the presidency and social media iabc may 2009
DESCRIPTION
IABC NSW Presentation on Barack Obama and social mediaTRANSCRIPT
The Presidency & Social Media
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an unlikely story
tonight we gather to affirm
the greatness of our nation.“ ”July 27, 2004
nobody was looking for obama
political change
cultural change
social change
this is
image overtakes word
Tactic Outcome
E-mail 13 million people on the e-mail listReceived 7,000 variations of more than 1 billion e-mails
Donors 3 million online donorsContributed 6.5 million times
Social networks 5 million "friends" on more than 15 social networking sites3 million friends on Facebook alone
Web site 3.5 million monthly visitors to MyBarackObama.com
2 million user profiles with 400,000 blog posts
35,000 volunteer groups that held 200,000 offline events70,000 fundraising hubs that raised $30 million
Video Nearly 2,000 official YouTube videos
Watched more than 80 million times, with 135,000 subscribers442,000 user-generated videos on YouTube
Mobile 3 million people signed up for the text messaging program
Received five to 20 messages per month
Phone calls 3 million personal phone calls placed in the last 4 days of the campaign
content goes viral
from there to here,
from here to there,
funny things are everywhere!
one
there is no there
build things where people are,
not where we want them to be.
500+Facebook Groups
16Official Social Spaces
1MyBarackObama.com
(official)
1,110
MyBarackObama
930
(“1M Strong”)
587
Black Planet
490
MySpace
415
You
Tube
62
Mi
Gente
54
46
Glee
2
75% of the community
exists “out there”
from destination to distribution
two
brand is elastic
from brand policeto brand host
consistent, but not the same
“”
together we will begin the next great chapter in
the american story with three words that will ring
out from coast to coast, from sea to shining sea...
“ ”you’re into border security…
let’s break this border between you and me.
three
it influences our behaviour
and started producing it
anyone can influence
in a connected world, power shifts
to those best able to connect.HOW, by Dov Seidman
“”
lastly
social is not “emerging”
even if you are
so evolve
thanks. i’m blogging this.
www.twitter.com/PercepCounsel