iabc- nov. 18th 2014 presentation
DESCRIPTION
In this presentation, Lynn shares trends in communications and recruiting, and her famed advice on storytelling and branding.TRANSCRIPT
Pass the Drumstick and your Resume: Your Next Career Steps
Lynn Hazan November 18th, 2014
© 2014 Lynn Hazan & Associates
Con
tent
s Job Search Strategies
Holiday Networking
How to work with Recruiters
Personal Branding
Current Market & Job Trends
Current Market & Job Trends
BIG NEWS!!
US economy added 214,000 jobs in October, 2014
Unemployment rate falls to 5.8%
Unemployed persons have declined by 1.2 million
Source from: http://www.bls.gov/news.release/empsit.nr0.htm
The “New Normal” -‐ Job Market
V -‐ VolaKle U -‐ Uncertain C -‐ Complex A -‐ Ambiguous
Derived from military vocabulary in the 1990’s
There is no easy bu@on
AnBdote to “New Normal”
V -‐ Vision U -‐ Understanding C -‐ Clarity A -‐ Agility
A new way of thinking!
• Big Data • Dynamic Pricing • S.T.E.M.
• Social Media • Tech/Mobile • Freelance Work
Overview of Industry Trends
Pa@erns of Behavior
• Candidates & Companies behave in certain manner • Recognize paXerns, make them work for you • Create compeBBve advantage
The Three Vs of Big Data • Volume
– Size/amount generated
• Variety – Range of formats
• Velocity – Rate at which data is produced
What’s the story behind the numbers?
Dynamic Pricing
• Market trends -‐ stay relevant
• Companies compete on fair playing field, adjust prices -‐ online and in-‐store – Uber, Best Buy
From: hXp://www.zdnet.com/the-‐future-‐of-‐retail-‐is-‐dynamic-‐pricing-‐so-‐why-‐cant-‐we-‐get-‐it-‐right-‐7000021444/
Science, Technology, Engineering, MathemaBcs (S.T.E.M.)
• Increased investment in science and math careers = more middle class jobs – 50% of STEM jobs are available to people without a four year degree
• Growth rate = 3x faster than non-‐STEM jobs (17% growth in 2014)
From hXp://www.usatoday.com/story/opinion/2014/01/10/engineering-‐mathemaKcs-‐stem-‐gillibrand-‐kennedy-‐column/4361837/
CommunicaBon Leadership What’s your expertise on the continuum of content creation? • Blog posts • Guest blog posts • E-books • Email newsletters • PowerPoint presentations • Podcasts • Standard videos • Micro-videos • Social media posts • Live presentations • Webinars • White papers
AnalyBcs
• Integral to ALL jobs • Tools make it easier to decipher data
• Coming – 3D prinKng Car – Mobile Payment (Apple Pay,
Google Wallet) – Personal Cloud – Mobile Fitness Device( Samsung
Gear, Google Fit, Lenovo wristband fitness tracker)
• Going – Plasma TVs (Panasonic to
disconKnue) – MP3 players (driven out
by smartphones and tablets)
– Hard disk drives
Tech/Mobile
From hXp://www.foxnews.com/tech/2014/01/11/2014-‐what-‐coming-‐and-‐what-‐going/
• TransportaKon – ZipCars, Divvy Bikes
• “Smart” Homes – Google’s buyout of Nest
Ever-‐changing Technology
Talent Wanted:
• InternaKonal markeKng and communicaKons • Foreign language skills • Cross funcKonal team = Social + Digital + Tech
IntegraBon of tradiBonal PR and Media
• Contract-‐to-‐hire posiKons -‐ wait and see aktude • Recent college grads get foot in door • “By 2020, >40% (of the workforce) will be freelancers or contractors” (Crain’s, 2014)
Freelance Work
GeneraBon Z -‐ Their Impact on the Job Market
• Born 1990 -‐ 2010 • Consume media online
more than offline • Social network oriented • Shin in the way products
will be marketed • “AuthenKc experience” From MarkeKng News, December 2013
Welcome to New Era @ Work
• MulK-‐generaKonal (must work together in real Kme and virtual)
• Technology enhanced • Reverse mentoring
Do you talk the talk and walk the walk? What’s your Bghtrope in life?
