Showcase Your Talent Mississippi & Alabama’sIn Front Of Most Influential DJs

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Entry Deadline To Perform Is July 7, 2007Performance At This Event Does Not Guarantee Radio Airplay Or Club Spins !

FEATURES6 MUSIQ SOULCHILD

10 G’NO

15 KEENO

16 TYRESE

18 DEVIN THE DUDE

23 PAUL WALL

24 MIMS

27 DPC MOVEMENT

30 B.O.B.

34 XVII (17)

DEPARTMENTS9 PUBLISHER’S POINT

Don’t Call Me Nigga !

14 THAT’S HOTThe Hottest New Gadgets

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22 NEW POWER PLAYERS The Hottest Up-N-ComingArtists In The Business

25 CD REVIEWS

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I'm proud of you. I loveto see people gettingahead in life, It’s hardout here. keep doingwhat you are doing. I'mhappy about your suc-cess as if it was my veryown. God gives us allgifts. What good arethose gifts if we don’tshare them with others.People always say thesky is the limit, but it isbeyond that there is nolimit to what we can do.If anything, we put limitson ourselves.

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Reppin’ The Power

Codie Gopher, Doc 6, Aaron Colom, Dub G., KevinGordon, Alan Harrison, Tony B., John Adkins, Big CeeJay, Trey Chambliss, Kevin Rooks, Mr. Lee, BernardWren, Mr. E’s, Ern’s Dollars, DJ Kash, Red Billa, CDCellar, Mid-South Music, Antonio Rogers, G-SpotApparel, Jawar, Bigg V., Be-Bop Records, Tip Cds &Tapes, Soufside, DJ Xmas, Kerrold Ellis, AnthonyBaker Jr., Curtis Thomas, Derrick Pettiway, Kool-Aid,Niarb, DJ Finesse, Adam Murphy, DJ Break Em Off,Brandon Colom, Keeno, Mississippi Fatz

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Publisher / Editor-In-Chief Anthony Colom

(Colom Media Group, LLC)

Managing EditorKevin Gordon

Music EditorAlan Harrison

Director of Marketing & PromotionBobby Colvin, Jr.

Graphics EditorsDub G.Joe Dent

Artist ResearchValorie Greer

AdvertisingAnthony Colom

Relationship ColumnistNia Colom-Blackmon

LayoutA.C., Joe Dent & Gregory Spencer

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ReviewsJimmy Biggs, Kevin “K.G.” Gordon, Alan Harrison,Ty Jones, & V-Style

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The views and opinions expressed in this publica-tion are not necessarily the views and opinion ofColom Media Group, LLC, The New PowerMagazine, nor any of our advertisers. ColomMedia Group, LLC does not claim any responsibili-ty for stories, photographs, interviews, audio,video, nor any other advertising or promotionalmaterial sent to us that has been misrepresented.The New Power and the diamond fist are bothtrademarks of Colom Media Group, LLC. This pub-lication may not be reproduced in whole nor in partwithout the written permission of the publisher.Copyright © 2007, Colom Media Group, LLC. AllRights Reserved.

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The New Power Magazine 7

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ow many time have we seen parents call their children stupid, ignorant,sorry, or worthless, and watch those children grow up thinking that they’re notsmart enough to accomplish anything. Many grow up think-ing that it’s meant for them not to succeed. We are what we think..... right ?

There are people who argue that, we, as people, put too much emphasison words; that we shouldn’t give words that kind of power over us. As if words don’t mean anything. The Bible often speaks of the word. Are these people saying that God’s word means nothing ?Check out these passages from the Bible. "For the word ofGod is living and powerful, and sharper than any two-edged sword, piercing even to the division of soul and spirit, and of joints and marrow, and is a discerner of the thoughts and intents of the heart." (Hebrews 4:12)"So shall My word be that goes forth from My mouth; it shall not return to Me void, but it shall accomplish what I please, and it shall prosper in the thing for which I sent it." (Isaiah 55:11). "Is not My word like a fire?" says the Lord, "And like a hammer that breaks the rock in pieces?" (Jeremiah 23:29).

