iabc- nov. 18th 2014 presentation

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Pass the Drumstick and your Resume: Your Next Career Steps Lynn Hazan November 18th, 2014 © 2014 Lynn Hazan & Associates

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In this presentation, Lynn shares trends in communications and recruiting, and her famed advice on storytelling and branding.

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Page 1: IABC- Nov. 18th 2014 presentation

Pass the Drumstick and your Resume: Your Next Career Steps

Lynn  Hazan  November  18th,  2014  

© 2014 Lynn Hazan & Associates

Page 2: IABC- Nov. 18th 2014 presentation

Con

tent

s Job  Search  Strategies  

Holiday  Networking  

How  to  work  with  Recruiters  

Personal  Branding  

Current  Market  &  Job  Trends  

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Current  Market  &  Job  Trends  

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BIG  NEWS!!  

US economy added 214,000 jobs in October, 2014

Unemployment rate falls to 5.8%

Unemployed persons have declined by 1.2 million

Source from: http://www.bls.gov/news.release/empsit.nr0.htm

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The  “New  Normal”  -­‐  Job  Market  

 V  -­‐  VolaKle  U  -­‐  Uncertain  C  -­‐  Complex  A  -­‐  Ambiguous    

Derived from military vocabulary in the 1990’s

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There  is  no  easy  bu@on  

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AnBdote  to  “New  Normal”  

 V  -­‐  Vision  U  -­‐  Understanding  C  -­‐  Clarity  A  -­‐  Agility    

A  new  way  of  thinking!  

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•  Big  Data  •  Dynamic  Pricing  •  S.T.E.M.  

•  Social  Media  •  Tech/Mobile  •  Freelance  Work  

Overview  of  Industry  Trends  

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Pa@erns  of  Behavior  

•  Candidates  &  Companies  behave  in  certain  manner  •  Recognize  paXerns,  make  them  work  for  you    •  Create  compeBBve  advantage  

 

 

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The  Three  Vs  of  Big  Data  •  Volume  

– Size/amount  generated  

•  Variety  – Range  of  formats  

•  Velocity  – Rate  at  which  data  is  produced  

What’s the story behind the numbers?

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Dynamic  Pricing  

•  Market  trends  -­‐  stay  relevant  

•  Companies  compete  on  fair  playing  field,  adjust  prices  -­‐  online  and  in-­‐store  – Uber,  Best  Buy  

From:  hXp://www.zdnet.com/the-­‐future-­‐of-­‐retail-­‐is-­‐dynamic-­‐pricing-­‐so-­‐why-­‐cant-­‐we-­‐get-­‐it-­‐right-­‐7000021444/  

 

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Science,  Technology,  Engineering,  MathemaBcs  (S.T.E.M.)  

•  Increased  investment  in  science  and  math  careers  =  more  middle  class  jobs  –  50%  of  STEM  jobs  are  available  to  people  without  a  four  year  degree  

•  Growth  rate  =  3x  faster  than  non-­‐STEM  jobs  (17%  growth  in  2014)  

         

From  hXp://www.usatoday.com/story/opinion/2014/01/10/engineering-­‐mathemaKcs-­‐stem-­‐gillibrand-­‐kennedy-­‐column/4361837/  

 

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CommunicaBon  Leadership  What’s your expertise on the continuum of content creation? •  Blog posts •  Guest blog posts •  E-books •  Email newsletters •  PowerPoint presentations •  Podcasts •  Standard videos •  Micro-videos •  Social media posts •  Live presentations •  Webinars •  White papers

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AnalyBcs  

•  Integral  to  ALL  jobs  •  Tools  make  it  easier  to  decipher  data    

   

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•  Coming  –  3D  prinKng  Car  –  Mobile  Payment  (Apple  Pay,  

Google  Wallet)  –  Personal  Cloud  –  Mobile  Fitness  Device(  Samsung  

Gear,  Google  Fit,  Lenovo  wristband  fitness  tracker)  

 

•  Going  –  Plasma  TVs  (Panasonic  to  

disconKnue)  –  MP3  players  (driven  out  

by  smartphones  and  tablets)  

–  Hard  disk  drives  

Tech/Mobile  

From  hXp://www.foxnews.com/tech/2014/01/11/2014-­‐what-­‐coming-­‐and-­‐what-­‐going/  

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•  TransportaKon  –  ZipCars,  Divvy  Bikes  

•  “Smart”  Homes  –  Google’s  buyout  of  Nest  

Ever-­‐changing  Technology  

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Talent  Wanted:  

•  InternaKonal  markeKng  and  communicaKons  •  Foreign  language  skills  •  Cross  funcKonal  team  =  Social  +  Digital  +  Tech    

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IntegraBon  of  tradiBonal  PR  and  Media  

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•  Contract-­‐to-­‐hire  posiKons  -­‐  wait  and  see  aktude    •  Recent  college  grads  get  foot  in  door  •  “By  2020,  >40%  (of  the  workforce)  will  be  freelancers  or  contractors”      (Crain’s,  2014)  

Freelance  Work  

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GeneraBon  Z  -­‐  Their  Impact  on  the  Job  Market  

•  Born  1990  -­‐  2010    •  Consume  media  online  

more  than  offline  •  Social  network  oriented  •  Shin  in  the  way  products  

will  be  marketed  •  “AuthenKc  experience”        From  MarkeKng  News,  December  2013  

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Welcome  to  New  Era  @  Work    

•  MulK-­‐generaKonal  (must  work  together  in  real  Kme  and  virtual)  

•  Technology  enhanced    •  Reverse  mentoring  

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Do  you  talk  the  talk  and  walk  the  walk?  What’s  your  Bghtrope  in  life?  

