marketwired - iabc: data driven media relations
DESCRIPTION
At the International Association of Business Communicators (IABC) Conference, Jim Delaney, CEO of Marketwired, discussed how data drives media relations. With all of the information available to communication professionals, it’s crucial to turn big data into smart data. Those insights can translate to influence. Jim discusses how to build a smart strategy to increase influence.TRANSCRIPT
Data-Driven Media Relations
IABC Conference 2013
#IABC #MARKETWIRED
Data-Driven Media Relations
Data-Driven Media Relations
SOCIAL, MOBILE, OPEN TECHNOLOGIES
Data-Driven Media Relations
BIG DATA
Data-Driven Media Relations
BIG DATAIS A BIG
BUZZWORD
Data-Driven Media Relations
2.5QUINTILLION BYTES OF DATA
PER DAY
Data-Driven Media Relations
2.5QUINTILLION BYTES OF DATA
PER DAY
Data-Driven Media Relations
That’s 1018!
“For years we’ve been trying to find a needle in a data haystack. While the
haystack has grown exponentially over the last decade, the tools to find the needle haven’t
evolved, leaving even the most savvy marketers
paralyzed.” John Mustin CEO, Wasabi Rabbit 2011
Data-Driven Media Relations
INSIGHT?HOW DO YOU FIND THE
Data-Driven Media Relations
FROM BIG DATA
Data-Driven Media Relations
FROM BIG DATATO SMART DATA
Data-Driven Media Relations
AND FROM SMART DATA
Data-Driven Media Relations
AND FROM SMART DATA
TO INFLUENCE
Data-Driven Media Relations
THE RIGHT TOOLS
Data-Driven Media Relations
THE RIGHT TOOLS
Data-Driven Media Relations
with the right support
ENABLING• Conversation filtering • Trend identification • Media interest development • Response development • Effectiveness evaluation
Data-Driven Media Relations
IT’S SO EASY A CAVEMAN CAN DO IT
Data-Driven Media Relations
USE BIG DATA TO
RAISE THE BAR
Data-Driven Media Relations
USE BIG DATA TO
RAISE THE BARquantitative validation
Data-Driven Media Relations
Data-Driven Media Relations
SIZE DOESN’T MATTER
small companies can look BIG
Data-Driven Media Relations
SIZE DOESN’T MATTER
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media RelationsData-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
Data-Driven Media Relations
WHERE YOU CAN START•Identification •Monitoring •Measurement
Data-Driven Media Relations
IDENTIFY KEY AUDIENCES
INFLUENCING CONVERSATIONS
Data-Driven Media Relations
MONITOR WHAT’S
BEING SAID
Data-Driven Media Relations
MONITOR WHAT’S
BEING SAID
Data-Driven Media Relations
As well as reach, sharing,
and pick up
MEASURE THE EFFECTIVENESS OF
YOUR COMMUNICATIONS
Data-Driven Media Relations
Data-Driven Media Relations
• How far did your message travel? • How many times was it shared? • How many conversation participants? • Is your message drawing people in?
Data-Driven Media Relations
190 COUNTRIES
184 LANGUAGES
Data-Driven Media Relations
Where are you...
TODAY?
Data-Driven Media Relations
Where are you...
TOMORROW?
Data-Driven Media Relations
Data-Driven Media Relations
How will YOU find your needle?
