tidbits vernon 261 mar 4 2016 cereal online

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• Armstrong • Cherryville • Coldstream • Falkland • Lavington • Lumby • Silver Star • Spallumcheen • Vernon • Westside Rd •

“She’s so stuck up, even Rice Krispieswon’t talk to her!”

March 4 - 10, 2016 Issue 00261

TIDBITS STAYS CRUNCHY, EVEN IN MILK!

CEREAL-IZATION by Bonnie St. Clair

As adults, we eat it for the � ber content and to lower our cholesterol. When we were kids, we ate it (more often than not) to get to the prize stashed inside the box. This week’s edition of Tidbits is all about breakfast cereal!

• � e � rst registered trademark for a breakfast cereal was the stately image of the Quaker Oats man. Over the years, many people have mistakenly believed that the man depicted in the logo was either Benjamin Franklin or William Penn. � e truth is that the Quaker Oats Company designed its own man in Quaker garb to re� ect the company’s ideals of “honesty, integrity and purity.”

• Perhaps you’ve heard of the vegan diet. Ve-gans refuse to consume any animal-related products. During the 19th century, Seventh Day Adventists followed a strict vegan diet. One day in 1894, Adventist Dr. John Kellogg accidentally left some wheat on the stove far too long, When he tried to press it into dough, the wheat turned into � akes. Kellogg toasted them and served them to patients in his health sanitarium. � e response was overwhelming, and corn � akes, as he later dubbed them, were a hit.

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� e city of Battle Creek, Michigan, probably would have been just another dot on the map of the mitten-shaped state had it not been for the Kellogg brothers, who opened their cereal factory in that city. Post and Ralston followed closely behind, and now the town is known as America’s Cereal Bowl.

� is word means:porridge

A M A E T L O

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• Kellogg’s Corn Flakes went on the market to the general public in 1906, but it wasn’t until 1957 that the cereal gained a mascot. � e Leo Burnett Advertising Agency came up with a green rooster sporting a red comb, and named him Cornelius.

• In 1928, Kellogg’s introduced a cereal made from rice grains that had been cooked, dried and then toasted. One unexpected result of this process was the individual grains’ reac-tion when introduced to liquid – the fragile kernel walls collapsed and made audible noises. � e company embraced this phenomenon as a marketing opportunity, and came up with the characters Snap, Crackle and Pop to promote their new cereal, Rice Krispies.

• Snap, Crackle and Pop are famous world-wide, even though they’re given di� erent names in di� erent parts of the world. In Sweden, the three are known as Pi� , Pa� and Pu� ; in Germany they’re Knisper, Knasper and Knusper; in Finland they go by the names Poks, Riks, and Raks; and in Mexico the trio is called Pim, Pum and Pam. It’s odd that the same

sounds inspire di� erent names to di� erent ears.

• One of the most enduring cereal box slogans was conceived on the spur of the moment. When Wheaties started sponsoring radio broadcasts of Minneapolis Millers baseball games back in 1933, their agreement in-cluded a large Wheaties promotional sign at the ballpark. When asked what he wanted the sign to say, an advertising executive thought for a moment before blurting out: “� e breakfast of champions.”

• Just like various colors of M&Ms have the same � avor, di� erent colors don’t represent di� erent � avors in most fruity cereals like Kellogg’s Froot Loops, General Mills’ Trix and Post Fruity Pebbles.

• During the 1950s, TV commercials for Kel-logg’s Sugar Pops boasted that the cereal was “shot with sugar, through and through.” � at commercial would never pass muster today. In the 1980s, governmental spoilsports de-cided that sugar was bad for us, so Sugar Pops were re-christened Corn

PHOTO: Elizabeth TaylorPhoto credit: Tony Rizzo photo

HOLLYWOOD -- Ku-dos to � lm producer Jennifer Nelson, who while making a docu-mentary about the song “Happy Birthday,” decided to sue Warner/Chappell instead of paying a $1,500 royalty fee. Warner expected

to make upward of $14 million in the next 15 years from the royalties, but instead gave up the � ght. By agreeing to settle, Warner avoided a costly trial and didn’t risk punitive damages from collecting licensing fees it may not have had the rights to col-lect. Warner will pay defendants to the tune of $4.62 million, a small portion of the estimated $50 million it has collected in fees over the years it claimed the rights, not to mention the interest fees that money brought. But don’t cry for Warner/Chappell, it’s al-ready blamed its operating loss on the expenses re-lated to the “Happy Birthday” settlement.

