the stocklists - september 2010

Stocklistswith

BBRRIITTAAIINN’’SS NNoo.. 11 FFLLOOOORRCCOOVVEERRIINNGG MMAAGGAAZZIINNEE FFOORR TTHHEE RREETTAAIILL AANNDD CCOONNTTRRAACCTT MMAARRKKEETT

66 SSeepptteemmbbeerr 22001100 FlooringNews

TThhee

ISSN 0950-5024 Mayville Publishing Co. Ltd. 2010 Issue: 425Every care is taken in compiling this magazine, but the proprietors assume noresponsibility in the effects arising therefrom.

Pattern book......................................................................................................4Adhesives ............................................................................................................5Woolsafe: the carpet care guide................................................................6-7Carpet trouble-shooter.................................................................................8-9Carpet types ....................................................................................................10Wool fibre page ..............................................................................................11Buying Groups NNEEWW FFAACCTTSSHHEEEETT ...............................................12-13Underlay............................................................................................................14Wholesaler Distribution Directory .....................................................15-17Carpet Company Directory ..................................................................18-19

StocklistsTThhee

THE UK’S TOP FLOORING NEWS AND DATA SERVICE

66 SSeepptteemmbbeerr 22001100Published by Mayville Publishing Co Ltd

219 West Ella Road,West Ella, Hull HU10 7SDTel: 01482 659396 Fax: 01482 659397 www.thestocklists.com

Sales Director: Diane Martin. [email protected] Publication Director: David Spragg. Founded by Roy Spragg in 1973.

FlooringNews

H carpets/rugs/tiles © woods/laminates/smooths n accessories/services/organisations = fibres o underlay s wholesalers/distributors l adhesives

IInnddeexx PPaaggee CCoonnttaacctt PPrriiccee NNoo.. NNoo.. LLiisstt ddaattee

Harrogate Show 2010 ......................3521 pages of news and informationWho’s who at Harrogate ....................................36Product previews ..............................................37-55Workshops, seminars and events ......................54

Harrogate expo expansionWork starts on £13m development ..................44

Euro industry consolidatesBalta buys Domo to grow to £600m sales ....56

Slow growth in volumeBusiness News:Carpetright and United voice caution ............56

Wholesale evolutionFeature: Flower reports on wholesalers ........................................................58

Company featuresForbo – chic and cheerful....................................................................................60Axminster – hungry for growth ...............................................................62Bond Worth invests in success..................................................................70Triple King – the store stylists ..................................................................72Interfloor – bouncing ahead .......................................................................74

Wool ‘biggest-ever’ celebrationBritish Wool reports on preparations ........................................................51

Burmatex bags eco awardBest practice codes for sustainability.................................................................66

Interiors builds interestNEC show fills up with flooring...................................................................66

Underfloor hots upHeating suppliers report growth in demand ................................................76

Classified advertising ....................................................................................page 82,83

SHOW ISSUEPages 35 to 55. Lots of reasons togo to the show. Build your businessand support your industry!

FlooringFactsheets

Monthly ‘Stocklisters’ shown in BOLDH ABINGDON............................................................................43,47. ...............01274 655694.................— ...........................n ACCU-CUT.............................................................................69......................0800 862 0251 ...............— ...........................s AFS ...........................................................................................20......................020 8805 8620 ...............April 2009 .............H ASIATIC CARPETS ................................................................—......................0208 800 2000 ...............— ...........................H ASSOCIATED WEAVERS......................................................41......................01422 431100.................— ...........................H AXMINSTER............................................................................62,65. ...............01297 630 650 ...............— ...........................H BONDWORTH NEW .......................................................21,70,71 ..........01562 745000.................— ...........................= BRITISH WOOL................................................................35,51 ................01274 688 666 ...............— ...........................H BROCKWAY CARPETS LTD. ....................................23......................01562 828200.................March 2010..........H BRONTE ...............................................................................22......................01282 862736.................— ...........................o CARPENTER.......................................................................24......................01457 861141.................— ...........................H CAVALIER ................................................................................57......................01254 268000.................— ...........................s COLUMBIA FLOORING .............................................25......................0208 443 3322 ...............— ...........................©DISTINCTIVE..........................................................................47......................01274 655690.................— ...........................H DRURY LANE..........................................................................—......................01254 296829.................— ...........................s DMS FLOORING SUPPLIES NEW...........................—......................0845 643 5344 ...............— ...........................H DYNE.........................................................................................50......................0161 877 8877 ...............— ...........................n EASYLAY SYSTEMS................................................................53......................01423 887219.................— ...........................H ECOVISE ...................................................................................53......................077 66 494060 ...............— ...........................H EDEL TELENZO ................................................................26......................01422 374417.................— ...........................l F. BALL ......................................................................................5........................01538 361633.................— ...........................n FITA ...........................................................................................80......................01159 506836.................— ...........................n FLOORWISE .......................................................................17......................01509 673974.................— ...........................©FORBO.....................................................................................60......................0800 731 2369 ...............— ...........................H FURLONG FLOORING .................................................28,29 ................01772 696787.................March 2010..........n GREENDALE CARPETS & FLOORINGS ........................59,61 ................01432 852000.................— ...........................n HARROGATE FLOORING SHOW ..................................35......................01423 779967.................— ...........................n INTERFLOOR.........................................................................67,74,75 ..........01706 213131 ...............— ...........................s LITTNER HAMPTON.....................................................—......................0208 520 8474 ...............— ...........................H MAYFIELD CARPETS NEW ........................................—......................01706 639 866 ...............— ..................................H MELROSE TEXTILE CO ................................................45......................01274 491277 ...............— ...........................n MERRYFIELD GROUP...........................................................37......................01422 373799.................— ...........................H MOHAWK.............................................................................27......................01480 479830 ...............— ...........................n NICF ........................................................................................80......................0115 958 3077 ...............— ...........................o NOVOSTRAT..........................................................................48......................00353 61-339287............— ...........................H PENTHOUSE .....................................................................30......................01706 341 231 ...............— ..................................o QA .............................................................................................77......................0151 427 6000 ...............— ...........................s RACKHAMS.........................................................................31......................020 85319225.................July/Aug/Sept 2010..n REFLEX DATA .......................................................................68......................01482 881152.................— ...........................H RYALUX....................................................................................63......................0845 652 8811 ...............— ...........................H SAIF CARPETS........................................................................46......................0208 922 9604 ...............— ...........................s SOLENT WHOLESALE CARPET ................................32......................01243 774623.................Sept/Oct 2010n STAINSHIELD .........................................................................42......................01372 841467.................— ...........................n STAIRRODS UK LIMITED ...........................................44......................01207 591176.................— ...........................n STANLEY BOSTITCH...........................................................49......................0870 1 630 630..............— ...........................s STS FLOORING DISTRIBUTORS ...........................33......................0845 341000...................July 2009 ................n THE ESTIMATORS ..........................................................38......................0844 445 7834 ...............— ...........................n T & E DISPLAY GROUP ..............................................79......................0121 585 7600 ...............— ...........................n TREADPLATES .......................................................................82......................01608 685414.................— ...........................n TRIPLE KING..........................................................................3,72 ..................01274 582056.................— ...........................H ULSTER.....................................................................................39......................028 38 334433 ...............— ...........................H WESTON HAMMER NEW............................................34......................0845 644 9090 ...............— ...........................n WOOLSAFE ORGANISATION.................................6,7.....................01943 850817.................— ...........................n WOOLS OF NEW ZEALAND ..........................................73......................01943 603888.................— ...........................

The StocklistsPPaatttteerrnn bbooookk cchhaannggeess

Manufacturer 4 New ranges/designs 6 Withdrawn ranges/designs

The month’s changes are brought together on one page so that pattern books can be quickly up-dated.

Wholesaler indexWholesaler Page Telephone Price list date

s AFS 18 0208 805 8620 July 2010

s COLUMBIA FLOORING 23 0208 443 3322 —

s DMS FLOORING SUPPPLIES 24 0845 643 5344 —

s FELLS CARPETS — 01977 662211 —

s LITTNER HAMPTON — 0208 520 8474 —

s RACKHAMS 30 02085 319225 July/Aug/Sept 2010

s SOLENT WHOLESALE CARPET CO. LTD 31 01243 774623 Sept/Oct 2010

s STS FLOORING DISTRIBUTORS 32 0845 341000 July 2010

AFS

BONDWORTH

BROCKWAY

CARPETS OF KIDDERMINSTER

CAVALIER

EDEL TELENZO

FELLS

FURLONG 4 FERNDOWN Carefree

LITTNER HAMPTON LTD

MAYFIELD

MOHAWK

PENTHOUSE

RACKHAMS 4 SUPER SIXTY 4 & 5m in TWIST WOOL

SOLENT 4 VICTORIA, PLAINS in IVC

6 SPICY TWIST in BALTA

STS

WESTON HAMMER

The new Factsheet about joining a buying group

4 THE STOCKLISTS September 2010

see pages 12 and 13

AAddhheessiivveessFlooring Factsheet

5THE STOCKLISTS September 2010


Flooring factsheetCCaarrppeett ccaarree gguuiiddee ffrroomm WWOOOOLLSSAAFFEE maintenance • cleaning • spot removal • protection • inspection

General Rules for Spot Removal• Soak up liquids with white kitchen roll, tissues, toilet

roll or clean cloth

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment –if unsure, use solvent first

• Always work from the edge of the spot inwards

• BBLLOOTT,, ddoo NNOOTT rruubb

• Use ssmmaallll quantities of spot remover at a time,applied to a cloth, NOT directly to the spot; workinto the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backedcarpet tiles

• When using solvents always ensure there is plentyof fresh air ventilation

• Always thoroughly rinse out water-based spotterswith clean water

• Dry the spot, if possible, with a hair dryer

Periodic CleaningWhen the carpet or rug reaches a stage where it coulddo with a really good clean, you can either do the jobyourself, or you can call in a specialist carpet cleaningcompany.

If you are considering cleaning the carpet or rug yourselfmake sure to uussee oonnllyy WWOOOOLLSSAAFFEE--aapppprroovveeddpprroodduuccttss. Look for this mark on the bottle or package:

WOOLSAFE-approved carpetcare products have beenindependently and scientificallytested and are safe andeffective for cleaning andmaintaining all types of carpetsand rugs.

Regular MaintenanceRegular cleaning will extend the life of a carpet andmaintain its appearance.Vacuum clean regularly andthoroughly, which removes gritty dirt that can damage the fibres.

DDeeaall wwiitthh ssppiillllaaggeess aass ssoooonn aass ppoossssiibbllee, preferablythe moment they occur.

Housekeeping Tips forCarpets and RugsEntrance or walk-off mats

The use of entrance mats at all outside entrances to thehouse is highly recommended, as they will significantlyreduce the rate at which the carpet will soil.They shouldbe of adequate size to allow street dirt to be removedfrom shoe soles and must be cleaned regularlythemselves.

Protective treatmentsMany carpets come with a protective fibre treatment toreduce problems with staining and soiling.These treatments,while effective in many ways, are not bullet-proof and willeventually wear off. Quick response to spills and regularcleaning is still required.

Carpets that have no protector applied by the manufacturercan be treated after installation on the floor by a WOOLSAFE

accredited carpet cleaning company. (To find the nearestWOOLSAFE Certified Operator in your area visit ourwebsite: www.woolsafe.org and go to the PRIVATEHOUSEHOLDER section.)

Beware of products claiming to be safe on all fibres,including wool. It might be true, but if it does not have theWOOLSAFE mark, it is not endorsed by most carpetmanufacturers!

Treatments1. Blot with white kitchen roll or paper tissues

2. Vacuum clean

3. Cold water

4. Warm water

5. WOOLSAFE-approved carpet shampoo solution(diluted)

6. WOOLSAFE-approved spot remover for water-based stains

7. WOOLSAFE-approved spot remover for greasy/oily stains

8. Absorbent paper or paper tissue and hot iron

9. Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol)

13. Rub with a coin

14. Rub gently with coarse sand paper

15. WWOOOOLLSSAAFFEE--aapppprroovveedd ddiissiinnffeeccttaanntt oorr ddeeooddoorriizzeerr

16. RRuusstt rreemmoovveerr

17. CCaarrppeett rree--ccoolloouurriinngg kkiitt((TTrreeaattmmeennttss uusseedd bbyy pprrooffeessssiioonnaall ccaarrppeett cclleeaanneerrss))

TThheeWWOOOOLLSSAAFFEE

MMaarrkk hhaassggoonnee GGrreeeenn!!

The WOOLSAFE Organisationhas teamed up with eco-labelling authorities Green Sealand EcoLogo in NorthAmerica, to enable thoseWOOLSAFE approved productsthat are ecologically responsibleto be recognised andpromoted as such.

The Green WOOLSAFE Markidentifies those products thatnnoott oonnllyy aarree tthhee mmoossttssuuiittaabbllee for wool and otherquality carpets, bbuutt aallssoo hhaavveetthhee rriigghhtt eennvviirroonnmmeennttaallcchhaarraacctteerriissttiiccss.


maintenance • cleaning • spot removal • protection • inspection

The Clean Carpet you Expect...the Service you Deserve

www.servicemasterclean.co.uk

Environmentally Aware forSuperior Carpet Carewww.envirodri.com

Vacuum Cleaners - the Choice of Cleaning Professionals

www.sebo.co.uk

British Wool makes a BetterCarpet... Naturally

www.britishwool.org.uk

This information is provided with thesupport of WOOLSAFE members for thebenefit of all carpet retailers and fitters.

Never use any detergents such as dishwashing liquids,soaps or other cleaners recommended for generalhousehold use. Although they may clean the carpetsatisfactorily they will almost certainly cause problemssuch as rapid re-soiling, colour bleeding or other damageto the pile or backing of the carpet.

It is best to engage the services of aprofessional carpet & upholstery cleaningcompany.To get a really expert job doneentrust the work to a WOOLSAFE

accredited carpet cleaning company.These companies are fully trained, havebeen in business for a considerable

length of time, are members of one or more recognisedprofessional trade associations related to the cleaningindustry and have a reputation for top quality service. Andthey use only WOOLSAFE-approved cleaning agents onyour wool carpets and rugs!

If you have a problem with a carpet or rug thatrequires an independent inspector, a network of carpetcomplaint investigators, trained and registered by TheWOOLSAFE Organisation is available throughout the UK and Ireland.

WWOOOOLLSSAAFFEE RReeggiisstteerreedd IInnssppeeccttoorrsshave extensive experience ininvestigating the causes for carpetcomplaints based on their practicalinvolvement with carpets and rugs overmany years.

They are fully qualified to investigate carpet and rugcomplaints on-site on behalf of carpet manufacturers,retailers, cleaning companies and carpet owners.They cancarry out or commission tests where required, and willprovide comprehensive reports.

To contact an inspector in your area call 0800 731 5688,email: [email protected], or visit: www.woolsafe.org/ Private Householder / Registered Inspectors

Easy SpotsSpot or stain Try 1st Try 2nd Try 3rd

Blood 5 6 3

Burn/scorch marks 13 14

Butter 7 5

Candle wax 8 7

Chewing gum 9

Chocolate/cocoa 5 7 6

Cola 3 5 6

Cream 7 5

Egg 5 6

Floor wax 7 5

Fruit juice 3 5

Gravy and sauces 5 6

Herbal tea 3 6

Metal polish 5

Mustard 5 6

Oil and grease 7 5

Paint (emulsion) 3 5

Shoe polish 7 5

Tea 3 5 6

Difficult SpotsSpot or stain Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 6

Bleach 3 17

C/heating radiator fluid 5 6 16

Coffee 4 6

Felt-tip pen 7 or 11 12 5

Furniture polish 7 5

Glue/adhesive (plastic base)10 11

Ink (fountain) 3 6 5

Ink (ballpoint pen) 12

Lipstick 7

Milk 4 5 15

Nail varnish 10

Paint (oil) 11

Rust 16

Soot 6 5 2

Tar (asphalt) 7

Urine (fresh stain) 3 5 15

Urine (old stain) 6 15

Vomit 5 6 15

Red wine 1 6

These may require repeated attempts with strongerspot removers. Some stains you may find impossibleto remove completely in which case the assistance ofa professional carpet cleaner is required.

FFoorr iinnffoorrmmaattiioonn

• On a WOOLSAFE Certified Carpet CleaningCompany nearest to you,

• A free copy of the Directory of WOOLSAFE CertifiedProfessional Carpet Cleaners,

• A free copy of the Directory of Registered CarpetInspectors,

• Or just advice on anything to do with carpet care,

contact:

The WOOLSAFE Organisation49 Boroughgate, Otley, LS21 1AG,Tel: 01943 850 817E-mail: [email protected] or visit: www.woolsafe.org

Life inspired cleaning innovationswww.bissell.com

WOOLSAFE ApprovedCarpet Cleaning Products

www.prochem.co.uk

Home of the Legendary CleaningProduct - Carpet Power

www.ozkleen.co.uk


CCOOLLOOUURR MMAATTCCHHIINNGGCarpets are produced in batches - known ascreels - and usually each batch produces between500m2 - 3000m2 in a single width, depending onthe creel size.Whilst the recipe used by the dyerremains constant, and is followed to the letter, ineach separate production the colourreproduction will vary from batch to batch.However production is matched back to theoriginal or master sample to ensure that thecolour remains ‘within a commercial tolerance’.

This process if not an exact science and acommercial tolerance is subjective butnevertheless is usually the professional judgementof the head dyer based on his/her experience.

A greater level of tolerance is required onblended colours (Heathers etc).To ensure perfectcolour matching it is advisable that a single widthbe used in any installation requiring exact colourmatching.

N.B. Carpets which are laid with the pile travellingin different directions, even though they be fromthe same batch will appear not to match.

For further information please check with themanufacturers recommendations.

SSAAMMPPLLEESSThe samples held by individual retailers may notbe from the same batch as current productionand therefore should be used as a guide and notan exact colour match.

SSHHEEDDDDIINNGGAll cut pile carpets will lose short fibre, which iscreated during production when spun yarn is cutfor tuft formation. These fibres fall onto thesurface of the pile and appear as ‘fluff ’.

The effect varies with yarn type and may beremoved without detrimental effect upon thecarpet by vacuum cleaning. This excess fibre isonly a small fraction of the total fibre contained inthe carpet.

PPUULLLLEEDD LLOOOOPPSSPulled loops occur only in looped pile carpetwhere one or more loops in the continuous pileis pulled through the primary backing of thecarpet.This is usually due to some local condition,possibly some sharp object which has caught in aloop in situ and has resulted in a pull. Pulled loopsare easily dealt with by trimming the offendingend level with the rest of the pile.They should notbe left as this could result in further loops beingpulled and developing into a ladder.

SSPPRROOUUTTIINNGGOccasionally an odd tuft or two can work its wayto the surface and stand proud of the rest of thepile. This is probably due to one end of the tuftbeing longer than the other i.e. J shaped tuftinstead of V shaped. Remedial action merelyrequires that the offending tufts be scissortrimmed level with the rest of the pile. Theyshould never be pulled out.

SSHHAADDIINNGGShading occurs because the pile of the carpet hasbecome crushed, flattened or brushed in adifferent direction to the natural lie of the pilewhilst in situ. This causes light reflection atdiffering angles resulting in the creation of lightand dark patches on the carpet.This will occur onall pile fabrics but can be more noticeable onplainer carpets because the shadows created bypile pressure will not be disguised by a heavypattern or design.

SSTTAATTIICCCarpets do not produce static but like otherhousehold fabrics and objects have the capacity tostore it. Static is caused by the build up of staticelectricity upon personnel in a dry environmentand is discharged when a person makes contactwith an object which can conduct electricity (i.e.door handle or filing cabinets, etc).

The static charges will vary in intensity dependingupon the individual, air humidity and the contactmaterials. Static is more usually associated withsynthetic materials as they do not retain moisturevery well but it can and does occur with wool invery dry room conditions.

Preventative measures include the introduction ofmoisture into the room or in situ carpettreatment.

FFAADDIINNGG OONN WWOOOOLLCarpets made from wool can and do fade in use.The degree of fade can vary depending on thecolour chosen and the local conditions to whichthe carpet is subjected.

Fading can be caused by exposure to ultra violetlight which is found in daylight, but is acceleratedwhen sunlight shines directly onto the carpet.Thishas the effect of lightening or “Bleaching” thecolour just as exposure to sunlight will lightenhuman hair.Wool is after all animal hair.

Protection should be given to carpets exposed tosuch conditions just as you would protect otherfurniture or fabrics.

