search & social tactics & strategies
DESCRIPTION
Jordan Kasteler's deck from SLCSEM Jan 2014 eventTRANSCRIPT
Search & Social Tactics & Strategies
for 2014
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Embracing Marketing
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Social + Local + Mobile
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Converging Media
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Developing Brand
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Google - 2014
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Google - More Information
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Google - More Transparent
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Google - More Visual
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Bing - More Visual
Search Engine Optimization
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Search Queries – More Self-Referential
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Search Queries – Longer, More Descriptive
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Search Queries – More Time Sensitive
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Search Queries – More Crowd Conscious
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Old vs NewOld: KeywordsNew: Audience/Personas/Topics
Old: Keyword List TitlesNew: Enticing Titles with Main Keyword Topic
Old: Writing for KeywordsNew: Writing for Visibility
Old: On-Page SEONew: Usability/Accessibility + Conversion
Old: Guest PostsNew: Author Columns
Old: Link BuildingNew: PR/Branding
Old: Keyword Anchor TextNew: Branded Anchor Text
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Old vs New
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Relationship Marketing
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Influencer Outreach
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Personas / Cohort Marketing
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Personalization
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Code
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Structured Markup / Microdata
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Social Media
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Social PR
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Ephemeral Social Media
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CRM Advertising
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Paid-Organic Social Hybrid
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Social Micro-Video
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Google+
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Social Networks
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Wearable Technology
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Content Marketing
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Content Departments & Spend
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Cross-Media Storytelling
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Contextual Native Advertising
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Visual & Interactive Storytelling
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Microcontent & Visual Assets
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Cinemagraphs
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Gifographics
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Design + Copywriting + Depth
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In-Depth
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In-Depth
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Useful Content vs Viral Content
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Content Assets
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Polls
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Creation + Promotion + Analytics
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Mobile Marketing
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Responsive/Adaptive Design
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Cross Device Measurement & Performance
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Indoor & Outdoor Analytics
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Conversion Optimization
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