the stocklists - april 2011

Stocklistswith4 April 2011 FlooringNews

The

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

http://www.contemporarylife.co.uk

Published by Mayville Publishing Co Ltd219 West Ella Road, West Ella, Hull HU10 7SD

Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.comSales Director: Diane Martin. [email protected]

Publication Director: David Spragg. Founded by Roy Spragg in 1973.

AdvertisersFlooringNews starts on page 33

Adhesives 4

Buying Groups 8-9

Carpet Company Directory 14-15

Carpet trouble-shooter 12-13

Carpet types 5

Pattern book page —

Underlay 10

Wholesaler Distribution Directory 16-18

Wool fibre page 11

Woolsafe: the carpet care guide 6-7

ISSN 0950-5024 © Mayville Publishing Co. Ltd. 2011 Issue: 433Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

FlooringFactsheets

StocklistsThe

FIRST FOR FLOORING NEWS AND DATA

Rhinos ‘r’ us!

Smooth operatorIVC launches new drive in POS forLeoline and Avenue brandspage 34 and 36

Extrude health!Abingdon extrudes its own polypropyarn to underwrite its lifetime guaranteepage 44

� carpets/rugs/tiles � woods/laminates/smooths

� accessories/services/organisations � fibres � underlay

� wholesalers/distributors � adhesives

Classified advertising........................................ pages 59

UK manufactured Carpet Cutting Machines

WWW.CARPETCUTTINGMACHINES.CO.UK

Mohawk leads the charge on the push for more consumerdemand for stain resistant carpetspages 36

Spotless credentialsDennis Flower looks

at latest trendscleanable carpet

page 54

4 APRIL 2011

New boss for BrintonsDon Coates says there’s ‘room for growth’

page 46

Monthly ‘Stocklisters’ shown in BOLD

Index Page Contact Price No No List Date

� ABINGDON................................................44,45 01274 655662 —

� ACCU-CUT....................................................BC 0800 862 0251 —

� AFS .................................................................19 020 8805 8620 Feb 2011

� ASSOCIATED�WEAVERS .................FC 01422 431100 —

� BONDWORTH ........................................20 01562 745000 1.9.2010

� BRITISH�WOOL ................................35,48 01274 688 666 —

� BROCKWAY�CARPETS�LTD. .......21 01562 828200 Mar 2010

� BRONTE .....................................................— 01282 862736 —

�CARPENTER ............................................51 01457 861141 —

� CAVALIER ........................................................— 01254 268000 —

� COLUMBIA�FLOORING ...................22 0208 443 3322 —

� CONTEMPORARY LIFE..............................IFC 01254 296829 —

� CROWN FLOORS ........................................— 0800 077 3301 —

� EDEL�TELENZO......................................23 01422 374417 —

� FITA ...................................................................58 01159 506836 —

� FLOORTRAIN ................................................— 01709 780505 —

� FLOORWISE .............................................18 01509 673974 —

� FURLONG�FLOORING ...................24,25 01772 696787 Nov 2010

� GASKELL WOOL RICH...............................— 01827 831525 —

� GEORGIAN.....................................................— 01827 831430 —

� HARROGATE FLOORING SHOW..........37 01423 779967 —

� HECKMONDWIKE new page ............26 01924 410544 —

� INTERFLOOR.................................................41 01706 213131 —

� KINGSMEAD...................................................— 01827 831424 —

� LITTNER�HAMPTON..........................— 0208 520 8474 —

� MAYFIELD�CARPETS� .........................— 01706 639 866 —

� MANX...............................................................— 01827 831434 —

� MERRYFIELD GROUP.................................3,36 01422 373799 —

� MOHAWK .....................................27,38,39 01480 479830 —

� NICF ...............................................................58 0115 958 3077 —

�PENTHOUSE.............................................— 01706 341 231 —

� RACKHAMS..............................................28 020 85319225 Mar/Apr 2011

� RYALUX............................................................49 0845 652 8811 —

� SOLENT�WHOLESALE�CARPET ....29 01243 774623 Mar/Apr 2011

� SOLIHULL SHOW ........................................43 — —

� STAIRRODS�UK�LIMITED...............34 01207 591176 —

� STS�FLOORING�DISTRIBUTORS......30 0845 341000 Feb 2011

� SUPER CLICK..................................................47 01274 655690 —

� T�&�E�DISPLAY�GROUP� ..................53 0121 585 7600 —

� TRIPLE KING...................................................3 01274 582056 —

� WESTON�HAMMER� ...........................31 0845 644 9090 —

� WOOLSAFE�ORGANISATION.......6 01943 850817 —

4 THE STOCKLISTS April 2011

Adhesives

Flooring Factsheet

5THE STOCKLISTS April 2011

TUFTED

With advances in manufacturing technology, 95% of all carpet

produced today is tufted. It takes about an hour to make a roll of

carpet that might take eight hours to weave. To make tufted carpet,

hundreds of yarn-threaded needles are pushed through the primary

backing fabric to form loops or tufts, which may be left as is or cut. A

heavy adhesive coating is applied to hold the tufts in place and a

secondary backing is usually glued on for strength and stability. A wide

variety of styles and textures can then be created using various

techniques.

LOOP PILE

Berber • Berber carpets look like and are named after a handmade,

bulky wool carpet made by the Berber tribes of North Africa and Asia.

The loops are made from thick or bulky yarns of wool, nylon,

polypropylene or a blend of these fibres to give a cushioned effect

underfoot. These carpets are available in an assortment of colours and

may be flecked and can be either level loop or multilevel loop.

Level�loop • When all the loops are of the same height, a highly

flexible and durable carpet is created which has a natural, casual

appearance even when (commonly) it is made from synthetic fibres.

The tight loop texture tends to hide marks so it’s a good blend

between luxury and practicality.

Multi-level�loop • The loops vary to two or sometimes three

loop heights to create informal, random textures which are very

forgiving for marks and stains and therefore very suitable for high

traffic areas and busy family rooms.

CUT PILE

Freize • Frieze (pronounced free-say) carpets are similar to saxony,

but the yarns are more tightly twisted and should always be heat set.

They have a dense, low pile surface which creates a coarse, pebbly

texture. Frieze carpets are very durable and hide footprints, dust and

dirt, which makes them suitable for heavy traffic areas.

Saxony • Saxony textures are made of twisted yarns, which should

be heat set. The tips remain very distinct, rather than blending together

to form a very elegant finish. Saxony textures show footprints and

vacuum marks so are suitable for more occasional rooms in the home.

More textured variations improve the practicality of saxonies.

Twist • The popular twist carpet is the cut-pile standard. The yarn is

tightly twisted and often heatset to retain this feature and the result is

a versatile, textured finish that is ideal for plain colours.

Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have

a level surface pile of approx 5mm to 10mm height, which is then

sheared to give a smooth finish. With very little twist in the yarn, the

WOVEN

Woven carpet may be in a tiny minority of today’s production but

still produces some of the finest carpets which are used for

prestigious installations.

Axminster • The pile of the carpet is inserted into the backing

as it is woven and cut to length, creating U-shaped tufts to give a

velvety surface. The process locks in the fibre to create a carpet of

high durability and performance retention as well as a luxury feel.

The process allows for intricate designs and colours to be used –

although modern trends mean that the traditional patterned

axminster has given way to current fashion trends for plain carpets.

Wilton • Wilton woven carpets are produced in a similar way to

axminsters – the principal difference being that a continuous fibre

is woven all the way through. The carpet can be sheared to create

a range of cut and loop textured effects. The result is a high quality

carpet of unrivalled durability.

Flat�weave • Manufactured in the same way as wilton, flat

weave is a loop pile which allows the yarn to be woven across a

wider area to created a flatter, more textured effect.

ends blend together which then further enhances the overall finish.

These carpets tend to ‘shade’ with heavy use. Footprints show easily

and the colour looks different from place to place because fibres

lying in different directions reflect the light differently. A luxury for

occasional rooms.

CUT AND LOOP

When some of the pile is cut and other left as loop, a variety of

surface textures and patterns can be created (in a variety of

colours). The multi-level surface is excellent for hiding footprints and

stains so cut and loop is good for high traffic areas and general

purpose rooms in the home.

Shag�pile • Shag pile has varied in popularity. The pile is up to

50mm long and the texture is casual and loose but the surface

flattens easily and lacks durability.

BONDED

Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’)

are created by firing fibres into an adhesive material – the fibres are

not stitched into the backing in any way. The technique is principally

used for commercial carpet tiles.

Tip Sheared Level Loop

Random Sheared Multi-Level Loop

V

Velvet/Plush Frieze

Twist Berber

S

Saxony Sha

Shag

Flooring factsheet

Carpet�types


Flooring factsheetCarpet�care�guide�from�WOOLSAFE�

Entrance or walk-off matsThe use of entrance mats at all outside entrances to

the house is highly recommended, as they will

significantly reduce the rate at which the carpet will

soil. They should be of adequate size to allow street

dirt to be removed from shoe soles and must be

cleaned regularly themselves.

Regular MaintenanceRegular cleaning will extend the life of a carpet and

maintain its appearance. Vacuum clean regularly and

thoroughly, which removes gritty dirt that can

damage the fibres.

Deal�with�spillages�as�soon�as�possible,

preferably the moment they occur.

Beware of products claiming to be safe on all fibres,

including wool. It might be true, but if it does not have

the WOOLSAFE Mark, it is not endorsed by most carpet

manufacturers!

Never use any detergents such as dishwashing

liquids, soaps or other cleaners recommended for

general household use. Although they may clean the

carpet satisfactorily they will almost certainly cause

problems such as rapid re-soiling, colour bleeding or

other damage to the pile or backing of the carpet.

Use�only�WOOLSAFE approved�products

WOOLSAFE-approved carpet

care products have been

independently and

scientifically tested and are

safe and effective for

cleaning and maintaining all

types of carpets and rugs.

Housekeeping Tips for Carpets and Rugs

Services for RetailersCustomer�carpet�care�HELPLINE�

If you have trouble dealing with customer queries

like “How do I get red wine stains out of my

carpet?” Just give them our HELPLINE�

01943�850�817 and we’ll give them the correct

advice. Simple.

Certified�Operator�Network

For experienced, specialist wool carpet cleaners

you can trust visit: www.woolsafe.org/find/a-

registered-carpet-cleaner.

WOOLSAFE Registered�Inspectors

Solve disputes with customers with our

independent carpet complaint Investigators. Just

visit: www.woolsafe.org/find/a-registered-carpet-

inspector and call your nearest inspector.

WOOLSAFE Approved�Products

Have confidence in the cleaning product you

recommend, use the WOOLSAFE Approved

Products Directory it contains only safe and

effective carpet cleaning products. For spot

removers visit: www.woolsafe.org/spotremovers

Carpet�Care�Leaflets

We offer to help you develop custom carpet care

literature and we also offer generic carpet care

leaflets designed to be given away with each cut of

carpet. Correct�carpet�maintenance

should�start�from�day�one.

Web�pages�and�Links�

We offer to help you develop custom carpet care

pages for your website or you can link to our

website’s carpet care pages for up-to-date and

accurate advice.

Contact us by email, telephone or post to:

The WOOLSAFE Organisation

49 Boroughgate, Otley, LS29 8NR

Tel: 01943 850817

E-mail: [email protected] or visit

www.woolsafe.org

The�WOOLSAFE Organisation�–

promoting�quality�carpet�and�rug�care

since�1991.WOOLSAFE The Retailer's single source solutionfor carpet care advice and services.

Periodic CleaningWhen the carpet or rug reaches a stage where it

could do with a really good clean, you can either do

the job yourself, or you can call in a specialist carpet

cleaning company.

If you are considering cleaning the carpet or rug

yourself make sure to use�only�WOOLSAFE

approved�products. Look for the WOOLSAFE

Mark on the bottle or package.

It�is�best�to�engage�the

services�of�a�professional

carpet�&�upholstery

cleaning�company.To get a

really expert job done entrust the

work to a WOOLSAFE accredited

carpet cleaning company.

These companies are fully trained, have been in

business for a considerable length of time, are

members of one or more recognised professional

trade associations related to the cleaning industry

and have a reputation for top quality service. And

they use�only�WOOLSAFE-approved

cleaning�agents on your wool carpets and rugs!

If you have a problem with a carpet or rugthat requires an independent inspector, a network of

carpet complaint investigators, trained and registered

by The WOOLSAFE Organisation is available

throughout the UK and Ireland.

WOOLSAFE Registered�Inspectors

have extensive experience in

investigating the causes for carpet

complaints based on their practical

involvement with carpets and rugs

over many years.

They are fully qualified to

investigate carpet and rug complaints on-site on

behalf of carpet manufacturers, retailers, cleaning

companies and carpet owners. They can carry out or

commission tests where required, and will provide

comprehensive reports.

To contact an inspector in your area call

01943 462127, email: [email protected], or

visit: www.woolsafe.org / Private Householder /

Registered Inspectors

The Green WOOLSAFE

Mark identifies those

products that not�only

are�the�most

suitable�for wool and

other quality carpets, but

also�have�the�right

environmental

characteristics.


maintenance • cleaning • spot removal • protection • inspection

The Clean Carpet you Expect... the Service you Deserve

www.servicemasterclean.co.uk

Environmentally Aware forSuperior Carpet Carewww.envirodri.com

Vacuum Cleaners - the Choice of Cleaning Professionals

www.sebo.co.uk

British Wool makes a BetterCarpet... Naturally

www.britishwool.org.uk

This information is provided with thesupport of WOOLSAFE members for thebenefit of all carpet retailers and fitters.

General Rules for Spot Removal• Soak up liquids with white kitchen roll, tissues, toilet

roll or clean cloth

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment –

if unsure, use solvent first

• Always work from the edge of the spot inwards

• BLOT,�do�NOT�rub

• Use small quantities of spot remover at a time,

applied to a cloth, NOT directly to the spot; work

into the spot with a small, soft brush or sponge

• Take care with applying solvents to bitumen-backed

carpet tiles

• When using solvents always ensure there is plenty

of fresh air ventilation

• Always thoroughly rinse out water-based spotters

with clean water

• Dry the spot, if possible, with a hair dryer

Treatments1. Blot with white kitchen roll or paper tissues

2. Vacuum clean

3. Cold water

4. Warm water

5. WOOLSAFE-approved carpet shampoo solution

(diluted)

6. WOOLSAFE-approved spot remover for

water-based stains

7. WOOLSAFE-approved spot remover for

greasy/oily stains

8. Absorbent paper or paper tissue and hot iron

9. Chewing gum remover (solvent or freeze type)

10. Nail varnish remover or acetone

11. White spirit or turpentine substitute

12. Surgical spirit (ethyl alcohol or ethanol)

13. Rub with a coin

14. Rub gently with coarse sand paper

15. WOOLSAFE-approved�disinfectant�or�

deodorizer

16. Rust�remover

17. Carpet�re-colouring�kit

(Treatments used by professional carpet cleaners)

Easy SpotsSpot or stain Try 1st Try 2nd Try 3rd

Blood 5 6 3

Burn/scorch marks 13 14

Butter 7 5

Candle wax 8 7

Chewing gum 9

Chocolate/cocoa 5 7 6

Cola 3 5 6

Cream 7 5

Egg 5 6

Floor wax 7 5

Fruit juice 3 5

Gravy and sauces 5 6

Herbal tea 3 6

Metal polish 5

Mustard 5 6

Oil and grease 7 5

Paint (emulsion) 3 5

Shoe polish 7 5

Tea 3 5 6

More Difficult SpotsSpot or stain Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3 6

Bleach 3 17

C/heating radiator fluid 5 6 16

Coffee 4 6

Felt-tip pen 7 or 11 12 5

Furniture polish 7 5

Glue/adhesive (plastic base)10 11

Ink (fountain) 3 6 5

Ink (ballpoint pen) 12

Lipstick 7

Milk 4 5 15

Nail varnish 10

Paint (oil) 11

Rust 16

Soot 2 6 5

Tar (asphalt) 7

Urine (fresh stain) 3 5 15

Urine (old stain) 6 15

Vomit 5 6 15

Red wine 1 6

These may require repeated attempts with stronger

spot removers. Some stains you may find impossible

to remove completely in which case the assistance of

a professional carpet cleaner is required.