A complaint on fading would be consideredjustified if it failed to meet the required shadestandard when tested to the British StandardBS1006 (1990).

This information is given by

responsible manufacturers

to help you help your customer

to make

an informed choice.

The original carpet tile

Flooring factsheetCCaarrppeett ttrroouubbllee--sshhooootteerr • shedding • pulled loops • sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


PPIILLEE RREEVVEERRSSAALL(SEE SHADING)

Like shading, this occurs when the pile or nap ofthe carpet changes direction and thus reflects lightat different angles showing the effects of shadingwhich can become permanent. It is also describedas ‘watermarking’.This can happen to every carpetconstruction be it Axminster,Wilton,Tufted, HandWoven, Persian, Chinese, Indian or even CoirMatting. Like shading it can be more apparent onplain carpet because heavy patterns can disguisethe effects. It can occur quite quickly afterinstallation.A tremendous amount of research hasbeen carried out over many years by manyinstitutes to determine the cause of thisphenomenon but none of it has proved conclusive.There is no commonly known manufacturingprocess which can cause or cure this phenomenonand therefore it is not a manufacturing fault. Forfurther information please check with individualmanufacturers recommendations.

IINNDDEENNTTAATTIIOONNSSWhen a carpet is subjected to a heavy point load,such as under the legs of furniture, it isunreasonable to expect the carpet not to indent.Usually, the longer the load is in place, the longerwill be the time for the pile to recover. In the caseof very heavy loads in place for a considerabletime, the recovery time can be very considerable.

It must be remembered that it is not only the pileof the carpet that becomes indented. the underlaywill also indent and the backing of the carpet mayalso distort into the indentation in the underlay.Some underlay’s will recover well and some lesswell depending upon their composition, thickness,density etc.

The use of cups below furniture legs can spreadthe load and the net result is a larger area of lessdeeply indented carpet.

The ability of a carpet to recover from a heavystatic load can be measured in the laboratory, usingthe test method described in BS 4939 and manymanufacturers will have data on this aspect ofcarpet performance. In this test the carpet isloaded for 24 hours and the degree of recovery ismeasured after 1 hour and 24 hours. Since thereare so many different underlay’s however, it is veryrare for the recovery from a heavy static load tobe evaluated on carpet and underlay.

Often normal maintenance (vacuum cleaning witha rotating brush machine) will speed up recoverybut in the case of serious indentations the use ofan iron and damp cloth or a steam iron togetherwith a blunt darning needle to carefully tease upthe pile can be beneficial. Care must be take notto over wet the carpet, of course.

FFLLAATTTTEENNIINNGGFlattening will occur as a result of traffic whicheventually flattens the pile particularly in the mainareas of use. All pile fabrics will flatten to greateror lesser degree dependant on the amount oftraffic to which it is subjected and the construction(tuft density/pile fibre/height/weight) of theproduct concerned.

SSOOIILLIINNGGSoiling is usually the result of some local conditionto which the carpet has been subjected to, ormaintenance, or lack of maintenance programme.There is nothing we as manufacturers can do toprevent soiling in use. There are several types ofsoiling which are quite common:

Spillages - Liquids such as soft drinks, cordials orany drink which contains sugar, particularly hotdrinks, is likely to leave a stain. In such instances,professional help should be sought.

Shampoo - if incorrectly applied, can leave stickysoap residues in the fibres which can result in thesoiling reappearing quite rapidly.

Dust - which is carried on draughts can soilcarpets in various ways, apart from the obvioussoiled edges, at gaping skirting boards for instance,dark lines appearing on surface might suggestairborne dust vacuum-drawn through poorly fittedfloorboards. Sometimes the shape of floorboardscan be seen quite clearly. Air borne dustsometimes shows itself as spots on the carpet, thisis due to the air carried on a draught under thecarpet escaping through minute holes both in theunderlay and the carpet, leaving dust deposited onthe pile much like a filter action. In suchinstallations, the use of a lining paper is essential asa preventative measure.

It is the responsibility of the retailer to advise theconsumer when the carpet is measured of anypoorly fitting doors, skirtings, or floorboards andthe consumers responsibility to ensure anyremedial work to seal draughts, is carried outbefore the carpet is fitted, if a resulting complaintis to be avoided.

IINNSSTTAALLLLAATTIIOONNSSTelephone National Institute of Carpet Fitters(NICF) for further information – 0115 958 3077.

This information is given by

responsible manufacturers

to help you help your customer

to make

an informed choice.

• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling


TTUUFFTTEEDD

With advances in manufacturing technology, 95% of all carpetproduced today is tufted. It takes about an hour to make a roll ofcarpet that might take eight hours to weave.To make tufted carpet,hundreds of yarn-threaded needles are pushed through the primarybacking fabric to form loops or tufts, which may be left as is or cut. Aheavy adhesive coating is applied to hold the tufts in place and asecondary backing is usually glued on for strength and stability. A widevariety of styles and textures can then be created using varioustechniques.

LOOP PILEBBeerrbbeerr • Berber carpets look like and are named after a handmade,bulky wool carpet made by the Berber tribes of North Africa and Asia.The loops are made from thick or bulky yarns of wool, nylon,polypropylene or a blend of these fibres to give a cushioned effectunderfoot.These carpets are available in an assortment of colours andmay be flecked and can be either level loop or multilevel loop.

LLeevveell LLoooopp • When all the loops are of the same height, a highlyflexible and durable carpet is created which has a natural, casualappearance even when (commonly) it is made from synthetic fibres.The tight loop texture tends to hide marks so it’s a good blendbetween luxury and practicality.

MMuullttii--lleevveell lloooopp • The loops vary to two or sometimes three loopheights to create informal, random textures which are very forgivingfor marks and stains and therefore very suitable for high traffic areasand busy family rooms.

CUT PILE FFrreeiizzee • Frieze (pronounced free-say) carpets are similar to saxony,but the yarns are more tightly twisted and should always be heat set.They have a dense, low pile surface which creates a coarse, pebblytexture. Frieze carpets are very durable and hide footprints, dust anddirt, which makes them suitable for heavy traffic areas.

SSaaxxoonnyy • Saxony textures are made of twisted yarns, which shouldbe heat set.The tips remain very distinct, rather than blending togetherto form a very elegant finish. Saxony textures show footprints andvacuum marks so are suitable for more occasional rooms in the home.More textured variations improve the practicality of saxonies.

TTwwiisstt • The popular twist carpet is the cut-pile standard.The yarn istightly twisted and often heatset to retain this feature and the result isa versatile, textured finish that is ideal for plain colours.

VVeellvveett • Velvet textures (sometimes called ‘velour’ or ‘plush’) all havea level surface pile of approx 5mm to 10mm height, which is thensheared to give a smooth finish.With very little twist in the yarn, the

WWOOVVEENN

Woven carpet may be in a tiny minority of today’s production but

still produces some of the finest carpets which are used for

prestigious installations.

AAxxmmiinnsstteerr • The pile of the carpet is inserted into the backing

as it is woven and cut to length, creating U-shaped tufts to give a

velvety surface.The process locks in the fibre to create a carpet of

high durability and performance retention as well as a luxury feel.

The process allows for intricate designs and colours to be used –

although modern trends mean that the traditional patterned

axminster has given way to current fashion trends for plain carpets.

WWiillttoonn • Wilton woven carpets are produced in a similar way to

axminsters – the principal difference being that a continuous fibre

is woven all the way through.The carpet can be sheared to create

a range of cut and loop textured effects.The result is a high quality

carpet of unrivalled durability.

FFllaatt wweeaavvee • Manufactured in the same way as wilton, flat weave

is a loop pile which allows the yarn to be woven across a wider

area to created a flatter, more textured effect.

ends blend together which then further enhances the overall finish.These carpets tend to ‘shade’ with heavy use. Footprints show easilyand the colour looks different from place to place because fibreslying in different directions reflect the light differently. A luxury foroccasional rooms.

CUT AND LOOPWhen some of the pile is cut and other left as loop, a variety ofsurface textures and patterns can be created (in a variety ofcolours).The multi-level surface is excellent for hiding footprints andstains so cut and loop is good for high traffic areas and generalpurpose rooms in the home.

SShhaagg ppiillee • Shag pile has varied in popularity.The pile is up to50mm long and the texture is casual and loose but the surfaceflattens easily and lacks durability.

BONDEDBonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’)are created by firing fibres into an adhesive material – the fibres arenot stitched into the backing in any way. The technique is principallyused for commercial carpet tiles.

Tip Sheared Level Loop

Random Sheared Multi-Level Loop

Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag



Velvet/Plush Frieze

Twist Berber

Saxony Shag

Flooring factsheet

CCaarrppeett ttyyppeess


TTHHEE BBEESSTT CCAARRPPEETT WWOOOOLL

Wool carpets have a historic reputation for quality because as afibre it is known to withstand pressure and have excellentappearance retention properties.The best wool for carpetproduction is ‘strong’ wool and this is grown on sheep breeds foundin Britain and New Zealand. Most carpets will contain both BritishWool and New Zealand Wool because British Wool is more bulkyand resilient and offers texture and unique heathery shades tocarpet, whilst New Zealand wool is softer and whiter andparticularly good for plain, lighter shaded ranges. Combining the twowithin a blend for carpet yarn gives manufacturers the perfectqualities for carpet.

110000%% wwooooll oorr 8800//2200 –– 8800//1100//1100 wwooooll rriicchhWool has yet to be matched by any man-made fibre; it has superiorstrength and does not need other fibres to improve itsperformance. However manufacturers choose to use syntheticfibres within the yarn blend for a number of reasons.These includefibre flexibility, dyeing, heat setting, stain resistance, durability andcost. These wool rich compositions offer industry standard carpetswhich will perform well in the home.

Flooring factsheetWWooooll ffiibbrree

TTHHEE BBEENNEEFFIITTSS OOFF WWOOOOLL CCAARRPPEETT

PPrraaccttiiccaallStrong and Resilient – Wool carpet will provide superior performanceover many years as it can offer unique resilience and long lastingdurability.The natural crimp of wool offers valuable ‘bounce-back’ so thatpile compression is resisted and the effects of tracking and shading arereduced – maintaining good appearance over many years.

Easy care – Wool is a natural fibre that has an inbuilt resistance to soilingdue to its natural oils and its outer surface of microscopic scales and as aresult additional anti-soil treatments are not necessary. Simply vacuumingthe carpet will keep it looking good and whilst wool initially repels spills,prompt and complete blotting with white paper towels or an absorbentcloth is advised and will address many household spillages.

CCoommffoorrttSoft and Warm – Wool carpet adds luxurious underfoot comfort andwarmth to the home and acts as an insulator improving heat retentionand energy efficiency.

Peace and Quiet – Wool carpet absorbs sound and cushions the homeagainst echo and room to room noise transfer.

SSaaffeettyyFire Retardant – Wool is naturally fire resistant, has a slow ignition rateand tests show that it is self extinguishing within seconds. It meets manysafety regulations without additional treatments and is favoured incontract locations for this reason.

Fall Friendly – Carpet cushions and so provides a softer floor whichprotects against serious injury in falls by the very young or the elderly.

IInntteerrnnaall EEnnvviirroonnmmeennttIndoor Environment – As a natural ‘smart’ fibre with a complex physicaland chemical structure, wool helps to create a balanced atmosphere inthe home. It breathes and absorbs humidity in the air, releasing it whenthe atmosphere becomes dry and helps improve air quality by absorbingairborne toxins in indoor air.

Anti–allergy – The minute scales on the fibre’s surface will hold fine dustuntil vacuumed which helps to reduce floating particulate in theatmosphere.Wool does not give off harmful emissions or promote thegrowth of bacteria and wool is not a food source for dust mites.

EEccoo//EEnnvviirroonnmmeennttaall Natural and Sustainable – Grown on sheep, which graze freely, wool isboth 100% natural and fully sustainable. As shearing is a necessary part ofanimal husbandry this means that every year there is a fresh supply ofwool available for the carpet manufacturing industry.

Energy Efficient – Wool is energy efficient in the home and also in carpetproduction.

Biodegradable – Wool fibre is biodegradable in soil and will producenitrogen, sulphur, carbon dioxide and water which are all plant nutrients.

Environmentally Assessed – Wool is an environmentally responsible fibrethat has been measured in terms of its ecological impact. A Life CycleAnalysis study carried out by Leeds University to ISO 14040 standard forBritish Wool concludes that it compares favourably when measuredagainst man-made fibres.

SSAAFFEE EEAASSYY--CCAARREEDDUURRAABBLLEE CCOOMMFFOORRTT

BBrriittiisshh WWoooollTThhee PPllaanneett FFrriieennddllyy FFiibbrree ffoorr CCaarrppeettaboutwool.com


Flooring factsheet

HHooww ttoo ddeecciiddee wwhheetthheerr ttoo jjooiinn aa bbuuyyiinngg ggrroouupp ––aanndd wwhhiicchh……

• Evaluate all buying groups as they all work differently

•Talk to the main marketing contact and/or a memberof the committee

• Get a list of members and call up two or three for a‘real-world’ view

• Establish your territorial exclusivity – where’s the nextnearest member of each buying group.

• Ensure you understand the financial arrangements, anyfees that would relate to your membership, how thebills are paid and whether your fees are refundable ifit doesn’t work out. Ask the buying group for aconsultation to estimate your potential savings

• Review all the extra benefits and services to see whatyou would actually use.

• Check out the product ranges offered including theown-label options and the UK/European mix

• Ensure you understand any rules that may limit yourflexibility to run your business the way you want.

Why join?Buying groups have been a highly successful feature ofthe floor retailing scene in the last decade or so, givingindependents the extra edge they need to competeeffectively with the retail park chains.

More than 1000 retailers are now members of one ofthe several buying groups which operate in our sectorand the numbers are slowly, but steadily growing.

While the benefits of bulk buying power are self-evident,the resistance to the buying group concept among non-members appears to be centred on fears ofsurrendering some control to a committee – and mostparticularly compromising long-established relationshipsand negotiated terms with current suppliers.

The bottom line is the bottom line. A retailer sellingacross a broad range of products is likely to improvemargins within a buying group – but you don’t need aleap of faith to join up.Ask the buying groups for answers...

BBuuyyiinngg GGrroouuppss

Pick the right one

www.smg-group.co.ukContact: David LewisTel: 0118 932 3832

[email protected]

www.flooringone.co.ukContact: Glenn Harding

Tel: 0121 683 [email protected]

www.greendalecarpets.co.ukContact: Rob Harding

Tel: 01432 852000Fax: 01432 852005

[email protected]

Associated Carpet Groupwww.smartercarpets.co.ukContact: Richard Moore

Tel: 01942 [email protected]@smartercarpets.com

Key benefitsIInnccrreeaassee mmaarrggiinnss

• Group purchases to get beneficial rates

• Rebates

• Exclusive higher-margin products

• Special promotions

One of the key reasons to join a buying group is tobenefit from the discounts they negotiate as a bulkbuyer from manufacturers.The way discounts andrebates are passed on to members varies betweengroups so make sure it’s absolutely clear how this will bedone.You’ll need to work out how this compares withdiscounts you have already negotiated locally withpreferred suppliers.

IInnccrreeaassee ssaalleess

• ‘Best of both worlds’ proposition

• Wider ranges and exclusive products

• POS, displays and merchandising support

Your customers will like the proposition that you areindependent but with the buying power of a group –this gives them (and you) the ‘best of both worlds’ withpersonal service and competitive pricing. Most groupswill also offer you ‘own label’ ranges and support withpoint-of-sale, merchandising and displays. Centralstockholding may also be on offer.

AAcccceessss pprrooffeessssiioonnaall sseerrvviicceess

• Business services

• Financial services

• IT and internet support

•Training and workshops

• Professional bodies

Some buying groups offer an excellent range of otherservices which may be valuable to your business.Financial services include invoice factoring, credit, loansand insurance. Some of the more sophisticated groupsoffering marketing packages, software systems to helpyou run your business operations and customisedwebsites ready to use. Relationships with professionaland training organisations can also offer discounts.

NNeettwwoorrkk wwiitthh ootthheerr iinnddeeppeennddeennttss

• Members-only exhibitions with preferredmanufacturers

• Regular meetings

• Regional workshops

• Supplier presentations

• Helpline

A lot of retailers enjoy the buying group environment ofbeing independent but not alone out there on the HighStreet. Groups hold regular meetings and some havetheir own trade shows, regional meetings andworkshops to help you develop your business.Thenetwork gives you someone to call when you needadvice on, for example, an unusual installation, a technicalconsumer complaint, legal issue or business dilemma.

www.beautifulflooring.co.ukContact: Paul PhillipsTel: 01892 [email protected]


BBoonndd RReettaaiill MMaarrkkeettiinngg

“Bond Retail Marketing, not justa buying group...”

Although a negotiating and buying function is amajor part of it’s business, BRM offers its retailersa varied menu of services to choose from.

• Department Design and Installation

• Range Planning and Maintenance

• GP% Return and Business Planning

• Retailers own Brand Design and Ranges

• Group Collective Rebates no Individual Targets

“Not Standing Still...”

Web based trading, advertising and productsearches are vital to a modern retail industry.BRM created www.beautifulflooring.co.uk for itsretailers to put them on the map. Each retailerhas its own on-line store within the main site,making www.beautifulflooring.co.uk a uniquevisual opportunity.

“Small is Beautiful...”

For the full story please contact

PAUL PHILLIPS - Managing Director TEL: 01892 549 050 EMAIL: [email protected]

Featured buying group this month:

BRM retailers are given geographical protection and assuch the number of retailers is carefully monitored toenable the BRM team to give a high level of service.

“We have worked with BondRetail Marketing for over eightyears now and have alwaysfound them to be a mostvalued asset to the success ofour carpet and flooringbusiness.”

Robert BianchiDirectorAright Bianchi -Macclesfield

Flooring factsheet

GGoooodd uunnddeerrllaayy wwiillll......• Improve underfoot comfort• Increase appearance retention, reducing flattening• Absorb the pressure of foot traffic and reduce wear• Improve thermal insulation and warmth• Increase sound insulation• Smooth out sub-floor imperfections• Last the lifetime of the carpet

PPoooorr oorr oolldd uunnddeerrllaayy wwiillll......• Feel hard and unwelcoming• Reduce carpet life• Cause wrinkling and premature wear spots• Cause carpet fibres to break down more quickly• Not meet British Standards

HHooww tthhiicckk?? A maximum of 12mm is recommended (working withgripper will be difficult thereafter) but rooms with heavytraffic will need a thinner, denser pad.The combinationof thickness and density is all important as a thickunderlay with low density may not perform well.Typically, the thicker the underlay, the better quality it willneed to be - 11mm is often used for luxury installationswith 9mm and 7mm the common domestic thickness.

In a tight market for margins, underlay for carpet andlaminate flooring offers retailers one of the bestopportunities to add value to every sale - with goodprofitability, trade-up potential once benefits areunderstood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that newunderlay is always required, the only decision is whichtype. It’s also a good target-setter for sales staff.

Setting up in-store demonstrations so customers canwalk on samples with different grades of underlay andfeel the difference has shown excellent results - somemanufacturers offer point-of-sale units.

UUnnddeerrllaayy

SSppoonnggee rruubbbbeerrThe market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.

PPUU ((ppoollyyuurreetthhaannee)) ffooaammPU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts.The foam providesexcellent comfort and performance levels with lots ofthickness options - and its light weight helps handling.The product can be re-cycled again after use.

CCrruummbb rruubbbbeerrFlat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).

LLaammiinnaattee uunnddeerrllaayyThere’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface.

CCoommbbiinnaattiioonnA rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.

UUnnddeerrfflloooorr hheeaattiinngg uunnddeerrllaayyAlways ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used - which meansthe underlay would normally have a tog rating of 1.0.