J.J. Abrahms has been busy producing “Star Wars: � e Force Awakens,” doing pre-production on “Star Wars: Episode VIII” for a December 2017 opening and developing “Star Wars: Episode IX,” set for May

2019. He’s also got “10 Clover� eld Lane,” a blood relative of his 2008 � lm “Clover� eld” in which a woman (Mary Elizabeth Winstead) wakes in a cel-lar after a car crash and is told by a survivalist (John Goodman) that he saved her life and a worldwide chemical attack has left the earth uninhabitable. Abrahms is currently putting the � nishing touches on “Star Trek Beyond” for a July 22 opening.In his spare time, he has helped director Don Cos-carelli restore one of his favorite � lms, the 1979 clas-sic horror � lm “Phantasm,” from a 35 mm camera negative to 4K (Ultra HD). Now the current gen-eration of � lm fans can enjoy all � ve � lms in the “Phantasm” series, including the recently com-pleted “Phantasm Ravager,” which will be released sometime this year. Angus Scrimm, the scary Tall Man who chased brothers (played by Bill � orn-bury and A. Michael Baldwin) throughout the � lm, passed away Jan. 9 at the age of 89. Bill � ornbury married a lovely nurse and moved to Northern Cali-fornia, and A. Michael Baldwin has been teaching acting in Austin, Texas, for the past 10 years. Reggie Bannister and Kathy Lester, from the original � lm, returned for this latest one.

Congratulations are in order for me after my highly successful showing of photographs I’ve taken of Mi-chael Jackson, Marlene Dietrich, Grace Kelly, Jackie Kennedy, Cher, Audrey Hepburn, Presidents Rich-ard Nixon, Ronald Reagan and Gerald Ford, Sophia Loren, Mick Jagger, Elizabeth Taylor, Frank Sinatra, Marilyn Monroe and Elvis Presley, to name some. You can view them on the gallery website at � neart-vortex.com and scroll down to my name. Hope you like what you see, and that’s no joke!

(c) 2016 King Features Synd., Inc.

1. According to TV commercials, how many fullscoops of raisins are in each box of Raisin Bran?2. What brand of “big, big bite” cereal had its own hideout?3. Hamhose and Boss Moss were characters featured on boxes of what short-lived brand of cereal?4. What natural food enthusiast used to promote Grape-Nuts cereal?5. What retired comic strip character’s favorite cerea was Chocolate Frosted Sugar Bombs?

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• In some cases, promotion precedes produc-tion, and that’s what happened with Quaker‘s Cap’n Crunch. � e company hired animator Jay Ward, creator of Rocky and Bullwinkle, to dream up cartoon characters that could be used to promote new brands of cereal. In 1963, he � lmed a few animated shorts star-ring Captain Horatio Crunch, who sailed along the Milk Sea aboard the S.S. Guppy with his trusty pet Seadog and a crew of four youngsters. Once executives at Quaker ap-proved the use of the character, food devel-opment experts began work on developing a matching breakfast cereal.

• Cap’n Crunch cereal hit the market with trea-sure chest-shaped pieces made of corn and oats. For many years, the Cap’n’s arch rival was a barefoot pirate named Jean LaFoote. � e villain vanished without explanation some 20 years ago, and only reappeared in 2007, right around the time of the release of the third � lm in the Pirates of the Caribbean series. Coincidence? You decide.

• Grape-Nuts cereal was the � rst product to o� er a grocery store coupon as an incentive to try the product. In 1895, C.W. Post distri-buted a coupon that o� ered one full cent o� the purchase price of his new cereal. � e promotion was such a success that “coupon-clipping” quickly became part of our lexicon.

FAMOUS FACES by Jill Dorchester

The faces associated with certain brand names are easy to recognize, even if we don’t know the names or stories of the people behind them.

