http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later

Current State of Social in Australia

Source KMPG 2011

O n l y 4 2 % of Australian

organisations are

embracing social media

48% have no presence in the space O n l y 1 6 %

of respondents feel it is important to have a

clearly defining a social media strategy

O n l y 1 4 % consider allocating dedicated

staff and measuring social media engagement as important

O n l y 2 % find dedicating funding a

priority

Source: KPMG report in B&T article: http://www.bandt.com.au/news/australian-businesses-lag-in-social-media-game

BRAND

Traditional Media Approach

AUDIENCE

DISRUPTIVE

SHORT TERM

ONE WAY COMMUNICATION

Social Business Approach

BRAND

ENGAGING

LONG TERM

CONVERSATION

AUDIENCE

You Need Both to Succeed

BRAND AWARENESS BRAND REPUTATION SALES

Bought

Media

Owned

Assets

“Earned”

The Relative Importance

Twitter

Forums

Facebook

Blogs

EARNED

OWNED

BOU

GH

T M

EDIA

Nielsen study agrees

3%

http://www.jeffbullas.com/2009/10/30/6-questions-to-ask-the-ceo-when-he-says-social-media-wont-work-for-his-company/

8%

Social Business is no longer optional

In the last few months, have you:

3. Did you go to the yellow pages to research a company or product?

4. Used Facebook, Twitter, LinkedIn or other social media for a product that you were looking to buy?

1. Opened and answered a direct mail letter?

22%

2. Followed up on an ad on mainstream mediums such as TV, radio or magazines?

80%

Most brands are socially inept.

Share, talk, answer, engage, give somethingfor free, have a personality, be different…

http://www.flickr.com/photos/ontario_wanderer/3496185271/

It’s not about the tools.

It’s how you use them.

http://www.intersectionconsulting.com/blog/

Social Media Best Practice

Tactics/ Shop Front

Strategy

http://magicofteams.wordpress.com/2010/12/02/silos-firm-they-stand/

The Single Biggest Challenge

Inevitable Shift

CLOSEDSilos, separate and

information hoarding

COLLABORATIVEFreely sharing

information and knowledge internally

OPEN CULTUREConnecting internal and

external communities for mutual gain

Social Media has a knock on effect

Social Media vs Social Business

http://www.booz.com/media/file/BoozCo-Campaigns-to-Capabilities-Social-Media-and-Marketing-2011.pdf

The Benefits of Getting it Right

Companies view social media as offering the most benefit in the upper stages of the purchase funnel.

www.allfacebook.com/facebook-wall-posts-brands-2011-10

2011 study shows that 95% of Facebook posts on brand pages are ignored

Social ROI: You get out what you put in

Social is no longer optional – integration is key

It is not about the tools, but how you use them

Social Media requires a Social Business

Social Media has a knock-on effect beyond marketing

First mover advantage is there to be seized

You only get out what you put in

Content & context is the new marketing

Top 7 Take-outs

90% + of brands

At what stage is your business?

We have Facebook and Twitter but no one

wants to be our friend or talk to us.

“We’ve made a start”

We’re not sure where to start or whether

we need to?

“We are nowhere”

We have a community manager who regularly

engages with our growing community.

“We get it!”

“ A Social Business Strategy

isn’t just for Christmas! “