FFeellttThis traditional (but environmentally friendly) underlay ismade from recycled fibres - wool, jute and synthetic - tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets

PPrree--ttaacckkiiffiieedd uunnddeerrllaayyA self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use whencomfort is desired

Benefits

www.underlay.com

www.numa-online.co.uk

www.interfloor.com

www.texfelt.co.uk

www.interfloor.com

Specialists in pre-tacked underlays,soft fibre boards & Roberts Tools.

www.estillon.co.uk

www.carpenter.limited.uk

www.floorwise.co.uk

Types

Sponge rubber Crumb

Combination PU foam



The StocklistsWWhhoolleessaallee DDiissttrriibbuuttiioonn DDiirreeccttoorryyNationalFells CarpetsGoole01977 [email protected]

North EastCarpet & Flooring GatesheadGateshead0844 824 [email protected]

Fells CarpetsGoole01977 [email protected]

Floorwise (North East) Ltd Birtley - see Floorwise p17

Vanguard CarpetsRedditch0845 601 1189customerservices.redditch@carpetandflooring.co.ukwww.vanguardcarpets.co.uk

Wood Floor SalesRedditch01527 511888help.redditch@carpetandflooring.co.ukwww.woodfloorsales.com

North West Fells CarpetsGoole01977 [email protected]

D. M. Miller LtdManchester0161 205 [email protected]

John Evans LtdManchester0161 368 2563Fax: 0161 368 3039Mobile: 07850 935301

Kellars LtdStockport0161 443 [email protected]

Lee Floorstok LtdLiverpool - see Floorwise p17

Lee Floorstok LtdManchester - see Floorwise p17

MCA Floorwise LtdMorecambe - see Floorwise p17

Mytton Flooring Norwich - see Floorwise p17

Millbrook CarpetsDarwen01254 [email protected]

Supertex FurnishingsLancashire01772 457070sales@supertexfurnishing.co.ukwww.supertexfurnishing.co.ukSee page 28 for details


Walkwell Flooring SuppliesManchester0161 786 6800manchester@carpetandflooring.co.ukwww.walkwell-flooring.co.uk


MidlandsCarpet & FlooringBirminghamBirmingham0121 421 [email protected]

DMS Flooring SuppliesNorthampton0845 643 [email protected] page 25 for details

Floorwise D & J Ltd Southam-see Floorwise p17

J J Wholesale & Distribution LtdBirmingham0121 765 [email protected]

RPS FlooringMansfield Woodhouse - see Floorwise p17

STS Flooring DistributorsWatford08454 342000

[email protected]

www.stsflooring.com

see page 34 for details

Supertex FurnishingsLeylandTel: 01772 457070sales@supertexfurnishing.co.ukwww.supertexfurnishing.co.ukVanguard CarpetsRedditch0845 601 1189customerservices.redditch@carpetandflooring.co.ukwww.vanguardcarpets.co.uk


Woodall Brothers Ltd Shrewsbury - see Floorwise p17

EastBeds FlooringBedford01234 [email protected] www.bedsflooring.co.uk

Faithfull FloorcoveringSuffolk01473 [email protected]

STS Flooring Distributors LtdCambridgeTel: 01954 [email protected] page 34 for details



continued overleaf....

AArree yyoouu aa WWhhoolleessaalleerr??If you’re not listed here, please call

Diane Martin on 01482 659396.

The StocklistsWWhhoolleessaallee DDiissttrriibbuuttiioonn DDiirreeccttoorryy

South EastAcorn Carpet AccessoriesBromley, Kent - see Floorwise p17

AFSMiddlesex020 8805 [email protected] page 20 for details

Ashmount Flooring SuppliesLtd Tottenham0208 808 [email protected]

Beds FlooringBedford01234 [email protected] www.bedsflooring.co.uk

Belvedere CarpetsLondon020 8800 [email protected] www.belvederecarpets.co.uk

Carpet & Flooring LondonCamberley01276 [email protected]

Columbia FlooringMiddlesex020 8443 [email protected] page 24 for details

DMS Flooring SuppliesHemel Hempstead0845 643 [email protected]

DMS Flooring SuppliesMilton Keynes0845 643 [email protected]

Faithfulls Service CentreKent01322 285001

Faithfulls Service CentreWalthamstow0208 498 [email protected]

Faithfull FloorcoveringSuffolk01473 [email protected]

Kent Flooring Supplies LtdChatham01634 [email protected]

Littner HamptonLondon020 8520 [email protected]

Potts & Ward,Woodcocks LtdBrighton01273 [email protected]

RackhamsLondon020 8531 [email protected] page 31 for details

Salesmark Lancing, - see Floorwise p17

Solent Wholesale CarpetWest Sussex01243 [email protected] page 33 for details

STS Flooring Distributors Orpington/Croydon0845 434 [email protected] page 34 for details


Wessex Flooring Amesbury - see Floorwise p17


South West Carpet & Flooring BristolBristol0117 966 [email protected]

Fitwell Flooring Ltd Redruth - see Floorwise p17

Fitwell Flooring LtdNewton Abott - see Floorwise p17

Solent Wholesale CarpetWest Sussex01243 [email protected] page 33 for details

STS Flooring DistributorsThame (Oxford)01844 [email protected] page 34 for details



ScotlandC. K. Davie Ltd Aberdeen - see Floorwise p17

C. K. Davie LtdDundee - see Floorwise p17

Headlam Scotland North Lanarkshire01698 831 [email protected]

Neil Smith Ltd Glasgow - see Floorwise p17

WalesCarpet & Flooring BristolBristol0117 966 [email protected]

Roma Flooring Neath - see Floorwise p17



IrelandFloorwise LtdDublin - see Floorwise p17

Floorwise Ltd N. Ireland - see Floorwise p17

AArree yyoouu aa WWhhoolleessaalleerr??If you’re not listed here, please call

Diane Martin on 01482 659396.


floorwiseNNaattiioonnaall NNeettwwoorrkk ooff FFlloooorrwwiissee DDiissttrriibbuuttoorrssAcorn Carpet Accessories 15Bromley, KentTel: 020 8462 0422 Fax: 020 8462 0927

C. K. Davie Ltd 1AberdeenTel: 01224 820077 Fax: 01224 822344

C. K. Davie Ltd 2DundeeTel: 01382 226533 Fax: 01382 226544

Fitwell Flooring Ltd 19Redruth, CornwallTel: 01209 214344 Fax: 01209 21162

Fitwell Flooring Ltd 18Newton Abott, DevonTel: 01626 835935 Fax: 01626 834334

Floorwise D & J Ltd 12Southam,WarksTel: 01926 814922 Fax: 01926 817899

Floorwise (North East) Ltd 5Birtley, County DurhamTel: 0191 410 7070 Fax: 0191 410 6116

Floorwise Ltd 9Dublin 12, ROITel: 00 353 (0)1 4299455 Fax: 00 353 (0)1 4298529

Floorwise Ltd 4 Northern IrelandTel: 028 094 34441

Lee Floorstok Ltd 8 LiverpoolTel: 0151 708 7420 Fax: 0151 708 7241

Lee Floorstok Ltd 7ManchesterTel: 0161 231 8080 Fax: 0161 231 8787

MCA Floorwise Ltd 6Morecambe, LancashireTel: 01524 33517 Fax: 01524 381852

Mytton Flooring 13Norwich, NorfolkTel: 01603 624387 Fax: 01603 612888

Neil Smith Ltd 3GlasgowTel: 0141 552 1141 Fax: 0141 552 0623

Roma Flooring 14Neath,West GlamorganTel: 01639 633001 Fax: 01639 646116

RPS Flooring 10Mansfield Woodhouse,NottinghamshireTel: 01623 624198 Fax: 01623 620931

Salesmark 16Lancing,West SussexTel: 01903 750522 Fax: 01903 851111

Wessex Flooring 17Amesbury,WiltshireTel: 01980 625888 Fax: 01980 676969

Woodall Brothers Ltd 11Shrewsbury, ShropshireTel: 01743 441584 Fax: 01743 441629

AAwwaarrdd--WWiinnnniinngg FFlloooorriinngg AAcccceessssoorriieess

HEAD OFFICEFloorwise Group Limited

Floorwise House, 22 High Street,Kegworth, Derby DE74 2DA, UK

Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

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wwwwww..fflloooorrwwiissee..ccoo..uukk •• wwwwww..ccaarrppeettuunnddeerrllaayyss..nneettwwwwww..ssiiggnnaattuurreewwooooddfflloooorrss..ccoomm •• wwwwww..ssiieennnnaawwooooddfflloooorrss..ccoomm

wwwwww..fflloooorrwwiissee..ccoo..uukk •• wwwwww..ccaarrppeettuunnddeerrllaayyss..nneettwwwwww..ssiiggnnaattuurreewwooooddfflloooorrss..ccoomm •• wwwwww..ssiieennnnaawwooooddfflloooorrss..ccoomm


GRIPPER UNDERLAY PROFILES ADHESIVES & SCREEDS

Abingdon Flooring 01274 655694

Adam Carpets LtdBe Tu Tw W Ww 01562 829966

Associated WeaversTw Tu 01422 431100

Avena Carpets LtdTu Ww 01422 330261

Axwoven Carpets LtdAx Be 0121 550 5788

Axminster Carpets LtdAx Be Tw 01297 32244

Bajong Carpets NVTu Tw W +32 56783250

Balta Industries NVTu Tw W Ww +32 56 62 2211

Beaulieu International GroupBe Pr Tu Tw +32 56 67 66 11

Betap Tufting BVTu Tw W +31 383 861 060

BIC CarpetsBe Tw W +32 56 23 54 10

Bizspoke Custom CarpetsBe Tw W 01924 488882

Blenheim CarpetsAx Be Tw W Ww 020 7823 3040

BMK 0113 380 5333

Bond Worth LtdAx 01562 745000

BrintonsAx Tu Tw W Ww 0800 505055

Brockway Carpets LtdTw W 01562 [email protected] www.brockway.co.uk

Bronte Carpets LtdBe Tu Tw W 01282 862 [email protected]

BurmatexTu 01924 262525

Cadogan Carpet CoW 01562 733610

Carpets of KidderminsterAx Tu 01299 827477sales@carpetsofkidderminster.comwww.carpetsofkidderminster.com

Cavalier Carpets LtdAx Be Tu Tw W Ww 01254 268000

Christy CarpetsTu 019078 308777

Clarendon CarpetsTw 01675 433066

Classis CarpetsTu W Ww 0870 020 1725

Condor Carpets BVTu +31 38 4778911

Contemporary Life & TextilesBe Tw 01254 [email protected]

Cormar Carpets LtdTu Tw W 01204 881 [email protected]

Couristan CarpetsAx Tu W Ww 800 223 6186

Craigie CarpetsBe 01294 558400

Creative Carpets LtdBe Tu Tw W 0116 284 1455

Creatuft CarpetsTu W +32 56 35 4444

Custom Carpet CompanyAx Be Tu Tw W Ww 01737 830301

Dan-Floor UKW 01454 858014

Domo InternationalBe Pr Tu Tw W +32 92 41 4511

Drury Lane Carpets LtdBe Tu Tw W 01254 296829

Dutton CarpetsBe 01254 672672

E & WE CarpetsW 01562 825952

Edel Telenzo Carpets LtdTu Tw W 01422 374 [email protected]

Enterprise Weaving CoBe Ww 01562 745030

Fells CarpetsWw 01977 [email protected]

Fetcham Furnishings LtdTw 020 8944 6220

The StocklistsCCaarrppeett CCoommppaannyy DDiirreeccttoorryy

Edel Telenzo’s Rembrandt Brockway’s VogueMohawk’s Cherbourg Check


Fletco Taepper A/STu W +45 96 60 3000

Furlong FlooringTw W 01772 696 [email protected]

GaskellTu Tw W 01827 831525

Gaskell Mackay Carpets LtdAx Tu Tw W 01642 242 423

Georgian CarpetsTu Tw W 01827 831430

Godfrey Hirst (GB) LtdTu 0800 526696

Halbmond TeppichwerkeBe Pr Tu +49 037 421 420

Heckmondwike FB 01924 410544

John Lanham Watts CarpetsAx Tw Ww 01937 588511

John Evans LtdAx Tu Tw W 0161 368 2563

Joseph Hamilton & SeatonW 01827 831400

Kingsmead CarpetsTu Tw W 01827 831 424

Lano NVAx Pr Tu Tw W Ww +32 56 65 [email protected]

Le Tissage d'ArcadeAx Ww +32 05685 4747

Lecaflor LtdAx Be Pr Tu Tw W Ww 0800 78 33 712

Leigh Spinners LtdTw 01942 673232

Louis de PoortereW +32 56 393 386

LusotufoTu 01388 664101

Manx CarpetsTw W 01827 831 434

Mayfield CarpetsW 01706 639 866

MID NLBe +31 38 851 8700

Mohawk Europe01480 479830

[email protected] 01480 471304www.mohawkinternational.com

Mr TomkinsonTw Ww 01827 831 450

Ossfloor UK 01675 433031

Penthouse CarpetsTu Tw W 01706 341231

Phoenox Textiles Pr Tu 01484 863227

Pownall CarpetsTw W 0845 6528811

Roger Vanden Berghe.NVTu Ww +32 56 73 57 11

Ryalux Carpets LtdBe Tu Tw W 0845 652 8811

Sans Frontieres LtdBe Pr Tu Tw W Ww 0844 5611977

Shaw Home FoundationsTu 01675 433 501

Tapibel NVPr Tu Tw 01623 481 221

Tasibel NVTw +32 52 499600

The Alternative Flooring Co 01264 335111

The Grosvenor Wilton CoW Ww 01562 701456

The Sultana Carpet CoAx 01299 822300

The Wilton Carpet CoAx W Ww 0845 296 8850

Thomas Witter UK LtdTu Tw 0870 1128318

Timzo Tufting Industry BVTu +31 38 385 4477

Tisca TiaraTu Ww +41 71 791 0111

Ulster CarpetsAx Be Tu Tw W Ww 02838 334433

United Carpets & BedsTw W Ww 01709 732 666

Victoria CarpetsTu Tw W Ww 01562 749300

Vorwerk 08700 104484

Westex CarpetsTu 01274 861334

Whitestone Weavers LtdAx Be Tu Tw W Ww 01429 892555

Wilkies CarpetsTw 0113 307 9955

Woodward GrosvenorAx Tu Tw W Ww 0800 526696

Wool ClassicsTu Ww 0207 349 1560

Bronte’s stand

Cormar’s Berwick

Tollgate stand

KEY TO CODES:Be: Bespoke • Pr: Printed • Tu:Tufted • Tw:Twist • W:Wool • Ww:Woven Wilton

If you would like to be included in this section or upgrade your listing,please contact Diane Martin on +44 (0)1482 659396

or email [email protected]

Every time you see a web or email address in The Stocklists,you can click straight to it from our online edition atwww.thestocklists.com



PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATESContact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated July 2010.

AFSUnit 4 Baird Road,

Enfield, Middlesex

EN1 1SJ

Tel: 020 8805 8620

Fax: 020 8805 6840

Email:

[email protected]

REP DETAILS:Ashley Best Tel: 07976 916752 Surrey , Hampshire, South LondonNick Hart Tel: 07771 967609 Essex, East LondonKarl Goult Tel: 07957 685428 North London, West London, North West London, Middlesex,

Herts., Beds., and Bucks.Zac Marsh Tel: 07828 663325 Kent, South East London

NATURAL/LOOPSHIGH FLYER Tex LoopMARRAKESH Natural NOMAD 50/50 Nat Loop

SAXONYFIVE STAR 32oz PP SaxonySTAINFREE ROMANCE 35oz PP SaxonySEDUCTION 37oz PP SaxonyNOBLE SAXONY 40oz SaxonyROYAL TOUCH 45oz Nylon SaxonySTAINFREE FLAIR 50oz PP SaxonySENSATIONAL 58oz Saxony

80/20 WOOL TWISTBELMONT TWIST 80/20 40ozWESSEX TWIST 80/20 40ozNEW ASPEN TWIST 80/20 40ozBELMONT SUPREME 80/20 50ozARRAN TWIST 80/20 50ozHARRISON TWIST (Victoria) 80/20 60oz

PP TWISTVIVA TWIST PP TwistSALT N PEPPER PP TwistCABARET PP TwistELITE TWIST PP TwistSHEPHERDS TWIST PP Twist

LOOP PILE AND CORDPINCH FELT Needle Punch CordPINCH FOAM Needle Punch ROCKY HB Loop Pile CordROCKY FB Loop Pile CordDIMENSIONS Loop Pile Stripe/WaveTITAN CORD Loop Pile Gel BackGALA CORD FB Loop Pile CordGALA CORD HB Loop Pile Cord

AFS WOOL COLLECTION 100% WOOL LOOPWELLFIELD IMRA 100% Wool 2 Ply YarnWELLFIELD KAMRA 100% Wool 2 Ply Yarn

CORMAR STOCKEDAPOLLO Excellon TwistBERWICK 40 80/10/10 40 oz TwistBERWICK 50 80/10/10 50 oz TwistBUCHANAN 80/10/10 40 oz TwistHIGHLANDER 80/10/10 50 oz TwistHOME COUNTIES 42 oz TwistHOME COUNTIES 50 oz TwistMALABAR 100% NaturalNATURAL BERBER SUPER 80/10/10 35 oz TwistNATURAL BERBER ELITE 80/10/10 45 oz TwistNATURAL BERBER DELUXE 80/10/10 55 oz TwistNEW OAKLANDS 80/10/10 32 oz TwistNEW OAKLANDS 80/10/10 42 oz TwistNEW OAKLANDS 80/10/10 50 oz TwistPRIMO PLUS Excellon TwistPRIMO ULTRA Excellon TwistPRIMO TWEED Excellon TwistPRIMO SAXONY Excellon Saxony

CORMAR CARPETS 3/5 DAYS DELIVERYAVEBURY 100% Pure New WoolLINDISFARNE 100% Pure New WoolTOWN AND COUNTRY 80/10/10 60 oz Twist

Roll Size Full Roll EQ* Description

BRANDED TOP END RUBBER SPONGE RANGEELITE 11 m2 129lb Textured Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber UnderlayCOLOURS RED 11 m2 135lb Waffle Rubber UnderlayWILLOW GREEN 15 m2 90lb Waffle Rubber UnderlayCRUSADER SUPREME 15 m2 100lb Waffle Rubber UnderlaySUPREME LIGHT 11 m2 101lb Waffle Rubber Underlay

UNBRANDED TREDAIRE SPONGE RUBBERAFS CLASSIC GOLD 15 m2 95 lb Rubber UnderlayAFS SUPER GOLD 15 m2 80lb Rubber UnderlayAFS STANDARD GOLD 15 m2 60lb Rubber UnderlayGRAPHITE 15 m2 Light Weight PE

WOOD FLOOR UNDERLAYSBOARDWALK (Timbermate) 15 m2 3.75mm 23dB Moisture BarrierALL IN ONE 10 m2 3mm 20dB Self Adhesive StripCOMFORT SILVER 15 m2 2.5mm 18dB PE Foam + Foil

TREDAIRE PU UNDERLAYSALPHA 15 m2 8mm Tredaire PUOMEGA 15 m2 10mm Tredaire PUBRIO 15 m2 8mm Tredaire PUZEST 15 m2 10mm Tredaire PUSOFTWALK 15 m2 9 mm Tredaire PUDREAMWALK 15 m2 11 mm Tredaire PUCONTRACT 9 15 m2 9 mm Contract PU

DURALAY CONTRACT UNDERLAYSTREADMORE 11 m2 8.0mm CrumbSYSTEM 10 11 m2 10mm Crumb single stick under 40m2

DURAFIT 650 15 m2 6.5mm Double stick crumbDURAFIT 500 15 m2 5.0mm Double stick crumbDEFENDER 15 m2 100lb Flat sponge 0.80 TOGHEATFLOW CARPET 15 m2 6.0mm 0.75 TOG sponge carpetHEATFLOW WOOD 15 m2 2.75mm 0.35 TOG sponge laminate U/LTECHNICS 5 15 m2 5.0mm Double stick sponge

CARPENTERS PU UNDERLAYSGREENSTEP 15 m2 8mm PU UnderlaySUPER GREEN STEP 15 m2 10mm PU UnderlayRICHSTEP 15 m2 9mm PU UnderlayDEEPSTEP 15 m2 11mm PU Underlay

CARPENTERS CONTRACT UNDERLAYSFIRMSTEP 15 m2 7mm Contract PUPOWERSTEP 15 m2 9mm Contract PUMARINESTEP 15 m2 7mm Contract PU IMO Rated

FELT UNDERLAYSFELT 28 15 m2 28oz Wool/jute felt 8mmFELT 42 15 m2 42oz Contract wool/jute felt 11mmKENSINGTON DELUXE 11 m2 74oz Felt crumb rubber

CARPETS UNDERLAYS


Berkeley Axminster80% Wool / 20% Nylon available 3.66m & 4.57m

BOND WORTHV.I.P. CLUBCall us today for a personalservice that reaches beyondyour expectations...

✱ Buy one Axminster cut at your standardterms, when you place another within 8weeks we give you an EXTRA 10% off!

✱ We guarantee our delivery dates. If wemiss it by 7 days then you get 5% offthe invoice value of the order!

✱ Access to the Managing Director andSales Director 24 hours a day 7 days aweek.