• � e little saluting tyke appearing on pack-

ages of Cracker Jack was the seven-year-old grandson of Cracker Jack founder Frederick W. Rueckheim. Little Robert inspired grand-pa one afternoon in 1916 by modeling his new sailor suit. With his dog Bingo sitting nearby, Rueckheim thought the tableau was eye-catching enough to be a good company logo. Sadly, Robert succumbed to pneumonia around the time the � rst packages featuring his picture were rolling o� the presses.

• At the turn of the 20th century, Dutch Boy hired Rudolph Yook, a New York illustrator of Dutch descent, to design a logo for the company’s new line of outdoor paint. One of his rough sketches depicted a little blond boy in overalls. � e suits liked the image so much that they commissioned an artist to paint an oil portrait based on the drawing. � e artist, Lawrence Carmichael Earle, used the nine-year-old son of one of his New Jer-sey neighbors as a model. Michael E. Brady, the youngster whose face has become syn-onymous the Dutch Boy brand, was actually of Irish heritage.

• You probably wouldn’t recognize Melinda Lou � omas by name or face, but you’ve likely enjoyed her father’s fast food. Because her siblings had di� culty pronouncing her name, at the Dave � omas household, Me-linda Lou was known as “Wendy.” � e blue striped dress she wears in the Wendy’s logo was on display at the original restaurant in Columbus, Ohio. (� e store closed in 2007, and its museum pieces were moved to Wen-dy’s corporate headquarters.) Today, Melin-da is one of Wendy’s leading franchisees.

Pops, Post Sugar Crisp became Golden Crisp, and Sugar Smacks eventually morphed into Honey Smacks. A glance at the ingredients panel on these products reveals that they’re still shot with sugar, no matter what they’re called.

• � e Trix Rabbit made his TV debut in 1961, so he’s been unsuccessfully trying to weasel some cereal from those mean little kids for 47 years now. � e original black-and-white commercial shows the bunny tossing aside an assortment of vegetables as he explains, “Rabbits are supposed to like carrots, but I don’t like carrots. I like Trix!”

• Lucky Charms were invented in 1963 when General Mills ordered their marketing sta� to come up with a new product that could take advantage of the manufacturing facilities that were already being used to make Wheaties and Cheerios. � e team ended up with a ce-real that combined pieces of Cheerios with bits of Kraft Circus Peanuts. Charm bracelets were all the rage at the time, so they cut the marshmallow pieces (known as “marbits”) into shapes found on the trendy jewelry.

• Despite the long-running rumors, Mikey (“He likes it!”) from the famous Life cereal TV commercial did not die in a bizarre Pop Rocks/soda pop incident. Mikey was child actor John Gilchrist, who is alive and well and works as an advertising account manager for a New York radio station. Gilchrist ap-peared in commercials for Jell-O, Pepto-Bismol and Skippy peanut butter before retir-ing from acting in 1988.

• You may not recognize the Frank L. White’s name, but you’ve likely seen his picture. He was the model for the chef that has appeared on Cream of Wheat containers since 1900. White was a master chef in Chicago when he caught the eye of a Diamond Mill executive. North Dakota-based Diamond Mill made Cream of Wheat and was eager to come up with a logo for its product. White’s homes-pun ambience seemed the perfect � t for the company’s hot breakfast cereal.


Hope Smith, immortalized her in a charcoal sketch. Shortly afterward, Gerber Products announced that the company was looking for a suitable image for its line of baby food. Smith submitted her drawing of Cook and it became Gerber’s o� cial trade-mark in 1931.

• O.D. McKee was trying to come up with a catchy name for his company’s line of snack cakes in 1960. An associate suggested using the name of a family member, so O.D. browsed through his family photo album for inspiration. He found a picture of his four-year-old granddaughter Debbie wearing her favorite straw hat. He decided that not only would “Little Debbie” be a good name, but also that his granddaughter’s face was perfect for the packaging. Today, a grown-up Debbie sits on the company’s board of directors.

• � e German Shepherd pictured on cans of Strongheart dog food is Etzel von Oeringen, who was a 1920s canine � lm star.

