The strategies and tactics used in b2b online marketing

Before talking about B2B online marketing, it is important to know about B2B and B2C. B2B means business to business, where the business has transactions with another business. And B2C means business to customer, where the business deals openly with the end individual customer. Online marketing is fast becoming the new trend for a company to engage its customers via social media marketing and rank building. Over the last few decades people are no longer targeting posters, advertisements, pamphlets, etc as an important marketing tool, marketing and promoting a business/product/service over the internet has become the best option. And b2b online marketing has grown in leaps and bounds over time, and numerous tactics have been formed over time.

Although large, medium or small business people may have the adequate resource to spend on b2b online marketing, it still requires expertise in the field. While considering online b2b marketing it is important to consider certain factors such as –

• ROI while advertising online

• Is the B2B search engine marketing cost effective?

• Is the online b2b marketing measurable?

When it comes to b2b search engine marketing the business can make use of organic (unpaid) or paid search engines to promote the website. Famous search engines such as Yahoo, Google, Bing etc will create the traffic for the website. Local search engine online marketing also makes use of the same tactic, for example – If the business in located in Connecticut the b2b online marketing will be done keeping the location in mind.