Today, the big debate is the use of the “N” word : Nigga and

Nigger. Now, being that I publish a hip-hop publication, I hear the word nigga constantly. I’mnot saying that hip-hop created this word, because it didn’t. Hip-Hop only gives the word a greater platform for being heard. U know .... CDs and DVDs, movies, videos, spins in thenight clubs, internet play, etc..... I’ve never liked the word and don’t use it, but have nevertried to stop those featured in this magazine from using it. I don’t censor in this publication.Because I don’t use the word that doesn’t make me any better than anyone, I just don’t likethe word. I believe that people use it out of ignorance. U can say it’s used for whatever rea-son u want, but it comes out of ignorance. It comes from a word that was meant to demeanand cripple a race of people who were considered less than human. If I say Coke [in refer-ence to the cola], the word still comes from Coca-Cola. If u say nigga, it still comes fromnigger, and there is no difference. If we give words too much power, as some say, why doour people get upset when someone of a different race says nigger or nigga. If words onlyhave the power that we give them, why don’t u walk up to your mother and say : Hey bitch,what did u cook for breakfast this morning ? Why not walk up to your grandfather and say :Hey nigga,what are you gonna be doing today ? I bet u get cussed out or hit in the mouth;maybe even both. We all know that these words are wrong. I don’t know any black men whocall their mother bitch, but I know plenty who call other women bitch , and would fight ifsomeone else called their mother a bitch.

I honestly believe that the word nigga comes from slaves who were called nigger so muchthat they truly believed they were niggers, and referred to other slaves as niggas becausethey were pronouncing nigger wrong. So to the people who say that the word nigga is a termof endearment....Who told u that ? U didn’t make the word up ! You’re only saying thatbecause someone else told u that. They didn’t make it up, either. So if u have any respectfor the black women raped behind that word, the black men hung and shot behind that word,or any respect for yourself - don’t call yourself nigga - DON’T CALL ME NIGGA ! A.C.

Don’t Call Me Nigga !by Anthony Colom

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G’NOMississippi On My Back

Words: Anthony Colom / Photo: Misvision Graphics

PICAYUNE,

MISSISSIPPI

G’NO, you’refrom Picayune,Mississippi,right ?

G’NO: Right !

OK, that’s what, a30 to 45 minutedrive from NewOrleans ?

G’NO: Yeah,something likethat.

With your grow-ing up so closeto New Orleans,did the artiststhere have a big influence onyour sound ?

G’NO: Not really,I’m a fan of music.Growing up, mymother was asinger. She sungprofessionally. Asfar as music, man,I like everything. Ilike MississippiBlues; I like every-thing. I was proba-bly influenced bymore of an east-coast sound. I wasinspired by peoplelike : Phil Collins,Alicia Keys, Akon,T-Pain... U knowwhat I’m sayin ?My favorite artist isJay Z..... Tupac,T.I., Biggie...That’sit. I like otherartists, but they’remy favorites. Mydream collabora-tion would be meand David Banneron a Banner trackwith Bobby Valen-tino on the hook.

How did u getstarted in thebusiness ?

I put my first proj-ect out in ‘99, but Ireally don’t consid-er that as my firstone because itwas more of alearning experi-ence; more like atesting period. Iended up catchinga charge and I hadto do some time.After I got thatsquared away, Itouched down inlike ‘05, and wegot straight on thegrind with thismusic. I was actu-ally on trial whenwe first started in‘99. That albumwas Called To

Teach. This newone, the one I con-sider to be my realfirst album iscalled Mississippi

On My Back. Thefirst album wasmore like a mixtape, but this is analbum. My peoplein Mississippi aretaking to this proj-ect really well. Itseems like every-one wants to domusic, but theywant to do musiclike someone else.Nobody is standingup and being thevoice - the voice ofMississippi. Uknow, speaking it from Mississippi’spoint of view, andbeing proud thatthey’re fromMississippi. Notbeing ashamedthat they’re wear-ing a country fro ora country taper,cause that’s howwe do it downhere. What we dodown here is what

we do. We likesoul food and big -booty girls. I wantto be the voice of Mississippi. My Ijust haven’t heard

that voice inMississippi, causeI hear people doin

music in Mississippi like

someone inAtlanta, Memphis,Houston, or NewOrleans.I respectDavid Banner. Hecame out ofMississippi, but tome, he never didMississippi music.

Gloria Peters (Manager) :

Anthony, I’d justlike to add to whatG’NO said by say-ing that peopledon’t how hard it isfor artists downhere in the south-

ern part of the state since

Hurricane Katrina.It’s dried up down here for artists. We

had an album ready when

Katrina hit. The promotion was

never really there.we didn’t have thebudget back thento push an inde-pendent album likewe should, but we

went on to sell1,000 cds. It waslike we had to startover with this oneand really grind.and that’s wherewe are now. Be onthe lookout for TheGoon Squad andG3 (8 and 9-year-old girls) on our

Bow Down Productions.