• If you ever happen to meet Cheri Brand in person, please don’t ask to see her tan line.(After 49 years, that request has become tire-some!) Cheri, you see, was the model for Lit-tle Miss Coppertone, the young girl whose bathing suit is being tugged at by an errant puppy in a famous series of ads for Copper-tone suntan lotion. Cheri’s mother, a com-mercial artist, employed her as a model in 1959 when she submitted some drawings for an ad campaign. � e dog in the drawing be-longed to a next-door neighbor.

• Novelist Ann Turner Cook created the popu-lar Brandy O’Bannon series of mystery books. But she � rst gained fame at the tender age of four months when an artistic neighbor, Dorothy

Fred asked Ferd, “What are you doing?”“I’m trying to assemble this jigsaw puzzle,”

said Ferd. “According to the image onthe box, it’s supposed to make a picture of a rooster. But there are so many pieces that look

similar...” Fred studied the box fora moment and then said, “Why don’t you go pour yourself a nice cup of tea, Ferd? I’ll put

these corn � akes back into the box.”

1. What is the name of Tonythe Tiger’s daughter?

2. Smedley the Elephant was the mascot forwhat variety of Cap’n Crunch cereal?

by Samantha Weaver

* It was President Franklin Roosevelt who made the following sage observation: “Government by organized money is just as dangerous as government by organized mob.”

* Are you a ceraunophiliac? If so, Central Florida, is the place to live. � e area between Tampa Bay on the peninsula’s west coast and Cape Canaveral on the east coast is known as Lightning Alley, and Florida is the lightning capital of the United States -- an excellent home for anyone who has an extreme love of thunder and lightning.

* Singer Katy Perry reportedly has a cat named Kitty Purry.

* If you’re an animal lover who’s fond of Corgis -- the Welsh dog known for its extremely short legs -- you might want to take a look at the Munchkin cat. Only recognized as a separate breed in 1995, this cat is characterized by the shortness of its legs.

* When Edgar Allan Poe � rst started writing his most famous poem, “� e Raven,” he intended it to be short. Over the next decade, though, he kept adding to it, until it � nally reached a length of 18 verses. � e poem’s publication in 1845 had a mixed critical reception; William Butler Yeats called it “insincere and vulgar” and said “its execution [is] a rhythmical trick,” and Ralph Waldo Emerson said, “I see nothing in it.” “� e Raven” was wildly popular with the public, though, and Poe became -- for a brief time -- the most famous writer in America.

* Worried about snooping? You may be surprised by the results of a recent survey: It seems that 82 percent of men claim that they have never peeked into a date’s medicine cabinet.

� ought for the Day: “He who does not bellow the truth when he knows the truth makes himself the accomplice of liars and forgers.” -- Charles Peguy


1. GEOGRAPHY: What river � ows through the Grand Canyon?2. MUSIC: Who sang the pop hit “School’s Out”?3. LANGUAGE: What is the subject studied in zythology?4. MOVIES: In “Ace Ventura: Pet Detective,” what kind of creature was Jim Carrey looking for? 5. ANIMAL KINGDOM: What is a group of ants called?6. MATH: What is the name of an angle that is more than 90 degrees but less than 180 degrees?7. HISTORY: Which country gave the Statue of Liberty to the United States?8. INVENTIONS: Who invented the mercury thermometer?9. CHEMISTRY: What element does the Br symbol stand for?10. ANCIENT WORLD: Which key � gure in the Trojan War was described in literature as having “the face that launched a thousand ships”?

Answers1. Colorado2. Alice Cooper3. Beer and beer making4. A dolphin5. Colony6. Obtuse7. France8. Gabriel Fahrenheit9. Bromine10. Helen of Troy


Creamy Chicken-Noodle Hot Dish

Nothing beats Grandma’s chicken and noodles on a cold winter day. Try this recipe to bring back a warm memory!