Life inspired cleaning innovationswww.bissell.com

WOOLSAFE ApprovedCarpet Cleaning Products

www.prochem.co.uk

Home of the Legendary CleaningProduct - Carpet Power

www.ozkleen.co.uk


Flooring factsheet

How�to�decide�whether�to�join�a�buying

group�–�and�which…

• Evaluate all buying groups as they all work differently

• Talk to the main marketing contact and/or a member

of the committee

• Get a list of members and call up two or three for a

‘real-world’ view

• Establish your territorial exclusivity – where’s the next

nearest member of each buying group

• Ensure you understand the financial arrangements, any

fees that would relate to your membership, how the

bills are paid and whether your fees are refundable if

it doesn’t work out. Ask the buying group for a

consultation to estimate your potential savings

• Review all the extra benefits and services to see what

you would actually use

• Check out the product ranges offered including the

own-label options and the UK/European mix

• Ensure you understand any rules that may limit your

flexibility to run your business the way you want

Why join?Buying groups have been a highly successful feature of

the floor retailing scene in the last decade or so, giving

independents the extra edge they need to compete

effectively with the retail park chains.

More than 1000 retailers are now members of one of

the several buying groups which operate in our sector

and the numbers are slowly, but steadily growing.

While the benefits of bulk buying power are self-evident,

the resistance to the buying group concept among non-

members appears to be centred on fears of

surrendering some control to a committee – and most

particularly compromising long-established relationships

and negotiated terms with current suppliers.

The bottom line is the bottom line. A retailer selling

across a broad range of products is likely to improve

margins within a buying group – but you don’t need a

leap of faith to join up. Ask the buying groups for answers...

Buying�Groups

Pick the right one

www.smg-group.co.ukContact: David LewisTel: 0118 932 3832

[email protected]

www.greendalecarpets.co.ukContact: Rob Harding

Tel: 01432 852000Fax: 01432 852005

[email protected]

Associated Carpet Groupwww.smartercarpets.co.ukContact: Richard Moore

Tel: 01942 [email protected]

[email protected]

Key benefitsIncrease�margins

• Group purchases to get beneficial rates

• Rebates

• Exclusive higher-margin products

• Special promotions

One of the key reasons to join a buying group is tobenefit from the discounts they negotiate as a bulkbuyer from manufacturers. The way discounts andrebates are passed on to members varies betweengroups so make sure it’s absolutely clear how this will bedone. You’ll need to work out how this compares withdiscounts you have already negotiated locally withpreferred suppliers.

Increase�sales

• ‘Best of both worlds’ proposition

• Wider ranges and exclusive products

• POS, displays and merchandising support

Your customers will like the proposition that you areindependent but with the buying power of a group –this gives them (and you) the ‘best of both worlds’ withpersonal service and competitive pricing. Most groupswill also offer you ‘own label’ ranges and support withpoint-of-sale, merchandising and displays. Centralstockholding may also be on offer.

Access�professional�services

• Business services

• Financial services

• IT and internet support

•Training and workshops

• Professional bodies

Some buying groups offer an excellent range of otherservices which may be valuable to your business.Financial services include invoice factoring, credit, loansand insurance. Some of the more sophisticated groupsoffering marketing packages, software systems to helpyou run your business operations and customisedwebsites ready to use. Relationships with professionaland training organisations can also offer discounts.

Network�with�other�independents

• Members-only exhibitions with preferredmanufacturers

• Regular meetings

• Regional workshops

• Supplier presentations

• Helpline

A lot of retailers enjoy the buying group environment ofbeing independent but not alone out there on the HighStreet. Groups hold regular meetings and some havetheir own trade shows, regional meetings andworkshops to help you develop your business. Thenetwork gives you someone to call when you needadvice on, for example, an unusual installation, a technicalconsumer complaint, legal issue or business dilemma.

Metro Groupwww.carpet1st.co.uk

Contact: David KippingTel: 01204 393539

[email protected]

www.beautifulflooring.co.ukContact: Paul PhillipsTel: 01892 [email protected]

www.flooringone.co.ukContact: Glenn Harding

Tel: 0121 683 [email protected]

http://www.smg-group.co.uk


Flooring factsheet

Good�underlay�will...

• Improve underfoot comfort

• Increase appearance retention, reducing flattening

• Absorb the pressure of foot traffic and reduce wear

• Improve thermal insulation and warmth

• Increase sound insulation

• Smooth out sub-floor imperfections

• Last the lifetime of the carpet

Poor�or�old�underlay�will...

• Feel hard and unwelcoming

• Reduce carpet life

• Cause wrinkling and premature wear spots

• Cause carpet fibres to break down more quickly

• Not meet British Standards

How�thick?�

A maximum of 12mm is recommended (working with

gripper will be difficult thereafter) but rooms with heavy

traffic will need a thinner, denser pad. The combination

of thickness and density is all important as a thick

underlay with low density may not perform well.

Typically, the thicker the underlay, the better quality it will

need to be – 11mm is often used for luxury installations

with 9mm and 7mm the common domestic thickness.

In a tight market for margins, underlay for carpet and

laminate flooring offers retailers one of the best

opportunities to add value to every sale – with good

profitability, trade-up potential once benefits are

understood and high satisfaction levels with customers.

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that new

underlay is always required, the only decision is which

type. It’s also a good target-setter for sales staff.

Setting up in-store demonstrations so customers can

walk on samples with different grades of underlay and

feel the difference has shown excellent results – some

manufacturers offer point-of-sale units.

Underlay

Sponge�rubber

The market’s most popular underlay is available in flat orwaffle patterns in a wide range of weights for differentapplications. It performs well for comfort and has adurable spring retention.

PU�(polyurethane)�foam

PU foam is a relative newcomer to the market, typicallymade from recycled foam offcuts. The foam providesexcellent comfort and performance levels with lots ofthickness options – and its light weight helps handling. The product can be re-cycled again after use.

Crumb�rubber

Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort(and very good over stair nosings).

Laminate�underlay

There’s still an opportunity to sell underlay with laminateflooring, improving the acoustic performance of the floorand helping the boards float above any imperfections inthe sub-surface.

Combination

A rubber crumb base with a felt top layer offers a goodcombination of protection, durability and comfort. It alsoallows carpet with seaming to bed into the top felt.

Underfloor�heating�underlay

Always ask if there is underfloor heating. Most manufacturersoffer specialised products. Underlay and carpet with acombined tog rating up to 2.5 can be used – which meansthe underlay would normally have a tog rating of 1.0.

Felt

This traditional (but environmentally friendly) underlay ismade from recycled fibres – wool, jute and synthetic – tocreate a firm, dense pad with excellent thermal insulation.Still a very popular choice among contractors whenstretch fitting woven carpets.

Pre-tackified�underlay

A self-adhesive single stick underlay in both needlefeltand PU. A removable system for heavy use whencomfort is desired.

Benefits

www.underlay.com

www.numa-online.co.uk

www.interfloor.com

www.interfloor.com

Specialists in pre-tacked underlays,soft fibre boards & Roberts Tools.

www.estillon.co.uk

www.carpenter.limited.uk

www.floorwise.co.uk

Types

Sponge rubber Crumb

Combination PU foam


THE�BEST�CARPET�WOOL

Wool carpets have a historic reputation for quality because as afibre it is known to withstand pressure and have excellentappearance retention properties. The best wool for carpetproduction is ‘strong’ wool and this is grown on sheep breeds foundin Britain and New Zealand. Most carpets will contain both BritishWool and New Zealand Wool because British Wool is more bulkyand resilient and offers texture and unique heathery shades tocarpet, whilst New Zealand wool is softer and whiter andparticularly good for plain, lighter shaded ranges. Combining the twowithin a blend for carpet yarn gives manufacturers the perfectqualities for carpet.

100%�wool�or�80/20�–�80/10/10�wool�richWool has yet to be matched by any man-made fibre; it has superiorstrength and does not need other fibres to improve itsperformance. However manufacturers choose to use synthetic fibreswithin the yarn blend for a number of reasons. These include fibreflexibility, dyeing, heat setting, stain resistance, durability and cost.These wool rich compositions offer industry standard carpets whichwill perform well in the home.

Flooring factsheetWool�fibre

THE�BENEFITS�OF�WOOL�CARPET

PracticalStrong and Resilient – Wool carpet will provide superior performanceover many years as it can offer unique resilience and long lastingdurability. The natural crimp of wool offers valuable ‘bounce-back’ so thatpile compression is resisted and the effects of tracking and shading arereduced – maintaining good appearance over many years.

Easy care – Wool is a natural fibre that has an inbuilt resistance to soilingdue to its natural oils and its outer surface of microscopic scales and as aresult additional anti-soil treatments are not necessary. Simply vacuumingthe carpet will keep it looking good and whilst wool initially repels spills,prompt and complete blotting with white paper towels or an absorbentcloth is advised and will address many household spillages.

ComfortSoft and Warm – Wool carpet adds luxurious underfoot comfort andwarmth to the home and acts as an insulator improving heat retentionand energy efficiency.

Peace and Quiet – Wool carpet absorbs sound and cushions the homeagainst echo and room to room noise transfer.

SafetyFire Retardant – Wool is naturally fire resistant, has a slow ignition rateand tests show that it is self extinguishing within seconds. It meets manysafety regulations without additional treatments and is favoured incontract locations for this reason.

Fall Friendly – Carpet cushions and so provides a softer floor whichprotects against serious injury in falls by the very young or the elderly.

Internal�EnvironmentIndoor Environment – As a natural ‘smart’ fibre with a complex physicaland chemical structure, wool helps to create a balanced atmosphere inthe home. It breathes and absorbs humidity in the air, releasing it whenthe atmosphere becomes dry and helps improve air quality by absorbingairborne toxins in indoor air.

Anti–allergy – The minute scales on the fibre’s surface will hold fine dustuntil vacuumed which helps to reduce floating particulate in theatmosphere. Wool does not give off harmful emissions or promote thegrowth of bacteria and wool is not a food source for dust mites.

Eco/Environmental�Natural and Sustainable – Grown on sheep, which graze freely, wool isboth 100% natural and fully sustainable. As shearing is a necessary part ofanimal husbandry this means that every year there is a fresh supply ofwool available for the carpet manufacturing industry.

Energy Efficient – Wool is energy efficient in the home and also in carpetproduction.

Biodegradable – Wool fibre is biodegradable in soil and will producenitrogen, sulphur, carbon dioxide and water which are all plant nutrients.

Environmentally Assessed – Wool is an environmentally responsible fibrethat has been measured in terms of its ecological impact. A Life CycleAnalysis study carried out by Leeds University to ISO 14040 standard forBritish Wool concludes that it compares favourably when measuredagainst man-made fibres.

SAFE EASY-CAREDURABLE COMFORT

British�WoolThe�Planet�Friendly�Fibre�for�Carpet

aboutwool.com


COLOUR�MATCHINGCarpets are produced in batches - known ascreels - and usually each batch produces between500m2 - 3000m2 in a single width, depending onthe creel size. Whilst the recipe used by the dyerremains constant, and is followed to the letter, in each separate production the colourreproduction will vary from batch to batch.However production is matched back to theoriginal or master sample to ensure that thecolour remains ‘within a commercial tolerance’.

This process if not an exact science and acommercial tolerance is subjective butnevertheless is usually the professional judgementof the head dyer based on his/her experience.

A greater level of tolerance is required onblended colours (Heathers etc). To ensure perfectcolour matching it is advisable that a single widthbe used in any installation requiring exact colourmatching.

N.B. Carpets which are laid with the pile travellingin different directions, even though they be fromthe same batch will appear not to match.

For further information please check with themanufacturers recommendations.

SAMPLESThe samples held by individual retailers may notbe from the same batch as current productionand therefore should be used as a guide and notan exact colour match.

SHEDDINGAll cut pile carpets will lose short fibre, which iscreated during production when spun yarn is cutfor tuft formation. These fibres fall onto thesurface of the pile and appear as ‘fluff ’.

The effect varies with yarn type and may beremoved without detrimental effect upon thecarpet by vacuum cleaning. This excess fibre isonly a small fraction of the total fibre contained inthe carpet.

PULLED�LOOPSPulled loops occur only in looped pile carpetwhere one or more loops in the continuous pileis pulled through the primary backing of thecarpet. This is usually due to some local condition,possibly some sharp object which has caught in aloop in situ and has resulted in a pull. Pulled loopsare easily dealt with by trimming the offendingend level with the rest of the pile. They should notbe left as this could result in further loops beingpulled and developing into a ladder.

SPROUTINGOccasionally an odd tuft or two can work its wayto the surface and stand proud of the rest of thepile. This is probably due to one end of the tuftbeing longer than the other i.e. J shaped tuftinstead of V shaped. Remedial action merelyrequires that the offending tufts be scissortrimmed level with the rest of the pile. Theyshould never be pulled out.

SHADINGShading occurs because the pile of the carpet hasbecome crushed, flattened or brushed in adifferent direction to the natural lie of the pilewhilst in situ. This causes light reflection atdiffering angles resulting in the creation of lightand dark patches on the carpet. This will occur onall pile fabrics but can be more noticeable onplainer carpets because the shadows created bypile pressure will not be disguised by a heavypattern or design.

STATICCarpets do not produce static but like otherhousehold fabrics and objects have the capacity tostore it. Static is caused by the build up of staticelectricity upon personnel in a dry environmentand is discharged when a person makes contactwith an object which can conduct electricity (i.e.door handle or filing cabinets, etc).

The static charges will vary in intensity dependingupon the individual, air humidity and the contactmaterials. Static is more usually associated withsynthetic materials as they do not retain moisturevery well but it can and does occur with wool invery dry room conditions.

Preventative measures include the introduction ofmoisture into the room or in situ carpettreatment.

FADING�ON�WOOLCarpets made from wool can and do fade in use.The degree of fade can vary depending on thecolour chosen and the local conditions to whichthe carpet is subjected.

Fading can be caused by exposure to ultra violetlight which is found in daylight, but is acceleratedwhen sunlight shines directly onto the carpet. Thishas the effect of lightening or “Bleaching” thecolour just as exposure to sunlight will lightenhuman hair. Wool is after all animal hair.

Protection should be given to carpets exposed tosuch conditions just as you would protect otherfurniture or fabrics.

A complaint on fading would be consideredjustified if it failed to meet the required shadestandard when tested to the British StandardBS1006 (1990).

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

The original carpet tile

Flooring factsheetCarpet�trouble-shooter� • shedding • pulled loops


PILE�REVERSAL(SEE SHADING)

Like shading, this occurs when the pile or nap ofthe carpet changes direction and thus reflects lightat different angles showing the effects of shadingwhich can become permanent. It is also describedas ‘watermarking’. This can happen to every carpetconstruction be it Axminster, Wilton, Tufted, HandWoven, Persian, Chinese, Indian or even CoirMatting. Like shading it can be more apparent onplain carpet because heavy patterns can disguisethe effects. It can occur quite quickly afterinstallation. A tremendous amount of research hasbeen carried out over many years by manyinstitutes to determine the cause of thisphenomenon but none of it has proved conclusive.There is no commonly known manufacturingprocess which can cause or cure this phenomenonand therefore it is not a manufacturing fault. Forfurther information please check with individualmanufacturers recommendations.

INDENTATIONSWhen a carpet is subjected to a heavy point load,such as under the legs of furniture, it isunreasonable to expect the carpet not to indent.Usually, the longer the load is in place, the longerwill be the time for the pile to recover. In the caseof very heavy loads in place for a considerabletime, the recovery time can be very considerable.

It must be remembered that it is not only the pileof the carpet that becomes indented. the underlaywill also indent and the backing of the carpet mayalso distort into the indentation in the underlay.Some underlay’s will recover well and some lesswell depending upon their composition, thickness,density etc.

The use of cups below furniture legs can spreadthe load and the net result is a larger area of lessdeeply indented carpet.

The ability of a carpet to recover from a heavystatic load can be measured in the laboratory, usingthe test method described in BS 4939 and manymanufacturers will have data on this aspect ofcarpet performance. In this test the carpet isloaded for 24 hours and the degree of recovery ismeasured after 1 hour and 24 hours. Since thereare so many different underlay’s however, it is veryrare for the recovery from a heavy static load tobe evaluated on carpet and underlay.

Often normal maintenance (vacuum cleaning witha rotating brush machine) will speed up recoverybut in the case of serious indentations the use ofan iron and damp cloth or a steam iron togetherwith a blunt darning needle to carefully tease upthe pile can be beneficial. Care must be take notto over wet the carpet, of course.