Successful Boomers create demand for talent and start their
own businesses
Reinvent Yourself Professionally
• Lifelong learning! • Best candidates reinvent themselves
• New tools. Eg: SEM, Adobe CreaKve Suite
The Importance of ConBnuing EducaBon
How to work with recruiters
• 29th year as recruiter; 14th as LH&A
• Ranked 12/6000 by Employment Crossing
• VP of DePaul University – MarkeKng Advisory Council
• Top 4% content on Slideshare
What’s Happening at LH&A
• RelaKonship management – Manage long-‐term relaKonships
• PROacKve sourcing • See trends ahead of curve – Sneak previews of emerging growth
• Seek out candidates 1 on 1 vs. “post and pray”
Change in the Role of the Recruiter
Benefits from working with LH & A
➢ Know industry salary ranges and total packages ➢ Have inside knowledge of our clients ➢ NegoKate for the best offer ➢ Have 29 years of experience to leverage on your behalf
WE:
Current Needs -‐ LH&A
• Director of MarkeKng -‐ Entrepreneurial services co.-‐ Chicago
• Global Portolio Manager – Product/Brand -‐ CharloXe, NC
• Sr Manager of Public Affairs – Contractor-‐ PharmaceuKcal -‐ Chicago
• Director of Digital and Print – Global Non-‐profit – Chicago Area
• Digital Designer • Account ExecuKve • Media Planner
B2B Agency – Chicago Area
Recently Filled -‐ LH&A
• Director of Biz Dev -‐ Entrepreneurial services co.-‐ Chicago • Account Manager – Sales-‐ Chicago
• Media RelaKons Manager – Non-‐profit Charity-‐ Downtown
Chicago
Navigate Your Career Framework Know
Yourself
Excel In your Role
Explore OpBons
Aspire To OpportuniBes
Develop and Progress
My Career
From Cisco Systems Inc.
What Candidates Seek in Employers
• Stability • Engagement • Learn • Tech • Community • Feel appreciated • Let them teach • Opportunity to use social media
What are YOU seeking in an employer?
Personal Branding
What Do You Do Really Well?
I’m a Subject Master Expert in…
What makes you unique?
What makes you special?
What are your strengths?
The Hemmingway Challenge
Write a story in SIX words
For sale, baby shoes never worn.
What’s your story?
Content Director Brand Journalist Community Manager MarkeKng AutomaKon Manager Data Analyst MarkeKng Technologist Campaign Manager Event Manager Graphic Designer
Emerging Jobs in Mkt & Comm
For more informaKon on each posiKon check out slideshare presentaKon.
hXp://www.slideshare.net/Uberflip/modern-‐markeKng-‐team-‐new-‐roles
LinkedIn New Features & Techniques 1. LinkedIn Publishing hXp:// specialediKon.linkedin.com/publishing/
2. AcKviKes
3. Nurture Network with LinkedIn Contacts
http:// contacts.linkedin.com
Holiday Networking
Tips to Maximize Job Search on Holidays
• Meet people and build relaKonships • Maximize face Kme
• Create content on Slideshare
• Update LinkedIn profile
• Update your recruiter on your status
• Raise profile on social media
YOU Arts/Culture
Listservs
Spor
ts a
nd C
lubs
C
omm
unity
O
rgan
izat
ions
Spheres of Influence -‐-‐ Individual Contacts
Top 4% of SlideShare!
Join Lynn’s ejobs:
TwiXer: lynnhazan LinkedIn: Lynn Hazan Facebook: Lynn Hazan SlideShare: Lynn Hazan EzineArKcles: Lynn Hazan 79 W Monroe, Ste 1308 Chicago, IL 60603 [email protected] www.lhazan.com
Find Lynn Hazan & Associates on: