. The run turnaround, located at the 6 KM mark, making this a spectator friendly route. Run course aid stations are posted at every mile. The run finishes just North of Golden Pebble Beach Swim Start.

THE HOTELWhere is it happening?

HOTEL VENUE

Hotel DescriptionDalian Discoveryland Hotel is an affiliated hotel of Discoveryland Kingdoms of Discovery, is a luxurious four-star vacation hotel. Dalian Discoveryland Hotel is located inside of Discoveryland Kingdoms of Discovery, adjacent to Dalian's most famous Gold Coast natural bathing beach, the surrounding environment is very beautiful. The exterior architectural design is in a classic European style and the interior decoration is mainly in Japanese style. Opened in 2008.

Hotel LocationTo downtown: 85km To Zhoushuizi International Airport: 90km To Dalian Railway Station: 85km

Hotel AmenitiesThe hotel boasts a total of 175 rooms of various types including Japanese-style standard rooms, Japanese-style deluxe garden rooms, Japanese-style deluxe sea-view rooms, Japanese-style deluxe theme suites, Western-style standard rooms, Western-style deluxe garden rooms, Western-style deluxe sea-view rooms, Western-style deluxe theme suites. Each room is equipped with broadband internet access, digital TV, shower facilities, mini bar, elegant writing desk, personal safe and other facilities.

ATHLETES AND TEAM IN TRAININGWho attends?

Teams in Training• Corporate & Individual Training:

– 6 Month Development Track – Either Compete in Relay or individual Competition– All Athletes are provided:

Race Entry (to Tieren Events) Sponsored Products Company Jersey Gym membership with training program (provided by Ballys Fitness)

December 2011

June 2012

May 2012

March 2012

January 2012 Milestone 1

Milestone 2

Milestone 3

Milestone 4

GOAL

START

February 2012

April 2012

Milestone 5

* Slide from Actual Team-In-Training Program

Gym Partnership: Bally Total Fitness

• Team in Training Partner• On-Site Promotion• Agreement to Joint Promote

Products and Race• Product Channel

The new franchised facilities give Bally Total Fitness eight franchised fitness centers in Beijing and a total of sixteen franchised clubs in China.