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The Panelbase
Panel Book
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Panelbase is a research community with over 220,000 UK members, and they are all ready to tell you exactly what they think right now. We have over 800 profiling fields on our highly engaged and responsive panel. The purpose of this panel book is to give you an overview of our panel and a taste of a few profiling fields. At Panelbase, we pride ourselves on providing personal and exemplary customer service. Get in touch and we can provide you with up-to-the-minute counts on any sample need your project may require. For more information contact: Angus Webb Director T: (44) 01434 611164 E: [email protected]
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Counts as shown above are based on active members in the month of April 2015
Gender Count: 225,272 Ethnicity Count: 225,272
Male 90,534 40.2% Black African 3,127 1.4%
Female 134,738 59.8% Black Caribbean 2,024 0.9%
Chinese 1,745 0.8%
Indian 6,112 2.7%
Mixed 3,753 1.7%
Age (yrs) Count: 225,272 Other Asian 3,099 1.4%
16 - 24 59,941 26.6% Other Black 491 0.2%
25 - 34 77,855 34.6% Other ethnic group 1,148 0.5%
35 - 44 41,313 18.3% Other White 3,579 1.6%
45 - 54 25,476 11.3% Pakistani 2,622 1.2%
55 - 64 13,628 6.0% White British 184,273 81.8%
65+ 7,059 3.1% White Eastern Europe 1,410 0.6%
White European Union 5,900 2.6%
White Irish 2,806 1.2%
Rather not say 3,183 1.4%
Marital status Count: 225,272
Civil partnership 258 0.1% Household income Count: 225,272
Divorced 7,417 3.3% Up to £9,999 22,329 9.9%
Living with a partner 44,497 19.8% £10,000 - £14,999 15,997 7.1%
Married 59,285 26.3% £15,000 - £19,999 15,852 7.0%
Separated 2,048 0.9% £20,000 - £24,999 16,159 7.2%
Single 110,392 49% £25,000 - £29,999 14,988 6.7%
Widowed 1,375 0.6% £30,000 - £34,999 14,288 6.3%
£35,000 - £39,999 11,510 5.1%
£40,000 - £44,999 10,378 4.6%
£45,000 - £49,999 7,912 3.5%
Housing status Count: 225,272 £50,000 - £54,999 7,080 3.1%
Council owned 16,343 7.3% £55,000 - £59,999 5,225 2.3%
Living with parents 47,630 21.1% £60,000 - £74,999 10,914 4.8%
Privately owned 84,080 37.3% £75,000 - £99,999 2,503 1.1%
Rented 75,197 33.4% £100,000+ 1,889 0.8%
Shared ownership 2,021 0.9% I would rather not say 68,247 30.3%
Panel overview
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SEG Count: 225,272 Education level Count: 225,272
A 23,293 10.3% None 11,714 5.2%
B 46,088 20.5% <5 grade C GCSEs 29,511 13.1%
C1 59,301 26.3% >5 grade C GCSEs 26,807 11.9%
C2 42,323 18.8% A levels/NVQ equivalent 81,774 36.3%
D 24,202 10.7% Professional qualification 13,742 6.1%
E 30,065 13.3% Undergraduate degree 43,477 19.3%
Postgraduate degree 18,247 8.1%
TV region Count: 225,272
Anglia 21,744 9.7%
Border 3,353 1.5%
Central 34,110 15.1% Top 10 owned car brands Count: 80,162
Granada 25,655 11.4% Ford 20,088 20.2%
London 48,271 21.4% Vauxhall 14,532 14.6%
Meridian 20,817 9.2% Volkswagen 8,480 8.6%
STV Central 11,642 5.2% Peugeot 8,448 8.5%
STV North 4,062 1.8% Toyota 5,450 5.5%
Tyne Tees 17,344 7.7% Renault 5,394 5.4%
Ulster 3,875 1.7% Citroen 5,047 5.0%
Wales 9,747 4.3% Nissan 4,474 4.5%
West 4,499 2.0% Fiat 4,231 4.2%
West Country 5,451 2.4% BMW 4,018 4.0%
Yorkshire 14,702 6.5%
Country of residence Count: 225,272
Channel Islands 254 0.1% Gamble online Count: 225,272
England 193,659 86.0% Daily 7,144 4.5%
Isle Of Man 152 0.1% Weekly 15,425 6.9%
Northern Ireland 4,097 1.8% Monthly 10,134 4.5%
Scotland 17,534 7.8% Occasionally 39,898 17.7%
Wales 9,576 4.3% Never 152,672 67.8%
Counts as shown above are based on active members in the month of April 2015
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Industry sector Count: 225,272
Advertising and PR 2,201 1.0%
Agriculture 36 0.0%
Charity 3,492 1.6%
Commerce 1,621 0.7%
Construction 196 0.1%
Cultural 956 0.4%
Education 21,510 9.5%
Engineering 8,707 3.9%
Environmental 1,601 0.7%
Fashion and textile 1,947 0.9%
Financial and Accounting 4,513 2.0%
Financial services 9,116 4.0%
Government 11,772 5.2%
Health 18,603 8.3%
Higher education 1,574 0.7%
Hospitality 14,105 6.3%
Information technology 8,221 3.6%
Legal services 3,845 1.7%
Manufacturing 8,693 3.9%
Market research 1,050 0.5%