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e’s been in thegame for years,rapping, pro-ducing, andproviding ahaven for

aspiring MCs throughout

Memphis. And while at timeshe’s been faced with obsta-cles and overwhelming adver-sity, Keeno has always per -servered. His affinity for hiphop is just that unshakeable. “I’m trying to make some money in thisgame, butthat’s

not my biggest motivation,”Keeno relays when askedabout what it is he’s trying toaccomplish. “I want to beheard more than anything,because this game influencesa lot of people.

Like most of his generation, hefell in love with hip hop in thelate 80s, drawn to the genre

because it spoke inti -mately to him.

by the mid-nineties,

Keeno dived into theart first as

an as-piring

MC. Eventually,

he beganproducing,

acquiring hisown equip-

ment alnong the way. Soon

he had one of the most well -

known studios inMemphis, Wav Lab.

He’s released a couple of acouple of solo albums as wella compilation, propelled bygritty production and candidlyrics that touch on numeroustopics. “I’m just telling thesame story, but from my pointof view. I hope to bring a bigfat reality check to the table,and I hope folks will get moreinvolved in world issues,because a lot of the world’sleaders are getting away witha lot of bullshit.”

Armed with an unadulteratedsense of community, Keeno isn’t content staying within thebounds that mainstream hip hop artists have set, but instead, chooses to speakabout issues he feels are most pertinent to his core listening demographic : young blackyouth. “To me, hip hop meansfreedom; freedom to do andsay what you want. In thefuture, I would like to see more artists giving back more to thecommunity, instead of buyingall this bullshit they take to thegrave with them.

H

I’m just telling the same

story, but from my point of

view. I hope to bring a big

fat reality check to the table.

”“

TYRESE

hat’sgoingon ?

Tyrese:What’shappen-

ing Ant ?

Man, you’re doing some-thing really different withyour new album, AlterEgo; tell me somethingabout that and why udecided to do it.

Tyrese: It’s a double album-something very adventurousfor me. I put a different haton with this album, as anMC, with the whole Black Tything. I just wanted toexpose my fans to a differ-ent side of me that they did-n’t know about. You’ve gotthe R&B side, which they’reuse to. It’s kinda like thebest of both worlds in one.

After doing r&b for awhile,what made u decide to dohip-hop now ?

Tyrese: Well, I use to be ina rap group long before Istarted singing. It was calledTriple Impact. So the hip-hop thang has always beenin me. I suppressed it andpushed it away, but it even-tually came back out. And itcame back out strong, too.

You have a lot of friendsin the music business. Alot of em are hip-hopartists. How have theybeen acting since theyfound out u were gonnado this ?

Actually, that’s what gaveme the confidence to do it. Ihad my one-on-ones andsit-downs with every great

MC in this game, and as ucan see the amount ofemcees I’ve had on myalbum shows a big supportin my transition.

You’ve got your singing,rapping, acting, and yourHeadquarters Entertain -ment. How have u beenable to juggle it all ?

It’s all scheduling man. Ucan do a lot in a month if it’sall scheduled.

Earlier in your career uwere with RCA Records;now you’re with J.Records. Why the switchin labels ?

RCA’s urban division shutdown.

Got any new moviesyou’re working on ?

I’ve got the transformersmovie coming out on the4th of July. Other than that,there’s a strong possibilitythat after I finish this AlterEgo Tour there could besome other movies in theworks. But as of right now,that’s all up in the air.

We know there’s a lot of

women out there diggin’u. So we know they’regonna want me to ask uthis..... Is Tyrese single,married, or engaged ?

I don’t know. It all dependson what mood I’m in.

What’s the next single tobe released from thealbum. I know u did atrack with Method Man.Will that one be releas -ed ?

We’re just trying to figureeverything out right now forthe Spring and Summer, sothat everyone can danceand have a good time.

I hear Dee Dee McGuireon the Doug Banks Showmentioning your name alot. She seems to have athing for u. She says it’seither u or Genuwine. Hasshe ever approached u totry and make somethinghappen ?

(Laughing) Uh..... no. Naw,she ain’t never came at me.She’s a real sweet girl,though. Everytime I see herit’s always good energy.Hey, I don’t wanna forgetthis, but, the Alter Ego Touris a full court press spon-sored by VH1 Soul, andwe’re about 40 cities in thegame. Then we going over-seas, so, everything is goodman. I’m just workin’. Iwanna give all your readersa number they can reachme on. It’s (818) 206-9337.I’m in touch with my fans ina major way. Just makesure that they get that num-ber.