FLATTENINGFlattening will occur as a result of traffic whicheventually flattens the pile particularly in the mainareas of use. All pile fabrics will flatten to greateror lesser degree dependant on the amount oftraffic to which it is subjected and the construction(tuft density/pile fibre/height/weight) of theproduct concerned.

SOILINGSoiling is usually the result of some local conditionto which the carpet has been subjected to, ormaintenance, or lack of maintenance programme.There is nothing we as manufacturers can do toprevent soiling in use. There are several types ofsoiling which are quite common:

Spillages - Liquids such as soft drinks, cordials orany drink which contains sugar, particularly hotdrinks, is likely to leave a stain. In such instances,professional help should be sought.

Shampoo - if incorrectly applied, can leave stickysoap residues in the fibres which can result in thesoiling reappearing quite rapidly.

Dust - which is carried on draughts can soilcarpets in various ways, apart from the obvioussoiled edges, at gaping skirting boards for instance,dark lines appearing on surface might suggestairborne dust vacuum-drawn through poorly fittedfloorboards. Sometimes the shape of floorboardscan be seen quite clearly. Air borne dustsometimes shows itself as spots on the carpet, thisis due to the air carried on a draught under thecarpet escaping through minute holes both in theunderlay and the carpet, leaving dust deposited onthe pile much like a filter action. In suchinstallations, the use of a lining paper is essential asa preventative measure.

It is the responsibility of the retailer to advise theconsumer when the carpet is measured of anypoorly fitting doors, skirtings, or floorboards andthe consumers responsibility to ensure anyremedial work to seal draughts, is carried outbefore the carpet is fitted, if a resulting complaintis to be avoided.

INSTALLATIONSTelephone National Institute of Carpet Fitters(NICF) for further information – 0115 958 3077.

This information is given by

responsible manufacturers

to help you help your

customer to make

an informed choice.

• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling

Abingdon�Flooring 01274 655694

Adam�Carpets�Ltd

Be Tu Tw W Ww 01562 829966

Alternative�Flooring� 01264 335111

Associated�Weavers

Tw Tu 01422 431100

Avena�Carpets�Ltd

Tu Ww 01422 330261

Axwoven�Carpets�Ltd

Ax Be 0121 550 5788

Axminster�Carpets�Ltd

Ax Be Tw 01297 32244

Bajong�Carpets�NV

Tu Tw W +32 56783250

Balta�Industries�NV

Tu Tw W Ww +32 56 62 2211

Beaulieu�International�Group

Be Pr Tu Tw +32 56 67 66 11

Belvedere�CarpetsTu W 020 8800 0740

[email protected]

www.belvederecarpets.co.uk

Betap�Tufting�BV

Tu Tw W +31 383 861 060

BIC�Carpets

Be Tw W +32 56 23 54 10

Bizspoke�Custom�Carpets

Be Tw W 01924 488882

Blenheim�Carpets

Ax Be Tw W Ww 020 7823 3040

BMK 0113 380 5333

Bond�Worth�Ltd

Ax 01562 745000

Brintons

Ax Tu Tw W Ww 0800 505055

Brockway�Carpets�LtdTw W 01562 828200

[email protected] www.brockway.co.uk

Bronte�Carpets�LtdBe Tu Tw W 01282 862 736

[email protected]

www.brontecarpets.co.uk

Burmatex

Tu 01924 262525

Cadogan�Carpet�Co

W 01562 733610

Cavalier�Carpets�Ltd

Ax Be Tu Tw W Ww 01254 268000

Christy�Carpets

Tu 019078 308777

Clarendon�Carpets

Tw 01675 433066

Classis�Carpets

Tu W Ww 0870 020 1725

Condor�Carpets�BV

Tu +31 38 4778911

Contemporary�Life�&�TextilesBe Tw 01254 296829

[email protected]

www.contemporarylife.co.uk

Cormar�Carpets�LtdTu Tw W 01204 881 234

[email protected]

www.cormarcarpets.co.uk

Couristan�Carpets

Ax Tu W Ww 800 223 6186

Craigie�Carpets

Be 01294 558400

Creative�Carpets�Ltd

Be Tu Tw W 0116 284 1455

Creatuft�Carpets

Tu W +32 56 35 4444

Custom�Carpet�Company

Ax Be Tu Tw W Ww 01737 830301

Dan-Floor�UK

W 01454 858014

Domo�International

Be Pr Tu Tw W +32 92 41 4511

Drury�Lane�Carpets�Ltd

Be Tu Tw W 01254 296829

E�&�WE�Carpets

W 01562 825952

Edel�Telenzo�Carpets�LtdTu Tw W 01422 374 417

[email protected]

www.edeltelenzocarpets.co.uk

Enterprise�Weaving�Co

Be Ww 01562 745030

Fells�CarpetsWw 01977 662211

[email protected]

www.fellscarpets.co.uk

Fetcham�Furnishings�Ltd

Tw 020 8944 6220

Fletco�Taepper�A/S

Tu W +45 96 60 3000

The Stocklists

Carpet�Company�Directory

Edel Telenzo’s Rembrandt Brockway’s VogueMohawk’s Cherbourg Check


Belvedere Carpets

Furlong�FlooringTw W 01772 696 787

[email protected]

www.furlongflooring.co.uk

Gaskell�Wool�Rich

Tu Tw W 01827 831525

Gaskell�Mackay�Carpets�Ltd

Ax Tu Tw W 01429 892525

Georgian�Carpets

Tu Tw W 01827 831430

Godfrey�Hirst�(GB)�Ltd

Tu 0800 526696

Halbmond�Teppichwerke

Be Pr Tu +49 037 421 420

Heckmondwike�FB 01924 410544

ITC

Be Pr Tw 0032 51 424 411

John�Lanham�Watts�Carpets

Ax Tw Ww 01937 588511

John�Evans�Ltd

Ax Tu Tw W 0161 368 2563

Joseph�Hamilton�&�Seaton

W 01827 831400

Kingsmead�Carpets

Tu Tw W 01827 831 424

Lano�NVAx Pr Tu Tw W Ww +32 56 65 4300

[email protected]

www.lano.com

Le�Tissage�d'Arcade

Ax Ww +32 05685 4747

Lecaflor�Ltd

Ax Be Pr Tu Tw W Ww 0800 78 33 712

Leigh�Spinners�Ltd

Tw 01942 673232

Louis�de�Poortere

W +32 56 393 386

Lusotufo

Tu 01388 664101

Manx�Carpets

Tw W 01827 831 434

Mayfield�Carpets

Tu Tw W 01706 639 866

MID�NL

Be +31 38 851 8700

Mohawk�Europe01480 479830

[email protected] 01480 471304

www.mohawkinternational.com

Mr�Tomkinson

Tw Ww 01827 831 450

Ossfloor�UK 01675 433031

Penthouse�Carpets

Tu Tw W 01706 341231

Phoenox�Textiles�

Pr Tu 01484 863227

Pownall�Carpets

Tw W 0845 6528811

Roger�Vanden�Berghe.NV

Tu Ww +32 56 73 57 11

Ryalux�Carpets�Ltd

Be Tu Tw W 0845 652 8811

Sans�Frontieres�Ltd

Be Pr Tu Tw W Ww 0844 5611977

Shaw�Home�Foundations

Tu 01675 433 501

TAT�Carpet 07976 607657

Tapibel�NV

Pr Tu Tw 01623 481 221

Tasibel�NV

Tw +32 52 499600

The�Grosvenor�Wilton�Co

W Ww 01562 701456

The�Sultana�Carpet�Co

Ax 01299 822300

The�Wilton�Carpet�Co

Ax W Ww 0845 296 8850

Thomas�Witter�UK�Ltd

Tu Tw 0870 1128318

Timzo�Tufting�Industry�BV

Tu +31 38 385 4477

Tisca�Tiara

Tu Ww +41 71 791 0111

Trendy�Tuft�Designs

Be Tu Tw W 01274 855080

Ulster�Carpets

Ax Be Tu Tw W Ww 02838 334433

United�Carpets�&�Beds

Tw W Ww 01709 732 666

Victoria�Carpets

Tu Tw W Ww 01562 749300

Vorwerk 08700 104484

Westex�Carpets

Tu 01274 861334

Weston�Hammer

W 0845 644 9090

Whitestone�Weavers�Ltd

Ax Be Tu Tw W Ww 01429 892555

Wilkies�Carpets

Tw 0113 307 9955

Woodward�Grosvenor

Ax Tu Tw W Ww 0800 526696

Wool�Classics

Tu Ww 0207 349 1560

Bronte’s stand

Cormar’s Berwick

Tollgate stand

KEY TO CODES:

Be: Bespoke • Pr : Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton

If you would like to be included in this section or upgrade your listing,

please contact Diane Martin on +44 (0)1482 659396

or email [email protected]

Every time you see a web or email address in The Stocklists,

you can click straight to it from our online edition at

www.thestocklists.com



The StocklistsWholesale�Distribution�Directory

NationalFells�Carpets

Goole

01977 662211

[email protected]


North EastCarpet�&�Flooring�

Gateshead

0191 482 7373

[email protected]

www.carpetandflooring.co.uk

Fells�Carpets

Goole

01977 662211

[email protected]


Floorwise�(North�East)�Ltd�

Birtley - see Floorwise p18

Vanguard�Carpets

Redditch

0845 601 1189

customerservices.redditch@

carpetandflooring.co.uk

www.vanguardcarpets.co.uk

Wood�Floor�Sales

Redditch

01527 511888

help.redditch@


www.woodfloorsales.com

North West A&A�Carpets

Manchester

01204 701188

[email protected]

www.aandacarpets.co.uk

D.�M.�Miller�Ltd

Manchester

0161 205 9949

[email protected]

www.dmmillerltd.spaces.lives.com

Fells�Carpets

Goole

01977 662211

[email protected]


John�Evans�Ltd

Manchester

0161 368 2563

Fax: 0161 368 3039

Mobile: 07850 935301

Kellars�Ltd

Stockport

0161 443 0970

[email protected]

Lee�Floorstok�Ltd

Liverpool - see Floorwise p18

Lee�Floorstok�Ltd

Manchester - see Floorwise p18

MCA�Floorwise�Ltd

Morecambe - see Floorwise p18

Mytton�Flooring�

Norwich - see Floorwise p18

Millbrook�Carpets

Darwen

01254 703999

[email protected]

Vanguard�Carpets

Redditch

0845 601 1189




Carpet�&�Flooring

Manchester

0161 786 6800

manchester@




Redditch

01527 511888

help.redditch@



MidlandsCarpet�&�Flooring�

Birmingham

0121 421 9131

birmingham@



DMS�Flooring�Supplies

Northampton

0845 643 5601

dmsnorthampton@

dmsflooringsupplies.co.uk

Floorwise�D�&�J�Ltd

Southam- see Floorwise p18

J�J�Wholesale�&�Distribution�Ltd

Birmingham

0121 765 4994

[email protected]

RPS�Flooring

Mansfield Woodhouse

- see Floorwise p18

STS�Flooring�Distributors

Watford

08454 342000

[email protected]

www.stsflooring.com

see page 32 for details

Vanguard�Carpets

Redditch

0845 601 1189





Redditch

01527 511888

help.redditch@



Woodall�Brothers�Ltd�

Shrewsbury - see Floorwise p18

EastBeds�Flooring

Bedford

01234 341234

[email protected]

www.bedsflooring.co.uk

Faithfull�Floorcovering

Suffolk

01473 822341

[email protected]

www.faithfulls.co.uk

STS�Flooring�Distributors�Ltd

Cambridge

Tel: 01954 781142

[email protected]

www.stsflooring.com

See page 31 for details

Vanguard�Carpets

Redditch

0845 601 1189





Redditch

01527 511888

help.redditch@



South EastAcorn�Carpet�Accessories

Bromley, Kent - see Floorwise p18

AFS

Middlesex

020 8805 8620

[email protected]


Ashmount�Flooring

Supplies�Ltd�

Tottenham

0208 808 2158

[email protected]

www.ashmountflooring.co.uk

continued overleaf....

Are�you�a�Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.


The StocklistsWholesale�Distribution�Directory

Beds�Flooring

Bedford

01234 341234

[email protected]

www.bedsflooring.co.uk

Carpet�&�Flooring

Bow

020 8525 5691

[email protected]


Carpet�&�Flooring�

Camberley

01276 672100

[email protected]


Columbia�Flooring

Middlesex

020 8443 3322

[email protected]

www.columbiaflooring.co.uk



Hemel Hempstead

0845 643 5344

[email protected]


Milton Keynes

0845 643 5320

[email protected]

Faithfulls�Service�Centre

Kent

01322 285001

Faithfulls�Service�Centre

Walthamstow

0208 498 3040

[email protected]

Faithfull�Floorcovering

Suffolk

01473 822341

[email protected]

www.faithfulls.co.uk

Kent�Flooring�Supplies�Ltd

Chatham

01634 668668

[email protected]

www.kentflooring.co.uk

Littner�Hampton

London

020 8520 8474

[email protected]

www.littnerhamptoncarpets.co.uk

Potts�&�Ward,�Woodcocks

Ltd

Brighton

01273 557211

[email protected]

www.pwwflooring.co.uk

Rackhams

London

020 8531 9225

[email protected]

www.rackhamsltd.co.uk


Salesmark�

Lancing, - see Floorwise p18

Solent�Wholesale�Carpet

West Sussex

01243 774623

[email protected]

www.solentwholesale.co.uk


STS�Flooring�Distributors�

Orpington/Croydon

0845 434 1000

[email protected]

www.stsflooring.com


Vanguard�Carpets

Redditch

0845 601 1189

customerservices.redditch@carpet

andflooring.co.uk


Wessex�Flooring�

Amesbury - see Floorwise p18


Redditch

01527 511888

[email protected]


South West Carpet�&�Flooring�

Bristol

0117 316 0555

[email protected]


Fitwell�Flooring�Ltd�

Redruth - see Floorwise p18

Fitwell�Flooring�Ltd

Newton Abott - see Floorwise p18

Solent�Wholesale�Carpet

West Sussex

01243 774623

[email protected]

www.solentwholesale.co.uk


STS�Flooring�Distributors

Thame (Oxford)

01844 213555

[email protected]

www.stsflooring.com


Vanguard�Carpets

Redditch

0845 601 1189


andflooring.co.uk



Redditch

01527 511888

[email protected]


ScotlandCarpet�&�Flooring

Glasgow

0141 427 8456

[email protected]


C.�K.�Davie�Ltd�

Aberdeen - see Floorwise p18

C.�K.�Davie�Ltd

Dundee - see Floorwise p18

Headlam�Scotland�

North Lanarkshire

01698 831 000

[email protected]

www.headlamscotland.co.uk

Neil�Smith�Ltd��

Glasgow - see Floorwise p18

WalesCarpet�&�Flooring�

Bristol

0117 316 0555

[email protected]


Roma�Flooring�

Neath - see Floorwise p18

Vanguard�Carpets

Redditch

0845 601 1189


andflooring.co.uk



Redditch

01527 511888

[email protected]


IrelandProvincial�Floorcoverings�Ltd

Dublin - see Floorwise p18

Provincial�Floorcoverings�Ltd

Belfast - see Floorwise p18

Provincial�Floorcoverings�Ltd

Limerick - See Floorwise p18

Are�you�a�Wholesaler?If you’re not listed here, please call

Diane Martin on 01482 659396.