✱ Have a complaint? We guarantee tocontact your customer with 24hours.We will inspect all complaintsregardless of age.

✱ Order 16 linear meters or more in onecut we give you roll price!

✱ Exclusive first access to new ranges

✱ Bi-Monthly News Letter

✱ Real Time Updates via Facebook &Twitter

✱ Dedicated Sales Line

✱ Special Roll Offers

✱ABOVE ALL ITS FREE TO JOIN!

TELEPHONE 01562 745000 NOWFOR YOUR INFORMATION PACK

NEW UPDATED WEBSITE!Check out our new updated

website at:

www.bondworth.co.uk

Range comprises 8 Designs Stocked items Delivery 14 Days from Order4.57m wide Red Turkey 2-9086 End October

Townshend Works, Puxton Lane, KidderminsterWorcestershire DY11 5DFSales: 01562 745000 Fax: 01562 732827New trade price list effective 1st November 2009

Variations Axminster80% Wool / 20% Nylon available 3.66m

Precious Gems Axminster80% Wool / 20% Nylon available 3.66m

Range comprises 5 Designs - All StockStocked items Delivery 14 Days from Order

Wensleydale Axminster80% Wool / 20% Nylon available 3.66m


Cornell & Stanford Axminster80% Wool / 20% Nylon available 4.00m

Range comprises 5 Colourways in 2 DesignsStocked items Delivery 14 Days from Order

New Afghan Axminster80% Wool / 20% Nylon available 3.66m


Romanesque Berber Axminster80% Wool / 20% Nylon available 4.00m


Range comprises 12 DesignsStocked items Delivery 14 Days from OrderNo Stock Green Valencia 1-9073 End October

96%STOCKED


100% Wool SaxoniesAll available in any colour, any width up to 12m

100% Wool Shag PileAll available in any colour, any width up to 12m

80% Wool / 20% Nylon Classic TwistAvailable in any colour, any width up to 12m

Boulsworth 1/8 th gauge 42 ozMoorland 1/8 th gauge 45 ozLowood 1/8 th gauge 55 ozPendle 1/10 th gauge 60 ozFerndene 1/8 th gauge 68 oz

Super Ferndene 1/8 th gauge 78 ozPatrick 1/10 th gauge 70 ozEmily 1/10 th gauge 85 ozCharlotte 1/10 th gauge 96 oz

Haworth 1/4 gauge 58 ozThornton 1/4 gauge 62 oz

Wycoller 1/4 gauge 96 ozWithens 1/4 gauge 120 oz

Standard 1400 1/8 th gauge 41 ozContract 1700 1/10 th gauge 50 oz

Super 2000 1/10 th gauge 59 ozDeluxe 2400 1/10 th gauge 70 oz

Sales and bespoke enquiries: 01282 862736

28 years of custom made carpets

TTeell::0011228822 886622773366FFaaxx::0011228822 886688330077EEmmaaiill:: ooffffiiccee@@bbrroonntteeccaarrppeettss..ccoo..uukkWWeebb:: wwwwww..bbrroonntteeccaarrppeettss..ccoo..uukk

BBaannkkffiieelldd MMiillllGGrreeeennffiieelldd RRdd,, CCoollnnee

LLaannccss.. BBBB88 99PPDD

JJaammeess HHaallll Area: Scotland.Mobile: 07787 140136, Fax: 0131 343 3353E-mail: [email protected]

JJoohhnn RRoossttrroonn Area: North West/Cumbria/North WalesMobile: 07973 733208, Fax: 01254 876548E-mail: [email protected]

MMaarrkk GGaarrbbeetttt Area: South West EnglandMobile: 07840 664757,Tel: 01752 696377 E-mail: [email protected]

NNiiaallll MMaarrttiinn Area: Central London/Oxon/Berks/Bucks/Essex Mobile: 07866 735772, Fax: 01628 541497E-mail: [email protected]

SSaalleess AAggeennttss KKeeiitthh LLeesslliiee Area: Northern & Southern IrelandMobile: 07860 873838, Fax: 02894 468005

AAllddoo BBeerreettttoonnii Area:Yorkshire/North East/HumbersideMobile: 07971 173560, Fax: 01484 666703E-mail: [email protected]

IIaann MMiillllwwaarrdd Area: East Midlands/Notts/Staffs/Lincs/Derbyshire/Cambs/Norfolk/SuffolkMobile: 07939 319385, Fax: 0121 430 3682E-mail: [email protected]

SStteevvee AAccttoonn Area: South East/South LondonMobile: 07957 836207, Fax: 01323 872415E-mail: [email protected]

JJaammeess TThhoommaass Area:West Midlands (west of M1) & South WalesMobile 07932 458032,Tel/Fax: 01656 784514E-mail: [email protected]

any colour, any width


For details of your local Carpenter Wholesaler PartnerTel: +44 (0)1457 861141 Fax: +44 (0)1457 863242Email: [email protected] Web: www.carpenter.ltd.ukCarpenter Ltd, Dinting Lodge Industrial Estate, Glossop, Derbyshire, SK13 6LE.

For every step you takethere’s a Carpenter luxury underlayIn stock throughout the UK and Europefrom a network of wholesale partners

JOHN HUGHESNorthern SalesManager07788 924606

HELEN ROWBERRYNational SalesManager07702 319748

SUE HOWLANDSouthern SalesManager07795 823190

For more product information contact:

All rolls are: 11 metres x 1.37 metres + 15sq metres

Product Range

A general domestic underlayDensity: 75kg/m3 – Roll weight: 10kgThickness: 8mm

A general domestic underlayDensity: 75kg/m3 – Roll weight: 12kgThickness: 10mm

For Luxury use, domestic areas in the homeDensity: 100kg/m3 – Roll weight: 17kgThickness: 11mm

For Heavy contract locationsRecommended for stretch fit or doublestick applicationsDensity: 145kg/m3 – Roll weight: 16kgThickness: 7mm

For luxury use, in domestic or contract areasRecommended for stretch fit or doublestick applicationsDensity: 145kg/m3 – Roll weight: 20kgThickness 9mm

For heavy contract locations – IMO ratingRecommended for stretch fit or doublestick applicationsDensity: 180kg/m3 – Roll weight: 17kgThickness 6mm

For luxury use in contract and domestic areasRecommended for stretch fit or doublestick applicationsDensity: 180kg/m3 – Roll weight: 26kgThickness 9mm

For luxury use in domestic and contract areas –IMO ratingRecommended for stretch fit or doublestick applicationsDensity: 145kg/m3 – Roll weight: 16kgThickness 7mm

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For Luxury use domestic areas anywhere in the homeDensity: 100kg/m3 – Roll weight: 14.5kgThickness: 9mm

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Product of the Month - ExtraStep

Please come and visit us atthe Harrogate Flooring Show,5th, 6th and 7th Septemberon stand C19 to see ourexciting new brand. We arecelebrating our new look withsome tasty treats and somequirky gifts. We look forwardto seeing you there...

Extrastep is a 6mm thick, 180kg/m3

product that has been created specificallyfor the heavy contract market. Extrastepis the perfect answer to the contractor’srequirements. It has a BS5808 HeavyContract rating and can be used forstretch-fit or doublestick work, havingbeen approved by the UK’s leadingadhesive manufacturers. Extrastep alsohas high flame retardant properties. Ithas achieved the IMO rating and has theWheelmark certification. Although this isprimarily for work on board luxuryshipping, the IMO pass makes it ideal forinstallations in hotels, offices and publicbuildings where flame retardant productsare paramount. Extrastep is made fromrecycled product and is manufactured inGlossop, in the UK.

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The Leading Country Wide

Carpet & Flooring Suppliers

Trade Show Rooms Available• Specialist advice and terms available on contract enquiries •

CALL US NOW!!!020 8443 3322

We can supply you with virtually any make of carpet and flooring atGUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE.

For a Speedy and Efficient Service

TRAFALGAR TRADING ESTATEJEFFREYS ROAD

ENFIELD MIDDLESEX

EN3 7TY

Tel: 0208 443 3322Fax: 0208 805 2346

ColumbiaFlooring plc


OUR SALES TEAMGreater London as far as N. Circularon north side of Thames and as far asM25 on south side, Surrey, some ofBucks, Middlesex Berks, Oxfordshire.John A ConstableT: 01622 685397 M: 07836 734322Kent, Sussex, Hampshire Robin CroughtonT: 01892 669699 M: 07710 393966Lincs, Leics, Northants,Notts, Derbyshire Jim Osborne M: 07738 642934

South Wales, Bristol,Gloucestershire, Wiltshire Andrew JefferiesM: 07831 457102Devon, Cornwall, Somerset andDorsetBrendan HartM: 07850 130221East Anglia, Bedfordshire, Cambs,Essex, Herts, Norfolk, SuffolkJonathan HartT: 01621 817992 M: 07889 264466

West Midlands, South Wales(Wholesalers)Paul BrewerT: 0121 4277117 M: 07798 745181Greater Manchester, Cheshire,North Wales Philip HambletonT: 01925 740050 M: 07966 397676Yorkshire & North Lincs John AlsopT: 01904 762471 M: 07860 572220Lancashire, Cumbria & Isle of ManJohn Rostron M. 07973 733208

North EastRebecca GibbonsM: 07970 491215ScotlandTim TindalT: 01436 671421 M: 07836 705620Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858Northern Ireland Gary O’Boyle M: 07831 220675

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452Email: [email protected]

Edel Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire HX5 0BW

Operations Manager: Lesley Inman M: 07703 337989 E: [email protected] National Sales Manager: Gary Prophet M: 07889 602234 E: [email protected]

YOUR HEAD OFFICE TEAM CONTACTS

THE AGE OF AQUARIUS IS UPON US Our new contract qualities are ideal for the care market. Both designs are madefrom our own Edelon Protect polypropylene two ply yarn, with its fantasticresistance to fading, bleaching and fading and Gelbac backing. Both cut pile,Aquarius is a plain carpet, Taurus a two-tone – both in 11 colour options.

INVITATION We’d be delighted if all our customers, old and new, joined us fora glass of bubbly on our stand at the Harrogate Flooring Show. It’s25 years this month since we became a UK limited company, whichwe think is good enough reason for a celebration.

You’ll find us in our usual spot but with a newstand number – C25. And as well as giving you aglass to sip from, hopefully we will have the chanceto introduce you to all our new sales team andshow you some of our great new products –including the Alpine Collection, the additions to ourstriped Tube Collection, and our new Aquarius andTaurus contract qualities.

See you there!

Dressing up our samplesWe’re rather pleased with our newsample wallets (shown here). Wesend out a lot of carpet samples(maximum of two only, please!) toconsumers on behalf of our retailersand we hope you agree it’s nice topresent them so professionally.

Farewell to Ann…Hello to Joanne and NatalieWe’re sayinggoodbye to AnnDudley this month –Ann’s been part of our salesadministration teamhere in Elland for the past 5 plusyears and we wish her well in herretirement. Meanwhile two new fulltime members of our office team hereare settling in well – Joanne Hall, whojoined us in April; and NataliePhilipson who started last month.

AQUARIUS

The Waterfront Centre, Wyboston Lakes, Great North Road, Wyboston, Bedfordshire MK44 3AL

Best-selling products at every price point

Large group stock-holdingExtensive tufting expertise Effective service systems Fast delivery fleet

As a UK manufacturer and distributor, Furlong’s objective is

simply to offer its customers the best of all worlds in terms of

price, service and quality - a partnership that retailers can rely

on and a comprehensive product range that consumers will

respond to.

Furlong’s wholly-owned manufacturing company,

Regency Carpets, is one of the UK’s top three tufters with a

modern plant located in Bangor, Northern Ireland.

A long-term programme of substantial investment has created

a major production facility for both 4m and 5m wide carpet

and the new backing plant commissioned last year is now fully

on line.

As a result, the company can produce hundreds of thousands of

square metres of carpet every week, covering all the key sectors

– stain resistant polypropylene, wool twist, wool natural and

many others.

Being in control of its manufacturing means Furlong can control

the cost base and the quality to provide a range of products

that is competitive at each of the price points. Manufacturing

also means they can manage stock more closely and respond

to changes in demand so that the right carpet is always ready

for dispatch.

Furlong’s nationwide distribution network operates across threedepots – London, Preston and Newport – using a dedicatedfleet to carry rolls and cut lengths to our customers usuallywithin 24 hours.

Furlong’s product development team has created a portfolio ofproducts matched to the diverse needs of different customergroups, rooms styles and performance requirements. Regency’sstain-resistant ranges use their own ‘Carefree’ fibre which isbleach cleanable and offered with a warranty for absoluteconfidence. New ranges are introduced several times a year tokeep the offering fresh and interesting and respond toconsumer trends and colour shifts.

Furlong have paid particular attention to the presentation oftheir product range to consumers with market-leading point-of-sale systems incorporating the latest video technology.

Furlong believes in working in partnership with their customers toprovide products and services that ticks all the boxes.

Investing in quality and service

the aim is simply to offer customersthe best of all worlds in terms of price, service and quality


CAREFREE - the stunning new collectionavailable to view at Harrogate Stand C1


Here are the people who try harder

London Salestel: 01322 628707fax: 01322 698733

Preston Sales tel: 01772 696787fax: 01772 311921

Newport Salestel: 01633 283959fax: 01633 275454

Email: [email protected]

3 quality3 choice3 availability3 service3 price

The Regency range ofstain-resistant carpetsticks all the boxes:

London & HomeCountiesJOHN AKIEN M: 07791 891024S.W LONDON, SURREY (INS. M25)[email protected]

IAN COLLACOTT M: 07816 217550MIDDLESEX, W. LONDON, [email protected]

DARREN SPENDIFF M: 07791 [email protected]

RAYMOND SMITH M: 07816 [email protected]

REG HOWSON M: 07816 217548N, N W & E LONDON, [email protected]

South EastPAUL LOVELL M: 07816 217549NORFOLK, SUFFOLK & [email protected]

KRIS KOBYLKA M: 07816 217563E & WEST [email protected]

TONY CONWAY M: 07791 891025BEDS, NORTHANTS, OXON & [email protected]

PETER FLETCHER M: 07816 217561HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)[email protected]

MidlandsPAUL HARRISM: 07980 786265NOTTS & [email protected]

MIKE SHUTT M: 07970 158594BIRMINGHAM/ STAFFORDSHIRE,[email protected]

MARTYN REA M: 07968 324598LEICESTER/WARWICKSHIRE/[email protected]

ScotlandGEORGE WISELY M: 07967 148665SCOTTISH SALES [email protected]

COLIN RICHFORD M: 07970 163372WEST [email protected]

ALAN CAIRNIE M: 07976 311434EAST [email protected]

North WestGEOFF ABERNETHY M: 07970 229717CUMBRIA, POTTERIES, CHESHIRE & FYLDE [email protected]

ALAN CHEETHAM M: 07966 263571GREATER [email protected]

BOB CHRISTIE M: 07980 786264MERSEYSIDE, WIRRAL & N. [email protected]

Yorkshire & North EastDES BEST M: 07968 828516NORTH [email protected]

RAY ANDREW M: 07973 719801EAST LANCS/[email protected]

REG SYKES M: 07973 403450SOUTH [email protected]

Wales & South WestBEN THOMAS M: 07794 048809S./MID & W. [email protected]

JASON BRIMBLE M: 07794 041266AVON & [email protected]

TIM BAILEY M: 07794 048414S.E. WALES & [email protected]

STEWART WAITHMAN M: 07794 048413DEVON & [email protected]

Wood FloorSpecialistsJOHN POWERS M: 07792 477312SALES MANAGERBEDS, NORTHANTS, OXON, BUCKS,MIDDLESEX, W&S LONDON, BERKS, [email protected]

RICHARD RICHMAN M: 07791 891044AREA SALES MANAGERNORFOLK, SUFFOLK, CAMBS, N&E LONDON,ESSEX, KENT, SUSSEX & [email protected]

Seeing is believingCustomers can buy with confidencewhen they see the Carefree cleanabilityin action with the new video units foryour existing Regency POS systems.

All the products shown are available in the CAREFREE Collection


RREEPPRREESSEENNTTEEDD BBYY::

RRoobbiinn LLeeiippeerr ((AArreeaa MMaannaaggeerr))SSOOUUTTHH EEAASSTT TT: 01622 673914 MM: 07801 357601

CChhrriiss TTwwiinnnn ((AArreeaa MMaannaaggeerr))CCAAMMSS,, EESSSSEEXX,, BBEEDDSS,, HHEERRTTSSTT: 01223 322827 MM: 07711 353982

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CChhrriiss DDaavviiss ((RReepprreesseennttaattiivvee))WW.. MMIIDDSS,, HHEERREEFFOORRDD,, GGLLOOSS,,AAVVOONN,,WWOORRCC.. && SSHHRROOPPSSHHIIRREETT: 01386 870785 MM: 07753 983714

AAnnddrreeww DDaavvyyss ((RReepprreesseennttaattiivvee))SS..YYOORRKKSSHHIIRREE,, SSTTAAFFFFSS,,DDEERRBBYYSSHHIIRREE,, NNOOTTTTSS.. && LLIINNCCSSTT: 01159 892253 MM: 07801 357622

SSiimmoonn BBeeeebbyy ((RReepprreesseennttaattiivvee))LLEEIICC’’SS,, NNOORRTTHHAANNTTSS,, OOXXOONN,,WWAARRKKSS,, BBUUCCKKSS.. && BBEERRKKSSTT: 01162 779589 MM: 07775 913380

MMiicchhaaeell WWooooddwwaarrdd((RReepprreesseennttaattiivvee))EEAASSTT AANNGGLLIIAA && EESSSSEEXXTT: 01493 669792 MM: 07801 538783

TTBBAA ((RReepprreesseennttaattiivvee))SSCCOOTTLLAANNDDTT: 01698 254870 MM: 07718 762236

DDaavviidd BBeellll ((RReepprreesseennttaattiivvee))YYOORRKKSSHHIIRREE && NN.. EEAASSTTTT: 01757 248385 MM: 07939 051608

MMiikkee WWiilllliiaammss SSOOUUTTHH WWAALLEESSTT: 02920 310094 MM: 07919 047930

DDaarrrreenn JJaacckkssoonn DDEEVVOONN,, CCOORRNNWWAALLLL &&SSOOMMEERRSSEETTTT: 01566 772377 MM: 07825 171482

DDaavvee AArrnnoolldd DDOORRSSEETT,, HHAANNTTSS,, BBEERRKKSS.. &&WWIILLTTSSHHIIRREETT: 01202 825732 MM: 07767 213236

AAGGEENNTT::PPeetteerr SStteeeell NNOORRTTHH WWAALLEESSTT: 01244 318788 MM: 07710 443589

PENTHOUSEC A R P E T S

working for the independent retailer

Buckley Carpet MillBuckley Rd, RochdaleLancashire OL12 9DU

Telephone 01706 341231Facsmile 01706 860577

[email protected]

Wentworth

SSeeee uuss aattHHaarrrrooggaatteeHall C, Stand 22/23

WWeennttwwoorrtthh 5500Extra Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

WWeennttwwoorrtthh 4400Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 40oz per sq. yd.

PPiinnaasstteerrExtra Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

TTrraaddee WWiinnddssHeavy Domestic 110000%% PPuurree NNeeww WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 35oz per sq. yd.

NNeeww PPeennttwwiisstt 5500Extra Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

NNeeww PPeennttwwiisstt 4400Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 40oz per sq. yd.

EEsspprriittExtra Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 75oz per sq. yd.

AAuurroorraa 6600Super Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 60oz per sq. yd.

AAuurroorraa 5500Extra Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

VVaannttaaggee 6600Super Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 60oz per sq. yd.

VVaannttaaggee 5500Extra Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

PPiinnnnaacclleeExtra Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 42oz per sq. yd.

SSuuppeerr CCaarrllttoonnExtra Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 42oz per sq. yd.

CCaarrllttoonnHeavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 36oz per sq. yd.

MMaapplleeMedium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 30oz per sq. yd.

VVeerrmmoonntt 6600Super Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 60oz per sq. yd.

VVeerrmmoonntt 5500Extra Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

VVeerrmmoonntt 4400Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 40oz per sq. yd.

SSttaatteessiiddee 5500Extra Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

SSttaatteessiiddee 4400Heavy Domestic: Medium Contract 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 40oz per sq. yd.

CCoouunnttyy BBeerrbbeerrExtra Heavy Domestic: 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd.

CCoouunnttyy TTwweeeeddExtra Heavy Domestic: 8800%% BBrriittiisshh WWooooll Widths: 4.00m (13’1”) & 5.00m (16’4”) Weight: 50oz per sq. yd. Please note that different widths will not colour match.

