the return on investment of social media
DESCRIPTION
This is the presentation on the ROI of Social Media given during a lecture at ICHECTRANSCRIPT
The ROI of Social Media
ICHECApril 2012
@theafter
about me
context
http://www.a-g.com/Media-Planning
http://conversations.marketing-partners.com
Monologue
Dialogue
Conversations
Listen
Learn
Act
Engage
Adapt
v1.0 v2.0
#AdaptorDie via Briansolis.com
enterprise 2.0
elliance.com
elliance.com
benefits?
McKinsey, 2009
McKinsey, 2009
ROI
http://iampersona.wordpress.com/
http://www.pangaro.com
http://crackthesocialmediacode.com
How to measure Word-of-Mouth’s
impact ?
http://www.intersectionconsulting.com
http://www.intersectionconsulting.com
http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
ROI =(Gain of Investment - Cost of Investment)
Cost of Investment
http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
PeopleTechnology
Time
Cost reductionMore revenue
Measure in the conversation context
Social Media Pocket Guide - Spreadfast
http://www.mdgadvertising.com/
10 cases
http://www.petercanthony.com
http://blog.init-marketing.fr
The 1 mio € question
toolboxhttp://classroomclipart.com
theconversationprism.com
http://wiki.kenburbary.com/
Cra
wlin
g sp
ectr
um
Pricingformulas
depth of
interactions
exte
nded
limite
d
free expensive
high
low
Manage Content Gather Insight Exchange
YOU publishers bookmarks analytics communication
community image storage data streams projects
blog sounds knowledge communities crowdsourcing
location videos information networks infrastructure
personal data live stream reputation v-office
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After
Manage Content Gather Insight Exchange
Google accountFB account
OpenID, Linkedin
TwitterFlavors, CheckThis
Prezly
DeliciousStumbleUpon
Google AnalyticsFB insights
Twittercounter, bit.ly
SkypeSocialcast, Yammer
Flowtown
FB pages/groupsLinkedin
Flickr, PicasaPrezy
EvernoteDropbox
Issuu
RescueTime,BeeboleWakoopa
AddThis, ShareThis
BaseCampZoho projects
Beebole
Blogger, WPPosterous
SoundcloudMySpace
SlideshareKnowledge Plaza
Docstoc
DialogFeedGetsatisfaction
CrowdspringODesk, Mindmeister
GhostBloggers
4squareGowalla
YoutubeVimeo
Dailymotion
StorifyWiki
Netvibes
HootsuiteCoTweetSeesmic
Google AppsZoho
Docs.com
Memolane, DipityWhoopaa
LivestreamuStream
Qik (mobile)
KloutUbervuAttentio
ContactOfficeAcrobat
Capital Creation Curation Control Collaboration
social media dashboard - beta version
The After
The Social Media Engagement Hierarchy of Needs
Alinean - SoMe ROI Calculator
Dragon Search Marketing - SoMe ROI Calculator
minottgore.com
Mitambo - Marketing Plan Builder
Links discussed• http://twittercounter.com/
• http://www.socialbro.com/
• http://www.netvibes.com/
• http://hootsuite.com/
• http://www.ubervu.com/
• http://www.google.com/adplanner/
• http://planmarketing.mitambo.com/
• http://www.dragonsearchmarketing.com/social-media-roi-calculator.htm
• http://www.alinean.com/socialmediaroi.aspx
• http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi
• http://wpmu.org/
• http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/
• http://wiki.kenburbary.com/
• https://www.bringshare.com/
• http://klout.com
• http://facebook.com/ads
• http://www.linkedin.com/ads
• http://www.google.com/analytics/
• http://www.woopra.com
http://jasonchenoweth1.blogspot.com
thank you@theafter