Acorn�Carpet�Accessories�16Bromley, KentTel: 020 8462 0422 Fax: 020 8462 0927

C.�K.�Davie�Ltd�1AberdeenTel: 01224 820077 Fax: 01224 822344

C.�K.�Davie�Ltd 2DundeeTel: 01382 226533 Fax: 01382 226544

Fitwell�Flooring�Ltd 20Redruth, CornwallTel: 01209 214344 Fax: 01209 261112

Fitwell�Flooring�Ltd 19Newton Abbot, DevonTel: 01626 835935 Fax: 01626 834334

Floorwise�D�&�J�Ltd 13Southam, WarksTel: 01926 814922 Fax: 01926 817899

Floorwise�(North�East)�5Ltd�Birtley, County DurhamTel: 0191 410 7070 Fax: 0191 410 6116

Lee�Floorstok�Ltd 8�LiverpoolTel: 0151 708 7420 Fax: 0151 708 7241

Lee�Floorstok�Ltd 7ManchesterTel: 0161 231 8080 Fax: 0161 231 8787

MCA�Floorwise�Ltd 6Morecambe, LancashireTel: 01524 33517 Fax: 01524 381852

Mytton�Flooring�14Norwich, NorfolkTel: 01603 624387 Fax: 01603 612888

Neil�Smith�Ltd�3GlasgowTel: 0141 552 1141 Fax: 0141 552 0623

Provincial�Floorcoverings�Ltd�4�BelfastTel: 028 9075 3202Fax: 028 9075 3901

Provincial�Floorcoverings�Ltd�9Dublin 12Tel: 00353 (0)1 626 3913Fax: 00353 (0)1 626 3960LoCall: 1850 445 746 (ROI)

Provincial�Floorcoverings�Ltd�10LimerickTel: 00353 (0)61 227 100Fax: 00353 (0)61 227 000LoCall: 1850 445 745 (ROI)

Roma�Flooring�15Neath, West GlamorganTel: 01639 633001 Fax: 01639 646116

RPS�Flooring�11Mansfield Woodhouse,NottinghamshireTel: 01623 624198 Fax: 01623 620931

Salesmark�17Lancing, West SussexTel: 01903 750522 Fax: 01903 851111

Wessex�Flooring�18Amesbury, WiltshireTel: 01980 625888 Fax: 01980 676969

Woodall�Brothers�Ltd�12Shrewsbury, ShropshireTel: 01743 441584 Fax: 01743 441629

floorwiseNational�Network�of�Floorwise�Distributors

Award-Winning�Flooring�Accessories

HEAD OFFICEFloorwise Group Limited,

Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK.

Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

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www.floorwise.co.uk��•��www.carpetunderlay.netwww.signaturewoodfloors.com��•��www.siennawoodfloors.com

www.floorwise.co.uk��•��www.carpetunderlay.netwww.signaturewoodfloors.com��•��www.siennawoodfloors.com


GRIPPER UNDERLAY PROFILES ADHESIVES & SCREEDS

� � � �


PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATESContact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated Feb 2011.

AFSUnit 4 Baird Road,

Enfield, Middlesex

EN1 1SJ

Tel: 020 8805 8620

Fax: 020 8805 6840

Email:

[email protected]

REP DETAILS:Ashley Best Tel: 07976 916752 Surrey , Hampshire, South LondonNick Hart Tel: 07771 967609 Essex, East LondonKarl Goult Tel: 07957 685428 North London, West London, North West London, Middlesex,

Herts., Beds., and Bucks.Zac Marsh Tel: 07828 663325 Kent, South East London

NATURAL/LOOPSHIGH FLYER Tex LoopNOMAD 50/50 Nat Loop

SAXONYSTAINFREE ROMANCE 35oz PP SaxonyNOBLE SAXONY 40oz SaxonySTAINFREE FLAIR 50oz PP SaxonySENSATIONAL 58oz Saxony

80/20 WOOL TWISTBELMONT TWIST 80/20 40ozBELMONT SUPREME 80/20 50oz

PP TWISTVIVA TWIST PP TwistSALT N PEPPER PP Twist

LOOP PILE AND CORDPINCH FELT Needle Punch CordPINCH FOAM Needle Punch ROCKY HB Loop Pile CordROCKY FB Loop Pile CordDIMENSIONS Loop Pile Stripe/WaveTITAN CORD Loop Pile Gel BackGALA CORD FB Loop Pile CordGALA CORD HB Loop Pile Cord

CORMAR STOCKEDAPOLLO Excellon TwistBERWICK 40 80/10/10 40 oz TwistBERWICK 50 80/10/10 50 oz TwistBUCHANAN 80/10/10 40 oz TwistHOME COUNTIES 42 oz TwistHOME COUNTIES 50 oz TwistMALABAR 100% NaturalNATURAL BERBER SUPER 80/10/10 35 oz TwistNATURAL BERBER ELITE 80/10/10 45 oz TwistNATURAL BERBER DELUXE 80/10/10 55 oz TwistNEW OAKLANDS 80/10/10 32 oz TwistNEW OAKLANDS 80/10/10 42 oz TwistNEW OAKLANDS 80/10/10 50 oz TwistPRIMO PLUS Excellon TwistPRIMO ULTRA Excellon TwistPRIMO TWEED Excellon TwistPRIMO SAXONY Excellon SaxonyWEST COUNTRY 50 80/10/10 50 oz Twist

CORMAR CARPETS 3/5 DAYS DELIVERYAVEBURY 100% Pure New WoolLINDISFARNE 100% Pure New WoolTOWN AND COUNTRY 80/10/10 60 oz TwistWEST COUNTRY 60 80/10/10 60 oz Twist

Roll Size Full Roll EQ* Description

BRANDED TOP END RUBBER SPONGE RANGEELITE 11 m2 129lb Textured Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber UnderlayCOLOURS RED 11 m2 135lb Waffle Rubber UnderlayWILLOW GREEN 15 m2 90lb Waffle Rubber UnderlayCRUSADER SUPREME 15 m2 100lb Waffle Rubber UnderlaySUPREME LIGHT 11 m2 101lb Waffle Rubber Underlay

UNBRANDED TREDAIRE SPONGE RUBBERAFS CLASSIC GOLD 15 m2 95 lb Rubber UnderlayAFS SUPER GOLD 15 m2 80lb Rubber UnderlayAFS STANDARD GOLD 15 m2 60lb Rubber UnderlayGRAPHITE 15 m2 Light Weight PE

WOOD FLOOR UNDERLAYSBOARDWALK (Timbermate) 15 m2 3.75mm 23dB Moisture BarrierALL IN ONE 10 m2 3mm 20dB Self Adhesive StripCOMFORT SILVER 15 m2 2.5mm 18dB PE Foam + Foil

TREDAIRE PU UNDERLAYSALPHA 15 m2 8mm Tredaire PUOMEGA 15 m2 10mm Tredaire PUBRIO 15 m2 8mm Tredaire PUZEST 15 m2 10mm Tredaire PUSOFTWALK 15 m2 9 mm Tredaire PUDREAMWALK 15 m2 11 mm Tredaire PUCONTRACT 9 15 m2 9 mm Contract PU

DURALAY CONTRACT UNDERLAYSTREADMORE 11 m2 8.0mm CrumbSYSTEM 10 11 m2 10mm Crumb single stick under 40m2

DURAFIT 650 15 m2 6.5mm Double stick crumbDURAFIT 500 15 m2 5.0mm Double stick crumbDEFENDER 15 m2 100lb Flat sponge 0.80 TOGHEATFLOW CARPET 15 m2 6.0mm 0.75 TOG sponge carpetHEATFLOW WOOD 15 m2 2.75mm 0.35 TOG sponge laminate U/LTECHNICS 5 15 m2 5.0mm Double stick sponge

FELT UNDERLAYSFELT 28 15 m2 28oz Wool/jute felt 8mmFELT 42 15 m2 42oz Contract wool/jute felt 11mmKENSINGTON DELUXE 11 m2 74oz Felt crumb rubber

CARPETS UNDERLAYS


Berkeley Axminster80% Wool / 20% Nylon available 3.66m & 4.57m

BOND WORTHV.I.P. CLUB

Call us today for a personalservice that reaches beyondyour expectations...

• Buy one Axminster cut at your standardterms, when you place another within 8 weeks we give you an EXTRA 10% off!

• We guarantee our delivery dates. If wemiss it by 7 days then you get 5% offthe invoice value of the order!

• Access to the Managing Director andSales Director 24 hours a day 7 days a week.

• Have a complaint? We guarantee to contact your customer with24 hours.We will inspect all complaintsregardless of age.

• Order 16 linear meters or more in onecut we give you roll price!

• Exclusive first access to new ranges.• Bi-Monthly News Letter.• Real Time Updates via Facebook & Twitter.

• Dedicated Sales Line.• Special Roll Offers.• ABOVE ALL ITS FREE TO JOIN!TELEPHONE 01562 745000 NOWFOR YOUR INFORMATION PACK

NEW UPDATED WEBSITE!Check out our new updated

website at:

www.bondworth.co.uk

Range comprises 8 Designs - All StockStocked items Delivery 14 Days from Order

Townshend Works, Puxton Lane, Kidderminster,Worcestershire, DY11 5DF.Sales: 01562 745000 Fax: 01562 732827New trade price list effective 1st September 2010

Variations Axminster80% Wool / 20% Nylon available 3.66m

Precious Gems Axminster80% Wool / 20% Nylon available 3.66m

Range comprises 5 DesignsStocked items Delivery 14 Days from Order21-3555 Malachite - No Stock Early May

Romanesque Berber Axminster80% Wool / 20% Nylon available 4.00m

RANGE TO BE DISCONTINUED - PLEASE REFER TO WORKS

Range comprises 12 DesignsStocked items Delivery 14 Days from Order1-9016 Green Khyber - Stock Mid May2-9101 Anatolia - Low Stock End April

95%

STOCKED

Wensleydale Axminster80% Wool / 20% Nylon available 3.66m


New Afghan Axminster80% Wool / 20% Nylon available 3.66m


Cornell & Stanford Axminster80% Wool / 20% Nylon available 4.00m

CORNELL 4-9301 & STANFORD 4-9300 DISCONTINUED

Range comprises 5 Colourways in 2 Designs - All StockStocked items Delivery 14 Days from Order


TOP TO BOTTOMCONCERTO – 04 TEMPO TRUFFLE

PORTOBELLO – 01 CHARCOALAURELIA – 06 RYE

REGATTA – 01 RAVEN BLACK


The Leading

Country Wide

Carpet & Flooring Suppliers

Trade Show Rooms Available• Specialist advice and terms available on contract enquiries •

CALL US NOW!!!020 8443 3322

We can supply you with virtually any make of carpet and flooring at

GUARANTEED maker’s list price.......

Delivered direct to business premises FREE OF CHARGE.

For a Speedy and Efficient Service

TRAFALGAR TRADING ESTATEJEFFREYS ROAD

ENFIELD MIDDLESEX

EN3 7TY

Tel: 0208 443 3322

Fax: 0208 805 2346

Opening Times:

Monday - Friday 8.30am to 5.30pm

Saturday 8.30am to 12 noon

ColumbiaFlooring plc


OUR SALES TEAMGreater London as far as N. Circularon north side of Thames and as faras M25 on south side, Surrey,Middlesex, Sussex, KentJohn A ConstableT: 01622 685397 M: 07836 734322E: [email protected]

Yorkshire & North Lincs John AlsopT: 01904 762471 M: 07860 572220E: [email protected]

Devon, Cornwall, Somerset, DorsetBrendan Hart M: 07850 130221E: [email protected]

Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934E: [email protected]

Hampshire, Berkshire, Bucks,OxfordshireNiall Martin M: 07866 735772 E: [email protected]

South Wales, Bristol,Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102E: [email protected]

Lancashire, Cumbria & Isle of ManJohn Rostron M: 07973 733208E: [email protected]

East Anglia, Bedfordshire, Cambs,Essex, Herts, Norfolk, SuffolkJonathan Hart T: 01621 817992 M: 07889 264466 E: [email protected]

West Midlands, South Wales(Wholesalers)Paul BrewerT: 0121 4277117 M: 07798 745181E: [email protected]

Greater Manchester, Cheshire, North Wales Philip HambletonT: 01925 740050 M: 07966 397676E: [email protected]

North EastRebecca Gibbons M: 07970 491215E: [email protected]

ScotlandTim TindalT: 01436 671421 M: 07836 705620E: [email protected]

Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858E: [email protected]

Northern Ireland Gary O’Boyle M: 07831 220675E: [email protected]

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: [email protected] Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire, HX5 0BW.

YOUR HEAD OFFICETEAM CONTACTSOperations Manager: Lesley Inman M: 07703 337989 E: [email protected]

Recently we’ve been telling you a lotabout Aquarius, one of our latest newproducts, a 100% polypropylene carpetdeveloped with the care market in mind,with an impervious gelbac backing.

But we realise that many retailers are not fullyaware of the extent of the contract carpets we do,particularly those with gelbac backing. It’s quite acollection, with products suitable – and oftenspecified – for all sorts of heavy contract scenariosin hospitality, healthcare, educational, office andhousing sectors, with each range offered in a widerange of colour options, too.

All are available in 4 metre width and are extremelyhard wearing (and exhaustively tested), in a choice ofpolypropylene and polyamide yarns. Fleur (picturedright) is made from solution dyed 100% polyamidefibres where the yarn is coloured during the extrusionprocess, providing superb stain resistance, colour andlight fastness properties. Fleur – also available as a tile- has a lovely cut pile frisee finish and a broadselection of 12 rich, jewel like colours.

Puma is made with Edel Telenzo’s own Edelon Protect polypropylene yarn which also featurescoloursafe technology and has heavy duty bleach and stain resistance qualities. It’s available in both4m and 5m width.

Gloss is the latest addition to the range – available both in broadloom and as a tile. A heavy duty1/10 gauge 100% BCF polyamide 6.6 yarn is used but as the name suggests, this is a beautiful, highlustre yarn, which looks superb – available in 15 rich colours.

OUR CONTRACTS ARE THE REAL DEAL

GELBAC CONTRACT COLLECTION

The following table summarises our current gelbac contract collection. Don’t forget also we havemany wool and wool mix qualities with contract rating which are ideal for “softer” contract use– including the 100% wool Centrepoint, the popular striped Tube Collection and versatile woolmixes such as Greenwich and Windsor.

SPECIAL OFFER - SPRING CLEARANCE Available for a limited time only (while stocks last) we are offering Taurus, a two-tonepolypropylene carpet on gelbac in seven colours for just £5.50 per sq metre for single rolls or£4.99 per sq m for multiple rolls. Contact your agent for details.

Name of Range Pile Construction Width Rolls/Cuts Backing Tiles

Aquarius 100% PP 4m R G

Belgrove 100% PP 4m R G

Caesar 87%PP 13% PA 4m R G

Everest 100% PP 4m R G

Fleur 100% PA solution dyed 4m R G T

Gloss 100% PA 4m R G T

Hercules 66% PP 34% PA 4m R G

Highgrove 100% PP 4m R G

Mars 100% PP 4m R G T

Olympus 80% PP 20% PA 4m R G

Puma 100% Edelon PP 4m & 5m R G

Zodiac Libra 100% PP 4m R G

Belgrove

Best-selling products at every price point

Large group stock-holdingExtensive tufting expertise Effective service systems Fast delivery fleet

As a UK manufacturer and distributor, Furlong’s objective is

simply to offer its customers the best of all worlds in terms of

price, service and quality – a partnership that retailers can rely

on and a comprehensive product range that consumers will

respond to.

Furlong’s wholly-owned manufacturing company,

Regency Carpets, is one of the UK’s top three tufters with a

modern plant located in Bangor, Northern Ireland.

A long-term programme of substantial investment has created

a major production facility for both 4m and 5m wide carpet

and the new backing plant commissioned last year is now fully

on line.

As a result, the company can produce hundreds of thousands of

square metres of carpet every week, covering all the key sectors

– stain resistant polypropylene, wool twist, wool natural and

many others.

Being in control of its manufacturing means Furlong can control

the cost base and the quality to provide a range of products

that is competitive at each of the price points. Manufacturing

also means they can manage stock more closely and respond

to changes in demand so that the right carpet is always ready

for dispatch.

Furlong’s nationwide distribution network operates across threedepots – London, Preston and Newport – using a dedicatedfleet to carry rolls and cut lengths to our customers usuallywithin 24 hours.

Furlong’s product development team has created a portfolio ofproducts matched to the diverse needs of different customergroups, rooms styles and performance requirements. Regency’sstain-resistant ranges use their own ‘Carefree’ fibre which isbleach cleanable and offered with a warranty for absoluteconfidence. New ranges are introduced several times a year tokeep the offering fresh and interesting and respond toconsumer trends and colour shifts.

Furlong have paid particular attention to the presentation oftheir product range to consumers with market-leading point-of-sale systems incorporating the latest video technology.

Furlong believes in working in partnership with their customers toprovide products and services that ticks all the boxes.

