5 secrets to building a bold and bankable brand

1. Build a Bold, Global & Bankable Brand Express your boldness. Live your passion. Be Next Entertainment MBC: The Millionaire Branding Company www.benextentertainment.com [email protected]

2. Building a Slammin Brand At first glance, defining your brand may seem easy, but it takes some soul searching, decision making and data gathering. When defining your brand, put as much clarity as possible into how the brand and business is described, so that you can build a specific brand experience to match it. The trick is to balance specificity, focus and differentiation with the ability to expand. Make sure to describe your business in a way that allows for growth over time. www.benextentertainment.com [email protected] 2

3. BE BOLD. IF YOU'RE GOING TO MAKE AN ERROR, MAKE A DOOZY, AND DON'T BE AFRAID TO HIT THE BALL. ~BILLIE JEAN KING 3

4. 5 Steps to Bold Bankability Building a global brand requires more than just launching a web site that's accessible from almost anywhere in the world. It requires a strategy. Know your customer and what she wants. Position yourself expertly. Know how your brand translates. Think globally. Find great partners. Number 1 Number 2 Number 3 Number 4 Number 5 www.benextentertainment.com [email protected] 4

5. Know Your Customer Just because consumers have certain buying preferences or habits in one culture, doesn't mean that such preferences are universal. Clearly identify what your customer fears, what are her obstacles and how she measures success. Do this and you will be on your way to creating a bankable brand. WHAT DOES SHE THINK AND FEEL? WHAT DOES SHE SEE? WHAT DOES SHE SAY AND DO? WHAT DOES SHE HEAR? www.benextentertainment.com [email protected] 5

6. Position Yourself With Purpose Good brand positioning includes truly understanding your competition and then looking at your competitive advantage. Make sure you have positioned yourself strategically with providers of similar products and services. Remember your why and tell it to the world! www.benextentertainment.com [email protected] 6

7. Know How Your Brand Translates A Grand Business Name A clever brand or product name in one language may translate into an embarrassing misstep in another. For example, the French cheese brand Kiri changed its name to Kibi in Iran because the former name means rotten or rank in Farsi -- not exactly the association you want for cheese. Get Clear on Who You Are www.benextentertainment.com [email protected] 7

8. Think Globally Since your company may need to expand into offering new products based on regional market demands, it's important that your company name be broad enough to accommodate those changes. Create a unique business name that will bring your customers to YOU! Characteristics of Great Business Names Stickiness Short and Sweet Creates a New Language Tells Story www.benextentertainment.com [email protected] 8

9. www.benextentertainment.com [email protected] 9 Virtue is bold, and goodness never fearful. William Shakespeare

10. Find Great Partners Develop a Team Work with affiliates. Develop joint ventures. Expand your horizons. Dont go it alone! 1 + 1 +1 = Bankability Work with your attorney to protect your intellectual property overseas, filing the appropriate trademark and patent protections in the U.S. and elsewhere, if applicable. www.benextentertainment.com [email protected] 10

11. Life is Short. Make it Golden. There are a few golden moments to savor. Make the most of them. Stop being shy. Every moment you spend lamenting over who to call, where to go or coming up with every excuse in the book not to move forward, is a day you miss out on living your dream. There are thousands of people around the world waiting to hear a message that only you can deliver. No one else can tell your story. Stand up, create a powerful, bankable brand and get out there and tell people about it! www.benextentertainment.com [email protected]

12. Thank you! Be Next Entertainment MBC: The Millionaire Branding Company Contact: Theresa Campbell, CEO (818) 945-8505 www.benextentertainment.com [email protected] Copyright 2010-2014 Be Next Entertainment www.benextentertainment.com 12