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Katie Laird // katiel@blinds.com Tweet me: @happykatie // @BlindsDotComThe tasty treat of Email Marketing and Social MediaDigital PB+J

Experimentation without fear of failure

We go together like

SocialEmailEmail + Social = Grow your email list (Sneak peek deals subscribe today!)Extend your reach(Like this? Win big when you share!) Identify key influencers (Who shares the most + how? = new segment)Take advantage of multi-platforms(Options are good for both of you!)

Connect the dots

d

My advice:Host content parties

My advice:Be an avid consumer (of emails)

\My advice:Know enough to be dangerous!

My advice:ASK your employees + customers

My advice:Re-purpose content as much as possibleBlog > Email > Blog

Re-purpose your graphics

Halloween edition

Re-purpose your graphics

3rd party validation

Share most popular cross channel contentMost re-pinned on PinterestYou Tweeted itYouTube rundownHighest ranked productFunniest FB commentCoolest Houzz Ideabook

Where can you ask for a Subscribe?

http://www.socialmediaexaminer.com/9-ways-to-integrate-email-and-social-media-marketing/Subject line inspiration?

What works on social?Timely, witty, funnyStory works bestfor Blinds.comFacebook posts!Free stuff worksA cross-channel list growth campaignEntice + Engage campaign$5000, baby!!!We needed some fresh emails for our house list and wanted a boost in Facebook fans. Contests are a fun way to do both and have a very PR worthy event to talk about on the phones and online.19What were aiming for?

Facebook fansEmail subscribersGOAL:7,000 new subscribers>> stretch goal: 10,000 new subscribersCross promotion matters

Onsite promotion

We use our pop ups VERY sparingly really only for promos like this, so they have greatest impact.22

Subscribers to FB fans

Yay for fangated content!23Other contest promotion

Email time!

2 emails sent to contest listMemorial Day:7x the revenue3x the open rate4th of July:6x the revenue3x the open rate

How did it go?13,660 new subscribers (175% of goal!)>> 17,617 total entries7,000+ new Facebook fansProfitable list before the contest was overContinued engagementMarketing Sherpa Gold Award

Be a mad scientistExperimentation without fear of failureTest one thing every email sendDay of weekTime of dayButton color CTA textColorsImages

Which email would you click?

How are you encouraging shares?Built-in Share on Social linksButtons with share CTAText links within copyImage linksWhat else?

Get geeky with video

Tracking the magicEmail metrics we care about(it all depends)Subscribes (FB fan)Open rates (FB likes)Clicks (FB click throughs)Forwards (FB shares)Social actionsRevenue ($$$$$)

What are your goals and how are you monitoring them? We use True social metrics33How do you track those metrics?(that all depends too)Email marketing toolsReferral traffic sourceLanding page URLsURLs with tags Promo code usageSpecific actions taken

What are your goals and how are you monitoring them? We use True social metrics34

Blinds.com Social Media metrics

What are your goals and how are you monitoring them? We use True social metrics35Other metrics to watch

Create easy landing pages, run contests + monitor who is doing what36Final thoughtsSocial + Email = BFFsRe-purpose your contentTest everythingHave fun (no, really)

See the Potential: New customers are at every port!Find the Right Crew: Make sure key individuals on team are engaged and available.Understand Your Customers by Channel: Learn what treasures engage your customers across channels TEST, TEST, TEST!Actively Engage: Must interact constantly, have a map in place before any plans enacted.

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Katie Laird from Blinds.com!Lets Tweet: @happykatie + @BlindsDotCom

Email me: katiel@Blinds.com Slide love: www.slideshare.net/happykatie

Thanks for being here!