Investing in quality and service

the aim is simply to offer customersthe best of all worlds in terms of price, service and quality


CAREFREE - the stunning new collectionContact your local representative


Here are the people who try harder

London Salestel: 01322 628707fax: 01322 698733

Preston Sales tel: 01772 696787fax: 01772 311921

Newport Salestel: 01633 283959fax: 01633 275454

Email: [email protected]

� quality� choice� availability� service� price

The Regency range ofstain-resistant carpetsticks all the boxes:

London & HomeCountiesJOHN AKIEN M: 07791 891024S.W LONDON, SURREY (INS. M25)[email protected]

IAN COLLACOTT M: 07816 217550MIDDLESEX, W. LONDON, [email protected]

DARREN SPENDIFF M: 07791 [email protected]

RAYMOND SMITH M: 07816 [email protected]

REG HOWSON M: 07816 217548N, N W & E LONDON, [email protected]

South EastPAUL LOVELL M: 07816 217549NORFOLK, SUFFOLK & [email protected]

IAN ROBERTSON M: 07816 217563E & WEST [email protected]

TONY CONWAY M: 07791 891025BEDS, NORTHANTS, OXON & [email protected]

PETER FLETCHER M: 07816 217561HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)[email protected]

MidlandsPAUL HARRISM: 07980 786265NOTTS & [email protected]

MIKE SHUTT M: 07970 158594BIRMINGHAM/ STAFFORDSHIRE,[email protected]

MARTYN REA M: 07968 324598LEICESTER/WARWICKSHIRE/[email protected]

ScotlandGEORGE WISELY M: 07967 148665SCOTTISH [email protected]

COLIN RICHFORD M: 07970 163372WEST [email protected]

ALAN CAIRNIE M: 07976 311434EAST [email protected]

North WestGEOFF ABERNETHY M: 07970 229717CUMBRIA, POTTERIES, CHESHIRE & FYLDE [email protected]

ALAN CHEETHAM M: 07966 263571GREATER [email protected]

BOB CHRISTIE M: 07980 786264MERSEYSIDE, WIRRAL & N. [email protected]

Yorkshire & North EastDES BEST M: 07968 828516NORTH [email protected]

RAY ANDREW M: 07973 719801EAST LANCS/[email protected]

REG SYKES M: 07973 403450SOUTH [email protected]

Wales & South WestBEN THOMAS M: 07794 048809S./MID & W. [email protected]

JASON BRIMBLE M: 07794 041266AVON & [email protected]

TIM BAILEY M: 07794 048414S.E. WALES & [email protected]

STEWART WAITHMAN M: 07794 048413DEVON & [email protected]

Wood FloorSpecialistsJOHN POWERS M: 07792 477312SALES MANAGERBEDS, NORTHANTS, OXON, BUCKS,MIDDLESEX, W&S LONDON, BERKS, [email protected]

RICHARD RICHMAN M: 07791 891044AREA SALES MANAGERNORFOLK, SUFFOLK, CAMBS, N&E LONDON,ESSEX, KENT, SUSSEX & [email protected]

Seeing is believingCustomers can buy with confidencewhen they see the Carefree cleanabilityin action with the new video units foryour existing Regency POS systems.

All the products shown are available in the CAREFREE Collection

http://www.heckmondwike-fb.co.uk

http://www.mohawkflooring.com/smartstrand


Ian PullingerLondon N, EC & E postals, Essex & Middx (withinM25) 07881-502506

Simon Brenner London SE & SW postals, Kent, Surrey & Sussex 07881-502507

Mark EuesdenLondon W & NW postals, South Middx, WesternSurrey, Berks & Bucks 07875-714269

James WhiteHerts, Beds, Essex (west of M11) & North West Middx 07881-502508

Paul HensonEssex (Outside M25), Cambs & Suffolk 07837-295379

Antony StapletonSales Director 07881-502505/020-8498-2845

Area Sales Executives

We also stock Ball & Young Underlays,Accessories, Entrance Matting and offer aSpecial Order Service on products fromvirtually every flooring manufacturer inexistence! 48 hour Delivery Service on all

Balterio Laminate Ranges.

CUT & LOOP PILERevivalKretaEverglades

GRAPHICS / CONTRACT GELSArena RegattaSapphireScalaSenatorSentinel

NATURAL EFFECTAgadirAnconaAutumn SunsetCountry Treasure 4&5MChallenger BerberCraftwork Berber 4&5MDelft 4&5MGold FieldsHarvesterHopscotchIvory CoastLondon Life 4&5MMarrakeshNatures WritingOhioPromenadeRustic TreasureSan Salvador 4&5MShetland/Shetland Design 4&5MTown & Country TweedWoolweave 4&5M

SAXONY / SHAG PILEChamonixCleopatraEminenceHalf CenturyNew CenturyNobilitySplendourSupreme EleganceTennessee

CORD & NEEDLEPUNCHBoleroGalaRackcordScorpioSupacord

TWISTS - STAINFREEBalmoralChislehurstClydeDesert TwistEasy HeathersFairfield Supreme 4&5MHeathertwist / Heathertwist SupremeMoorland TwistMystery TwistPembridge TwistPortmanRhapsodyStainfree Salt ‘n’ PepaStainsafe Touch 4&5MStartwist/Startwist Supreme (2010 colours) 4&5MStanfordSummer Skies

TWISTS - WOOLDiscovery 4&5MEden Twist 30/40/50 4&5MIconic Twist 40/50 4&5MParamount 30/40 4&5MRosemount TwistSuper Sixty 4&5MThe Berber Twist Collection 40/50 4&5MUltimate Textures 4&5MUltimate Berber Twist 4&5MUltimate Twist 40/50 4&5MUltimate TweedUltimate Luxury 4&5M

VELOUR / VELVETDesigners Dream Urban Life

WILTONThe Arabica & Ceylon Wilton Collection4&5MParallel LinesRenaissanceUltimate WiltonOakland

VINYL / SMOOTH FLOORINGArte Della CeramicaBlackjack Casino RoyaleChequersEclipseMedleyMojoSuregrip XLThunderball

CARPET TILESCapital PlusMagnesiumNeutronOxygenPositronProtonQuark

Stop preSS – www.rackhamSltd.com – Stop preSS

type it into your browSer now! and check uS out!!!

“CHECK OUT www.rackhamsltd.com! My new website has been launched to wide acclaim, it’s being ‘hit’ rapidly! It offers everything we offer, in the

most modern medium!”

Call now to receive a copy of our

latest price guide, and our April 2011 specialsupplement!


VICTORIABerber StripeCastillionCeltic Heathers Crown TwistDuchess EliteEasiCare (Twist, Tweed + Saxony)Gaelic HeathersImperial VelvetKelsoNatural AccentsNatural Companions (Sisal, Chenille, Ridge)Regal TwistRustic JewelsTudor Twist CollTudor Manor

LANOBoleroCampus X-tremeChiselhurstHavanaHeathertwist CollPembridge Twist - new colours

Rustic BerberRustic SensationsScalaScala TonalsSentinelStartwist CollTwilight CollWilton NaturalsXtra Twist

BALTABergaColorado SpringsDesert TwistDesert Twist DeluxeDivaFiestaFusion Happy DaysHigh FlyersGala Cord-all options in stockMoorland TwistNobilityRosemountShetland LoopShepherd TwistStainsafe ComfortStainsafe FavouriteStainsafe OlympicSuper WiltaxTechnoTwisty

LUSOTUFOCeltic Horizon MandalyTangierTitan DiagonalUnique

CORMARApolloBerwick 40/50BuchananHome Counties 42/50MalabarOaklands 32Oaklands 42Oaklands 50Primo PlusWest Country

BROCKWAYAmoreCavendishCraftsman EliteCresta 40/Cresta 50MontroseOrion/Orion MajorRadnor 30/Radnor 40

DOMOAbsolute LuxuryAlpinaAuvergneFestival TwistHeather TwistMerinoMountain PeaksLegacyPlanetPlaygroundPortofinoScorpioTraditionals

ITCBelgraviaCheck Comfylux ExtraConcertoConsulHeritage CollectionJaguar - new colours

KretaPalacePrecious MetalsStainblock BerberStainblock HeathersStainblock TweedUltimate Oak

QUICKSTEPSolent Wholesale - now a Quickstep stockist. We now have in stock the Quickstep 700range and can order all other ranges witha very short lead time.

TAPIBELCachetMelodyNevadaReedsSysoltex Homested/Aran/CrofterToscana

BEAULIEU carpets Adventure TwistAthena DublinDurham TwistFashion/GalleryGrass CollectionHeavy Tread I-TwistIsis/MentuMarsMotor CarNatural LifeProntoSelectionsSweet Homesvinyls Arte Del CeramicCeltic Stone Celtic Stone - NEW COLOURSChessComfort GripJazzSherwood Oak Studio Sonata Texalino Supreme Urban laminatesEssentials (previously Casa)Cottage

BAJONGHome Twist SupremeMontanaMontana TwistSahara

IVCComfylux Extra ExpressionsFantasyFusionMaster GripPlanet Precious MetalsPrestoUltimate OakVictoria

MISCELLANEOUSCAVALIERCountry CollectionHamlet Parish and VillageLEIGH SPINNERSAtlasVelourTHOMAS WITTERInnovationsC&H Homestyle LVT - planks and tilesPARAGONToccarre Carpet TilesMOHAWK CARPETSCenturyHalf Century

Solent Wholesale Carpet Company LtdCARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORSTelephone: 01243 774623 Fax: 01243 533636 E-mail: [email protected]

Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.

We carry other products not listed above, and can also provide a swift special order service on non stock lines.Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated March/April 2011.

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ian Cardrick, mobile: 07973 406329Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . John Robson, mobile: 07973 898453Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Adam Ayling, mobile: 07973 406799Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . . Luke Crooks [email protected], mobile: 07966 664379


DID YOU KNOW?STS Flooring Distributors Ltd stock a large range

of carpets and carpet tiles via our 5 depots

ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME)08454 341000 08454 342000 01954 781142 01844 213555

Regional ManagerRachel Sherwood 07801 762724Area Manager Dave Lowman 07500 847758Area Manager - Retail Phaedra Duncan 07738 329714North/East London, Berkshire, Beds, Bucks, Herts,Middlesex, Northants, Oxfordshire, Warwickshire

Steve Osman 07919 128401Essex, Cambs, Suffolk, Norfolk

Paul Jones 07801 762719Wiltshire, Gloucestershire, Bristol & Birmingham

Paul Jeffery 07717 218024South/East London, Kent, E Sussex

Sales Area ManagersDana Baldock 07801 762725South/East London, Kent, E Sussex, Part Essex

Mirka Mihulcova 07500 847566South/West London, W Sussex, Berks, Hants, Surrey

Vicky Langley 07962 646847Surrey, W Sussex, Hants, Berks, South/West London

STS GOLDLINE STOCK CARPETSAbbey Twist 30/40Aston TwistBernwood TwistBernwood SupremeBernwood ForestBernwood HeatherBernwood Heather SupremeBlenheim Twist 40Blenheim Twist 50Cherwell CordChislehurstFairfield SupremeGladiator SupremeHarrier FeltHarrier GelHeathdaleMagnum GelMedicareMulticare Classic New Valley TwistOrinocoOpus TwistRavensbury Twist 32/40/50Ruskin TwistScalaSupersava Elite

BALTA STOCK CARPETSNew Shepherd TwistGala Cord

NEXT DAY DELIVERY PRICE LIST DATE FEBRUARY 2011

LANO STOCK CARPETSBoleroChislehurst Fairfield SupremeHavannaHeather TwistHeather Twist SupremePembridge TwistSapphireScalaStartwistStartwist Supreme

CORMAR STOCK CARPETSApolloBerwick 40/50Malabar TexturesNatural Berber TwistNew Oaklands 32/42/50Primo PlusPrimo TweedsPrimo UltraTown & CountryForest Hills

BEAULIEU INTERNATIONALBelliniDublin EliteMercator

EDEL TELENZOFleurHerculesOrinocoPuma

CARPET STOCK TILESAscotBeckenhamCheltenham ClipperCroydonCroydon StripeKestonLatourSaturnSelsdon

STOCK UNDERLAYSGoldtred CollectionCirrusCumulusNimbusSilver LiningCloud Nine ContractCloud Nine Super ContractDurafit 500Durafit 650Cosi 8mm & 10mmHeatflow CollectionRomaBlue HeavenWillow GreenTredaire EliteTreadmore

STS Area Managers


Weston Hammer UK16/17 Byford Court

HadleighIP7 6RD

Tel: +44 (0)845 644 9090Fax:+44 (0)845 644 9191

[email protected]

We are pleased to announce the launch of two new prestige ranges along with a revamp of our highly successful STONE FIBRE COLLECTION.

NEW NATURAL LINES: 100% Wool with a luxurious deep pile in fashion shades. 4m & 5m wide.NEW COLOURS JACS: The much loved designer range in 100% Wool with

new shades and now in 5m wide.

STONE FIBRE COLLECTION IN 5m WIDE : This very successful designer flatweavecollection is being updated and is available in 4m and 5m.

Please visit our website atwww.weston-carpets.co.ukfor online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate)

to speak to one of our telephone sales team

OUR UK SALES TEAM

Mr Ron FeweryTel: 07976 244892London, Oxfordshire, Berkshire,Buckinghamshire.Mr Steve Acton Tel: 07957 836207Kent, Sussex, Hampshire, Surrey, Dorset.Mrs Jac Hayman Tel: 07815 785801Contract Sales East Anglia.Mr Gary Foster Tel: 07515 283872East Anglia, Northamptonshire.

Area Currently VacantNorth Wales, Cumbria, Manchester,Liverpool.Mr Derek Boyd Tel: 07940 320708Scotland.Mr Lee Palmer Tel: 07774 101640Channel Islands.Mr Jonathan Gorman Tel: 07815 121660Northern Ireland.

Mr Mark GarbettTel: 07840 664757Bristol & the West Country.Mr Steve Fletcher Tel: 07831 818989Yorkshire, Lincolnshire, Nottinghamshire, Tyneside. Mr Keith StevensTel: 07710 160166Midlands & South Wales.

Bespoke Design carpet fromHammer CarpetsYou may not have heard of them but Hammer Carpetsin Denmark are the worlds largest manufacturer ofColortec bespoke design carpets in the world.

Colortec is a state of the art tufting machine that usescomputer controlled technology to manufacture anydesign in a maximum of 8 colours.

This tried and tested manufacturing method is up to 10times faster than Axminster and exactly replicates theappearance, unlike a printed design carpet.

If you would like more details of this type of carpet andto find out how competitive and easy to use it can bethen please call your Sales Agent or our Sales officewho will be happy to help.

Tunis A heavy domestic berber loop pile in 100% Woolavailable in 4m and 5m widths.

Queen Tweed A fine heavy domestic berber loop pilein 100% Wool available in 4m and 5m widths.

Denver A stylish heavy domestic tonal loop pile in 100%Wool, available in 4m and 5m widths.

Oklahoma A heavy domestic berber loop pile in 100%Wool available in 4m and 5m widths.

Supreme Stripe A heavy domestic tonal stripe in100% Wool loop pile.

Supreme BoucleOur best selling level loop 100%Wool product available in 12 up to the minute colours inboth 4m and 5m widths.

Imperial Boucle A heavy domestic loop pile in 100%Wool available in 4m and 5m widths.

Las Vegas A chunky luxurious loop pile in 100% Woolavailable in 4m and 5m widths.

Royal Velour A luxurious velour in 80% Wool/20%Nylon in 5m wide.

Sisal Boucle and Sisal Berber Natural fibretextured loop pile ranges in two styles.

The Stone Fibre CollectionOur unique flatwoven quality in many fashion styles and colours.

Orlando A chunky loop quality with a thick latexbacking for a luxurious feel.

Complex designs and inset rugs can bemade in one continuous production,avoiding the need for joins and mitres.

You can create a carpet websitefor your business in 5 minutes.

Fill out a form for five minutes and we’ll have a good-looking

flooring industry website online for you within 5 days*.

Then you can update it, add to it or ignore it for ever!

Flooring stores don’t generally need anything too fancy – most of the time,

visitors are just trying to find out your phone number, your opening hours

or where they can park! Or they’re just checking if you look professional.

The Floorsites package from The Stocklists offers:

� 7 ready-made pages of flooring industry content covering the key sectorsof carpets, vinyls, laminates, etc.

� Instant online editing – if you can type, you can customise these pagesyourself anytime to add latest offers and news… or leave them as they are– we put all your contact information in there anyhow.

� Choose photos from our library to make your site unique – or uploadyour own images.

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* The site takes a bit longer to set up if you already have a website or address.