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Successful  Boomers  create  demand  for  talent  and  start  their  

own  businesses      

Reinvent  Yourself  Professionally    

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•  Lifelong  learning!    •  Best  candidates  reinvent  themselves  

 •  New  tools.  Eg:  SEM,  Adobe  CreaKve  Suite  

The  Importance  of  ConBnuing  EducaBon  

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How  to  work  with  recruiters  

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•  29th  year  as  recruiter;  14th  as  LH&A  

•  Ranked  12/6000  by  Employment  Crossing  

•  VP  of  DePaul  University  –  MarkeKng  Advisory  Council    

•  Top  4%  content  on  Slideshare    

What’s  Happening  at  LH&A  

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•  RelaKonship  management  –   Manage  long-­‐term  relaKonships  

   

•  PROacKve  sourcing  •  See  trends  ahead  of  curve    –   Sneak  previews  of  emerging  growth  

•  Seek  out  candidates  1  on  1  vs.  “post  and  pray”  

Change  in  the  Role  of  the  Recruiter  

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Benefits  from  working  with  LH  &  A  

➢ Know  industry  salary  ranges  and  total  packages  ➢ Have  inside  knowledge  of  our  clients  ➢ NegoKate  for  the  best  offer  ➢ Have  29  years  of  experience  to  leverage  on  your  behalf    

WE:  

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Current  Needs  -­‐  LH&A  

     

•  Director  of  MarkeKng  -­‐  Entrepreneurial  services  co.-­‐  Chicago    

•  Global  Portolio  Manager  –  Product/Brand  -­‐  CharloXe,  NC  

•  Sr  Manager  of  Public  Affairs  –  Contractor-­‐  PharmaceuKcal    -­‐  Chicago  

•  Director  of  Digital  and  Print  –  Global  Non-­‐profit  –  Chicago  Area  

•  Digital  Designer      •  Account  ExecuKve  •  Media  Planner  

     

B2B  Agency  –  Chicago  Area

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Recently  Filled  -­‐  LH&A  

•  Director  of  Biz  Dev  -­‐  Entrepreneurial  services  co.-­‐  Chicago    •  Account  Manager  –  Sales-­‐  Chicago  

•  Media  RelaKons  Manager  –  Non-­‐profit  Charity-­‐  Downtown  

Chicago  

 

 

 

 

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Navigate  Your  Career  Framework  Know  

Yourself  

Excel  In  your  Role  

Explore  OpBons  

Aspire  To  OpportuniBes  

Develop  and  Progress  

My  Career  

From  Cisco  Systems  Inc.  

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What  Candidates  Seek  in  Employers  

•  Stability  •  Engagement  •  Learn  •  Tech  •  Community  •  Feel  appreciated  •  Let  them  teach  •  Opportunity  to  use  social  media  

What  are  YOU  seeking  in  an  employer?  

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Personal  Branding  

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What  Do  You  Do  Really  Well?    

 I’m  a  Subject  Master  Expert  in…  

What  makes  you  unique?  

What  makes  you  special?  

What  are  your  strengths?  

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The  Hemmingway  Challenge  

Write  a  story  in  SIX  words  

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For  sale,  baby  shoes  never  worn.  

What’s  your  story?  

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 Content  Director   Brand  Journalist   Community  Manager   MarkeKng  AutomaKon  Manager   Data  Analyst   MarkeKng  Technologist   Campaign  Manager   Event  Manager   Graphic  Designer    

Emerging  Jobs  in  Mkt  &  Comm  

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     For  more  informaKon  on  each  posiKon  check  out  slideshare  presentaKon.    

hXp://www.slideshare.net/Uberflip/modern-­‐markeKng-­‐team-­‐new-­‐roles  

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LinkedIn  New  Features  &  Techniques  1.   LinkedIn  Publishing        hXp://  specialediKon.linkedin.com/publishing/  

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2.  AcKviKes  

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3. Nurture  Network  with  LinkedIn  Contacts

http:// contacts.linkedin.com

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Holiday  Networking  

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Tips  to  Maximize  Job  Search  on  Holidays  

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•  Meet  people  and  build  relaKonships  •  Maximize  face  Kme      

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•  Create  content  on  Slideshare    

•  Update  LinkedIn  profile  

•  Update  your  recruiter  on  your  status  

•  Raise  profile  on  social  media  

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YOU Arts/Culture

Listservs

Spor

ts a

nd C

lubs

C

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unity

O

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izat

ions

Spheres  of  Influence  -­‐-­‐  Individual  Contacts  

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Top  4%  of  SlideShare!    

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Join  Lynn’s  ejobs:  

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TwiXer:  lynnhazan  LinkedIn:  Lynn  Hazan  Facebook:  Lynn  Hazan  SlideShare:  Lynn  Hazan  EzineArKcles:  Lynn  Hazan    79  W  Monroe,  Ste  1308  Chicago,  IL  60603  [email protected]  www.lhazan.com  

 

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