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7BLACK TY

Words: Anthony Colom

W

hat'sgood onyour endman?

Devin :Just up in the lab working.

What type of things are youdoing on your down time, oris there a such thing as thatfor you?

Devin : Oh man, really just inthe studio, and chilling with myfamily. I like to Barbeque, andjust relax.

I hear you're out on a tourright now, or did you just fin-ish one up?

Devin : Oh, we're getting readyto start. Just to let everybody

know we're coming out realsoon.

How has it been, gettingback out there on the roadand seeing the fans?

Devin : Wow, well my last solidtour, it was the Up In SmokeTour. This new tour, though, itought to be a cool event. I liketo get out and meet the peo-ple.

So talk to me about the newalbum man?

Devin : Man, it's a lot of fun,and a lot of tripping on it. A lil'weed, wine, and women. It's afunny overall theme, and we'rehaving a good time.

I'm hearing that you've kindatoned things down a little biton this new work. Is there

much truth to that?

Devin : Well, I don't know. Acouple of songs make methink like, "oooh". I just want tohurry up and get it out (laugh-ing), but a couple of the tracksare toned down though.

With all of your past work,you've put it out with Rap-A-Lot, and with the exceptionof some things, you seem tobe highly overlooked andunderrated. Would youagree?

Devin: Hmmm…probably so,because of the machinebehind the record. Asylum ison it now. I get a lot of calls.It's a lot of effort put in, and alot of people are interested inthis project.

Houston is like major on themap now for hip-hop, man.It's definitely a lot moregoing on for the city nowthan there was when I firsttalked to you. Do you feellike that's a bonus for younow ?

Devin : That should help. Eyesand ears are on Houston.Everybody putting it down isgoing to do well.

So who all are you workingwith, and trading lines withon the album?

Devin : I've got Lil' Wayne, Bun B, Snoop, GT from Dallas,Tony Max of CougheeBrothers; that's about it.

What major differences doyou see in your new work?

Devin The Dude: I'm not forsure of a solid difference. Thisalbum, there's no deep songslike before. Before, songs weremore serious. I let loose onthis one.

DEVIN THE DUDE

Waiting To InhaleWords: James Johnson / Photo: Rap-A-Lot Records

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PAGE 18

WWW.MLOVEISM.COM

The New Power Chick

> > The Laws Of Thinking by E. Bernard Jordan

verythingbegins in themind and proj-ects outward.There must be a

crippling thought inside youbefore there can be a cripplingeffect outside of you. Theexternal body is only as pros-perous as the soul is. Whenyou act in faith, you prosper.When you act in doubt, youwill suffer. It does not take faithto be poor; it takes faith to berich. There is no pleasing Godwithout faith. Poverty doesn’tneed faith, but prosperity does.It takes no faith to live pay-check to paycheck. Faith iswhen you move beyond thenorm and trust God. Faith iswhen you say, “I will not belimited by my paycheck. I willsee and do those things thathave nothing to do with what Ihave and trust God to pay forthem.”

The power of faith to achievewealth is virtually without limit,once you acknowledge that allwealth stems from openingyour Spirit to rely on God, takerisks and let Him create theresources needed to fill thevoid you have just jumped outinto. Faith is an optimist; faithalways sees a way out. Faithsees a door when there is nodoor. Faith will never let youfall when you jump; it willalways reach out to God andproduce a parachute made of$100 bills!

ou need tostart getting ridof your povertyconsciousnessif you’re going

to attract the wealth that Godhas ordained for you. God hasHis life through you, so if youdon’t allow yourself to be pros-perous, you constrict the life ofGod. That is an offense toGod. God wants you to declarethat you deserve everything; itis not His will for you to live inwant. To be content with lessis sinful—it stunts the potentialGod has placed in you. It limitsGod!

But prosperity means morethan simply having materialwealth. What good would it beto have millions of dollars andbe bedridden? Or to have yourdays crippled by worry?Prosperity also means healthand peace of mind. It meansthat you are whole. It is God’swill for you to walk in whole-ness. You need to reach outfor more than just money, butwholeness! When you live as awhole person, balancing thethree properties that Goddesires for you, then you arecarrying out His intention to itsfullest.

Does it take faith to be rich?

Your words contain power that can heal

you!

What must I get rid of in order to

experience prosperity?