A Floorsite from The Stocklists costs £390 for the set-up and the first year – and £90 per year thereafter (exc. VAT).

Check�out�what�your�site�would�look�like�atwww.thestocklists.com/floorsites�or contact David Spragg at [email protected] or call 01845 573241.

NO OBLIGATION ‘TEST DRIVE’...We set up your site free-of-charge for a month. If you don’t like it, you don’t pay. There’s nothing to lose!

We’ll have it online for you within5 days.If you don’t like it, it will cost younothing.If you do like it, it will cost you£390 + £90/year.

33from The Stocklists April 2011

4 April 2011

This month sees the introduction of new and innovative colours to thefibre bonded (FB) collection from Burmatex, the leading supplier ofquality fibre-bonded carpet tiles and sheet, made at its site in Yorkshire.Design and production teams have combined fantastic, trend led newcolours together with classic FB shades, creating a comprehensive andexciting collection to suit all tastes and interiors.

Classic ranges such as Academy and Cordiale have been brought up-to-date, with 17 new colours in the broad-ribbed range and 16 new colours inthe narrow ribbed range. Innovative, design led structure bonded (SB)collections such as Lateral, Zip and Code have been invigorated with 5directional new colours.

Burmatex analysed colour trends to create an offering that shows realcohesion and future thinking. New colours include hot pinks, indigos andpurples, as well as fresh greens and aquas. Ranges can be used individually inthe traditional way or combined to create distinctive, contemporaryinstallations both with FB and SB collections, as well as many otherBurmatex ranges.

“FB carpet tiles gained wider appeal following the introduction of our SBranges, Lateral, Zip and Code, due to the variety of applications, designoptions, environmental benefits and excellent value they offer. The crossoverof new colours in different textures adds a whole new dimension of fresh,design creativity and we’re working with corporate clients on some amazingnew projects which would probably have otherwise been done in tuftedtiles,” explained Senior Designer at Burmatex, Vivien Lee.

The new colours are available now, the latest phase of products to bepresented in re-branded shadecards since Burmatex unveiled itssophisticated new corporate identity just before Christmas.

T 01924 262525 www.burmatex.co.uk

Colour cascade

With a luxurious silk look and 28 striking shades, Bamboois the latest chic carpet collection from Lano Carpets.

As its name suggests, this stylish collection uses bamboo fibrewithin its yarn, enhancing the carpet with an irresistibly soft-to-the-touch feel and utilising the rapidly renewable resourceto help to reduce the carpet’s impact on the environment.

Capable of growing up to 60cm a day, the bamboo used inthis striking collection is harvested from sustainably managedresources and the carpet is produced using efficientmanufacturing which cuts down on waste and carbonemissions. The plant also has natural anti-bacterial qualitiesand can help to regulate humidity, both of which areexhibited to some extent within the carpet.

“While the sustainable aspect of Bamboo is a very positivestory, the majority of consumers will be turned on to thecollection by its broad on-trend colour bank, stunning silklook and beautifully soft feel,’ comments Birger Karlsson, UKand Ireland Sales Manager. “Of course the anti-bacterial andclean air benefits of the range will provide added value, butBamboo will really thrive among consumers looking for acarpet that delivers chic with an edge.”

The collection is available in a four-metre width and features ahigh bamboo fibre content in an elegant saxony cut pile. Thecarpet also benefits from a comfort backing for additionalunderfoot luxury.

T 00800 5266 5266 www.lano.com

Bamboo...tiful

FlooringNews

34 FlooringNewsApril 2011

News

Soft steps forward

IVC Group has begun production of cushion flooring for the US marketat its state-of-the-art production facility in Dalton, Georgia.

The 520,000ft2 plant will serve the entire US market, freeing up productioncapacity at the company’s Belgium headquarters and reducingenvironmental impact through transportation between the two countries.

The plant features the world’s longest cushion vinyl production line andwhen fully up to speed will be capable of producing 35million squaremetres of cushion flooring a year. Employing around 150 people and theresult of a £45m investment for the privately owned company, the newfacility underlines IVC Group’s commitment to serving the US market andis reflective of its continued efforts to propel itself to a leading position inthe domestic cushion floor market.

“The investment in the US plant was a key strategic decision for us,”explains Filip Balcaen, Chairman, IVC Group “it is a clear signal of our long-term commitment to the US market and our desire for continued industryleadership.”

T +32 5665 3211 www.ivcgroup.com

Making it Stateside

Leoline is currently updating displays to retailers across the country, introducingthe new Comfylux Xtra range and the Softstep collection, formerly Mastergrip.

As part of IVC Group’s strategy to strengthen its position in the UK cushion floormarket, retailers will benefit from these new ranges that have been developed tobring homeowners cushion flooring that delivers style, performance and value inone package.

“Under its former name of Leolan, Leoline had grown into one of the mostrecognisable names in cushion flooring,” says product manager Caroline Wille “andsince its name change we have been on a gradual process of development,refining and redefining our product offering. The change to the current displaystands is testament to this work and will help retailers to fully benefit not onlyfrom the Leoline name, but also from collections designed to appeal to a broadcross section of consumers.”

The update to the Leoline displays is underway and will be completed in thecourse of the next months.


35April 2011from The Stocklists


News

Rhinos ‘r’ us at Mohawk

Mohawk’s SmartStrand carpet has been through the ultimate challenge andcome up trumps at the feet of Ricko, the 12 year old one and a quarterton Rhino resident at Alabama’s Birmingham Zoo.

For two solid weeks Mohawk’s SmartStrand carpet was installed in Ricko’senclosure, getting the full rhino treatment that left some severe staining onthe deep cream pile. Seeming beyond repair, Ricko’s carpet wasprofessionally cleaned using hot water extraction and Mohawk FloorcareEssentials spot remover. The result was a carpet rejuvenated and accordingto the zoo’s mammal curator, one that looked ‘as good as new’. Ricko is stillthe only rhino in the world to have a luxurious carpeted enclosure.

The ‘SmartStrand Challenge’ was devised to be one of the toughest trialsimaginable, highlighting to Americanconsumers the ability ofSmartStrand carpet towithstand severe treatmentwithout adverse affect.Now, as Mohawk looks togrow the presence ofSmartStrand carpet withinthe UK, the adventures ofRicko the rhino are beingrolled out to retailers acrossthe country.

“Technically unrivalled withrapidly renewable fibrecontent and deliveringunheralded levels of durability,stain-resistance and softness,SmartStrand is one of the mostadvanced domestic carpetscurrently available anywhere inthe world,” explains HowardLindsay, Mohawk International.

“Yet the challenge is how to deliverthis message to homeownerswithout bogging them down in technicalinformation that bears little relevance to real world situations.

“The SmartStrand Challenge addresses this, helping consumers tounderstand just how good SmartStrand carpets really are. Through a seriesof videos charting Ricko’s adventures on SmartStrand as well as literatureand a new point of sale, we are helping UK flooring retailers to really benefitfrom having SmartStrand in their line-up and thanks to an excellent pricingstrategy, convincing consumers that performance doesn’t have to come witha high price tag.”

T 01480 479830 www.themohawkgroup.com

FIT to a tee

The ever popular Kidderminster Carpet ManufacturersNational Golf Tournament, sponsored by Georgian Carpets, inaid of FIT and Macmillan Cancer Support, takes place thisyear at Kidderminster Golf Club on May 10th and 11th. This55th annual event, which last year raised £16,000 for the twocharities, is the second largest fundraising event for FIT.

Day One is a four ball team event while Day Two is a twoball team event. There is also a dinner at the Granary Hotelin Kidderminster in the evening of Tuesday 10th May. Cost is£80 for both days or £50 for Tuesday and £35 for theWednesday. The dinner is £30 a head.

Chairman Rupert Anton said: “We are tremendously gratefulto Georgian Carpets for their continued sponsorship and alsoto Adam, Victoria, Brintons and Brockway Carpets who arethe backbone of the event.

Last year we were overwhelmed by the generosity of ourindustry. To raise £16,000 in such difficult economic timesspeaks volumes for all concerned. The Furnishing IndustryTrust is the only charity exclusively dedicated to helping thosewho are, or who have been, involved with the furnishing,carpet and allied industries, and who through no fault of theirown find themselves facing unexpected or financial hardship.

While we have a loyal, hardcore player base we are alwayskeen to attract new players. It is a genuinely fun two daysand an opportunity to mix business and pleasure with someof the leading lights of the industry.”

For details on how to play in this year’s tournament, pleasecontact Rupert Anton on 01562 747 359 [email protected].

T 01562 747 359

“SmartStrand is one of the most advanced domestic carpets currently available anywhere in the world”

Tell them where to go!The popular Flooring Forum feature in The Stocklists isrecruiting retailers to add their opinions to our regularsurvey panel and tell industry leaders where to go in theirfuture planning, marketing and services.

Every other month, we ask our Forum members to goonline for just four minutes to complete a quickquestionnaire on a live industry issue. The results arereported in an article the following month.

To join our survey panel - you’ll receive six surveyinvitations by email a year - please click the Online Sign-upbutton on our website.

www.thestocklists.com

WWW.CARPETCUTTINGMACHINES.CO.UK UK manufactured Carpet Cutting Machines

The Merryfield Group extends its cutting edge showcase until Easter - visit our showroom this April...


http://www.harrogateflooringshow.net


News

Setting example sample

Three flooring companies have received Gold Certificates in thefirst-ever Recofloor Awards for recycling the most waste vinylflooring in 2010. Members of the UK’s first vinyl flooring recyclingscheme collected more than 200 tonnes of material last year –easily surpassing the 175 tonnes target. The 2010 total alsorepresents a 33% increase on the 150 tonnes recycled in 2009.

Gold Award winners scoring more than 50 points were HullFlooring (77), Ross Hughes Flooring, Caernarfon (65) and MayfieldFlooring, Stockport (64). Eleven companies scoring 20 points ormore collected Silver Certificates - along with two distributors, KentFlooring and STS Flooring in Orpington which qualified forcollecting enough material through their drop-off facilities.

Praised for its ‘extreme commitment’ to Recofloor, Hull Flooringcollected 11% of the scheme’s total 2010 tonnage. In addition to itsday-to-day collections, the firm helped two large retail outletsrecycle their waste flooring from major refurbishment projects atnationwide stores. It also recycles many materials from installationprocesses, where practicable, such as cardboard, plastics, paper andeven empty latex smoothing compound bottles.

Sean Dawson, Hull Flooring’s Managing Director (pictured above)said: “We’re delighted to achieve our vinyl waste recycling goal asintended. Demonstrating our commitment to Green issues certainlyacts as a ‘selling tool’ for our business. As margins get tighter, thishelps to differentiate our business and attract new customersthrough being able to offer that little bit extra.”

T 0161 355 7618 www.axionrecycling.com

Recycling rewarded

On 24 July 1991, after more than a year of discussions with thecleaning chemical industry, carpet fibre suppliers and carpetmanufacturers, the first ever WoolSafe Approved certificate wasawarded to a carpet-cleaning product from Chemspec.

Now as The WoolSafe Organisation celebrates its landmark 20thanniversary, not only are there around 300 WoolSafe approvedproducts, but also the WoolSafe Accredited Carpet Inspectorsscheme, a nationwide network of WoolSafe Certified Operators andoffices across the world.

Since its foundation, the emphasis of The WoolSafe Organisation hasbeen placed on the specific maintenance requirements of wool andwool-rich carpets and rugs, because these were considered to bemost susceptible to aggressive chemicals; but other carpets havebenefitted too, particularly ‘advanced generation’ nylon fibres. Inessence, all carpets made from pile fibres have merited from TheWoolSafe Approved scheme, thanks to the high standards originallyset out. Four of the first 20 products approved by WoolSafe are stillgoing strong today, proving that really good cleaning products willstand the test of time despite a competitive market.

In the days of its beginning, WoolSafe expected a 20% failure rate asmanufacturers adjusted to the stringent conditions of the testingprocess, but to this day that rate still remains typical. This shows thateven now there are professional cleaning agents that don’t quitedeliver what they promise, with many containing characteristics thatdefinitely make them unsuitable for use on certain pile fibres.

Homeowners also face a similar problem, as was highlighted byWoolSafe in 2009 when a well-known consumer organization tested arange of spot cleaners and stain removers. The ‘Best Buys’ turned outto be anything but, as WoolSafe ’s own tests showed that threesuffered from serious re-soiling problems, which could lead to avicious circle of cleaning – quick soiling – cleaning.

To date almost 700 cleaning and maintenance agents have been testedand more than 300 consumer and professional products from 80suppliers carry WoolSafe accreditation. These are re-tested every 12months to ensure the high standards setout at the very beginning bythe organisation are still upheld today.

T 0800 731 5688 www.woolsafe.org

Double decade of standards

Genesis Patterns Ltd have announced that they are the first carpet sampling operationin the U.K. to recycle waste carpet.

Die cutting carpet samples is a massive generator of waste which has previously been sentto landfill. With their recycling partners, 4Recycling of Leeds, Genesis are now prepared toface a far more ecological and sustainable future.

Whilst the costs involved are slightly more expensive than the original arrangements,Genesis feel that the extra expense is wholly justifiable and moves them closer to theirgoal of being a 100% recycling operation.

T 01274 531330

John Foster, General Manager Shade Card Division and Kylie Domanski, General Manager Pattern Book Division bid farewell to another collection of material for recycling.


News

Bringing the latest on-trend collectionsto retailers across thecountry, Avenue isrolling out a majorupdate to its in-storedisplays with theintroduction of threebrand new ranges.

Joining an existingportfolio includingstrong ranges such asthe Touch of Tiles andCafé Noir, Avenue willbe introducing theUltimate Oak, PreciousMetals and Pureranges to the stand.

“Avenue is all aboutstanding out from thecrowd and bringingcutting edge style,”explains CarolineWille, productmanager “with this inmind, Avenue rarely

stands still as we look to introduce styles that push the envelope ofdesign in cushion flooring. The introduction of three new collectionsto the Avenue stand just goes to highlight this.”

The update to Avenue displays throughout the country is currentlyunderway and is expected to be fully complete over the course ofthe next months.


Avenue on show

Combining style, quality and value, Series is the new name in laminate flooringexclusively from one of the country’s fastest growing retailers, UK Flooring Direct.

Featuring the latest on-trend styles, such as the chabby chic of Worn Grey Oak, theSeries range is designed to offer consumers quality laminate flooring, with signaturequality identifiers such as bevelled edges and realistic surface structures.

Ranging from seven to 12-mm thick and with classifications from AC3 to AC5, Serieslaminate floors are suitable for use anywhere in the home and can even be used incommercial locations. The collection includes several popular oak and other wood styles,as well as more tropical interpretations such as wenge and even stone and ceramic tileinterpretations.

“The Series range encompasses a broad spectrum of styles,” says Josh Ashby, productmanager UK Flooring Direct “but more than this, the laminate collection delivers thischoice at really attractive price points and with the hallmarks of quality laminate flooringmaking it a tempting proposition across the board.”

The Series collection of laminate flooring is available exclusively through UK FlooringDirect, the UK’s fourth fastest growing retailer according to The Sunday Times VirginFast Track 100.

T 0845 287 5623 www.ukflooringdirect.co.uk

Serious style

The new 2011 Commercial Collection catalogue from Tarkettoffers 104 pages packed full of inspirational and innovative flooringsolutions from the global industry leader.

The company says the book offers “complete solutions for everyinterior with the lowest lifecycle costs, superior performancecharacteristics and the most advanced PUR surface treatments foreasy maintenance.”

Specifying sustainable flooring solutions is aided by the inclusion ofnew Tarkett Balanced Choice Tags for every product. These tagsshow the percentage proportion of raw materials that are naturaland renewable; how much recycled material each product containsand if the product can be recycled; and the level of VOC emissions.All Tarkett products now offer VOC emissions 10 times lower thanany standard in Europe.

The entire UK portfolio of Tarkett commercial resilientfloorcoverings can be found in the new catalogue, from completewetroom concepts and specialist safety flooring, through to linoleumand engineered wood. Divided into distinct product ranges for easeof reference and speedy navigation, specialist solutions such assports floors, acoustic and electro-static floorings are also clearly listed.

T 01622 854040 www.tarkett.com

Best-seller book

Cranmore ParkCranmore Avenue, Shirley, Solihull, WestMidlands,�B90 4LF

Cranmore Park, Solihull is pleased to be hosting its very firstBGNFS on 18/19 May 2011. With over 50 exhibitors, includingleading manufacturers and suppliers, covering carpets, rugs,laminates, underlay, vinyl and woods.