Downin priceDownin priceAsk your rep!


IIaann PPuulllliinnggeerrLondon N, EC & E postals, Essex & Middx(within M25) 07881-502506

SSiimmoonn BBrreennnneerr London SE & SW postals, Kent, Surrey & Sussex 07881-502507

MMaarrkk EEuueessddeennLondon W & NW postals, South Middx,Western Surrey, Berks & Bucks 07875-714269

JJaammeess WWhhiitteeHerts, Beds, Essex (west of M11) & North West Middx 07881-502508

PPaauull HHeennssoonnEssex (Outside M25), Cambs & Suffolk 07837-295379

AAnnttoonnyy SSttaapplleettoonnSales Director 07881-502505/020-8498-2845

Area Sales Managers

We also stock Ball & Young Underlays,Accessories, Entrance Matting and offer aSpecial Order Service on products fromvirtually every flooring manufacturer in

existence! 48 hour Delivery Service on allBalterio Laminate Ranges.

CUT & LOOP PILERevivalKretaEverglades

GRAPHICS / CONTRACT GELSArena SapphireScalaSenatorSentinelStatesman

NATURAL EFFECTAgadirAnconaCadizChunkyCountry Treasure 4&5MCraftwork Berber 4&5MHarvesterHopscotchIvory CoastIzmirMarrakeshNatures WritingOhioRustic TreasureSan Salvador 4&5MTown & Country TweedWoolweave 4&5M

SAXONY / SHAG PILEBig SoftieChamonixCleopatraEminenceHalf CenturyNew CenturyNobilitySplendourStainfree Salt ‘n’ PepperSupreme EleganceTennessee

CORD & NEEDLEPUNCHGalaRackcordScorpioSupacord

TWISTS - STAINFREEBalmoralChislehurstCosmopolitanClydeEasy HeathersEasy TwistFairfield Supreme 4&5MHeathertwist / Heathertwist SupremeMystery TwistPembridge TwistPortmanRhapsodyStainsafe Touch 4&5MStartwist/Startwist Supreme (2010 colours) 4&5MStanfordSummer Skies

TWISTS - WOOLClassic TwistEden Twist 30/40/50 4&5MHigh Life 4&5MIconic Twist 40/50 4&5MParamount 30Paramount 40Super Sixty 4&5The Berber Twist Collection 40/50 4&5MUltimate Textures 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate TweedUltimate Luxury 4&5M

VELOUR / VELVETDesigners Dream Le Touquet 4&5MUrban Life

WILTONThe Arabica & Ceylon Wilton

Collection 4&5MParallel LinesRenaissanceUltimate Wilton

VINYL / SMOOTH FLOORINGArte Della CeramicaBlackjack Casino RoyaleCeltic StoneEclipseMedleyMojoRevolution - Roll Only VinylSherwood OakSuregrip XLThunderball

CARPET TILESCapital PlusElectronMagnesiumNeutronOxygenPositronProtonQuarkTitanium

THE END OF THE SUMMER APPROACHES BUT AS ALWAYS WITH RACKHAMS, WITH THE AUTUMN LOOMING IT’S THE START OF SOMETHING BIG! WE HAVE BEEN REFININGOUR RANGE CONTINUOUSLY FOR THE PAST THREE YEARS AND THE CULMINATION OF THOSE CHANGES COMES WITH OUR LATEST RELEASES! CHECK OUT ‘SUPER SIXTY’,CHECK OUT ‘CASINO ROYALE’ AND CHECK OUT ‘COUNTRY TREASURE’ TO NAME BUT A FEW. THEY REPRESENT THE ABSOLUTE PINNACLE OF STYLE, QUALITY AND CLASS!

STOP PRESS...The sales team is complete! We now have 5 dynamic professionals attacking theirrespective territories! If you are not completely familiar with all that we can offer you in

terms of unique products and sublime service then call your account manager on their respectivenumbers below. They’ll soon be hot-footing it in your direction!....STOP PRESS

‘Our new ‘Summer Special’ price list is nowout! Dated July/August/September. As alwaysit’s full of current affairs, news and views, as

well as a wealth of new and exciting products!’


VICTORIABaronetBerber StripeCastillionCeltic Heathers Crown TwistDuchess EliteGaelic HeathersKelsoNatural AccentsNatural Companions (Sisal, Chenille, Ridge)Regal TwistRustic JewelsTudor Twist CollTudor Manor

LANOBoleroCampus X-tremeChiselhurstHavanaHeathertwist CollInspiration 40/50ozPembridge TwistRustic BerberRustic SensationsScalaScala TonalsSentinelStartwist CollTwilight CollWilton NaturalsXtra Twist

BALTABergaCobblestoneColorado SpringsDesert TwistDivaFiestaFusion High FlyersGala Cord-all options in stockRustic Twist SupremeShepherd TwistStainsafe Tweed Stainsafe ComfortStainsafe FavouriteStainsafe HeathersStainsafe OlympicSuper WiltaxTechnoTwisty

LUSOTUFOMandalyHorizonTitan DiagonalCelticUnique

CORMARApolloBerwick 40/50BuchananHome Counties 42/50MalabarOaklands 32Oaklands 42Oaklands 50Primo Plus

BROCKWAYAmoreCavendishCraftsman EliteCresta 40/Cresta 50Orion/Orion Major

DOMOAbsolut LuxuryAlpinaAuvergneMerinoMetropolitanMountain PeaksLegacyOcean BreezeOrlandoPlanetPlaygroundPortofinoScorpioTraditionalsWeavers Twist

ITCBelgraviaCheck CheckmateConcertoConsulDeco LineHeritage CollectionJaguar - new coloursKretaPalaceStainblock BerberStainblock HeathersStainblock Tweed

QUICKSTEPSolent Wholesale - now a Quickstepstockist. We now have in stock the Quickstep 700range and can order all other ranges witha very short lead time.

TAPIBELCachetMelodyNevadaReedsSysoltex Homested/Aran/CrofterToscana

BEAULIEU INTERNATIONALAdventure TwistArte Del CeramicAthenaCeltic Stone VinylComfort Grip VinylDublinDurham TwistFashion/GalleryGrass CollectionHeavy TreadI-TwistIsis/MentuNatural LifeProntoSelectionsSherwood Oak VinylStudio VinylSonata VinylSweet HomesTexalino Sup VinylUrban Vinyllaminates Essentials (previously Casa)Cottage - new range

BAJONGHome Twist SupremeMontanaMontana TwistSahara

MISCELLANEOUS

IVCExpressionsFantasyFusionMaster GripPlains PrestoVictoriaCAVALIERCountry CollectionHamlet Parish and VillageLEIGH SPINNERSAtlasVelourTHOMAS WITTERInnovationsC&H - Now in StockHomestyle LVT - planks and tilesPARAGONToccarre Carpet Tiles

Solent Wholesale Carpet Company LtdCARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORSTTeelleepphhoonnee:: 0011224433 777744662233 Fax: 01243 533636 E -mail: [email protected] Website: www.solentwholesale.co.uk Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX

We carry other products not listed above, and can also provide a swift special order service on non stock lines.Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated Sept/Oct 2010.

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts . . . . . . . . . . . . Ian Cardrick Tel: 01235 535070, mobile 07973 406329Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . John Robson Tel: 01323 504798, mobile: 07973 898453Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . Adam Ayling Tel: 01202 683257, mobile 07973 406799Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . Luke Crooks [email protected], mobile 07966 664379


DID YOU KNOW?STS Flooring Distributors Ltd stock a large range

of carpets and carpet tiles via our 5 depots

OORRPPIINNGGTTOONN •• CCRROOYYDDOONN •• WWAATTFFOORRDD •• CCAAMMBBRRIIDDGGEE •• OOXXFFOORRDD ((TTHHAAMMEE))0088445544 334411000000 0088445544 334422000000 0011995544 778811114422 0011884444 221133555555

RReeggiioonnaall MMaannaaggeerrRRaacchheell SShheerrwwoooodd 0077880011 776622772244SSaalleess MMeerrcchhaannddiisseerr DDaavvee LLoowwmmaann 0077550000 884477775588North/East London, Berkshire, Beds, Bucks, Herts,Middlesex, Northants, Oxfordshire, Warwickshire

PPeetteerr GGrreeggoorryy 0077778899 777700009933Essex, Cambs, Suffolk, Norfolk

PPaauull JJeeffffeerryy 0077771177 221188002244Beds, E Berks, Bucks, Middx, N Hants, N Surrey (retail)Oxfordshire & North Wiltshire

PPaauull JJoonneess 0077880011 776622771199Wiltshire, Gloucestershire & Bristol

RReeggiioonnaall MMaannaaggeerrIIaann MMeelllloorr 0077880011 776622772200SSaalleess AArreeaa MMaannaaggeerrssMMiirrkkaa MMiihhuullccoovvaa 0077550000 884477556666SW London, W Sussex, Berks, Hants, Surrey

DDaannaa BBaallddoocckk 0077880011 776622772255SE London, Kent, E Sussex, Part Essex

VViicckkyy LLaanngglleeyy 0077996622 664466884477SE London, Kent, E Sussex

STS GOLDLINE STOCK CARPETSAbbey TwistAston TwistBernwood TwistBernwood SupremeBernwood ForestBernwood HeatherBernwood Heather SupremeBlenheim Twist 40Blenheim Twist 50Cherwell CordChislehurstFairfield TwistGladiator SupremeHarrier FeltHarrier GelHeathdaleMagnum GelMedicareMulticare Classic New Valley TwistOrinocoOpus TwistRavensbury Twist 32/40/50Ruskin TwistScalaSupersava Twist

BALTA STOCK CARPETSNew Shepherd Twist

NEXT DAY DELIVERY PRICE LIST DATE JULY 2010

LANO STOCK CARPETSBoleroChislehurst Fairfield SupremeHavannaHeather TwistHeather Twist SupremePembridge TwistRustic BerberSapphireScalaStartwistStartwist Supreme

CORMAR STOCK CARPETSApolloBerwick 40/50Malabar TexturesNatural Berber TwistNew Oaklands 32/42/50Primo PlusPrimo TweedsPrimo Ultra

BEAULIEU INTERNATIONALBelliniSuper TwistMercator

EDEL TELENZOFleurHerculesOrinocoPuma

CARPET STOCK TILESAscotBeckenhamCheltenham ClipperCroydonCroydon StripeInspirationKestonLatourSaturnSelsdon

STOCK UNDERLAYSGoldtred CollectionCirrusCumulusNimbusSilver LiningCloud Nine ContractCloud Nine Super ContractDurafit 500Durafit 650Cosi 8mm & 10mmHeatflow CollectionRomaBlue HeavenWillow GreenTredaire EliteTreadmore

STS Area Managers


Weston Hammer UK16/17 Byford Court

HadleighIP7 6RD

Tel: +44 (0)845 644 9090Fax:+44 (0)845 644 9191

[email protected]

TunisA heavy domestic berber loop pile in 100%Wool available in 4m and 5m widths.

Queen TweedA fine heavy domestic berber loop pile in 100%Wool available in 4m and 5m widths.

DenverA stylish heavy domestic tonal loop pile in100% Wool, available in 4m and 5m widths.

OklahomaA heavy domestic berber loop pile in 100%Wool available in 4m and 5m widths.

Supreme StripeA heavy domestic tonal stripe in 100% Wool loop pile.

Supreme BoucleOur best selling level loop 100% Wool productavailable in 12 up to the minute colours in both4m and 5m widths.

Imperial BoucleA heavy domestic loop pile in 100% Woolavailable in 4m and 5m widths.

Royal DesignA unique two colour 100% Wool loop pile.

Las VegasA chunky luxurious loop pile in 100% Woolavailable in 4m and 5m widths.

Royal Velour A luxurious velour in 80% Wool/20% Nylon in 5m wide.

Sisal Boucle and Sisal BerberNatural fibre textured loop pile ranges in two styles.

The Stone Fibre CollectionOur unique flat woven quality in many fashionstyles and colours.

OrlandoA chunky loop quality with a thick latex backingfor a luxurious feel.

Weston Hammer Carpets have manufactured high quality Wool and man made products for over 50 years and are pleased to be showing their collection in

The Stocklists as a regular contributor.

Please visit our website atwww.weston-carpets.co.ukfor online cutting requests and more information on

our products, or telephone 0845 644 9090 (local rate)

to speak to one of our telephone sales team

SALES AGENT WANTED:Midlands and Wales: If you are interested in this position please contact John Harrison.

OUR UK SALES TEAM

Mr Ron FeweryTel: 07976 244892London, Oxfordshire, Berkshire,Buckinghamshire.

Mr Steve Acton Tel: 07957 836207Kent, Sussex, Hampshire, Surrey,Dorset.

Mrs Jac Hayman Tel: 07815 785801Contract Sales East Anglia.

Mr Gary Foster Tel: 07515 283872East Anglia, Northamptonshire.

Mr Steve Fletcher Tel: 07831 818989Yorkshire, Lincolnshire,Nottinghamshire, Tyneside.

Mr Steve Green Tel: 07590 369522North Wales, Cumbria, Manchester,Liverpool.

Mr Derek Boyd Tel: 07940 320708Scotland

Mr Lee Palmer Tel: 07774 101640Channel Islands

Mr Jonathan Gorman Tel: 07815 121660Northern Ireland

Please ask about our free in store display stand.

FlooringNews6 September 2010

&& HHAARRRROOGGAATTEE PPRREEVVIIEEWW

36 September 2010

Harrogate 2010

Kings Road

Ripon Road

BBCC

AAMM

Royal HallRoyal Hall

Three ‘vibrant’ days Abingdon Carpets A16Ahwazian M9Alpaca Rugs by Inca Rugs M2Anglo M2aArdex B26Art of Living C6Artwood M4Asiatic Carpets M16Asiatic Stellar Collection M24Associated Weavers A12Ball & Young M20Beaufloor St George HotelBetap Tufting Holiday InnBIG Carpets St George HotelBlaklader B27BMK M12Brink & Campman C5BWFA B35C & H Distribution B5Carpenter C19Carpet 1st A27Carpets & Flooring B20aCentral Flooring A6CFA B9CFJ B9CFR M22Chesterman Marketing B21Clarendon Carpets A2Computers for Flooring A28Condor Carpets St George HotelCormar Carpets A17Createx M23Demart A9Dickinson Moore B18aDisplad A25Distinctive Flooring B11DSI B25Dyne Carpet Tiles B13Easylay B11Ecovise Ltd C17Edel-Telenzo C25Estillon B23Elliott Anti-slip B22ETF C27Exakt Precision Tools B10FBall B1FITA Dem Area Hall BFloordata.com C8Floortrain B33Floorprotec B18Foamfield Rubbers B36Furlong Flooring C1Gaskell Wool Rich A22Georgian Carpets A1Gooch St George HotelGripperland B30/31Hadfields C18Hand Made Carpets A14HBS A21Interiors Monthly C28I.T Integration A28IVC M25Jarfort C26JHS B18Karndean B19/20Kersaint Cobb A13Kingsmead Carpets C12

KJC A8Lano Carpets M19Leica Geosystems B21Licheer (UK) B24Lifestyle Floors A5Manx Carpets C15Mastercraft Rugs C3Masterpiece Systems C24Matthys Group M26Mayfield Carpets C22Mayne Computers C33Melling Sheng Plastic B16Melrose Textiles C20Mercado M10Merryfield Engineering M1Metro Group A27Mohawk M6Morleys M21Newmac Displays A25Networks Online C8NICF Demo Area Hall BNovostrat Ltd B4Oriental Cpts & Rugs M14ORC Rugs C32Oriental Weavers M13Ornate Carpets M28Ossfloor A26Penthouse Carpets C23Plantation Rugs A20Primatech B34Rama Carpets C21Regency Carpets C1Rhys Davies M8Roberts B23Saif Carpets M11Shaw Home Foundation CSid Bourne Independent Inspectors B35Spotnails B29Stainshield B22Stairrods B14Stanley Bostitch B37The Stocklists Magazine A3Stroolmount M7Suffolk Hardwoods B24Tapibel M17TAOFS B23Texfelt B2The Estimators C33Tomkinsons Carpets A23Tomorrows Flooring M5 Tramex B8Triple King C14Ulster Carpets C13Ultimate Rug Company A15Unifloor B11Universal Mouldings B17Vanhoutte – Immofloor A24Vebe Floor Coverings St George HotelVictoria Carpets C11Vorwerk M3aWagner Electronics B26aWest Riding Felts B32Wilkies M27WLD B6Woolsafe Organisation A19YTD B22a

Who’s who at Harrogate 2010

Flooring’s coming home to Harrogate withstrong support from the industry to make this a special event.

Everything for the flooring Industry underone roof: Carpets, Rugs,Vinyl,Wood, Laminate,Tools and Accessories.

1000’s of products on display, with many new launches.

Free demonstrations each day and freeseminars on Monday.

Café culture, fine cuisine, glorious gardens,fabulous shopping and great heritage.All in theunique spa town of Harrogate, North Yorkshire.

Three vibrant days in which Harrogatefocuses on the flooring Industry.

Make sure you don’t miss it and stay ahead ofyour competition.

Sunday is special!The Show is opening for the first time on aSunday which has proved an immensely popular move. Special for Sunday is:

• Carvery lunch compliments of organisers and supporting exhibitors (tickets from their stands)

• 250 free parking spaces

• No parking restrictions within the town

• Drinks reception in the Royal Hall at 5.30 pm.

BUYS YOU THIS CARPETCUT LENGTH MACHINE£7,500

plus vat

VISIT US AT STAND M1

Harrogate 2010

38 FlooringNewsSeptember 2010

Shimmer on show

A stunning new creation that combines a deep cut pile with ahigh and a low gloss two-tone yarn to capture the light, Bahia isthe latest carpet to hail from innovator Vorwerk Carpets.

The texture captures a playful spirit while a sophisticated colourpalette of 10 shades running from striking black, deep greys andbrown through to golden tones and white, each enhanced with atonal fleck that either co-ordinates or contrasts.

Made from 100% nylon for durability, ease of maintenance and abeautifully soft handle, Bahia is available in a four-metre width andcomes backed by a five-year guarantee. Rated LC 3 Luxury Class,Bahia reinforces Vorwerk Carpets’ position as a manufacturer ofdesign-led carpets for the home.

“At Vorwerk Carpets we are committed to bringing retailerscarpets that really offer something different from the masses,”comments Ian Hammond, Sales Director UK,Vorwerk Carpets.“Our collections offer unique interpretations, playing withelements such as gloss, colour, yarn thickness, yarn length andstructure, to provide new levels of depth and structure.

“Bahia continues this trend and fully exploits the adaptability of nylon.The different tones work perfectly with the different lustresto give a speckled shimmer to the carpet, opening a visual texture that is brought to reality by an long enveloping twist pile.”

Bahia features in the new Vorwerk Carpet Collection boxes available to retailers across the country.

T 020 7096 5090 www.vorwerk-carpet.com Hall M Stand 3a

Harrogate 2010


‘Every’ underlay

Once again Novostrat will be exhibiting at Harrogate with their comprehensive range of underlays for wood and laminate floors and their ever popular ‘Graphite’ value underlay forcarpeted floors.

‘For every floor and every budget there is a Novostrat underlay’:This bold marketing statement is supported by the strength ofthe range of underlays Novostrat has in its product portfolio.From their competitively priced ‘Comfort’ range to their highperformance Sonic Gold Excel underlay, all underlays are rated tohave a high performance relative to their price.

Sonic Gold Excel will reduce noise penetration by up to 22dB andSonic Classic is designed for use with underfloor heating systems.

All Novostrat underlays are fully recyclable and are made neitherusing nor producing CFC’s nor halogens which may be harmful tothe environment.

T 00353 61-339287 www.novostrat-insulation.com Hall B Stand 4

Award winning Cormar Carpets has added a new range to its extensive portfolio of Wool Twist carpets.

The high quality West Country range is a multi-weight 60oz and 50oz natural flecked berber twistcarpet made from 80% pure new wool, 15% polypropylene and 5% tuftbond polyester.

To give a sharper, luxurious pile surface the collection is triple sheared and like many of its otherwool twist qualities,West Country is branded under the British Wool Crook mark, as well asbeing available in both 4m and 5m widths.The palette of 15 natural flecked heather shadesincludes a core of the ever popular beiges and neutrals as well as some new muted natural tonesof purple, pink and grey (Mauve, Redwood & Gunmetal).