Media 3,994 1.8%
Oil gas and petroleum 1,725 0.8%
Publishing 1,079 0.5%
Retail 33,626 14.9%
Science 1,700 0.8%
Social care 5,077 2.3%
Sport and leisure 4,335 1.9%
Tourism 2,827 1.3%
Transport 6,915 3.1%
Voluntary 1,239 0.6%
Other 38,995 17.3%
Employment status Count: 225,272
Full-time 81,862 36.3%
Part-time 46,617 20.7%
Retired 7,599 3.4%
Self-employed 15,124 6.7%
Unemployed 74,069 32.9%
Decision Authority* Count: 16,901
Full 5,873 34.7%
Partial 7,861 46.5%
None 3,167 18.7%
* amongst manager +
ITDM Authority* Count: 16,888
Full 5,450 32.3%
Partial 5,642 33.4%
None 5,796 34.3%
* amongst manager +
Panel occupation
Counts as shown above are based on active members in the month of April 2015
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Kids & teens panel
Counts as shown above are based on active members in the month of April 2015
Child age (yrs) Count: 43,817 Children in household Count: 225,272
0 - 3 1,813 4.1% 0 children 180,084 79.0%
4 - 9 22,085 50.4% 1 child 16,892 7.9%
10 - 12 10,470 23.9% 2 children 18,287 8.5%
13 - 15 9,449 21.6% 3 children 6,950 3.2%
4 children 2,195 1.0%
Males (yrs) Count: 21,961 5+ children 864 0.4%
0 - 3 919 4.2%
4 - 9 10,944 49.8%
10 - 12 5,327 24.3% Kids media consumption examples:
13 - 15 4,773 21.7% Nickelodeon 2,656
Disney Channel 2,909
Females (yrs) Count: 21,855 CBeebies 2,061
0 - 3 897 4.1 BBC Radio 1 2,020
4 - 9 11,119 50.9 Facebook 2,409
10 - 12 5,153 23.6 Twitter 968
13 - 15 4,686 21.4 YouTube 3,664
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Men’s magazines Sunday Times Style Magazine Technology and Gadgets
BBC Top Gear Vanity Fair Internet service provider
Digital Photo You Magazine Mobile network provider
Empire Monthly mobile spend
Esquire Daily newspapers Mobile contract details
Four Four Two Daily Express Television signal
GQ Daily Mirror Games console ownership
Match Daily Star Audio equipment
Maxim Financial Times Televisual equipment
Men’s Health Guardian Mobile internet usage
Observer Sport Monthly Independent
Rugby World Irish News Personal income
Spectator Irish Times Up to £9,999
Stuff Metro £10,000 - £14,999
T3 Morning Star £15,000 - £19,999
The Week Racing Post £20,000 - £24,999
Trout & Salmon Regional Daily £25,000 - £29,999
The Cricketer Regional Weekly £30,000 - £34,999
Zoo Scotsman £35,000 - £39,999
Sporting Life £40,000 - £44,999
The Sun £45,000 - £49,999
Women’s magazines Times £50,000 - £54,999
Harper’s Bazaar £55,000 - £59,999
Marie Claire Automotive £60,000 - £74,999
New Woman Number of cars £75,000 - £99,999
Reveal Car type Over £100,000
Shout Car make
Tatler Car model
Elle Car age
ES Magazine Price when bought
Grazia Fuel type
Observer women New/used
Red Insurance provider
She
Just some of our profiling...
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Entertainment channels Music channels Holiday types
BBC 1 Classic FM TV All inclusive
BBC 2 KISS Charter flight
BBC THREE Magic Golf holiday
Bravo MTV Dance Lakes and Mountains
CBS Reality MTV Hits Long Haul
Channel 4 Smash Hits Non-charter flights
E4 The Box Package holiday
Five The Vault Specialist
Five USA VH1 Visiting friends family
Fox Weekend breaks
ITV2 Radio stations
LIVING BBC 1Xtra
More4 BBC Radio 2
Syfy BBC Radio 3
Sky One BBC Radio 4
Sky Two Radio FIVE LIVE
UKTV Drama BBC Radio 6
UKTV Gold Capital Radio
Watch Classic FM
Heart
Movie channels Internet Radio
Sky Premiere Kerrang!
Sky Comedy Magic
Sky Action & Adventure Real Radio
Sky Family Smooth FM
Sky Drama & Romance Kiss FM
Sky Sci-Fi & Horror BBC Local Radio
TCM Pirate Radio
Horror Channel talkSPORT
True Movies The Hits
True Movies 2
Movies4Men
movies24
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Music types London Underground
Big Beat Dance Cannon Street
Blues Euston
Boy Band Fenchurch Street
Classic Pop King’s Cross
Classic R & B Liverpool St
Classic Rock Piccadilly
Classical
Country
Dance
Disco Pop Supermarkets
Drum & Bass Aldi
Easy listening Asda
Folk John Lewis
Grunge Rock Morrisons
Hip Hop/Rap Sainsbury’s
House and Garage Spar
Jazz Waitrose
Marching Band
Modern Punk
Motown
Nu Metal
Pop
Reggae
Rock
Stadium Rock
World Music
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(44) 01434 611164 | [email protected] | www.panelbase.com