The ‘first of its kind’ trade show welcomes, but is restricted to, allmembers from BRM, Metro, and SMG buying groups. CranmorePark is a 2,500 square metre showroom with purpose builtrestaurants, dedicated catering team, private reception and freeon site car parking.

Chris Moffat, SMG Chief Executive said “this is a fantastic andunique opportunity for all buying group members to see themajority of their approved suppliers in one very convenient venue”.

BRM Managing Director Paul Phillips added “feedback from lastyear’s pilot show from retailers and manufacturers alike wasenthusiastic to say the least. For both flooring sectors it is theway forward.”

On behalf of the Metro Group, Chief Executive David Kippingcommented "a combination of the largest collection of flooringsuppliers exhibiting in the UK, at a superb central location, and atthe perfect time for the peak Autumn trade make this showunmissable"

“We are delighted to welcome the buying groups to this superbvenue”, said a representative of Cranmore Park. “We are veryproud of these facilities and for sometime suppliers have beenasking if we would consider hosting such an extended tradeshow. We tested a one day event last year and it went very well.The quality of the supplier stands is excellent and I’m suredelegates and suppliers alike will benefit from the experience.We are looking forward to a good turn-out”.

SHOWTIME IN SOLIHULL


Abingdon Flooring has made an industry-leading promisewith a lifetime guarantee on their Stainfree ranges and for amanufacturer, making sure you keep faith with yourcustomers is all about keeping control.

As the UK’s only fully integrated polypropylene carpet manufacturer,Abingdon has control from start to finish – from making it’s own yarnfrom polymer beads through to running the fleet that delivers toretailers on time.

“We can make the promise because we can guarantee the quality andperformance,” says Abingdon’s Martin Peace. “We’re on top of everyaspect of how we make our carpet and we are uncompromising. No-one can let us down – so we can ensure we don’t let anyone down.”

Those familiar with the company’s history will recall the days of CarpetsInternational and even the Kosset cat in the 80’s but the recent past isone of a courageous management buy-out by four committed carpetpeople in 2003 – Jim Taylor, Martin Peace, Robert Dight and Eddie Charlesworth.

Eddie, Abingdon’s product development director showed us around theplant in Newbridge, South Wales, last month. “It was a big challengewhen we took on the plant but everybody here rose to the occasionand we have a strong team right across the business,” said Eddie.

“Producing our own yarn gives us full control across the productioncycle and it is all about consistency at every single stage to get thequality we want,” he says.

The yarn plant produces 150 tons of yarn a week. This is about three-quarters of Abingdon’s own needs but investment to increase thatcapacity to 200 tons is going on stream this Spring – demonstrating thecompany’s forward-thinking commitment.

Producing polypropylene yarn from the polymer bead and colourpigment chip through to the thread is an intricate business and sixextruders allow for flexibility in colour and texture. All the yarn is two-ply heatset to improve its performance.

Up to six tons of that yarn is loaded onto one ofAbingdon’s hungry tufting machines – and thereare 13 of those, working mainly on eighth-gauge cloth.

There are two backing plants for 4mand 5m widths and it will come as nosurprise, given Abingdon’s attention todetail, that they even mix their ownlatex-based backing solutions toensure they get the quality theyneed.

During the Abingdon open day inMarch, Malcolm Gordon of the 26-store Carpets4Less chain was oneof scores of retailers who visited the siteand went away feeling confident. “We geta good sense of security with Abingdon,”said Malcolm. “They are very much in controlof what they are doing and they are also nicepeople to deal with, which is important in any business.”

Abingdon are anxious to press home their advantage with the launch ofthe “Stainfree for Life” offer which is to be promoted to retailers thismonth with lots of merchandising and an impressive new ‘store-in-a-store’ point of sale system (see our article last month for full details).

And another major success in-store has been the multi-widthproposition with a unique wide-angle lectern that sells the concept toconsumers as an efficient option for their installations.

“This is going to be an exciting year for us,” says Martin Peace. “We havea lot to say and we’re going to make sure everyone hears it!”

T 01274 655694 www.stainfreeforlife.com

“We’re on top of every aspect ofhow we make our carpet and weare uncompromising in ourambition to become the supplierof choice”


If you’re going to make a very bigpromise, you need to be sureyou can keep it.

From extrusion to conclusion at Abingdon

News feature

Abingdon have 13tufters at 4 and 5m


F Ball starts the celebrations

Domotex proved a great way to start 2011 and celebratethe 125th year in business for F. Ball and Co. Ltd., the UK’sleading manufacturer of flooring adhesives and subfloorpreparation products. Marking the company’s 15th year atthe flooring exhibition, Domotex was another successfulshow for the company, with an increased amount ofvisitors to their stand, particularly from Europe, India andthe Middle East.

The strong turn out at Domotex demonstrated a continuing thirstfor information and innovation within the international flooringindustry. With F. Ball representatives on hand at the show, thecompany received a large number of enquiries and found the showan excellent forum for creating new contacts and strengtheningexisting relationships.

Domotex provided the perfect platform for the global launch ofthe 2011 multi-format edition of F. Ball’s comprehensive‘Recommended Adhesives Guide’ (RAG). In addition to thetraditional brochures, the F. Ball website at www.f-ball.co.uk offers

two electronic versions, including a live database which is updatedthroughout the year, and a downloadable and fully interactive RAGwhich links to supporting technical information.

After expanding the company’s international operations last yearwith a Technical Representative in the Benelux region, F. Ball hasalso created a new Dutch version of the company’s website,www.f-ball.nl, and made its product data sheets available in a rangeof languages on its main website to further support its overseascustomers.

Jonathan Goold, Export Business Manager at F. Ball, comments:“Domotex is an important fixture in F. Ball’s calendar. A trulyinternational show, Domotex provided us with the opportunity toengage with existing export customers and meet new contactsfrom the international flooring industry. The show offered visitorsthe chance to speak to our team of experts, and we are now busyfollowing up new contacts and opportunities made at the show.”

T 01538 361 633 www.f-ball.co.uk

News

Inside the extruder - at the start of the polypropylene yarn process

Drawing the yarn tothe required physical properties

The all important twisting process for a cut pile carpet

The tufting departmentis producing a 30m long

wool twist roll every 10 minutes

The warehouse in South Wales holds some 600,000m2

of carpet - and there is a similar facility in Kidderminster

46 FlooringNewsMarch 2011

News

Brintons Carpets has appointed Don Coates as its new ManagingDirector.

The 50-year-old has worked at thehighest level in the internationalpaper and packaging industry for thelast two decades and is relishing hisnew role at Brintons, a family-ownedcompany that was established 228years ago.

He said: "I am joining a great Britishbusiness with global reach, areputation for supplying the verybest products and a high potentialmanufacturing footprint. There is nodoubt that we are in a challengingoperational environment but the

team at Brintons has done some excellent work during the last couple ofyears and we are well positioned for growth."

Don has significant experience of running public and private companies,enhancing operational performance and operating in highly-competitivemarkets.

He added: "The Brintons brand is strong globally and it’s clear to me thatthere is sizeable end user growth in the markets we operate in.

Don will be based at Brintons’ global headquarters in Kidderminster andreplaces former Managing Director Harry Reilly who left the company atthe end of 2010 to pursue a new opportunity.

T 0800 505055 www.brintons.net

New head for Brintons

Hot on the heels of the design successes of recent years,leading UK carpet tile manufacturer, Burmatex, has made twonew additions to its in-house design team, as the companygears up for some exciting product innovations for 2011.

Vivien Lee, previously London Design Manager for MillikenIndustrials, joins Burmatex as Senior Designer. Vivien bringswith her a wealth of experience working with architects,interior designers and end users.

Julia Thomas will work alongside Vivien as the new JuniorDesigner of the team, having recently completed a degree atHuddersfield University in Surface Design for Fashion andInteriors.

With several exciting new projects already underway, itpromises to be another busy year for the Burmatex designteam.

T 01924 262525 www.burmatex.co.uk

Growing by design

Two new men at Mohawk arestrengthening the world’s largestflooring manufacturer’s presencein the UK.

Responsible for East Anglia, andnorth east and north westLondon, Marcus Bowes has joinedthe residential sales team, alongwith his new colleague, JonathanScorah, who is responsible forCumbria, the North East andNorth and West Yorkshire.

Working with retailers to deliverthe outstanding SmartStrand collection to homes within theirregions, Marcus and Jonathan will be heavily promoting Mohawk’sability to deliver lifetime stain-resistant carpet that has anenvironmental edge and a wide-reaching price point.

“The SmartStrand collection is quickly becoming recognised as abenchmark in residential carpets,” says Marcus, “the response I havealready received has been quite astonishing and I’m really lookingforward to working withretailers to really push theadvantages of this collection tothe fore.”

Marcus has previously spenttime at Cavalier Carpets andindependent carpet wholesalerRackhams while Jonathan haspreviously spent time atWestex Carpets and CollinsDebden.

T 01480 479830www.themohawkgroup.com

New men at Mohawk

Now you can sell StainFree carpets with the total confidenceof a LIFETIME GUARANTEE against all household food and drinks stains.See www.stainfreeforlife.com and turn to page 44 of this magazine...

http://www.distinctiveflooring.co.uk


Nature knows best...Spring is here and lambing season is already mid-way. It is this time of yearwhen the reality of wool is most visible because we see the countrysidecoming to life and sheep are part of that rural tapestry that we all love somuch. Shearing season follows on and this is when the wool will literallymove from field to the grading depot.

British Wool fleeces are individually graded by hand and eye before beingauctioned to the international textile industry. This is the beginning part of along journey that will see the wool washed (scoured), spun, tufted orwoven. Wool is the natural solution for flooring, it offers so many benefits –durability, safety, comfort, warmth, luxury, breathability and carbon efficiency.Its natural cell system performs perpetually, from sheep through to finishedproduct, giving incredible added value to the home.

Tim Booth, product development manager of the BWMB comments, “I amalways amazed by the reaction people have when I explain to them aboutthe way wool performs. To most people it is simply a carpet or rug, theynever fully consider the benefits that wool brings to the product and yet it is these benefits that define the product once it is in situ.”

“So next time you are walking in the Spring sunshine, just look at the sheep and remember, wool is grown here – that is where the wool carpetindustry starts – it starts with a sheep!”

The British Wool column

Wool – the grand revivalof nature’s own fibreBritish Wool and the Campaign for Wool will be at the fabulous consumer event - GrandDesigns in May (30th April-8th May) with a fantastic new designer exhibit, created to literallywow the audience and give wool a major boost.

Certainly there will be no ignoring the 3-metre high ‘Choose Wool’ feature in the interiorssection at Excel where Grand Designs is held. Created especially for the Campaign forWool – the supersize 3D highly tactile, iconic exhibit is determined to grab the attention ofvisitors. Accompanied by a designer wool studio, visitors will see inspirational beauty anddiscover the practical attributes of wool product for the interiors sector.

The Campaign for Wool – launched by HRH The Prince of Wales last year – has initiated arollercoaster revival of interest in one of nature’s most environmentally friendly andsustainable fibres. Wool Week last October where designers, brands and major retailersbacked a high level wool promotion, really put wool back on the map.

Wool, of course is grown on sheep and so itprovides a superior, annually renewable,natural resource to the international textileindustry. It is also a highly technicalperformance fibre that lends luxury, comfortand safety without excessive environmentalcompromise.

“There is a really exciting mood in the wool industry at the moment and constant innovationwith both product and textile designs show this perfectly,” Bridgette Kelly of the British WoolMarketing Board explained. “I think consumer values are showing a more concerned anddemanding approach to provenance – where it has come from and what impact it has, areincreasingly important aspects of the product profile – wool ticks those boxes.”

The British Wool Marketing Board will launch the Designer Wool Studio presenting productranges in carpets, rugs, beds and upholstery. “We want to show the wealth of wonderful designoptions in wool. The Grand Designs team have seen a trend for softer, tactile and natural textilesfor the home. They invited us to be at the show to represent this trend and we want to takemaximum opportunity.”

“Roger Oates will be a key partner and will have an extensive selection of flat weave ranges ondisplay. But there are so many fabulous innovations with wool – just look at the luxurious Vi-Spring mattresses using British Wool – this exemplifies that excellent product design nevercompromises – wool is best.”

Wool flat weave runners are continuously on trend.

HRH The Prince of Wales – is the patron ofthe campaign for Wool.

The wool carpet industry starts in the field.

The Ultimate Collection from Ryalux offers twists, saxonies andshagpiles, made from the finest quality New Zealand wools andbeautiful Oriental silks.

Available in an inspiring palette of fashion-led colours or dyed to matchyour own colour choice and available in any width up to 7 metres.


News

Surefoot Systems UK slip prevention specialists recently supplied its revolutionaryAntislip system to treat 720m2 of floor tiles on the viewing gallery of one of Paris’most famous and romantic landmarks, the Arc de Triomphe.

Prompted by the French ministry of culture who look after all the historical landmarksin France, the work was carried out in October 2010 on the viewing platform. Fromthis high vantage point (160ft tall) tourists and visitors can experience spectacularviews of the city.

The work was undertaken by Alliatech who is Surefoot Systems distribution partnersin France. The Antislip system was applied in sections with no disruption to access. Thismeant that the crowds were not disappointed, as the beautiful landmark remained open to the public as the work was carried out.

Karl Ward MD of Surefoot Systems UK commented: “Although nobody had complained about falling over, the French authorities were aware that thesurface could become slippery when wet and wanted to protect the safety of visitors and staff at the monument. Plus, as it’s one of Paris’ mostromantic destinations, I’m sure many men are keen not to accidentally fall to one knee.”

Throughout the UK Surefoot Systems UK LTD has successfully treated thousands of square meters of wet slippery floor tiles and natural stone floors.

www.surefootsystems.co.uk

Antislip De Triomphe

Woman newcomer awards

The Furnishing Industry Trust (FIT) is calling for entries for the 2011Women in Furnishing awards which includes a brand new category.

Sponsored by Manchester Furniture Show and Willis and Gambier, FridayJune 3 will see the second year of Women in Furnishing (WIF) awards heldat a special luncheon at Furniture Makers’ Hall, Austin Friars, the home ofFIT in the City of London. Four categories including the newly launched‘Most Promising Newcomer’ award will be presented to recognise womenof achievement across the furnishing industry.

Said Theresa Raymond, who developed the idea for theawards: “Last year really highlighted and celebrated the femaletalent we have in the industry. There are many more giftedwomen out there so we’re calling on people to startnominating women for the 2011 awards.” The deadline forentries is noon, Tuesday May 3.

For a nomination form please contact Sarah Clark at FIT [email protected] or 020 7256 5954. The deadline fornominations is noon on Tuesday, May 3, 2011.

www.fi-trust.co.uk

The UK’s newest carpet brand Crown Floorsunveiled its striking new point-of-sale at theirlaunch sales meeting last month.

“We’re ready,” said sales co-ordinator James Caldwell.“We had a very successful launch with greatenthusiasm from the team - especially about thedisplays which look fantastic.

“Our team is now out there in the field, talking toretailers and we are getting a strong response and,I’m pleased to say, the first orders have started

coming in,” he said.

Crown Floors have launched with ten ranges - eight easyclean synthetic carpets with up to 15-year wear warrantiesand two British wool ranges - and have ten salesrepresentatives to cover the country.

The point-of-sale material is being finished at the moment andwill be rolled out to retailers in May. Meanwhile, the companyhas a virtual POS presentation on its new website - using thewall displays to help visitors navigate across the ranges.

T 0800 077 33 01 www.crownfloors.co.uk

Crown ready to roll


http://www.carpenter.ltd.uk


“Put me down for price rises and profits,” said a North East retailerin response to our survey on pricing in the flooring sector. Morethan 90% of our respondents intend to increase prices this year –half of them by much more than the rate of inflation.

Against a backdrop of surging wool prices and polypropylene coststhat have doubled in a year, manufacturers are steadily increasingprices. We asked retailers how successful they would be in passing onthese rises to consumers in such a tight market.

Last year, our survey said 76% of retailers put up prices but generallyby less than 5% so this year’s response of 92% looks more aggressive.The retailer quoted above went on to say: “When fuel prices are risingconstantly, manufacturers and wholesalers are bound to pass extracosts on to retailers. There has to be a point where we are braveenough to pass these on to our customers.