“For many independent retailers wool twist is still the biggest seller and their preferred choice, soit makes sense to constantly be looking to innovate and improve the available options,” said DavidCormack, marketing director of Cormar Carpets.

“And since wool is centre stage during the Autumn with the Wool Week scheduled for thesecond week in October, it’s a good time to promote a new British Wool range from a totally‘British Made’ manufacturer.”

West Country is expected to retail at circa £26 per sq m for the 50oz quality and around £32for the 60oz pile weight version.

T 01204 881234 www.cormarcarpets.co.uk Hall A Stand 17

West Country wool

Designers for winders

Stairrods (UK) has introduced the new Universal stair rodbracket, which is designed for fitted and runner carpets onwinder stairs.Typically, standard brackets do not fit flush to theedge of a runner on winder steps, whereas the Universalbracket, which attaches to the riser only, can be simply turnedon its single screw fixing, for a neat, smart finish.

The Universal bracket is made from solid brass and is availablein seven finishes: polished, satin and antique brass, black, chrome,satin nickel and pewter, and is suitable for both stair runnersand fitted carpets.The new brackets are sold in pairs and aredesigned for any circular rods, up to 1⁄2” (12.5mm) diameter.

Previously, fitting stair rods to a winder invariably causedproblems, as a standard two screw, hinged bracket, whichattaches to tread and riser, cannot be fixed so that it follows theedge of the carpet, often resulting in one end of the brackethaving to be tucked under the edge of a runner, or ugly,irregular gaps between carpet and bracket.The new Universalbracket provides a smart solution every time, whatever themake of stair rod.

The Universal bracket will be on the Stairrods (UK) stand.

T 01207 591176 www.stairrods.co.uk Hall B Stand 14

Come and see us on Stand A12 at the Harrogate Flooring Show


Wood with a fine finish

With a finish to match any taste, style or desire, Artwood is perfect for retailers looking tooffer their customers wood flooring with a unique twist.

From a range of coloured oils, waxes and lacquers to gorgeous painted finishes, metalliceffects and even high gloss monochrome tones, Artwood has the largest collection of stylescurrently available within the UK. Artwood hand-finishes high quality engineered Europeanoak to achieve this remarkable kaleidoscope of colour and style, offering standard or brushedflavours in thicknesses for floating or structural floors.

Founding director, Sid Azoo, explains the Artwood concept: “Once considered the domain ofthe well-to-do, wood flooring is now a popular choice among homeowners and with thispopularity comes an increasing demand for different styles and finishes. Rather than just 10shades of oak, homeowners are now asking what else can be done and with Artwood theanswer is anything! From that perfect colour to a striking statement, Artwood makes it

possible and each plank is lovingly hand-finished using only the highest quality productsavailable to ensure enduring good looks.”

For established wood flooring retailers, the Artwood concept is an excellent way to introduce added versatility and choice into an existingportfolio, creating a stand out range and offering a new level in customer service. For retailers looking to break into the widening appeal ofwood flooring, Artwood ensures all your bases are covered right from the off.

Obviously, with such a wide choice available, full size samples are out of the question and so Artwood has conveniently captured a diverseselection from its huge portfolio into handy sized samples that show the diversity of the collection without dominating the retail space.

Tel 0845 519 2726 www.artwood-floors.com Hall M Stand 4

Harrogate 2010


Harrogate starts on its £13m future

A ‘Ground Breaking’ ceremony of the new exhibition halls at Harrogate International Centre (HIC)by the Mayor of the Borough of Harrogate, Councillor Bill Hoult marks the official start of buildingwork on a £13 million expansion on the site.

Stuart Quin, HIC Director: “I am delighted to be a part of this exciting regeneration programme andthe benefits of this new scheme will be far reaching for all concerned.This growth will increasecapacity and allow for bigger events to expand, whilst improving the flexibility of the existing facilities.

“We will now be able to offer not just additional exhibition space but spaces capable of hostinglarger experiential events, banquets, corporate productions and product launches than ever before.This will in turn enable us to attract and host an even wider range of national and internationalevents benefiting the whole town.”

The development includes two new event halls totalling 3,300 square metres. Providing an extra 20%capacity, and with its improved flexibility, it will allow multiple events to run alongside each other.

New features also include a banqueting facility for up to 1500 guests, an underground car park and,most noticeably, an enlarged and prominent spectacular new entrance.

Harrogate Flooring Show organisers David Wildman and Wendy Adams were at the ceremony withWendy (pictured right) lending a hand to get the building works underway.

The Centre will also achieve the goal of a BREEAM (British Research Establishment Environmental Assessment Method) ”excellent rating” throughthe inclusion of such things as a green roof; use of sustainable fuels to propel heating and electric requirements; rainwater harvesting and othersimilar measure to minimise any environmental impacts.

This development, which is being constructed by the Wates Group, will enhanceHarrogate’s international reputation as a leading destination for events, whilst visuallycomplementing the town’s reputation for beauty.The exterior of the existing site (The Kings Road Side) will also be enhanced by a tree-lined boulevard entrance and avibrant outdoor covered ‘piazza style’ dining area.

This development is scheduled to complete by autumn 2011.

The development has been supported by Yorkshire Forward, the regional developmentagency, which has part funded the £13 million expansion plan along with HarrogateBorough Council.

Attending the event, Linda Pollard, Deputy Chair of Yorkshire Forward said: “We haveinvested in these improvements to Harrogate International Centre so that its facilities cancontinue to compete with other conference centres both nationally and internationallyand bring conferences and events to the region. It will help safeguard the substantialbusiness tourism economy which has long been a staple feature of the Harrogate districtand raise the profile of Yorkshire and Humber as the place to do business.”

Breaking new ground! Wendy Adams of theHarrogate Flooring Show team gets stuck in.

“This is a great day for Harrogate and ensures that the flooring industry is going to benefit from

a state-of-the-art exhibition venue.”Harrogate Flooring Show organiser David Wildman

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Inspired by nature

Ecovise introduces ‘Eco home’ concept with environmentally friendly 100% natural carpets in plains,stripes and runners.These exclusive designs in luxurious velvet finish are beautifully created to caterfor design-savvy consumers.

It is unique and rare that a carpet is made 100% with all natural material like undyed woollen yarnwoven in cotton and jute and with backing of natural latex. All of these materials arebiodegradable and come from sustainable sources. It is a natural advantage as thebeautiful designs in stripes and subtle neutral tone colours are created with aconscience that it has minimal impact on environment.

Ecovise say their carpets are entirely different from any other woollencarpets made today that claim to be natural.They maintain that many ofthese carpets contain a synthetic material whether it be on the yarn(chemical dyes, moth proofing, stain resistant) or synthetic backing.

The company commented: “It is a common practice by a lot ofcompanies now days to do “green washing” by claiming to producecarpets by recycling the non renewable plastic bottles.We feelsynthetics are not sustainable and therefore not eco friendly.Wetherefore only use naturally pure material in our carpets thusmaking them truly environment friendly.”

Ecovise is keen to expand business and are looking forward to meeting new contacts at the Harrogate Flooring Show.

T 077 66 49 40 60 Hall C Stand 17

Harrogate 2010


retailers respond to industry issues

How’s Harrogate for you?If you are going, let us know afterwards what the organisers gotright and what they got wrong.

If you didn’t go (or aren’t planning to) we’d like to hear why not?Most importantly, how should this show – and the new Interiorsshow In January – develop to fulfil their main objective: to boostyour business.Inform the industry. Respond to our online survey (see page 68) or visit Stand A3 at Harrogate.

PU on parade

Carpenter, one of the world’s largest producers of underlay, willexhibit its comprehensive range of PU underlays at Harrogate 2010– including two new heavy density products Extrastep and Ultrastep.Since entering the UK market less than four years ago, Carpenter hasbecome a significant player in the underlay sector.

Extrastep is a 6mm thick polyurethane underlay, specificallydeveloped for the North European domestic and UK contractmarkets, and conforms to IMO certification.

Ultrastep is the same heavy density polyurethane but is 9mm thickand has been created for top end retailers and contractors. LikeExtrastep it can be used for both stretch-fit and doublestickinstallations. At 180kg per cubic meter, these two products areprobably the heaviest density carpet underlays available.

Light and durable, Carpenter PU underlays offer a serious alternativeto heavier rubber products.They are made from recycled foam andare fully recyclable.

T 01457 861141 www.carpenter.ltd.uk Hall C Stand 19

49from The Stocklists September 2010

Harrogate 2010


Eye-catching IVC

Pinpointing designs that break with convention and inspire anew direction, ‘Designer’s Choice’ captures the IVC Group’sdesign team’s favourite Leoline and Avenue products.

While many buyers will choose a conventional design, it isoften the more forward-thinking creations that inspire andattract the attention of consumers. Research has suggestedthat homeowners are looking increasingly at more striking,trendy designs for their floors, and IVC is using this principleand delivering the market a number of new creations thatdraw the eye of consumers in-store and on brochures.

Products featured within the ‘Designer’s Choice’ collectionwill be distinct, illustrating the design capability and creativityof the IVC Group to deliver options for a growing numberof consumers:

“Designer’s Choice is about demonstrating how Leoline andAvenue are leading the way in creating trend-leading vinylflooring,” comments Caroline Wille, Product Manager. “Withdesigns that capture the imagination and ignite interest, thecollection is a showcase of the very best work of our designteam and will work to illustrate the IVC Group’scommitment to leading the sector from a designperspective.”

T +32 5665 3211 www.ivcgroup.com Hall M Stand 25

A blockbuster movie is coming to alectern near you soon! Furlong Flooringhas launched their major new range ofRegency Carefree carpets with a video-enabled lectern unit.

On screen is a compelling fast-actionsequence showing the new Carefree carpets in action, shrugging off stains witheasy cleaning.

Furlong are expecting an appreciativeaudience when the curtain goes up at Harrogate.

T 01772 696787 www.regencycarefree.co.uk Hall C Stand 1

Carefree TV

Support grows for thebiggest celebration ofwool in historyWool Week is already beinglauded as the ‘biggestcelebration of wool in history’by Ian Hartley, CEO of theBritish Wool Marketing Board.

“Every day this event isgathering momentum and weare seeing some really creativeretailing put behind plannedactivities,” he said.

As Savile Row puts sheep on itssartorial street, a knit-graffitievent through yarn-bombing isplanned at various landmarks tomake an original woolstatement.

A classy fashion week pre-eventin September is intended toshow just how wool can be astylish addition to the wardrobe and will showcasestunning designer garments and beautiful interiorproducts.

“We want all retailers to take this opportunity and makeWool Week their event. Many large retailers are runningspecial consumer events and promotions and this isexactly the way to involve your customers. It is aboutselling more wool, educating about wool and beating thedrum for the wool textile industry.”

POS for the campaign is currently being ordered bymanufacturers so that they can distribute to their retailers.Labels for wool product are also available.

“A variety of in-store marketing aids are available throughmanufacturers that have partnered with the Campaignand this is all intended to help highlight the message forwool,” said Ian.

“The logo itself is very easily identified – the green sheepnow complete with the campaign’s Patron HRH ThePrince of Wales beneath it – is a clear brand for wool –we hope retailers will use it proudly.”

Award winning Cormar Carpets has added a new range to itsextensive portfolio of Wool Twist carpets.

The high quality West Country range is a multi-weight 60oz and 50oznatural flecked berber twist carpet made from 80% pure new wool,15% polypropylene and 5% tuftbond polyester.

To give a sharper,luxurious pile surfacethe collection is triplesheared and like manyof its other wool twistqualities,West Countryis branded under theBritish Wool Crookmark, as well as beingavailable in both 4mand 5m widths.

The palette of 15natural flecked heathershades includes a coreof the ever popularbeiges and neutrals aswell as some newmuted natural tones ofpurple, pink and grey(Mauve, Redwood &Gunmetal).

West Country isexpected to retail atapproximately £26 per m2 for the 50ozquality and around £32for the 60oz pileweight version.

“For many independent retailers wool twist is still the biggest sellerand their preferred choice, so it makes sense to constantly be lookingto innovate and improve the available options,”said David Cormack, marketing director of Cormar Carpets.

“And since wool is centre stage during the Autumn with the WoolWeek scheduled for the second week in October, it’s a good time topromote a new British Wool range from a totally ‘British Made’manufacturer.”

West Country by Cormar Carpets in British Wool.

Ian Hartley, CEO of the BWMB

The British Wool column

Cormar launch another Britishclassic with West Country

The team from British Wool may not be on the show floor this year but they are hosting an event topromote the benefits of wool and also the Campaign for Wool.The event will be held in The Queen’sSuite at 3.00pm on the Monday and will last for approximately 45 minutes.

“We really hope that retailers take the time to pop along, there is a lot to talk about and some greatmarketing opportunities with Wool Week,” said Bridgette Kelly, Public Relations Manager at the BWMB.

Retailers will also be able to collect some About Wool brochures and show cards.

British Wool at the Harrogate Flooring Show

Naturally Green show card from British


Harrogate 2010

FlooringNews

Wake up to brighter bedrooms

In response to numerous requests for a genuine bedroom range 'withsome colour', Abingdon has confirmed the full launch of their StainfreeMoonlight collection.

This is a 'value for money' product that fits the bill for cost-conciousconsumers in terms of price, quality, colour and manufactured widths -it’s made 3 metres wide in addition to 4 metres.

The yarn is the proven 2 ply Zylon, guaranteeing performance andpracticality (10 year stain and wear warranties apply).

The colour range is an excellent choice for bedrooms, presenting 8 classicpastel shades.

T 01274 655668 www.abingdonflooring.co.uk Hall A Stand 16

Popular Pembridge colours up

Lano Carpets most popular carpet range, Pembridge Twist has been given a new lease of life withthe introduction of six new shades that deliver on-trend style to the home.

Now totalling 12 striking colours to bring homes a broad spectrum of choice, Pembridge Twist isthe manufacturer’s best-selling carpet range in the UK, but as Birger Karlsson, UK and Ireland SalesManager reveals, this doesn’t mean that it stands still: “Pembridge Twist has been our most popularcarpet, not just because of its excellent value, but because its colours bring consumers what theyare looking for. However, tastes and fashions change and so we are constantly looking forinspiration that will see Pembridge Twist remain our most popular collection.With these six newcolours we are bringing on-trend carpet that will keep the range high on the desirability list of anyhomeowner.”

Available in a four-metre width, Pembridge Twist now forms part of Lano Carpets’ Easy CareCollection that has been designed to capture the essence of the manufacturer’s stainless carpetcollections. As part of the Easy Care Collection, Pembridge Twist is backed by a 10-year stainlesswarranty and is supported by striking lifestyle-driven point-of-sale.

Made from 100% solution dyed polypropylene the 1/8th gauge twist has the option for both feltand action backings, bringing easy to care for carpet at quite extraordinary value.

T 00800 5266 5266 www.lano.com Hall M Stand 19

Royal re-launch for Charter

Wilton Royal from Abingdon is a wool brand rich in heritage and famous forquality.The newly re-launched Charter Supreme is a 60 ounce product that

encapsulates all that is best in a heavyweight British made wool twist.

The 15 strong colour bank is a combination of natural berbers and softheathers that would be fit to grace any room in the land.

T 01274 655668 www.abingdonflooring.co.uk Hall A Stand 16

52 September 2010


See us on Stand C17 at theHarrogate Flooring Show.

100% NATURAL, ECO CARPETS

ECOVISETel: 077 66 494060


No compromise. Undyed blended woollen yarn woven into natural juteand cotton backed by natural rubber latex.

In a first for the flooring industry, Ecovise launch the ‘Eco Home’ concept with environmentally-friendly and fully

bio-degradable carpets in plains, stripes and runners in 16 designs - all from sustainable sources.

Beautiful, quality carpets for every room in the house.

Coming soon: new patterns with contemporary designs and classic florals.

Exclusive distribution opportunities available.

See JJUUMMPPAAXX at the UUNNIIFFLLOOOORR EEAASSYYLLAAYY SSTTAANNDD BB1111 ****AAllssoo ddaaiillyy iinn tthhee ddeemmoo zzoonnee****

Harrogate 2010


Workshops, seminars and social events at the show

Sunday 5th

10.00 am Carpet – Stretch fit with join Demonstration Victoria Carpets (carpet) /Interfloor (gripper) / Carpenters (underlay)

11.30 am Floating Solid Wood Flooring Demonstration by: Junckers

12:45 pm Floor Seals and PolishAdditional timing approved by Steve Ramsden Demonstration: Bonakemi

1.15 pm Sub-floor preparation Demonstration: F Ball & Co

2.30 pm Resilient Flooring (commercial) including cold welding) Demonstration: Polyflor

4.00 pm Sub-floor renovation system Demonstration: Jumpax

5.30 pm EVENT: Celebrating 50 years in Harrogate. Drinks and nibbles in the newly refurbished Royal Hall Theatre

Monday 6th

10.00 am Carpet – Stretch fit with join Demonstration by: Victoria Carpets (carpet) /Interfloor (gripper) / Carpenters (underlay)

11.00 am Seminar: Carpet Recycling UK members meeting in Queens Suite Queens Suite

11.30 am Laminate Flooring Demonstration: Balterio

12:45 am Floor Seals and Polish Demonstration: Bonakemi

1.00 pm SEMINAR: Contract Flooring Association seminar Queens Suite


2.30 pm Resilient Flooring (commercial) including hot welding) Demonstration: Polyflor

3.00 pm SEMINAR: British Wool Marketing Board seminar Queens Suite

4.00 pm Sub-floor preparation Demonstration: Ardex

5.30 - 7pm EVENT: Drinks Reception to celebrate 50 years Queens Suiteof trading for Ardex

7.30 pm EVENT: Comedy Night Royal Hall Theatre

Tuesday 7th

10.00 am Carpet – Stretch fit with join Demonstration: Carpet and Flooring / Interfloor (gripper) / Ball and Young (underlay)

11.30 am Floating Solid Wood Flooring Demonstration: Junckers

1.00 pm Sub-floor preparation Demonstration: Bostik

2.30 pm Resilient Flooring (domestic) including cold welding Demonstration: Gerflor (vinyl) / Werner Muller (weld)



Harrogate 2010

A little X-tra

Lano Carpets has announced the revamp of its perennially popular X-tra Twistwith the introduction of four great new colours that keep up with the latestinterior trends.

Available in both four and five-metre widths, the twist pile carpet is part of theEasy Care Collection and comes with a durable yet soft-to-the-touch two-plyyarn. Made from 100% solution-dyed polypropylene yarn for exemplaryperformance, X-tra Twist is backed by Lano Carpets’ 10-year stainless warranty.

“X-tra Twist is ideal for homeowners looking for great value carpets that lookafter themselves,” says Birger Karlsson, UK and Ireland Sales Manager. “Easy tocare for and now with four brand new colours, the range is more attractivethan ever.”

The 1/8th gauge 280oz carpet is available in a palette of nine shades rangingfrom tulipwood through to coffee, havanna and sapphire and comes with bothfelt and action backings. As part of Lano Carpets’ Easy Care Collection, thecarpet is designed to meet the needs of busy family life as Birger explains:“The Easy Care Collection gathers some of our most popular carpets that allshare one common trait – the ability to shrug off stains with ease.We havecreated the Easy Care Collection to present this clearly to consumers, adding alifestyle focus to make the carpets appeal to a wide audience and to make surethat our point-of-sale, displays and literature bring something extra special to theshop floor.”

T 00800 5266 5266 www.lano.com

Karndean International is preparing to launch their most premium flooringrange to date - Art Select Woods - at the Harrogate Floor Show.

Inspired by the natural beauty of the outdoors, Art Select Woods providesunbelievably realistic planks that reflect the colours and texture of natural,beautiful wood. The flexibility and versatility of the new plank designs allowthe floor to be laid in the latest flooring designs including herringbone andblock parquet.

Jacci Marcus, UK marketing director said “Art Select Woods raises the barin terms of design, colour and texture. The new range is so realistic that it’sdifficult for even the greatest flooring connoisseur to see the differencebetween wood and luxury vinyl”.

At Harrogate, Karndean will also be sharing details of the PartnerDevelopment Program – a scheme that has been developed in responseto a customer satisfaction survey. Karndean will be speaking to theirretailers at the show in regards to what they are planning to do in theprogram which will be rolled out later in the year.

T 0845 605 5880 www.karndean-commercial.co.uk Hall B Stand 19/20

Ultimate Karndean

you owe it to your business

to go to the show

The much anticipated consolidation of the Europeanflooring industry has taken a major step forward with theannouncement of Balta’s acquisition of Domo Floorcoverings.