E Y

20 I The New Power I www.newpowermagazine.com (662) 251-0075 Follow The Leader

our wordscreate joy ordepression, healthor illness, prosper-ity or lack. People

suffer from depression becausethey lack expression. They aredepressed because they cannotexpress who they really are orwho they want to become. Whenyou are healthy there is wholenessand a wellness about you. Whenyou suffer illness it reflects thatyou are not at ease, which mani-fests itself as “disease.” You haveto remind the God in you of whomGod says that you are. You havethe power to talk to God andchange any situation that you wantbecause you put Him in remem-brance of His word. If you do notput Him in remembrance of Hisword, your environment will over-take you be cause you accepted it.You were made in the image andlikeness of God. Therefore, youhave a right to speak as God.

Y

E. Bernard Jordan is author of The Laws Of Thinking.

To purchase his book log on to : www.lawofthinking.com

1. Lyfe JenningsBy Anthony Colom

2.TrinaBy Anthony Colom

3.Cadillac Don andJ. MoneyBy Anthony Colom

4.Pastor TroyBy Dub G.

5. Megan GoodBy Dub G.

6. Killer MikeBy Dub G.

7. Candy GirlBy Dub G.

8. Lil’ DuvalBy Anthony Colom

9. DJ JellyBy Dub G.

10. Jody BreezeBy Dub G.

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see you been hard atwork on that new cdman. Tell me aboutwhat we can expectthis time out ? Paul Wall: Well thealbum is called "GetMoney-Stay True", andit came out April 3rd.I've got a star studdedcast lined up for the

album. I've got Juelz Santana,Trina, Lil Keke, Jermaine Dupri. I'malso giving everybody a first look atmy new group, Expensive Taste.Mr. Lee did a lot of the production,along with Addict. He did a beat,and Drumma Boy did a beat. Wewent in the lab and got at it. Weput together about 35 to 40 songs,and then from those, we picked thebest songs for the album. It'samazing man. You worked with a

lot of people this time aroundthat most people would neverhave imagined you working with.How did you come up with thelist of people you wanted towork with? Paul Wall: Honestlyman, it's just people I am fans of. Ialso recorded tracks with DamianMarley and Nas, but the songs didnot get cleared in time, or mastered

in time. So whoknows, they mayend up on the nextalbum. We are stillworking currently.People were real-ly anticipatingthis release man.Are you at allworried aboutwhether you'regoing to meetexpectations?Any fear of thesophomorejinx? Paul Wall:

No. The way I lookat it, it's like my 6thalbum. People'sChamp was not my

first to me, but it was my first com-mercial release. It's all a part of megrowing, and keeping faith in God.He blessed me to make incrediblemusic. It will exceed expectations.The music is so different now, thatpeople that did not like me beforemay like me now. Like I said, wecame up with the songs and topics,and we picked the best. Thealbum is called Get Money - StayTrue. What does it mean to youto stay true? Paul Wall: For us, asa company, that title was our slo-gan at Swisha House. We had twoplatinum albums out of the first 2releases. We had to maintain ourroots as a company, and as musi-cians. We kept doing the samething that we knew how to do. Westayed true to who we were, mostimportantly. As I went into produc-tion, it was a different style of

music, and we realized we had togo back to our roots. Lil' keke wasalways my favorite. We teamed upwith him, and he inspires me.Lyricism has increased drasticallywith this release. Everything that T-Ferris told me fit perfectly. Whatwill be the differences with thisalbum, noticeable, and un-noticeable? Paul Wall: Well like Iwas saying, the lyricism has

increased. That's the biggest thing.You will say damn, Paul Wall iswreckin it on this joint. Productionhas changed a lot. We used a lot ofdifferent producers than normal.There's a lot of different sounds.Then with the collaborations, withJuelz Santana, and Trina, who ain'ta fan of theirs. Jon B, he reachedout to me as well for the album. Butpeople may not see us together intheir minds though. I got Freewayon the album too. I'm a huge fan ofhis, so I had to get him for thealbum. How has hip-hop, south-ern and otherwise, evolved sinceyou dropped your last album?What do you feel like you didthat has made things better?Paul Wall: I mean, I'm trying tocontribute and make good music,and I feel I have been doing that. Istay true to what I am, who I am,and what I make. I'm not afraid totry new things. You've been reallyvocal about the mixtape game,and you've credited a lot of yoursuccess to DJs like Ideal andJoey Fingaz, who have helpedyou along the way. What DJs doyou see that are making noiseand doing big things now? PaulWall: Dj Skee is definitely one ofthe best. He's real heavy on thewest coast. I did a tape with him forExpensive Taste. DJ Cannon, DJDrama, and all the Aphilliates. Theyreally have been trendsetters inthis industry. In the DJing business,there's the tapes, the club scene,and so forth. The Aphilliates doeverything. At the same time, it's alot of others out there doing it big

as well. My boy Michael Watts, he'sone of 'em. But DJ Skee, that's myfavorite. Even if he put out a mix-tape with somebody dissing me, Iwould still get it because he's hot.