“Many in the trade have absorbed the recent VAT increase – can wehave our margins tightened further? Or, is the time here to startcapitalising on our emergence from recession by increasing prices, andreturning to worthwhile margins?” he said.

A surprising number of retailers (44%) agreed that carpet was toocheap at the moment. More than 11% said it was too cheap by at least 20%.However, 53% couldn’t bring themselves to admit that prices were reallytoo low in the market. It was generally agreed that vinyl was priced toohighly at present.

But a Tyneside retailer commented: “I am sick and tired of beingpreached to with the manufacturers’ first commandment, ‘don’t sell onprice!’ Try telling that to the old pensioner who has cobbled together£200 for their lounge carpet.”

Some 56% of our respondents say consumers are more price sensitivethis year.

And for many, the pricing issue is dominated and dictated by keyplayers such as Carpetright and Headlam – and internet traders.Manufacturers are blamed for the inconsistency in their pricingapproach to the trade. “The whole pricing structure has got out ofhand,” said one.

There were strong comments on the relationship betweenmanufacturers and retailers on pricing. An Essex business man said: “Rightnow this industry needs to stick together and act more professionally.”Another: “Manufacturers need to remember that this is a partnership.”

Survey

92% will put prices upthis year

76% did put prices uplast year

44% agree carpet is toocheap

56% say consumers aremore price sensitive

62% expect 2011business to be flat

60% expect 2012 to bebetterThe Stocklists polled 422 retailers throughout the UKduring March 2011. Replies and comments arerecorded anonymously.Many thanks to all those who took part.

Fit for purpose?

“The whole pricingstructure has got out

of hand.”

“Manufacturers need toremember that this is a

partnership.”

“Right now thisindustry needs to sticktogether and act moreprofessionally.”

“Many in the trade have absorbedthe recent VAT increase - can we haveour margins tightened further?.”

Retailers are resigned to a flat year in 2011 with 62% expectingbusiness levels to be about the same as 2010 but an optimistic 27%thought things were going to get better this year – only 11% expectedworse trading.

Looking further ahead, the outlook seems a little more confident. Over60% are counting on a little growth in 2012 – only 6% expected thingsto get worse.

Asked if manufacturers could help a little more with better credit in thecurrent market, two-thirds of respondents actually felt suppliers’ termswere OK although nearly 30% suggested they should help more.

The price is right?Retailers respond as flooringinflation accelerates

“Put me down forprice rises andprofits.”


http://www.te-displaygroup.com

NewsNewsNewsFlower on FlooringFlower on Flooring

‘This is surely the ultimate confidence booster for both consumerand retailer alike when making their choice of their new carpetpurchase,’ the company states. Its latest stain resistant products havebeen collated on a new display stand and is appropriately called theCrown Jewels collection in celebration of the forthcoming royalwedding. Primo Plus, Primo Ultra, Primo Saxony and Primo Tweedsare also included in the company’s easy clean section.

Mohawk’s Howard Lindsay states that stain resistance does not haveto come at the expense of durability, softness and sustainability: ‘Formany ranges, stain-resistance comes as an in-built benefit ofpolypropylene fibres, yet the limitations of polypropylene make theseranges inferior against wool and wool-rich carpets, as well as thosemade from other man-made fibres such as nylon. However ourSmartStrand carpets bring stain-resistance to better quality carpets,adding durability, softness and renewable content.’

While the latter improves its environmental credentials, thecombined benefits make an effective alternative to wool, says Lindsay.

The most successful flooring retailers can produce a numberof reasons in favour of purchasing all flooring options, butfew are so easily explained as those that fall into the stainresistant bracket.

The two main assets, affordability and practicality, account for asignificant proportion of this flooring option’s popularity.

Among the many examples in today’s stores, Cormar’s Apollocollection is described by the company as made from ‘100% stainresistant Excellon polypropylene fibre and available in a choice of 15best-selling plain and flecked shades’. It is a bleach cleanable carpetwith a five year stain guarantee, retailing at around £15 per sq metreand is available in 4 and 5m widths.

‘This range is hugely popular with the "new homes" market, the "stainfree" market as well as being an ideal choice for bedrooms,’ saidDavid Cormack, marketing director of Cormar Carpets. ‘Apollo is inresponse to all those customers that have asked us for a value rangewith all the benefits of the Cormar service.’

Abingdon Flooring states that its stain resistant options were theoriginal ‘bleach cleanable’ entrants into this category 22 years ago. Itscollection has grown to a total of more than 40, with stain warrantiesincreasing from five to 10 years, followed by its latest version, whichprovides a stain-free warranty against all household food and drinkfor life.

54 April 2011

Spotless credentials

Cormar Carpets’ Apollo in Excellon fibre

The Crown Jewels stand from Abingdon

“ere is no doubt that the familywith young children and the

younger generation in general seestain resistance as a priority in their

buying decision”

by Dennis Flower

SmartStrand is a new fibre for quality carpets from Mohawk

55April 2011

‘This combination of attributes clearly separates SmartStrand carpetsfrom other stain-resistant offerings in the market and the stainwarranty on all carpets in the range is for a lifetime,’ he states. ‘Theaddition of competitive pricing has also been included to ensuregrowth and customer satisfaction, mirroring the high levels achievedin the United States market,’ Lindsay concludes.

Associated Weavers are a strong believer in producing stain resistantcarpet and it is proving a popular choice in the marketplace. Alreadyin 2011, four of their best stain resistant carpets have been re-coloured. Tuftex Twist, StainAway Harvest Heathers and StainGuardHarvest Heathers were all launched in February.

The 100% polypropylene ranges come with Associated Weavers’unique ten-year StainAway warranty and their ten-year wearguarantee. AW’s MD Steve Elliott said: “These ranges have had a greatresponse with their excellent new colour bank and stain resistantproperties making them a market leader. We are encouraged by thisand plan to add to the StainAway Collection later this year.”

Birger Karlsson, Lano Carpets UK and Ireland sales manager says:‘The Easy Care Collection represents an excellent entry point intostain-resistant carpets for consumers. With some of our mostpopular ranges, including Pembridge Twist featured in the collection, it also represents a perfect opportunity for retailers to capitalise onthe popularity of stain-resistant ranges.

‘There is no doubt that more and more consumers are looking foradded value from their purchase and Easy Care carpets provide this,while also remaining excellent value. The Easy Care collection alsoencompasses a wide range of styles, including the luxurious deeptexture of Supreme Elegance, as well as colours ranging from neutraltones through to vibrant fashion-inspired shades.’

Carpets within this collection are bleach cleanable, so even thetoughest stains can be removed, he states, and all examples arebacked with a 10 year stain-resistant warranty.

Kingsmead has developed a range of saxonies and cut pile twistsaround its ‘luxatron’ stain resistant polypropylene fibre. Generalmanager Martin West says: ‘There is no doubt that the family withyoung children and the younger generation in general see stainresistance as a priority in their buying decision. Our move into theSaxony market has widened the appeal of our overall portfolio andintroduced Kingsmead to a different sector of the buying public.Watch out for more ranges in this fibre.’

When Victoria Carpets’ research confirmed continued growth andacceptance of the polypropylene market, the company developed itsEasiCare collection, comprising of Twist, Tweed and Saxony. Twist ismade in 12 plain colours, Tweed in 12 stipple colours and Saxony in acombination of plain and stipple colours.

continued overleaf

Pembridge Twist from Lano

AW’s StainAway Harvest Heather is a market leader


Flower on FlooringFlower on Flooring

For�more�information�about�featured�products:

Abingdon • www.stainfreeforlife.com • 01274 655694Associated Weavers • www.associatedweavers.net • 01422 431100Cormar Carpets • www.cormarcarpets.co.uk • 01204 881234Crown Floors • www.crownfloors.co.uk • 0800 0773 301 Edel Telenzo • www.edeltelenzocarpets.co.uk • 01422 374417 Mohawk • www.mohawkflooring.com • 01480 479830Lano • www.lano.be • 0032 5665 4000Regency Carpets • www.furlongflooring.co.uk • 01772 316155

All are made with Colourloc two-ply polypropylene yarn, suitable for all areasin the home, are fade resistant, bleach cleanable, non-allergenic and, of course,are stain resistant. They have a 10 year stain warranty and the company plansto introduce further options in the future.

Edel Telenzo’s approach is to go for the tried and tested route for stainresistant treatment. The Dutch tufted carpet manufacturer has appliedScotchgard to its wool and wool mix carpets.

‘We’re happy with Scotchgard,’ says UK operations manager Lesley Inman. ‘It’sgood quality, proven and a brand that the consumer – and the retailer -recognises. As our carpets are mostly plain, and often chosen in lightercolours, stain resistance is an important extra selling point.’

Because consumers are not always aware of how best to handle stains andspills on Scotchgard treated carpets, the company also provides advice on itswebsite.

Crown Floors is the UK’s newest carpet brand and launched last month withan eye-catching promotion and a smart set of point-of-sale units for retailers.The launch portfolio has been built around a stain resistant proposition witheight of the ten initial ranges in polypropylene carrying the company’s EasyClean logo to reassure consumers. The flagship example is Reigate Fort, a1400g multi-purpose twist in 12 colours which offers a 15-year stain warrantyalongside its ten-year wear warranty. Other ranges carry seven and ten yearstain warranties according to their quality.

“We have had a successful launch and a very positive reaction to the stainresistant ranges,” says Crown’s sales co-ordinator James Caldwell.

The Carefree Carpets range from Regency has seen an exceptionally strongstart for their distributors Furlong since they were launched to great acclaimat the Harrogate show last year. The company has been quick to build on thissuccess with new ranges, most recently a new saxony which brought theCarefree portfolio up to 12 ranges. They have also announced that all of these

will now be available in 5m widths.

“The video presentation on our lecternshas been a big part of the success,” saysNeil Valentine of Furlong. “People see thesigns that say Carefree but when they

can actually witness tough stainsdisappearing before their eyes,

they really believe andappreciate the majorbenefits of a Carefree

carpet,” he said.

Reigate Fort from Crown Floors has a 15 year stain warranty

Video lecterns for Carefree show the stains disappearing!

Chelsea, an Edel Telenzo carpet protected by Scotchgard

continued from previous page


News

The Furnishing Industry Trust (FIT) hosts the first-of-its-kind fundraiser – lunch at the Clink!

Taking place on Wednesday August 24, at ‘The Clink’ a new restaurant located within HMP High Down high security prisonin Sutton, Surrey.

Said FIT director and trustee Nigel Blake (pictured left) : “This is a fantastic and unique event offering a very thought-provoking experience while helping to raise vital funds! We know this will appeal to both our current and new supporters.We promise a memorable and enjoyable event and lots to talk about afterwards!”

All chefs and waiters at the restaurant are current prisoners and the restaurant furniture is made within the prison walls.Reservations are taken on a first-come-first-served basis and the funds raised will help towards grants for those who work,or have worked, in the furnishing trade who are facing urgent financial difficulties.

Tickets cost just £45 per person. For more information please contact Sarah Clark at FIT on [email protected]. For furtherinformation about FIT visit www.fi-trust.co.uk.

www.fi-trust.co.uk

Lock-in lunch

Alternative social eventAlternative Flooring joins the social network with the launch of itsvery own Facebook and Twitter sites designed to increase brandawareness, engage with social media savvy consumers and makeflooring fashionable and fun. The company is also exploring otherinteractive communication channels such as YouTube, Flickr, LinkedInand an alternative blog!

Social media now plays an integral part of Alternative Flooring’smarketing programme, where ‘alternative’ friends can ‘be social’ andfollow the latest launches, note events, preview products, catch up withcampaigns, enter competitions and be part of all sorts of excitingpromotions. The campaign hones in on hot new designs, tunes into keytopics and is updated daily. Tweets direct followers to the Facebookpage, where followers can open photo albums, view videos or join inwith the latest lively discussions.

Collections have ‘buzzword names’ and these keywords are integratedinto public messages posted on Facebook, sent in a tweet or captionedin an image on Flickr. These words then serve the purposes of researchas well as search engine optimisation.

Buzzing social activity includes Rock ‘n’ Roll (pictured above) - acollection of vibrant stripes and with names like Purple Rain and LondonCalling this is an instant hit. A competition invited Facebook fans toname their favourite rock star or song with prizes of iTunes vouchers.

Contour is a collection of tactile sisals and in a competition centered on‘falling in love with texture,’ followers revealed their favourite textureand the love theme then continued into Valentines Day.

T 01264 335111 www.alternativeflooring.com

Scotchgard shines

3M has announced an evolution in floor care, with the launch ofits new range of high-performance Scotchgard Floor Protectors.

Specifically designed for stone and vinyl floors, the new finishesdeliver a highly durable shine with less labour, and at a total lowercost, than acrylic floor products. By reducing the quantity ofchemicals associated with traditional products they also provide agreener and more user friendly floor care solution.

T 01234 229 496 www.3M.co.uk/Scotchgard


FITA - kindly sponsored by

Visit www.fita.co.uk for details of all FITA training courses available along with our booking form which is available for download.

CALL TODAY FOR MORE INFORMATION ON:

0115 950 6836 or visit www.fita.co.uk

Fita Training Centre Loughborough Unit 10, Windmill RoadLoughboroughLeicestershire LE11 1RA.

Are you working in the flooring industry but need further skills to widen your client base? Or perhaps you are a new beginner in flooring and need training to go one step further?

If so, then why not contact FITA, the Flooring Industry Training Association. Co-founded by the Contract Flooring Association (CFA) and the National Institute of Carpet and Floorlayers (NICF), FITA has courses to suit not only real beginners just getting started in the industry but upskilling courses aimed towards seasoned professionals too!

FITA has a fully equipped training centre at Loughborough in Leicestershire. Our wide range of courses are presented by experienced instructors with specialist knowledge of the flooring industry. All course content can be used as evidence towards an NVQ in Floorcoverings.

Sharpen up your fitting skills with fita BOOK EARLY TO AVOID DISAPPOINTMENT


StocklistsThe

ClassifiedSITUATIONS VACANT

FOR SALE

ATTENTION CARPET SUPPLIERSTurn those remnants into cash!

New and reconditioned carpet/rug whipping, fringingand taping machines available for immediate delivery.

For further details contact

DAVID ALMOND [email protected]

Union Works, Bacup Road, Waterfoot, Rossendale, Lancs. BB4 7LNTel. 01706 214817 Fax. 01706 214819

UNDER RUGS

FOXISuper PlusThe Rug Tamer! Keeps Rugs In Their Place

COMBINATION UNDERLAYSNEEDLEFELT UNDERLAYS

For orders and further information, please ringP&R Ratcliffe (Underlays) Ltd.Burnley, Lancashire BB10 3BH

Tel: 01282 421026, Fax: 01282 412321www.foxirugtamer.co.uk

Market Leading suppliers of floor covering to the House Building Industry.

www.designercontracts.com Email: [email protected]

Designer Contracts

Interested?Please ring: Wendy Hamm / Christine Mutton on 01246 854577 for detailsof your closest regional office and to arrange a local meeting.

We require Fitters for laying -• Carpet • Vinyl • Laminate Amtico/Karndean Also for:• Contract Flooring• Cap & Cove• Communal Area• And Curtain Fitters

We are looking for good quality fitters for most of our 10 RegionalWarehouses nationwide working on a sub-contract basis.

Must have own van. Plenty of work available.

London & the South East West MidlandsSouth Midlands North WestEast Midlands North EastScotland Yorkshire/LincolnshireSouth Wales South West including South Coast Devon & Cornwall

Busy carpet and flooring shop near Woking

in surrey requires an additional

salesperson/estimator With industry experience.

Please apply in writing with CV to: Mr W Coleman,

The Carpet Workshop, 53 Old Woking Road, West Byfleet,

Surrey, KT14 6LF or email [email protected]

Call Diane Martin on 01482 659396

“We get TWICE asmany calls from our adin The Stocklists”But then The Stocklists has an unfair

advantage, we go to almost twice as many as

people as rival magazines.

Ask us which advertisers have made the statement above

- and we’ll give you a quote too!

http://www.accu-cut.com

the stocklists - april 2011

Documents

carpet types

carpet troubleshooter

heckmondwike new page

carpet company directory

wool fibre page

carpet care guide

uk manufactured carpet

pattern book page underlay