how top mobile app publishers boost ad revenues while maximizing ux
TRANSCRIPT
How Top Mobile App Publishers Boost Ad Revenues While Maximizing UX
Contents
Wrong Time, Wrong Place, Wrong Ad
Hey, Kid, Want a Smoke?
Dude, Where’s My Ad?
The Other App’s Grass Is Greener
Is My App Monetization in Danger?
01
02
03
04
05
According to our January 2017 data analysis, most free Android apps use Advertisement SDKs in their app:
Ads are definitely the #1 source for app monetization in today’s market. It’s why we see their share consistent quarter after quarter.
The most fundamental basic issue we saw with ads always relates to the wrong ad at the wrong time.
Almost any detail or example I’m about to give of ads damaging app monetization can be described as just that.
Wrong Time, Wrong Place, Wrong Ad01
A conservative news publication showing ads with near-naked women? We saw it.
The same kind of conservative publication with ads promoting one-night stands? Saw that too.
Violence? Ho, yeah.
Illicit gambling? You bet.
Straight-up honest-to-god Porn? In the most innocents of apps.
We’ve heard of companies that employ people all around the world just so they can use their apps all day and find problematic ads. There are also companies that can sample your app on various devices and see which ads are showing.
That’s great, but it’s not enough.
Unless you see every single ad seen by every single user, you have no idea how much traction you’re losing and how big of a hit your app monetization got.!
Hey Kid, Want a Smoke?
You see, if there are some strict regulation about ads in general, it gets much stricter and much harsher when it comes to kids and their safety. It’s a one strike system. So this is the one place where you need to always keep a watchful eye to protect your app monetization.
02
Imagine your kid is playing a game where they have their own puppy to play with. And suddenly there’s a banner on top for cigarettes. In an app marked as “PEGI 3”.
Dude, Where’s My Ad?
Nothing hurts a party more than when the guests don’t show. Nothing hurts your app monetization more than when ads simply don’t show up.
03
We have a customer who got some complaints from users about ads not displaying. Simply put, the webview containing the ad had a problem and instead of ads the users got the following:
Now here comes that “only a small percentage of users would complain” part. Because only when they checked their SafeDK dashboard, they noticed that this was in fact the 4th most displayed ad in their app.
The Other App’s Grass Is Greener
The last thing you and your app monetization need is for one of the ads displayed within your own app sending users into the arms of a competitor.
04
Bad ads hurt your brand.
But you know what also hurts your brand? When you advertise for someone else’s brand and you’re both competing for the same spot, the same users.
With Playable ads getting more popular in recent months, this kind of risk has become even more
dangerous for the mobile gaming industry.
You are literally letting one of your users take a rival’s product for a test drive. And worst of all – you don’t even know it. Or at the very least – you don’t know the extent of it.
How many users have left your app because they liked the other one more? Or simply because it was new?
SafeDK’s dashboard lets you set alerts for any ad, category or developer you don’t want published in your app.
So is your app monetization in any kind of danger?
The most simple and honest answer would be yes. But it’s not that simple. There are always risks.
06
The question is – are you aware of their existence and are you taking precautions?
Just like with anything else in the mobile world, especially with 3rd party SDKs, you must always be vigilant.
Anything you miss could and will cost you money.
A wise (or simply more experienced) businessperson would do everything in its power to only display the right ads, thus keeping users happy and increasing the
bottom line in the long run.
