5 secrets to a better website and more leads

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5 Secrets to a Better Website and More Leads

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Post on 08-Sep-2014

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On this slideshow you will discover 5 tips for a better website and gaining more leads. It covers how to set up your website and how to track your traffic. You will get some powerful information that will help you when your setting up your website. You can contact Common Cents Consulting LLC at (219)228-1372 or email us at [email protected] for more information or help setting up your website.

TRANSCRIPT

Page 1: 5 secrets to a better website and more leads

5 Secrets to a Better Website and More Leads

Page 2: 5 secrets to a better website and more leads

Overview

Website Basics• Meta Data/keywords• Content• Video• Offer/call to action• Form• Track Results

Page 3: 5 secrets to a better website and more leads

Basics

• An important point to remember is that your website needs to do more than just look nice.

• You are looking to engage your visitors and encourage them to return while also fulfilling the needs of the search engines.

Page 4: 5 secrets to a better website and more leads

Basics

• Fully optimized content will keep the search engines happy and help to boost your rankings.

• Make sure that your content includes the keywords that you are looking to get ranked for.

Page 5: 5 secrets to a better website and more leads

Meta Data

What is Meta Data?• Your meta data includes your website’s title,

description and keywords or tags. • You want to have Heading tags, known as H1, H2,

etc. • Also be sure to have internal links, a site map and

robot.txt• Basically how your website is coded makes a

difference to the search engines.

Page 6: 5 secrets to a better website and more leads

Keywords

• “Keywords” are the terms used when someone is searching online.

• Once you have found the best keywords your website can rank for, you will want to make sure that you include these keywords on your website.

• Each page of your website can be optimized for a different keyword phrase.

Page 7: 5 secrets to a better website and more leads

Keyword Density

• You can use keywords throughout your content as well as in your meta data.

• The keywords are for the spiders, but the content is for your visitors.

• You want to try and use the keywords often, but ultimately write for the reader not the spiders.

Page 8: 5 secrets to a better website and more leads

Content- Engage Visitors

• Content is what will drive people to your website. The more you offer them, the more they will come back, interact, and share with their friends.

• Frequent, relevant content is key. The search engines reward sites that offer quality as well and quantity. Blogging is the best way to create new content.

Page 9: 5 secrets to a better website and more leads

Content

• Keep in mind that content isn’t restricted to text.

• Pictures are a quick way to engage your visitor, especially with images such as info graphics.

• Be sure to add alt-text to each image.

Via Mashable.com

Page 10: 5 secrets to a better website and more leads

Video

• Video is extremely powerful content to put on your site.

• Not only does it hold people’s interest, but it is also highly valued by the search engines.

• Sites with video convert better.

Page 11: 5 secrets to a better website and more leads

Video

• People enjoy watching videos.• Videos are a quick way to learn new things.• On average, people spend 27 minutes a day

watching videos on YouTube.• You can get your visitors to know, like and trust

you through videos. You can share other people’s videos as well.

Page 12: 5 secrets to a better website and more leads

Call to Action

• Tell your visitor what you want them to do.• Subscribe to your newsletter or tips.• Offer a free give-a-way, a coupon, a discount, free

guide or free consultation.

Page 13: 5 secrets to a better website and more leads

Forms

• Having a Lead Capture Form on your website helps you to build a leads list while offering something helpful in return.

Page 14: 5 secrets to a better website and more leads

Tracking

• Make sure to have Google Analytics installed on your website. The reports will give you great information on how people are engaged on your site. What pages they look at, how long they stay on your site, how they got to your site and more.

Page 15: 5 secrets to a better website and more leads

Recap

Website Basics• Meta Data/keywords• Content• Video• Offer/call to action• Form• Track Results

Page 16: 5 secrets to a better website and more leads

Free Analysis

• Email: [email protected]

• Phone: (219) 228-1372

• Ask for Jerome

Page 17: 5 secrets to a better website and more leads

Thank You