1 cup � nely chopped celery1/2 cup � nely chopped onion1 (10 3/4) can Healthy Request Cream of Chicken Soup1/4 cup Kraft fat-free mayonnaise2 tablespoons fat-free milk1 cup cubed Velveeta Light processed cheese1 1/2 cups (8 ounces) diced cooked chicken breast1 (2-ounce) jar chopped pimiento, drained2 cups hot cooked noodles

1. In a large skillet sprayed with butter-� avored cooking spray, saute celery and onion for 6-8 min-utes. Stir in chicken soup, mayonnaise, milk and cheese. Add chicken, pimiento and noodles. Mix gently to combine.2. Lower heat and simmer for 6-8 minutes or until cheese is melted and mixture is heated through, stirring often. Serves 4.

HINTS: 1) If you don’t have leftovers, purchase a chunk of cooked chicken breast from your local deli. 2) Usually, 1 3/4 cups uncooked noodles cook to about 2 cups.

* Each serving equals: 328 calories, 8g fat, 29g pro-tein, 35g carb., 842mg sodium, 201mg calcium, 2g � ber; Diabetic Exchanges: 3 Meat, 2 Starch/Carb., 1/2 Vegetable; Carb Choices: 2.(c) 2016 King Features Synd., Inc.


* Keep the pets in mind as you decorate and prepare for Easter. Flowers and candy can be tempting and toxic to our furry friends. Cats especially take to plastic grass, which can ob-struct their digestive system. And, as the ASP-CA reminds us: “While live bunnies, chicks and other festive animals are adorable, resist the urge to buy them -- these cute babies grow up fast and often require specialized care!”

* Sewing Tip: Run your thread through a sheet of fabric softener to prevent tangling.

* Are you in the process of pulling � ower pots out of the shed? You can remove salt deposits from clay pots by mixing together equal parts white vinegar, rubbing alcohol and water. Put the mixture in a spray bottle. Spray down the pot inside and out, and scrub with a plastic scrubbie. Rinse and let dry before using.

* “Spray your trimmer line with vegetable oil before installing it in the trimmer to keep it from jamming.” -- C.L. in Louisiana

* It’s spring at the farmer’s market: Look for great deals on in-season mangoes, strawber-ries, blueberries and blackberries, asparagus, artichokes, broccoli and cauli� ower, as well as spring onions and lettuces. Also, get ready to stock the freezer, as March is National Frozen Food Month.

* DIY rust removal: Try soaking the item in vinegar for an hour. Use baking soda as a mild abrasive. Or cut a potato in half, sprinkle the cut side with salt, and use it to rub o� rust.

Send your tips to Now Here’s a Tip, 628 Virginia Drive, Orlando, FL 32803.


Don’t Leave Pets Outdoors in Winter

DEAR PAW’S CORNER: I routinely see people’s cats wandering the icy streets and snowy back-yards here in upstate New York. Recently I no-ticed a neighbor’s dog chained up outside in the snow-covered backyard on a day that was near freezing. I contacted animal control the instant I saw that, and the neighbor had to go pick up his dog from the shelter and pay a � ne.He’s not happy, but his dog stays inside now! To me, a � ne for leaving pets out in the cold isn’t enough. I wish cruel owners would be treated exactly as they have treated these beautiful ani-mals! Cold, lonely, often without food or water, they cannot survive on their own, especially in these brutal New York winters. Tell your readers that people need to think before they put their pets outside. Would they treat their children this way? -- Spitting Mad

DEAR SPITTING: You told them! Common sense can go a long way when it comes to properly car-ing for pets in winter. Step outside for just a mo-ment wearing regular clothes, no coat and no shoes. Now imagine having to do that for much longer than a minute or two. Despite having fur, domesticated pets don’t do too well in the cold for extended periods.If you have cats, keep them indoors. If they in-sist on going out, keep them in a fenced area like the backyard, and only for a short time. For dogs, only let them out in an area where you can su-pervise them at all times. Or, take them for walks on a leash, using cleared sidewalks only, with a warm vest and booties in freezing temperatures.(c) 2016 King Features Synd., Inc.

“You know, until I met you, Rose, I didn’t know that people actually talked back to their Rice Krispies.”– Dorothy (� e Golden Girls)


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tidbits vernon 261 mar 4 2016 cereal online

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