[ Words : James Johnson ]

PAUL WALL

Gettin’ Money - Stayin’ True

I stay true to what I am, who I am, and what I make. I'm not afraid to try new

things.

Follow The Leader (662) 251-0075 www.newpowermagazine.com I The New Power I 23

I

“”

re youstuck in atraditionalCD/albumreleasemindset? Ifso, youmight be

missing out on some greatopportunities in the changingmusic marketplace.

There's a great post over atthe always spirited LefsetzLetter blog called "Album LastRites." In it, Mr. Lefsetz givesan overview of music historyas it relates to singles-drivenvs. album-driven time periods.

He points out how - after theBeatles inspired the creation ofa new format, AOR (album-ori-ented rock) - major labelssteered away from the singlein favor of the more profitablefull-length album.

That was the business modelfor more than three decades....until consumers becameempowered to digitally chooseonly the tracks they trulyenjoyed.

Here's an excerpt from theLefsetz blog post :

People no longer listen toalbums.

Society is overwhelming.We've got 300 TV channels, ifnot MORE! We've got a bunchof new movies EVERY week-end. We've got video games.We haven't got time to sitdown and listen to an hour ofcrap over and over again inorder to get hooked. We wantsomething ear-pleasing, NOW ! We ONLY want GOOD

STUFF!

His advice to artists who insiston creating concept albums:

You're creating hour-long mas-terpieces that the public musteat like a day locked inside aMcDonald's, but the publiconly wants some McNuggetsand then a taco from TacoBell, an ice cream from ColdStone, a donut… THAT'S whatiPods are like. They're MIXAND MATCH!

The goal is to get into theiTunes library. And you don'tdo this by releasing ten cuts,but by making ONE GREATONE!

How, according to Lefsetz, thisis changing the industry:

This is the labels' worst night-mare. This is not their para-digm. They pay a big chunk ofmoney to an artist to get analbum which they can sell forten bucks to make their bottomline. They're not in the SIN-GLES BUSINESS!

And every act thinks it's theBeatles, that it's important, thatit's got a STATEMENT tomake. But the audience does-n't give a shit about ALL ofthis. The public just wantsquality. Well, something itLIKES!

Yes, the iPod has killed thealbum. Technology haschanged the format onceagain.

And, since an iPod can containMORE MUSIC THAN ALMOSTEVERYBODY EVER OWNED,there isn't time for crap. You

now have access to too muchgood stuff, WHY listen to thecrap?

The album is OVER! Start hyp-ing one cut. And if that catchesfire, deliver ANOTHER!

I agree with this perspective,especially when it comes toonline marketing and sales.However, I also think thatartists still need a physicalproduct with 10 to 15 songs onit to sell at live shows, and tomake available to fans whostill want a CD to hold in theirhands (and there are lots ofthem left -- don't kid yourself).

I’ve been meaning to write ablog post called "Think Outsidethe Jewel Case." Look for thatsoon. In the meantime, thinkabout ways you can tap intothe new singles-driven musicmarketplace.

www.bob-baker.comwww.thebuzzfactor.com

Why You Should Focus On SinglesBy Bob Baker

Marketing & Promotion

A

Affordably & Reasonably

Priced

The New PowerPuts Your

Business In The Hands Of

ThousandsOf PotentialCustomersAnd Fans

Get An Ad Today !

here u from,man?Actually I’mbased in

Canada. I’m based inMontreal right now, but allof my family is in the South;they’re in Tampa, Miami,and outside of Orlando anda small town calledTitusville. My mama is fromJamaica and my father isfrom Cuba. They ended upstopping here in Canadaand having me. I’m here soI figured I might as wellblaze up the North whileI’m here.

What is The DPCMovement ?Yeah, it’s DPCMovement [The NewGovernment]. We actu-ally started this all uparound Christmas2006. Years ago, I useto just be a party -thrower. I decided toget back into thegame hard. I met myfirst artist and it justtook off from there.My first artist was FattySoprano. From there, I justgot a whole squad. Nowwe’re up to about 15 artists.We have hip hop, reggae,spoken word, calypso, andr&b artists.

Ok, yall haven’t beentogether very long, then.Right.