The acquisition, expected to be approved by the competition authoritieslater this month, will strengthen Balta’s market leading position by addingDomo’s flooring turnover of c. £150m (€170m) to create a group with total sales approaching £600m (€700m).

While strengthening Balta’s existing position in broadloom carpet, theacquisition will add carpet tiles and needlefelt to the Balta portfolio andextend their polypropylene yarn and fibre capability.

Jules Noten, CEO Balta Group: "This is a splendid opportunity for us. Untiltoday Balta had no activities related to carpet tiles and needle felt.This willopen up a whole new world of products and distribution channels.

“For broadloom carpet, our residential customers have chosen collections byBalta, ITC and Domo Floorcoverings and with these various collections wecan tap into the strengths and geographical complementarity of each ofthese business units, without neglecting to harvest the potential synergiesoperationally."

The Stocklists reported at the end of last year that Domo would be a likelycandidate after Balta issued an invitation to its competitors to join forces toovercome the economic downturn that has placed serious pressure on theviability of key companies in the sector.

At the time, Geert Vanden Bossche of Balta said there was a ‘perfect storm’of economic factors operating against the sector in Europe. “It is a veryserious situation and we believe some consolidation is needed.We havesent out a signal that we are interested in joining forces,” he said in November.

Balta is a major supplier to Carpetright amongst others and have admittedthat their sales growth is at the expense of margins as the mix has movedto lower average prices, combined with exchange rate issues.

The acquisition will add more than 700 people to Balta’s workforce tocreate a headcount of about 4,000 in plants mainly in Belgium but also inTurkey and the US.The company has said “employment will be sustained”after the move. Jules Noten added: "Balta Group shall adapt the organizationof operations in order to focus in the most efficient manner on the bestpossible product-market combinations and the implementation of synergies.”

T +32 56 62 22 11 www.baltagroup.com


Domo deal boosts Balta‘Slow’ sales for volume

Results from two of the UK’s volume floor sellers reflectedongoing tough trading after Carpetright reported a salesdrop and franchise United Carpets spoke of “slow trading”.

Carpetright who have more than 500 stores in the UK sawsales drop by 3.4% in the 13 weeks to July 31.

Chairman Lord Harris said he was ‘cautious’ about theoutlook. “We expected consumer demand across Europe toremain subdued and this view is reflected in theannouncement [of these results].”

But analysts are still expecting Carpetright to improveprofitability a little with follower Andrew Wade of Numisforecast pre-tax profits of £31 million, up from £29.9 million.“Carpetright remains a high quality business but it will takelonger to climb out of the recession than we would havehoped,” he said.

United Carpets - Britain’s second largest carpet and flooringretail actually improved performance in the year to March,posting a £27m profit - that’s a 7.3% lift on last year whilesales turnover only rose 2.5%.

Chief executive Paul Eyre spoke of “slow trading” in 2010 sofar and commented: “The market environment remainschallenging with little improvement in volume across thehousing market and an understandable sense of cautionamongst consumers given the continuing economicuncertainty.”

Bigger Balterio

Balterio have announced a major investment of 12 million Euros in itsproduction base in Sint-Baafs-Vijve, Belgium.The move will increase theactual annual production capacity by almost 50% from 20.000.000 m2

to nearly 30.000.000 m2

The investment programme covers the implementation of a state ofthe art quality control system, adjustments to the production lines for amore flexible service to customers for an even better and fasterdelivery; and increases in productivity.

There are also new funds in the budget for research & developmentwithin the framework of product innovations and for a broader anddeeper market penetration of the brand through a highly flexibleBalterio Point of Sales presentation system.

T + 32 56 62 80 81 www.balterio.com

Business News

The anticipated management buy-out of Duttons Carpets has beenconfirmed and hailed as “the best outcome possible” by former MD JohnWright after the company was forced to call in the receiver on July 9.

Mr Wright has acquired all the stock, assets and order book of Duttonsfrom the adminstrators through his existing company Renewal Carpet Tiles -based at the same premises in Mill Hill, Blackburn.

“The customers have given us great support and they will not notice anydifference,” he said. “Now we just want to get on with what we do best.”

The deal protects some 115 jobs at Duttons.

Duttons rescue and ‘Renewal’

Depth of choice and prompt service are two of the mainstays ofwholesale flooring suppliers, which have evolved through the needof retailers to offer these same facilities to their customers.Stocklists spoke to a number of established wholesale businessesto see how their operations had developed in recent years.

Founded by Brian Boocock in 1978 in a small unit near Warrington,Supertex Furnishing operated to a simple, initial business model. Rolls ofclearance products were sourced from manufacturers of carpet and vinyl onthe principle of 'stack it high and sell it cheap'.As the business expanded,larger warehouse premises were purchased in Leyland Lancashire.

Supertex is now run by Brian'sson, Haydn Boocock and AndrewBramall, offering over 85 regularcut length ranges and providing anext day delivery service to mostNorth West regions, plus regulardeliveries to Stoke on Trent,Birmingham,West Yorkshire andIreland.The company states it isone of the North West's leadingindependent wholesalers,providing an efficient service onquality products whilst remainingcompetitive in the market place.Clearance products are stillavailable, but its cut length servicecontinues to expand and remainsthe focus for the future.

STS Flooring Distributors has been established for 45 years, with five depotslocated in Orpington, Croydon,Watford,Thame and Cambridge, coveringLondon and the South East, South of England, South Midlands, west toGloucester and Avon and east into East Anglia, offering next day delivery ofstocked products.Whilst it is widely known for its contract flooringexpertise, its procurement of Bodigians three years ago has allowed STS toexpand into the retail market.The company now stocks leading brandsincluding Cormar, Lano,Telenzo Ball & Young and Interflor, as well as allaccessories.

Solent Wholesale reports it has been one of the largest independentdistributors of floorcoverings in the South of England for some time andcontinues to be family owned and run. Now under the control of the secondgeneration, Claire Crooks and Simon McHale have learnt the business fromthe bottom rung of the ladder.This has given them a good understanding ofwhat customers want.The core of the business is middle to top enddomestic product, especially plain 80/20 twists.

The company states its ranges have been increasingly supplemented with wellmade, competitive mid-to-budget priced products to meet the demands ofthe current economic situation. Spare capacity in Solent Wholesale's new,purpose-built warehouse allows it to take advantage of special offers andpromotions which can then be passed on to customers.

Solent states that retailers have become increasingly aware of the disparity inprices being asked by large wholesalers, compared with those of independentdistributors, with the availability of fewer products making comparisons

easier.The challenge of the recession for the company has been to findthe right products, at the right price and deliver them on time. 'Ouraim is simple – we want to be the best at what we do,' said SimonMcHale. Solent will be hosting an Open Day on the afternoon ofThursday 16th September, to which all customers are invited.

Rackhams is another wholesaler that has had to tackle the recession,choosing an ambitious programme of product development that hasvirtually involved changing its entire product portfolio over the last 24months. It is approaching its tenth anniversary since absorbing theformer E G Rackham & Co Ltd and service continues to be of greatimportance, irrespective of fluctuations in sales volumes, it states.Next day delivery and best sample solutions continues to be offered to all customers, with ongoing product improvements for both retailersand contractors.

Its mainstay continues to be cut length broadloom and carpet tiles,with high quality laminate a more recent addition.The companyemploys both internal and external sales staff to provide independentclients with a comprehensive service. Its most recent addition has beenthe Carpets of Simplicity range of inexpensive product, extending itscoverage to all price points. 'A balance between service and fair pricingare, we feel, the key to maintaining our profile and presence in themarket place,' the company states.

Faithfull Floorcoverings has a respected reputation within both retailand contract sectors and has recorded considerable activity recently,with the opening of a Walthamstow warehouse and trade counter,along with the moving of its Dartford trade counter to largerpremises, with both sites strategically situated for easy access to theM25 and London for customers that wish to collect their goods.

by DDeennnniiss FFlloowweerr

Solent Wholesale's new,purpose-built warehouse

Supertex offers more than85 cut-length ranges

FFoorr mmoorree iinnffoorrmmaattiioonn aabboouutt ffeeaattuurreedd pprroodduuccttss::

Rackhams • [email protected] • (020) 8531 9225Solent Wholesale • www.solentwholesale.co.uk • 01243 774623Supertex • www.supertexfurnishing.co.uk • 01772 457070

Flower on FlooringFlower on Flooring

The whole story


Rackhams rack ‘em up for afast response to customers

Forbo Flooring, the brand best known for the popularfloorings Marmoleum, Novilon and Nairn Cushionflor,is introducing its two latest collections this summer;Enduro and Flotex.

Enduro is a completely new range of luxury vinyl tiles available inwood and stone effects in fifteen stunning natural shades.The collectionranges from classic designs providing a neutral blank canvas, to the latestin up to the minute interior design.

A distinctive look from the collection is wenge – which recreates thelook and feel of the dark tropical timber native to the Republic ofCongo, which is now a protected species. Forbo’s realistic wood-effectflooring allows homeowners to get an ultra chic look along with aclear conscience.

Other stunning natural wood effect designs include white washed oak,weathered pine, rich warm cherry and golden oak. Completing thecollection are four stone effects; shimmering white slate, smooth blackslate and industrial look concretes.

An optional peel and stick process means no nails, power tools or glueare needed.As well as being easy to fit, Enduro is ideal for first time DIY-ers. Just peel off the backing and place down on the floor. If you’re nothappy, it can easily be peeled off and re-laid. Best of all, after 30 minutesyour floor should be ready to walk on!

This cost effective collection is perfect for those looking for designerstyle without a hefty price tag. Prices start from £14.99 per m2.

The existing Flotex collection has been completely revamped toreflect modern living in the twenty-tens. The extensive collectionfeatures forty designs across four key ranges. This hybrid betweencarpet and vinyl offers a unique set of benefits combined with a realisticfinish in the wood and stone ranges, achieved through high definitionprinting techniques.

With its carpet like feel and high acoustic value ensuring noisereduction, Flotex gives any room warmth and style. It’s vinyl likedurability also makes it suitable for high traffic areas of the housesuch as hallways and kitchens.

This super-flooring is perfect for families, allergy sufferers or thosewith pets as it has a British Allergy Foundation seal of approval,features a patented antimicrobial treatment Sanitized® and cleansup like new unlike conventional carpets – so wet dogs won’t resultin lingering odours!

The Flotex collection consists of four key ranges. Classic includesbestselling traditional designs such as dogstooth. Moods featuresallovers in shades of emerald, azure blue, ash and cement as well asstriking cord effect designs in punchy colours which are definitely notfor wallflowers.The collection is rounded up with Woods in distressed,blackened and antique effects and Stones with sleek oversized,undersized and diagonal laid tiles.

Flotex features a 20 year guarantee and prices start from £24.99 per m2.

For more information or to find your nearest stockistplease contact Forbo on 0800 731 2369 or log on towww.forbo-flooring.co.uk/residential

Profile: Forbo Flooring Systems

Chic and cheerful

Enduro (Warm Pine)

Flotex (Stone - China Black)



Axminster is ambitious.The company is on a mission to re-inventitself from quality traditionalist to quality trendsetter and ismarching forward on all fronts – product development, consumerpromotion and retailer support.

“We are being aggressive and we are pushing for a substantial step forward inmarket share.We have to get this right” says Steve Upperton, sales director(pictured above right with the new POS displays).

The programme of product development is well established. Already, thecompany reports that 25% of its sales today come from products that did notexist two years ago.

The major launch of Princetown is an example.“I can’t remember the last timewe did something this big and we are really pleased with the reaction.” says Steve.

There are 14 new axminsters across the ranges in three designs – elegantPicasso, ethnic Matisse and arty Mondrian.

The campaign is centred around the new brand launched in 2009 when thelogo was given a fresh look but critically the marketing strapline was changedto Natural. British. Beautiful. “We want to change perceptions,” says Steve.“Axminster has immense recognition for quality but we want to ensureAxminster is synonymous with ‘design’ rather than with ‘old-fashioned’.

“This won’t be achieved in a three month campaign. It is a long-term objective butwe would like to think we have shifted perceptions in three years time,” he said.

Steve likens the Axminster brand to AGA cookers or Jaguar – quality Britishproducts that have a great heritage but have re-invented themselves to remaincontemporary and relevant.

“We have to make the flooring market fashionable – it has tobe more about design and colour and less about price,” he says.

The announcement of a consumer advertising campaign lastmonth is another angle of attack.The campaign will be usinghigh quality roomset photography to let the product valuesspeak for themselves in ten of the leading home interest titles– a target audience of eight million readers.

Retailer involvement is seen as vital to the development of thebrand. “The retailer is key.You can do all the right things butconsumers are easily confused by carpet – they need adviceand support,” says Steve.

Axminster worked closely with retailers while developing thenew displays and trialled the concept in 22 stores – theobjective was to ensure they were “easy to sell from”. Aftersome further tweaks, the company is about to start rolling outthe finished product.

“The store experience is vitally important in the wayconsumers see the brand,” says Steve. And he intends thatthey see more and more of it!

T 01297 630650 www.axminstercarpets.co.uk

Company Feature:Axminster Carpets

Hungry for growth

Matisse Golden Globe

Picasso Snowdrop/Black

Ryaloop from Ryalux uses four contemporary natural colourways tocreate three stunning loop designs – a plain, a modern pinstripe and a fashionable broadstripe.All constructed in luxurious 3 ply yarn using the finest New ZealandWools and available in 1, 4 and 5 metre widths for ease of fitting.For more information, please go to www.ryalux.com

64

News

FlooringNewsSeptember 2010

Leading screeding

Floorwise F5000 Extra Pro Screed smoothing compound is exceptionally versatile andcapable of providing a smooth and level surface over most substrates.

The synthetic latex formulation of F5000 Extra means the two-part smoothingcompound is ideal for use over old quarry tiles, stone, sand/cement screeds, asphalt orconcrete, providing a flat, smooth and secure surface capable of accepting mostfloorcoverings.

F5000 Extra has been specially developed to be easy to work with and it dries quickly,providing a surface suitable for applications of unbonded floorcoverings in eight hoursand most bonded floors in 12 hours. Protein, ammonia and casein free, F5000 Extra islow odour and suitable for application in sensitive locations such as pharmaceutical andfood areas.

With an application thickness of 10mm thick straight out of the bag, or anywhere up to20mm when bulked, F5000 Extra can be used in conjunction with a surface DPM suchas F5007 Pro Screed Surface Membrane ONCE.

“Synthetic latex is a more versatile component than its natural counterpart and with therising cost of natural latex, F5000 Extra continues to offer excellent value for money,”says Richard Bailey. “In fact, so versatile is the smoothing compound that it makes a greatpermanent addition to any contractor’s van or stock area. F5000 Extra is the perfectproblem-solver for tricky projects with a multitude of substrates.”

With the compatibility assurances of the Pro Screed range, contractors not only haveaccess to the advantages of F5000 Extra, but also to a range of highly developed surfacepreparation and adhesive products that can respond to any demand.

T 01509 673974 www.floorwise.co.uk


66

News


Burmatex eco award

The continuous efforts made by Burmatex to developenvironmental codes of best practice in the manufacturingand product design of sustainable carpet tiles, was validatedrecently when it won the coveted environmental and socialimpact award at an event for the commercial interiorsindustry, held in London recently.

The award is judged by an independent panel of leadingarchitects, specifiers and consultants and is given to thecompany believed to have made the most positive environmental and social impact throughout the year. Judges look for evidence of acohesive integrated approach, covering areas such as design, materials, product development, manufacturing, marketing and transport as wellas responsibility to the local community.

The award also recognises Burmatex’s focus on key performance indicators including manufacturing techniques, the use of green electricityand recycled packaging and the management of fleet fuel consumption and CO2 emissions. “Sustainability continues to be high oneveryone’s agenda. Our customers want assurance that they are getting a quality product at a good price which impacts as little as possibleon the environment.This award win is not only testament to all our efforts over the past 12 months but it also acts as an endorsement ofour working practices to our customers.We are grateful to everyone at Burmatex who has contributed to the way we work which hasultimately led to this amazing achievement,” said Burmatex Manufacturing Manager, David Simpson.

T 01924 262525 www.burmatex.co.uk

Interiors fills up with flooring

Organisers of Interiors say that space forflooring companies is already becominglimited as the NEC event attracts companiesto the show which opens January 23-26th, 2011.

Last January interiors attracted a 25,489 visitors, 7,047 of which have adeclared interest in flooring products - an increase of 63% from 2009 ofvisitors interested in flooring.

Interiors - the UK’s largest trade interiors event - announced it wouldaccommodate the National Floor Show to create a one stop shop tosource the latest, furniture, lighting, furnishing accessories, soft furnishingsand now flooring products.

UBM, the company organising Interiors, has published the following list offlooring particpants so far :

Bajong, Brintons, Beds Floorings, Bright Ideas, C & H Distribution, CarpetExpress, Cavalio, Carpets of Kidderminster, Central Flooring, Cheshiresof Nottingham, Coba Europe, Crucial Trading, Exakt Precison Tools,Furlong Flooring, Garrard Waters,Hanlin, Nematnajad, IVC Group, KJCCarpets, Lifestyle Floors, Mastercraft Rugs, MCD Kidderminster,Millennium Hardwoods, ORC Ltd, Oriental Carpets and Rugs, OrientalWeavers, Ornate Carpets, Oxleys, Rama Carpets, Ramezani, Rockford,Rug-Maker, Stanza, Unnatural Flooring Company,V4 and Wagner Electronics.

T 0207 955 8415 www.interiorsbirmingham.com

ET appoints

Edel Telenzo Carpets UK has appointed five new agents over thesummer months. “The changes are as a result of a couple ofretirements which in turn has led to a review of areas covered.Wehave redrawn some territories and strengthened our coverage incertain areas,” said national sales manager Gary Prophet.

The new team members are: Brendan Hart, who will cover Devon,Cornwall, Somerset and Dorset; Andrew Jefferies, who will takeover Bristol, Gloucestershire,Wiltshire and South Wales; RebeccaGibbons in the North East; John Rostron in Lancashire, Cumbriaand the Isle of Man; and Gary O’Boyle for Northern Ireland.

“We’re very sad to see some of our old team go but equallydelighted at the calibre and enthusiasm of our new faces,” said Mr Prophet.

T 01422 374417 www.edeltelenzo.co.uk

Ever wondered if a buying groupcould boost your business?Find out how you can analyze the benefits of buying groups and whatto watch out for before you commit.

The new Buying Group Factsheet from The Stocklists - page 12.


retailers respond to industry issues

After the turmoil of 2010 with competing shows changing dates and cancelledevents, the flooring trade stayed loyal to Harrogate and to organiser DavidWildman who stepped in ‘by popular demand’ to make it happen again in theYorkshire spa town.

How happy are you with Harrogate? Is it worth it? And how would you liketo see the event improve?

If you didn’t go (or aren’t planning to) we’d like to hear why not? Is the locationa problem? Aren’t trade shows relevant to your business any more? Can’t youafford time out of your store? What might persuade you to visit?

If you are going, let us know afterwards what the organisers got right and whatthey got wrong. Did manufacturers do enough to make you more optimistic aboutthe business for the fourth quarter.What caught your eye?

Most importantly, how should this show – and the new flooring hall at the Interiorsshow In January – develop to fulfil their main objective: to boost your business.

Inform the industry. Respond to our online survey (see panel) or visit Stand A3at Harrogate.

How’s Harrogate for you?This month’s survey will be about the Harrogate FlooringShow. If you are not going, please go online and completethe survey right now (there’s a section for non-visitors). Ifyou are attending, please wait until after your visit so thatyou can complete that section of the questionnaire afteryou have attended. We’ll also be asking people at the showto complete the survey ‘offline’.

The online survey takes less thanfour minutes and it’s anonymousand doesn’t need any form filling.Please help us inform theindustry.

Visit www.thestocklists.com andclick on the survey banner totake part.

Flooring Forum - Join our panelThe Forum is the platform for retailers torespond to trade issues and inform theindustry about the problems andopportunities they face on the High Street.

You can join our online survey panel andyou’ll be invited every two months tocontribute your views - it’s anonymous soyou can say exactly what you think.

To join the panel, visit www.thestocklists.comand click on the OOnnlliinnee ssiiggnn--uupp button.


Company Feature: Thomas Hopkinson

“When our vehicle arrives on site we can do the whole thing,” saysdirector Ian Peers. “We’ve designed and manufactured the units, weinstall them, we load them with sampling – and we go back to keepthem up-to-date.”

Attention to detail and new developments are key to success in thiscompetitive sector. For example,Triple King have just introduced aspeedy service to turn laminate or flooring planks into easy-to-useswatches, complete with printed information and graphics.

