university rankings strategies versus tactics
DESCRIPTION
When a university faces the challenge of improving its position in the world global top university rankings, has two options: to focus only on the factors measured, or address a long-term strategy that will help improve both current and future factors. The presentation will take into account advantages and disadvantages, and is accompanied by a proposal for planning with a mix of strategic and tactical actions, focused on cultural changes to drive excellence, improving educational quality and scientific visibility at the same time.TRANSCRIPT
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University Rankings & Rankers
Make up versus cultural change (strategies versus tactics)
3ed. International Conference & Workshop on University Web Rankings. CSIC, Madrid, Spain, 10/04/2011
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The Objectives
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Rankings…
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Possible objectives…
■ Number 1? (Better than MIT?)
■ Number 1 of your region?
■ Number 1 of your country?
■ Improve overall quality?
■ I have the quality, need more scientific visibility
■ Etc.
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My circumstances
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Context
■ Me versus Everybody (International Context)
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Context
■ Science Policy
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Cultural change
■ Transnational policy
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Context
■ National Higher Education Structure
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Context
■ Competitors trends
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Context
■ University model
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Context
■ Overall quality level
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Context
■ Where am I strong?
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What to do?
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Option A) Make up
Option B) Medium-
long term approach
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Option A) Make up
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Make up
■ Just factors?
Factor Webometrics THES ARWU SCIMAGO
SIZE X
RICH FILES X
VISIBILITY X
G-FACTOR X
GOOGLE SCHOLAR X
PEER REVIEW X
EMPLOYER REVIEW X
% STAFF / STUDENTS X
% CITATION / STAFF X
% INTERNATIONAL STAFF X
% INTERNATIONAL STUDENT X
NOBEL ALUMNI X
NOBEL STAFF X
HIGH CITED X
ARTS. ISI X
Nature/Science Papers X
SIZE / 5 KPI X
CROWN INDICATOR X
DOCUMENTS SCOPUS X
NUMBER CITE X
CITE/DOCUMENT X
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Make up
■ Short Term versus Long Term
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Make up
■ Bad practices are easy to detect
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Make up
■ Bad practices don´t have to be evil
plagiarismtoday.com
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Make up
■ Scientific Research Production is not easy
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Make up
■ Tech is not the panacea
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Option B) Medium-
long term approach
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Cultural change
■ Lets broaden our minds
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Cultural change
■ Change everything?
Cultural change Strategic change
Tactic actions Measurable tasks
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Cultural change
■ University as an iceberg
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Cultural change
■ The key: to find the lever (s)
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Cultural change
■ Impact factor versus Web impact
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Cultural change
■ Impact factor versus Web impact
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Cultural change
■ The first: why and what for
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Cultural change
■ Think Hollistically: What to Measure
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Cultural change
■ Collaboration strategy / Tactics
The Royal Society
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Cultural change
■ Take decisions
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Cultural change
■ Take decisions
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Cultural change
■ Communication strategy
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Cultural change
■ Involve everybody
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Cultural change
■ Involve everybody
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Cultural change
■ Involve everybody
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Cultural change
■ Involve everybody
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Cultural change
■ Re-think research workflow
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Cultural change
■ Re-think research workflow
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Cultural change
■ Re-think research visibility strategies
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Cultural change
■ University Library is your hidden treasure
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Cultural change
■ Redefine your scientific social relationships
Webometrics.info
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Cultural change
■ Timeline
• Audit & Analysis• Strategic Approach Definition• Tactic Ideas Definition• KPI DesignShort Term
• Tactic Solutions Implementation • Strategic Solutions Planning • Staff mentoring
Medium Term
• Betatesting• Strategic Plan Launch • KPI measurement• Results evaluation and iterationLong Term
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Conclusions
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It depends
;- )
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Jorge [email protected]
HeadquartersC/Garcilaso 15-B46003 Valencia, SpainTel: 96 369 41 23Fax: 96 369 34 [email protected]
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