Name your artists for me.We have Fatty Soprano,Yung Fresh, Mugz, Millz,12 Gage, Bullet, Kya, DuttyDappa, DJ Chunes, Chloe,Sko-Shun Tiez, Mr. DJSoca, Sista Rae, TechSupreme, D Money, MicDelincuente, Redemption,Mastavic, DJ Teefa, and

Mr. show and Prove, andAdministration, and DVD.

What’s the hip-hop scenelike up there ?What a lot of people don’trealize is that the rap scenein Canada is live and verymuch out there. There’s alot of talent that goesunseen. Just because ofthe networking problems,people don’t want to listento certain Canadian artistsbecause they have the ideathat a lot of ‘em arewatered down. Truth is,there’s a lot of heat outhere. They are not getting achance to he heard.

Howhard has it been for u try-ing to gain access tothose in power here inthe U.S. U know, themedia and the recordingindustry ?Truth? It’s been harderbecause we don’t haveeasy access to the hotterradio stations, the hotternetworking methods, andmeans that we would haveif we were in the states.Honestly..... if I was in thestates, It would be a loteasier. You’ve got to hustlea lot harder here inCanada.

Could u make a good liv-ing in Canada without try-

ing to break into the U.S.market ?That’s the problem with alot of artists in Canada.They get into that mind-frame of just wanting thatlocal exposure and end upremaining local stars, and alot of em don’t even thinktheir music is hot enough tobe pushed in the UnitedStates. I’d rather get theexposure in the states thanin Canada. To me, Canadais Canada. It’s just local.We broke the border andhave collaborations with anartist in Arkansas [WildChild].

Does your label come tothe U.S. for performan-

ces ?We will be. We’ve beengetting requests forsome shows. We’re try-ing to get somethinggoing in New York. We’regonna be doing a littleNew York tour soon. I’mgonna be down in Miamisoon. U know, doingsome networking. We’regettin’ some stuff done in

Boston and down inAtlanta. Right now we’rejust wrappig up some localstuff and getting somevideo things done.

Ultimately, what’s yourgoal with your move-ment ?Hopefully within the nextyear we will have easieraccess to the states, radio-wise. I’ve got a dj in Europe[in the United Kingdom]. So he’s gonna help us out overthere.

Words: Anthony Colom

What a lot of people don’t realize is that the rap scene in Canada is

live and very much out there.

DP

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27

WW ”“

www.myspace.com/royald7903

12 Gage Bullet

DJ Chunes Dutty Dappa

Kidd KillaFatty Soprano

Sko-Shun Tiez

Mic Delincuente Mr. DJ Soca

Chloe Prezzy Da Boss

D Money

Tech Supreme

Sista Rae

Kya

Millz

Mugz

Yung Fresh

Contact : Prezzy(514) 916-6487

ell us alittleaboutyour-self?

Bob: I'm from the eastside of Atlanta - ChandlerRd. to be exact - born inNorth Carolina, raised inDecatur. I just got signedto Rebel Rock / Atlanticthrough Jim Jonsin. He'sthe one who did DanityKane's "Showstopper";he did "Unpredictable","Girl of the Night", "GiveIt to Me" by Sean Paul.We did a remix on"Showstopper" and I dida verse on there that wasan introductory thing forme. If you didn't know, Ihave a song called"Cloud Nine", and if youhaven't heard it, thenyou're missing the wholeexperience. Make sureyou go to:myspace.com/bobatl toget the experience.

You've gotten theopportunity to workwith, get promoted andmanaged by, one of thecountries well knownrecord pool owners andrecord breaking individ-uals, T.J Chapman; howdid that come about?

Bob: T.J and I where inClub Crucial and thewhole night seems like itwas just meant to hap-pen - like it was coinci-dence- right time, rightday, right crowd, and T.Jjust happened to be atthat open mic night andit's not like T.J comes toopen mic like that, but Iwent out and performedthe song, and after theperformance T.J came upto me and said, "damn !man the crowdlove that," and theyasked me to come backon stage to do an encore;so after that, T.J waslike, "Yeah, they fuck withthis shit." So he got upwith me and he wantedto be a part of the teamand put his

elbow into it. We've test-ed the song out and it'sbeen getting good feed-back.

What made you feel likethat was the rightopportunity to advanceon and a situation tojump into?

Bob: I remember like acouple years ago I post-ed a song on his websitejust trying to get feed-back and he responded,and I'm like, damn, we'retight; we've linked up withT.J about our music andwe were always trying toget up with T.J, and final-ly it happen, but thatnight of that open mic, itjust happened, and I waslike damn, we got to fuckwith this dude. He's goodpeople.