This full service approach has been welcomed by manufacturers andTriple King works with leading companies such as: Georgian,Victoria,Manx, Fells Carpets, Edel Telenzo, Cormar, MCD, Calverts, United Carpetsand Cavalio.

The company’s business is based centrally in Bradford where the 40,000square feet operation centre includes design, manufacturing and storage.The company offers lecterns, waterfalls, wall systems and so on but it hasbeen their creative response to custom design projects that has earned itso many supporters.

“We know floor space is at a premium in store and our job is to makeevery inch of a sales unit work hard for the manufacturer and the retailerwith maximum appeal to the consumer,” says Ian. “We bring a lot ofexperience and, equally, a lot of new ideas to every project.”

Peter Kimmins, General Sales Manager at Georgian Carpets can confirm.“We like working with Triple King.We’re very happy with the style butwe also appreciate the durability we get from their units which is soimportant,” he says.

T 01274 582056 www.triple-king.co.uk

Triple King is at the heart of a quiet revolution that is transforming thesales environment for thousands of flooring stores across the UK.Effective point-of-sale display has become an art, a science and a service.

Retail ‘real estate’ is the buzz word for manufacturers who increasingly regard point-of-sale as oneof the most critical aspects of their approach to the market. But it’s an expensive investment thatmanufacturers can’t afford to get wrong.

But good news in a recent survey in The Stocklists revealed 65% of retailers thought POS wasgetting better and merchandising services were getting smarter.

That’s the difference with Triple King, the brand name of Thomas Hopkinson. Not only has theirdesign approach to presenting carpet and smooths samples been getting increasingly stylish and innovative, they’ve wrapped up the whole merchandising service into a package that cantransform a store.

The store stylists

“We know floor space is at apremium in store and our job isto make every inch of a sales unitwork hard for the manufacturerand the retailer with maximumappeal to the consumer...”


The Wool Benefits Series from Wools of New Zealand

Natural Benefits


While the economy is still reporting slow growth in the UK,one company has seen a significant upturn with more than500 new customers in the past year.

Interfloor has invested heavily in a campaign to build awareness of thebenefits of sponge rubber and crumb rubber underlay. The Campaignfor Real Underlay has been active through the trade press, directmarketing, email, web and point of sale. It has been highly successful inpromoting the benefits that rubber underlay offers in terms ofconsumer preference, performance and enhanced “sellability.”

“As a result, we’ve seen an increase in customers buying rubberunderlay and the growth in some of our premium products, such asTredaire Colours Red and Duralay Kensington Deluxe, has beenoutstanding,” says sales director Gary Cowley.

“Another reason for the company’s recent success is that they are helpingthe retailer to increase their sales by selling more products to consumerswho wouldn’t normally have purchased an underlay. “Rarely does theconsumer ask for an underlay product by name, although they do havesome recognition of the brands, especially Tredaire and Duralay. We’veprovided point of sale stands, as part of our Profit Ability programme, sothat consumers can stand on the underlay and feel for themselves thequality and the difference which a superior product adds to a new carpet.

“This not only makes customers more likely to buy a new underlay, butalso more likely to buy a better quality product.”

Interfloor has worked with hundreds of retailers, via the Interfloor ProfitAbility programme, to help them sell more underlay. More than 80%

have increased volumes by 10% or better – some by as much as 100%.

“At Interfloor we can help retailers sell more underlay and get bettermargins in these tough times. Of course the recession has affected thevolumes which retailers have been able to sell, but by offering a betterselection and selling in the benefits to the consumer, we are starting tosee a real difference in volumes– plus the consumers love the products.”

And if that wasn’t enough, the company exports to over 70 countriesas far afield as Russia, Africa, the Middle East and China. Interfloorrubber underlay is the preferred choice of many of the world’s leadinghotel groups including Hilton, Marriott, Sheraton, Intercontinental,Hyatt and Jumeirah.

“They will only choose the very best and we’re delighted that theychoose Interfloor. One of the most high profile customers includes thelatest major five star hotel in Dubai, The Atlantis, with around 1,500rooms, which has more than 100,000 square metres of Interfloorrubber underlay. But we had already supplied underlay for the sevenstar Burj Al Arab, and the tallest building in the world, the Burj Khalifa.We are also replacing underlay in all of the mosques in Abu Dhabi.”

Company Feature: Interfloor

Bouncing ahead

…we can help retailers sellmore underlay and get bettermargins in these tough times

Burj Khalifa -Interfloorunderlay forthe tallestbuilding inthe world

Colours Red Kensington Deluxe


At the same time Interfloor has been beefing up its PU capacity. “Ourrole is to manufacture and market the underlay products that customersneed. There has been an increase in the demand for PU and we haveresponded in a big way. Our manufacturing plant in Dumfries hasintroduced a new, state-of-the-art line to produce our PU. We’veincreased our range of Tredaire PU underlays to eight, the latest of which,Tredaire Contract 9, is an ultra high density 9mm domestic underlaysuitable for double stick applications. We’ve overtaken the number twomanufacturer and at our current rate of growth we expect Tredaire tobecome the number one brand for PU in the next 12 months.”

But the story isn’t just about underlay. Interfloor also provides morethan 800 flooring accessory products including carpet gripper, profiles,adhesives, tapes and fitting tools. Interfloor is the only manufacturer ofcarpet gripper in Europe, through its Gripperrods product. “And wehave also invested heavily in this product too.” said Gary. “We havechanged and improved the product’s look and quality so that it is nowthe best performing gripper product in the UK. We’re the onlymanufacturer to use Russian birch – the best type of plywood for

gripper due to its superior strength and consistency. There iscompetition from plywood made from poplar but we don’trecommend this as it’s softer and more prone to “bowing”.”

Interfloor, the only wholly UK-owned underlay manufacturing company,has also made customer service a priority. “One reason why thecompany is going from strength to strength is because we listen to whatour customers are telling us and then act on it. We identifiedopportunities to improve the speed and responsiveness of our deliveryservice, to extend our product range and to provide enhancedmarketing support to our customers; ” says Cowley.

“We have made significant improvements to our customer offering, andthat includes a faster response time to orders, greater flexibility, and anupdated fleet. All of our tractor units are now less than a year old, withmost of the trailers having also been replaced. With fuel efficiencies,lower emissions and a tracker system to enable timed routes, deliveriescan be accurately timed to maximise convenience for our customers.

“Interfloor is a very solid business, built on many years oftrading, but we actually care about theproducts we supply and about theservice we give to our customers.Customer service is of paramountimportance, as is the range of productsand offering value for money.”

Gary has been at Interfloor, andpreviously Tredaire, for eleven yearsand he sees the improvements inmarketing support and customerservice. “We’ve listened and we haveworked hard to improve our service.We believe that we offer more valueto our customers because we cangive them the brands, products,marketing support andcustomer service to help theirbusinesses thrive.At the end of the daythat’s what really matters.”

“We expect Tredaire to becomethe number one brand for PUin the next 12 months”

Gary Cowley

Campaign for Real Rubber Interfloor products at a glance

Underfloor hots up

76

News


This autumn sees the launch of Penta, the latest floor from i-tec contract floors.

Drawing inspiration from an architectural colour palette, Penta comprises fivedesign categories, with contemporary interpretations of wood, stone and metalstyles, joining Fantasy and Trend to deliver cutting-edge styles at every level.

Providing performance in a diverse range oflocations from offices and retailenvironments, to schools, public buildingsand healthcare establishments, Plano is partof the itec33 collection, achieving a class 33rating for use in demanding environments.

The two-mm thick supercompact PVC sheetfloor features a 0.55mm wear layer for highlevels of durability and can be welded at theseams to create impervious floor coverings.Featuring Superguard Purtechnology forease of maintenance and improved wearresistance, Penta is also 100% recyclable,making it ideal for locations looking for theadvantages of vinyl flooring in a product thatis environmentally sound.

“Penta is engineered to perform and hasbeen designed to provide a variety oflocations with a floor that is hardwearingand easy to maintain and its diverse aptitudeis reflected in the variety of styles it offers,”

comments Christ Taveirne, product manager Itec Contract Floors.

“Whether it’s an office looking for the cutting edge design from the trend group,or a retail environment wanting the soothing calm of wood, Penta delivers stylishflooring solutions that are engineered to perform year after year.”

T +32 5665 3211 www.ivcgroup.com

Penta performs

A new report from MTW Research has found that theunder floor heating industry experienced unprecedentedgrowth towards the end of 2009, as the market becameincreasingly reliant on smaller projects within the domesticmarket. In light of these developments Ambient Electrical,are offering their industrial forecasts for the next six months.

The new survey found that 53 per-cent of under floorheating suppliers reported growth in excess of 10 per-centin the last quarter of 2009, with 75 per-cent of companiesin the sector having ‘excellent’ or ‘exceptional’ credit rating.

David Goose from Ambient Electrical, the leading providersof electric under floor heating, said, “Most suppliers havefound that it is essential to shift their focus to maintainsales, and many under floor heating specialists are placing anincreased focus on the issue of energy efficiency and thebenefits of using under floor heating compared totraditional methods of heating.

“As the rentals market becomes increasingly buoyant, underfloor heating suppliers are finding that many landlords areinvesting in under floor heating systems as a way of makingtheir properties stand out from the crowd, and as a result,many savvy businesses are tapping into this new targetaudience.

“In the past, estate agents advised property investors tosplash out on bathrooms or kitchens, but today the focus ison cutting edge technology and under floor heating.”

Radiators have been the heating method of choice formany years, but under floor heating is certainly gaining inpopularity, with more prospective buyers placing suchsystems on their ‘wish list’.

Mr Goose added, "The market will certainly remain strongfor the rest of 2010 as more and more homebuilders,landlords and investors realise the selling power associatedwith under floor heating systems- now is a great time forthose within our industry.”

www.ambient-elec.co.ukNext month:Wool Week Gallery 2010

The biggest celebration in wool historyWool Week is ‘biggest celebration of wool in history’ says Ian

Hartley, CEO of the British Wool Marketing Board (see page 51 for details).

“Every day this event is gathering momentum and we are seeingsome really creative retailing put behind planned activities,” he adds.

Watch out for a special feature in next month’s The Stocklistswhen we will showcase a selection of the finest wool carpets thatare availabel to meet the expected increase in consumer interest

in wool products.

Manufacturers: to participate in Wool Week Gallery 2010,

please contact Diane Martin on 01482 659396 or email [email protected]

‘Instant’ websites for flooring people who don’t really like the internet!Maybe you’re not too keen on the net but know you should have a decent website. Flooring stores don’tgenerally need anything too complex – most of the time, visitors are just trying to find out your phonenumber, your opening hours or where they can park! Or they’re just checking if you look professional.

The Floorsites package from The Stocklists offers:

l 7 ready-made pages of flooring industry content covering the key sectors of carpets, vinyls, laminates, etc.

l Instant online editing - if you can type, you can customise these pages yourself anytime to add latestoffers and news… or leave them as they are – we put all your contact information in there anyhow.

l Choose photos from our library to make your site unique – or upload your own images.

l Link to Google Maps – let visitors find you quickly and see where to park

l Auto-email form to let customers contact you direct

It costs £390 for the set-up and the first year - and £90 per year thereafter (exc.VAT).

CChheecckk oouutt oouurr dduummmmyy ssiittee aatt wwwwww..tthheessttoocckklliissttss..ccoomm//fflloooorrssiitteess or contact David Spragg at [email protected] or call 01845 573241.

NO OBLIGATION ‘TEST DRIVE’...We set up your site free-of-charge for a month. If you don’t like it, you don’t pay.There’s nothing to lose!

See for yourself at The Stocklists stand at Harrogate - Hall A Stand 3


Stand out from the crowd and have a say in the futureof your industry

NICF 4c St. Mary’s Place, The Lace Market, Nottingham NG1 1PH

Tel: 0115 958 3077 Fax: 0115 941 2238 Email: [email protected]

The NICF covers all types of flooring including carpet, laminate, luxury vinyl tile, timber and sheet vinyl fitting, and are the driving force behind raising standards of floor covering installation.

By supporting the NICF and becoming an active member you can have a voice in the future of your chosen industry along with all the other benefits you see listed below:

www.nicfltd.org.uk

• Enhance your company image• Free listing on the NICF website and broaden your

opportunities for work• Free business support helpline with Croner Consulting• Technical advice line• Great discounts on FITA training courses• Discounts on quality workwear and tools• Keep up to date with industry news with Free subscriptions

to Stocklists and the Contract Flooring Journal• Free newsletter

FITA - kindly sponsored by

Visit www.fita.co.uk for details of all FITA training courses available along with our booking form which is available for download.

CALL TODAY FOR MORE INFORMATION ON:

0115 950 6836 or visit www.fita.co.uk

Fita Training Centre LoughboroughUnit 10, Windmill RoadLoughboroughLeicestershire LE11 1RA.

Are you working in the flooring industry but need further skills to widen your client base? Or perhaps you are a new beginner in flooring and need training to go one step further?

If so, then why not contact FITA, the Flooring Industry Training Association. Co-founded by the Contract Flooring Association (CFA) and the National Institute of Carpet and Floorlayers (NICF), FITA has courses to suit not only real beginners just getting started in the industry but upskilling courses aimed towards seasoned professionals too!

FITA has a fully equipped training centre at Loughborough in Leicestershire. Our wide range of courses are presented by experienced instructors with specialist knowledge of the flooring industry. All course content can be used as evidence towards an NVQ in Floorcoverings.

Sharpen up your fitting skills with fita BOOK EARLY TO AVOID DISAPPOINTMENT


Charity news

Holiday grin and tonic

Tenerife provided the perfect tonic for former carpet and furniture sales employees this summer – thanks to holiday grants from theFurnishing Industry Trust (FIT, formerly the FTBA).

Former furniture salesman and general manager Charles A’Court enjoyed a 10-night cruise to the popular holiday island with wife Elsiethanks to a grant of nearly £2,000 towards the cost of the trip. Also, retired carpet salesman John Easton, 65, was able to enjoy a seven nightstay at the island’s Playa De Las Americas resort with wife Valerie thanks to the help of a £1,000 grant towards the cost of their holiday.

“The Canaries are clearly the place to go this summer!” said FIT chief executive Charles Kerrigan. “Both Charles and John worked in thefurnishings industry for many years before retiring and have had health issues in recent years.They both needed a break away from it all andFIT has been pleased to help them on their way.”

John retired through ill health in 2004 and last year underwent major spinal surgery. He said: “It seems a long time since Val and I went on aholiday and it was lovely for us to get away and relax after the ups and downs of the previous year.”

T 01367 240000 www.fi-trust.co.uk

Yes you canyon!

David Worthy is a well known manufacturers agent in the North East of England where he has been employed to represent several highprofile companies over the last 25 years. Before becoming an agent David worked as a representative for Gilt Edge Carpets and as aregional sales manager with Crossley Carpets.

However in January 2010 life changed for David as he was diagnosed after a very short illness with a cancerous bowel tumour, whichwould certainly have proven to be life threatening had it not been removed by immediate major and extensive surgery.This wassuccessfully carried out during early February. After long and extensive care David has recovered remarkably well. Apart from his regularseries of scans and tests a great deal of David’s recovery especially his mental state with regard to the future has been attributed toMacmillan Nurses and his local Marie Curie Care Centre.

As a way of showing his gratitude and as a way of “putting something back” David has enrolled on a most worthwhile venture in spring of2011. In aid of his local Marie Curie Care Centre he is endeavouring to trek for what will be in excess of 40 miles through The GrandCanyon U.S.A. He is hoping to raise in excess of £3000 by this venture.

David is appealing to any carpet colleagues or companies who would gladly contribute towards his ambitious trek by donating towardswhat is hoped you will agree is a ‘Worthy’ cause!

T 07860 860670 www.justgiving.com/david-worthy email: [email protected]

Life cycle by Cormar

Cormar Carpets has raised £1,000 for The Christie cancer centre with a charity bikeride when six employees from the company took on the challenge of the 60-milebike ride to raise funds for the Manchester-based centre which treats over 40,000patients a year.They completed the Manchester to Blackpool route in four and a halfhours.

Money raised by the Cormar team will go towards The Christie’s ongoing research,treatment and additional patient services. This includes plans for a new treatmentcentre to diagnose people more quickly and improve treatment services.

Sponsors of the team included Lancashire DAF, PPS Commercials,Transline and SystemHygiene who provided support and equipment.

“We take part in numerous fundraising events each year and with a focus on staff wellbeing,The Christie bike ride was the perfect way tocombine our love for fundraising and fitness. A number of employees cycle to and from work and jumped at the chance to take part,” said CraigMarshall, logistics manager at Cormar Carpets.

“Some of the team’s friends or family have been affected by cancer in some way and with The Christie’s Centre being so close to home, this bikeride was something we felt extremely passionate about.”

Photo caption (L-R): Paul Entwistle from Lancashire DAF and Cheryl Bale, Craig Marshall, Jon Wheeler and Mel Fielding all from Cormar Carpets.

T 01204 881234 www.cormarcarpets.co.uk


StocklistsTThhee

ClassifiedSSIITTUUAATTIIOONNSS VVAACCAANNTT

Call Diane Martin on 01482 659396

“We get TWICE asmany calls from our adin The Stocklists”But then The Stocklists has an unfair advantage,we go to almost twice as many as people as some rival magazines.Ask us which advertisers have made the statement above- and we’ll give you a quote too!

Market Leading suppliers of floor covering to the House Building Industry.

www.designercontracts.com Email: [email protected]

Designer Contracts

Interested?Please ring: Wendy Hamm, H & S Liaison Officer on 01246 854577 fordetails of your closest regional office and to arrange a local meeting.

We require Fitters for laying -• Carpet • Vinyl • Laminate Amtico/Karndean Also for:• Contract Flooring• Cap & Cove• Communal Area• And Curtain Fitters

We are looking for good quality fitters for most of our 10 RegionalWarehouses nationwide working on a sub-contract basis.

Must have own van. Plenty of work available.

London & the South East South CoastSouth Midlands West MidlandsEast Midlands North WestScotland Yorkshire/LincolnshireSouth Wales South West including

Devon & Cornwall

UUnnddeerrllaayy Flooring factsheetAnother in our series of helpful datasheets for the flooring retail and fitting trade - see page 14

Visit The Stocklists on Stand A3

THE STOCKLISTS September 2010 83

StocklistsTThhee

ClassifiedSSIITTUUAATTIIOONNSS VVAACCAANNTT

ATTENTION CARPET SUPPLIERSTurn those remnants into cash!

New and reconditioned carpet/rug whipping, fringingand taping machines available for immediate delivery.

For further details contact

DDAAVVIIDD AALLMMOONNDD [email protected]

Union Works, Bacup Road, Waterfoot, Rossendale, Lancs. BB4 7LNTel. 01706 214817 Fax. 01706 214819

FOXISuper PlusThe Rug Tamer! Keeps Rugs In Their Place

COMBINATION UNDERLAYSNEEDLEFELT UNDERLAYS

For orders and further information, please ringP&R Ratcliffe (Underlays) Ltd.Burnley, Lancashire BB10 3BH

Tel: 01282 421026, Fax: 01282 412321www.foxirugtamer.co.uk

UUNNDDEERR RRUUGGSS

• 3.60m wide bays• Up to 5.50m high• Store 42 full size rolls per bay• £1,250 per bay

Call 07768 501639

QUALITY CARPET STORAGE RACKINGFOR SALE

PENTHOUSEC A R P E T S

We are one of the leading tufted carpet manufacturers in the UK specialising in top quality wool rich products.

We need to appoint a sales representative to service and developour customer base in Scotland.Working on your own initiative

you will need to demonstrate an ability to deliver profitable salesin an extremely challenging market.

Applications to Jane Buck, H.R. Manager, Penthouse Carpets Ltd,Buckley Carpet Mill, Buckley Road, Rochdale, Lancs, OL12 9DU

or email [email protected]

SSAALLEESSRREEPPRREESSEENNTTAATTIIVVEESSCCOOTTLLAANNDD

FFOORR SSAALLEE

CARPET STORAGE, CUTTING &DISTRIBUTION FACILITIES AVAILABLE

West Country – Telephone 01373 465888

ATTENTION RETAILERS...DON’T THROW THESE SAMPLES AWAY!

Sole distributors of Florence, Grenaby, Laxey, Royaltyand Stately Home for nationwide cut length delivery.

Please contact John or Richard at John Evans LtdT. 0161 368 2563 M. 07850 935301 F. 0161 368 3039

the stocklists - september 2010

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