the secrets to building a better brand
TRANSCRIPT
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The Secrets to Building a Better Brand
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Provides your foundation
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Makes selling easier
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Sorry, it’s not all about you
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It’s about your customer
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Branding at the intersection
CLIENTS COMPETITORS
YOUR COMPANY
YOUR BRAND
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Unique Promise of Value
Benefit
Features/Proof Points
Benefit Benefit
Features/Proof Points
Features/Proof Points
Three core brand elements
MESSAGING FRAMEWORK
BRAND EXPERIENCE
BRA
ND
PER
SON
ALI
TY
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Make it your own
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Surprise and Delight
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Create moments to celebrate
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Immerse me in an experience
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No detail is too small
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Start with a lean approach
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Iterate—it gets better
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Start with the name
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Using Digital Marketing to Establish XXXXXXXX as the Premier Industry Event
Proposal
June 12, 2015
Please consider this information proprietary, confidential and for your eyes only
LOGO GOES HERE
INVOICE
XXXXXXXXXXXXX
Leigh George freedom XXXXXXXXXX XXXXXXXXXXX XXXXXXXXXX [email protected] May 21, 2015
XXXXXXXX XXXXXXXXXXXX XXXXXXXXXXXXX XXXXXXXXXXXXXX This invoice covers the following activities performed in the three weeks between April 28 and May 12, 2015, including:
● Create launch plan ● Urban Winery tasting ● Present launch plan, discussions around the details of the plan to craft a plan
that accommodates the needs and resources of the client ● Consultation around the piano proposal ● Edits to the “story” for the wine labels ● Email summarizing PR recommendations ● First draft of revised copy for the website, plus a round of revisions
TOTAL DUE: $XXXXX
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▪ Create brands at the intersection of your passion and what your customers care about
▪ Reinvent ordinary business materials through your unique perspective
▪ Build immersive experiences that create emotional connections
▪ Start with the basics and iterate
Don’t forget…
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Leigh George, PhD CEO, freedom
Email: [email protected]
Twitter: @leighgeorge
LinkedIn: linkedin.com/in/leighgeorge
Connect with me
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Slide 1: Kate Spade Store. All rights reserved by Gary Burke
Slide 2: Construction of the Statue's pedestal. All rights reserved by StatueLibrtyNPS
Slide 3: Piñata Rush. All rights reserved by Ian Mulcahy
Slide 4: Women in compact. All rights reserved by artcphoto
Slide 5: Simon Sinek. All rights reserved by BeDifferentCVI
Slide 12: Ace Hotel triptease.net
Slide 13: Donuts https://vertalab.com/blog/minimum-viable-products-of-famous-companies
Image Credits