As far as what you bring to Hip-Hop,you've got a whole dif-

ferent flair about your-self that's different froma lot of the other kats inthe game, what setsyou apart from them?

Bob: Really the only thingthat sets me apart is that,me, personally, I don'treally just give a fuckabout how people per-ceive me and my music,but I'm still cautiousbecause of the positionthat I'm in, because peo-ple who are in a influen-tial position have to bewell aware and responsi-ble of the power that youhave over young kidsminds, but when I saythat I mean that I don't dothings intentionally forother people to hear it;like I don't have otherpeople in mind when I'mmaking my songs; like for example: an artists

will be like, damn, what'll

be a hit? What will a katfuck with? And at thesame time, I do makemusic for people to listento, but I still make it formyself, and if I fail andmy album flops, at least Iknow I've been me, andthat's the best that youcan do; at least I wasn'ttrying to be some otherkat, and that's what setsme apart. The funny thingis when I stop caringabout how people per-ceive me and what couldbe a hit; that's when peo-ple started caring so it'slike, just be you.

When can we expect analbum from you?

Bob: We're looking atAugust, late September,early fall.

B.O

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Top 10 Performers Of All Time

1. Prince

2. James Brown

6. The Bar - Kays

7. Earth, Wind, & Fire

3. The Jacksons

8. The Temptations

4. MC Hammer

9. Run - DMC

5. Parliament -

Funkadelic

10. Sly and The

Family Stone

eah youngsters, I hear ya laughing. If u think I’m lying, checkout some of these artists and groups in concert; they’re still performing. And for those who aren’t, find u some old video footage on ‘em. Look ‘em up at youtube.com [Anthony Colom]

Send us your Top 10 : info@newpowermagazine.com

Y

hat's hap-pening,man ?

To tell u thetruth home-

boy, I'm just tryin' to live right andstay out these streets and stay in

the studio. U know, these faggot-ass djs and PR, they make it hardfor u. I'm still in they face, though. Ithink they kinda mad. I'm kindatakin' the streets without no help. Idon't think they understand howI'm doing that.

I heard u say that you're tired ofdoin interviews and having peo-ple sugar coat what you've said.What is it u really want to say ?U know I ain't gonna changeanything you've said.

It's just that I know that there aresome writers who don't want to putthemselves in a position where Isay something, and they wrote it. Uknow ? Whoever I said it about,they feel like that person is gonnahave sour feelings toward them forwriting it. Truth be told, what I said,I said. The writer ain't got nothingto do with it. What I said that wasn'tpublished right is .... Fuck the radiostation down here [ Mississippi gulfcoast]. Everybody know I don't likeMix Mystro. I don't like Rip Daniels

[the owner of 94.5 - Gulfport, MS]. Idon't like none of 'em, and it's for alegitimate reason. They don't playlocal music down here. In order todevelop and have something hap-pen, u gotta look at Q93 in NewOrleans. They always played all oftheir locals, and that's how all oftheir locals were selling hundredsof thousands of units. Q93 wasplaying the hell out of they music.U can even look at Mobile [AL] at93 WBLX. It helps to have yourradio station behind u to help u sellunits. And down here on the coast,we don't have that. We see theother people in North Mississippiand Jacktown [Jackson, MS], theygot they local radio support. We ina whole notha market down here.

Why won't they play local musicdown there ?

It's an independently - owned sta-tion and that cat does what hewants. He just don't play it. Himand Mystro, they follow other peo-ple. Two years ago, everything theyplayed on the fuckin' radio soundedlike New Orleans. U swore thatnigga was from New Orleans. NowAtlanta's poppin' and everythangthat nigga's playing, you'd think uwas in Atlanta. And it don't just bethe major niggas. I could under-stand if it was just the major artists.He playing independent artists outof these areas who are independ-ent just like us. But he blowin' themup down here because they fromsomewhere else, and he basicallydick ridin'. We've always been ableto keep it movin' without no helpbecause there's so much talentdown here. We done went thruKatrina and everything else downhere and we still pushin'. And stillselling records like a motherfucker.So I don't think there's no othercats in Mississippi who done beenthru what we been thru, and stillselling records. Yall check out mynew album, The Reason.

myspace.com/17thaboss

Words: Anthony ColomPhoto: Misvision Graphics

XVIIMr. 228

W34 I The New Power I www.newpowermagazine.com (662) 251-0075 Follow The Leader

I don't think

there's no

other cats in

Mississippi

who done been

thru what we

been thru [Katrina]

and still selling

records.

“

”

COMING FALL 2007

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