the top publishers of 2014

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Page 1: The Top Publishers of 2014
Page 2: The Top Publishers of 2014

Here at App Annie, we celebrate data as much as we crunch it. That’s why, each year, we highlight the publishers — and individuals — that inspire and lead the app publishing world. Why 52? It’s our tradition to honor each year’s top performers in the form of limited-edition cards. Getting your logo on a card is no small feat — you had to be one of 2014’s Top 52 earners to make the cut. We tallied every app store dollar with Intelligence and tied it all together with our exclusive DNA technology to bring you these cards.

Page 3: The Top Publishers of 2014

Without  further  ado,  here’s  the  exclusive  list  of  the  Top  52  Grossing  Publishers  of  2014.    Click  through  for  more  analysis  on  last  year’s  movers  and  shakers  and  specifics  on  how  we  compiled  this  list.    

Page 4: The Top Publishers of 2014
Page 5: The Top Publishers of 2014

The  Analysis  Behind  the  Cards      

Along  with  these  rankings,  here  are  some  notable  trends  from  2014.  These  changes  will  undoubtedly  affect  the  industry,  your  app  development  strategies,  investment  porIolios  and  more.      Publishers  From  East  Asia  Show  Gains  as  US  Remains  Stable  Even  more  publishers  from  East  Asia  appeared  in  the  playing  cards  this  year.  In  2014,  29  of  the  Top  52  publishers  were  based  in  Japan,  South  Korea  or  China  —  up  from  26  in  2013.  Meanwhile,  the  number  of  publishers  from  the  United  States  remained  at  15.      

Page 6: The Top Publishers of 2014

The  Analysis  Behind  the  Cards    Ushering  in  a  New  Era  of  Publishers  The  2014  playing  cards  feature  18  publishers  that  did  not  appear  on  the  2013  playing  cards.  Mixi,  the  highest-­‐ranking  new  entrant  in  2014,  even  landed  in  the  top  10.  This  large  number  of  new  entrants  indicates  the  extent  that  both  the  iOS  App  Store  and  Google  Play  changed  in  2014.    The  Top  Holds  Steady  Despite  the  large  influx  of  new  publishers,  4  of  the  top  5  publishers  from  the  2013  playing  cards  remained  in  the  top  5  in  2014  —  though  in  a  different  order.  Gaming  giants  Supercell  and  King,  both  from  Western  Europe,  each  gained  one  spot  in  2014  to  finish  #1  and  #2,  respec[vely.  The  next  3  spots  in  the  top  5  were  claimed  by  publishers  from  East  Asia.    

Page 7: The Top Publishers of 2014

The  Data  Behind  the  Cards  

How  do  we  know  which  app  publishers  earned  the  most?  We  pull  our  informa[on  from  Intelligence,  which  houses  vast  amounts  of  anonymized  data  and  uses  an  advanced  sta[s[cal  model  to  generate  the  industry’s  most  accurate  market  es[mates  for  the  app  stores.  We  then  [e  all  this  data  together  with  our  DNA  technology  to  get  a  full  picture  of  whole  companies  —  including  their  subsidiaries.  The  table  above  represents  the  Top  52  Publishers  by  combined  iOS  and  Google  Play  revenue  from  January  2014  to  December  2014,  inclusive.  

Congratula[ons  to  everyone  who  made  the  list  this  year!    

-­‐The  App  Annie  Team